「ジム無しチョコザップの目的は？」瀬戸社長に直撃。予定より前倒しで黒字化達成した理由とは（chocoZAP / RIZAP/ ライザップ）

Summary

The video script details an interview with the president of a fitness company, discussing the challenges and strategies of their innovative fitness service, 'Choco-zap.' Despite initial skepticism, the company has achieved profitability within two years, with a growing membership base and a network of over 1,300 stores nationwide. The president shares insights on their business model, emphasizing the importance of increasing membership and user retention. The discussion also touches on the company's past mistakes, such as aggressive acquisitions leading to financial difficulties, and how these experiences have shaped their current approach. The president outlines their vision for the future, aiming for 10,000 stores and focusing on integrating fitness into people's daily lives, making it accessible and enjoyable for everyone. The interview also covers the company's marketing strategies, including special offers for shareholders and the expansion into new areas such as service zones and virtual regions.

Takeaways

• 📈 The company has achieved a significant milestone by turning a profit, with a focus on increasing the number of members and extending their subscription periods.
• 🏋️‍♂️ The fitness industry has seen substantial growth, with the company aiming to surpass the number of stores operated by Seven-Eleven, indicating a strong market presence.
• 📊 Despite initial skepticism, the company has managed to strategically reduce its operating losses and improve its financial performance.
• 💡 The business model revolves around initial investment in equipment and facilities, followed by a focus on increasing membership to recoup costs and achieve profitability.
• 📉 The company has strategically limited the number of new store openings to focus on quality improvement and ensure sustainable growth.
• 🤔 There is an emphasis on understanding why the company chose to achieve profitability at this particular time, given the initial challenges and past failures.
• 📝 The company's past experiences with acquisitions and the subsequent difficulties in managing亏损 (losses) have influenced the current strategic decisions.
• 🎯 The goal is to make fitness a joyful and accessible part of daily life, aiming to increase the frequency and duration of engagement with their services over time.
• 🌟 The company is looking to innovate and adapt by introducing their services to new areas, such as service areas and virtual regions, to reach a wider audience.
• 📌 There is a strong commitment to learning from customer feedback and testing new approaches to ensure the service remains relevant and appealing.
• 🏢 The company's vision is to democratize access to fitness and make it an integral part of a healthy and enjoyable lifestyle for as many people as possible.

Q & A

What was the initial public sentiment towards the launch of Chocoalate Zap?

The initial sentiment was quite negative, with many people believing that the venture would definitely fail and would cause lifelong suffering.

What is the current status of Chocoalate Zap's financial performance?

Chocoalate Zap has achieved a monthly profit, with a membership that has been steadily increasing and now stands at 112,000 members across 1,333 stores nationwide.

What is the long-term goal for the number of Chocoalate Zap stores?

The long-term goal is to have 10,000 stores, which would surpass the number of 7-Eleven stores in Japan.

How does Chocoalate Zap plan to increase profits?

Profits are planned to be increased by growing the number of members and extending the duration each member continues their subscription.

What is the current membership retention rate that Chocoalate Zap is aiming for?

They are aiming for a retention rate similar to yoga services, where about 67% of members continue their membership after one year.

What is the business model of Chocoalate Zap?

The business model involves initial investment in equipment and location to set up the gyms, followed by advertising to attract members. The key is to increase the number of members to recoup the initial investment.

Why did Chocoalate Zap strategically decide to limit the number of new store openings in the third quarter?

To achieve a black (profitable) financial status, they strategically limited the number of new store openings to control costs and focus on improving service quality.

What past mistakes does the CEO reflect on regarding the company's previous acquisitions?

The CEO reflects on the period of rapid acquisitions, including of loss-making companies, which eventually led to difficulties in management and financial struggles.

How does Chocoalate Zap plan to reach its goal of 10,000 stores?

The plan includes expanding into service areas, virtual regions, and other innovative approaches to reach a wider customer base.

What is the significance of the '100 shares or more, 6 months half price' offer for Chocoalate Zap?

This offer is a significant promotional strategy to attract new members and incentivize shareholding, which could potentially lead to a higher demand for the service.

What is the CEO's vision for the future of fitness and Chocoalate Zap's role in it?

The CEO envisions a future where fitness is an integral part of daily life, accessible to everyone, and where Chocoalate Zap contributes to making fitness enjoyable and sustainable for a large number of people.