The Future of Accounting Qualifications: Brian Hock

Summary

In the 'Accounting Influencers Podcast,' host Rob Brown interviews Brian Hawk, an expert in accounting qualifications and fintech. Hawk discusses the evolution of accounting qualifications, emphasizing the impact of technology and changing standards. He shares his experience in Russia and the importance of distinguishing between governments and people in political discussions. The conversation also touches on the relevance of certifications, the challenges of attracting new talent to the accounting profession, and the need for continuous professional development.

Takeaways

• 📈 Brian Hawk, a leading authority in accounting and fintech qualifications, emphasizes the importance of staying updated with technological changes in the field.
• 🎓 Hawk's career transitioned from auditing to training within the big four, highlighting the value of adaptability in professional development.
• 🌐 His company provides global training for U.S. based accounting certifications, underlining the demand for qualified accountants worldwide.
• 🔍 The discussion points out the evolution of accounting qualifications, particularly how technology and data usage have become integral to the role of an accountant.
• 📚 Hawk's experience in Russia showcases the impact of geopolitical events on business and accounting practices, and the importance of distinguishing between governments and people.
• 🤔 The conversation raises the question of whether certain aspects of accounting qualifications are outdated or not relevant to modern business needs.
• 🏆 The value of a certification is tied to its recognition by the business community and government requirements, suggesting that qualifications must keep pace with industry demands.
• 💼 There's a noted shift in the perception of the accounting profession, with a focus on the importance of work-life balance and the appeal of alternative careers.
• 🔑 Certifications serve as a 'passport' for professionals looking to move locations, providing a recognized standard of knowledge and skills.
• 🛠️ The script suggests a need for more comprehensive and rigorous examination methods that test the synthesis of knowledge rather than just memorization.
• 🌟 A call to view the accounting field as a 'profession' with a collective responsibility to maintain its standards and reputation, rather than just an 'industry'.

Q & A

What is the Accounting Influencers Podcast about?

The Accounting Influencers Podcast features discussions with special guests from the world of accounting and fintech, focusing on current happenings and practical insights into what is working in the industry.

Who is Brian Hawk and what is his area of expertise?

Brian Hawk is one of the world's foremost authorities on qualifications in accounting and fintech. He has over 25 years of experience in training and certifications, having started his own company in 2000 to provide training for accounting certifications globally.

How has Brian Hawk's career evolved from being an auditor to a training expert?

Brian Hawk started his career as an auditor with Price Waterhouse but soon realized it wasn't for him. He transitioned into the training department within the big four and has since been involved in training and certifications, eventually starting his own company.

What changes have occurred in accounting qualifications over the years according to Brian Hawk?

Accounting qualifications have changed significantly due to evolving accounting and tax standards, as well as the impact of technology. The use of data in auditing and management decisions has become a crucial part of the qualifications.

How has technology influenced the role of an accountant and the need for new skills?

Technology has transformed the role of an accountant by introducing new tools for data analysis and management. Accountants now need to be aware of and skilled in using this data, as well as understanding how to protect it from security breaches.

What was Brian Hawk's experience living and working in Russia, and how did it influence his career?

Brian Hawk lived and worked in Russia for 18 years, starting from 1994. His time there involved working with a car manufacturer and teaching accounting. This experience exposed him to different cultures and business practices, which contributed to his expertise in international accounting.

How does Brian Hawk view the current situation in Russia and its impact on the accounting profession?

Brian Hawk believes the situation in Russia is a tragedy with far-reaching effects, including on the accounting profession. He emphasizes the importance of distinguishing between the Russian government and its people and the need for the conflict to end.

What are Brian Hawk's thoughts on the relevance of accounting qualifications in today's rapidly changing business environment?

Brian Hawk acknowledges that while some aspects of accounting qualifications may not be directly applicable, they provide a foundational understanding that enables professionals to ask the right questions and understand the broader implications of financial data.

How does Brian Hawk perceive the competition between different accounting certifications?

He sees competition between certifications as being based on business perception and government requirements. Certifications gain value when they are recognized and sought after by the business community and when they are legally required for certain roles.

What is Brian Hawk's approach to helping students prepare for certification exams?

Brian Hawk focuses on motivation and understanding the 'why' behind pursuing a certification. He emphasizes the importance of knowing one's goals and being able to apply the knowledge gained during the certification process to real-world situations.

What does Brian Hawk predict for the future of accounting qualifications and the profession?

He foresees a greater emphasis on international connections and the development of the profession beyond just the technical skills. He hopes to see a growth in professional organizations and a focus on what it means to be a professional in the accounting field.