Three Fears That Keep People From Making Videos Online

Summary

In this insightful video, Mark Harburn demystifies the process of creating online videos by addressing the three main fears that deter people from engaging in video production. First, he tackles the fear of sounding stupid, emphasizing the importance of authenticity and focusing on delivering quality content rather than perfection in delivery. Next, he discusses the concern about appearance on camera, reassuring viewers that authenticity and genuine content matter more than physical appearance. Lastly, Harburn confronts the fear of rejection, encouraging viewers to focus on the positive feedback and disregard negative comments that do not contribute to their growth or success. Throughout, Harburn offers practical advice and encouragement to help viewers overcome these fears and confidently create engaging online videos.

Takeaways

• 👋 Fear of sounding stupid is common, but authenticity and focusing on the message's quality over delivery can overcome it.
• 🙌 Concerns about appearance on video affect many, but authenticity and delivering quality content matter more than looks.
• 🙏 Fear of rejection is rooted in focusing on negative feedback instead of the overwhelming positive responses.
• 📝 Mark Harburn emphasizes the importance of focusing on the viewer's needs over the creator's insecurities.
• 💁‍♂️ Authenticity and genuine content creation are highlighted as key to connecting with the audience.
• 💪 Overcoming fears involves shifting focus from self to the prospect or viewer, emphasizing empathy and relevance.
• 👊 Negative comments should be brushed off; they do not define one's worth or the quality of their content.
• 📚 Offers a resource, '101 Video Creation Ideas PDF', to help creators never run out of content ideas.
• 📣 Encourages creators to dress well and present themselves best, but not to overemphasize physical appearance.
• 📲 Highlights the role of regular video posting in building an online presence and engaging with the audience.

Q & A

What are the three main fears people have about creating online videos according to Mark Harburn?

The three main fears are: 1) Fear of sounding stupid, 2) Fear of looking horrible on video, and 3) Fear of being rejected.

How does Mark Harburn suggest overcoming the fear of sounding stupid when creating online videos?

Mark suggests focusing on authenticity and sharing content straight from the heart, prioritizing the quality of the content over the delivery, and focusing on the viewer's needs rather than on oneself.

Why does Mark Harburn say people should not worry about looking horrible on video?

Mark believes that people want authenticity and that viewers are not focused on the presenter's appearance but on the quality of the content being delivered.

What does Mark Harburn advise regarding dealing with negative comments on online videos?

Mark advises ignoring negative comments, focusing on the positive feedback, and not letting others' opinions affect your self-worth, emphasizing that if the critics are not paying your bills, their opinions shouldn't matter.

What key advice does Mark Harburn give for sharing content in online videos?

Mark advises focusing on the viewer's perspective, addressing their needs and questions with quality content, and being authentic and genuine in your delivery.

How does Mark Harburn address the myth that the camera adds ten pounds?

He dismisses it by emphasizing authenticity and the importance of content quality over appearance, suggesting that viewers are not concerned with how someone looks but with what they learn or gain from the video.

What is Mark Harburn's perspective on self-criticism when it comes to creating videos?

Mark believes that individuals are often their own worst critics and that this self-criticism is more detrimental than any external criticism, suggesting that creators should focus on delivering value rather than on their own perceived flaws.

According to Mark Harburn, how should creators approach video content creation to overcome fear?

Creators should focus on providing value and addressing the viewer's needs, be authentic, and remember that delivering quality content is more important than perfection in delivery or appearance.

What does Mark Harburn say about the impact of negative comments compared to positive feedback?

He notes that people tend to focus disproportionately on negative comments, allowing them to overshadow the positive feedback, and advises against letting a single negative comment undermine the value of many positive ones.

How does Mark Harburn suggest creators should view their worth in relation to online video creation?

He suggests that creators should not base their worth on others' opinions, especially negative ones, and should focus on their impact and the value they provide to their audience.

Outlines

00:00

🎥 Overcoming Video Creation Fears

Mark Harburn addresses common fears faced by individuals hesitant to create videos for their online businesses. He emphasizes that fear of sounding stupid, looking unappealing on camera, and fear of rejection are the main barriers. Harburn argues that authenticity and focusing on the audience's needs over personal insecurities can overcome these fears. He shares insights from his experience, stressing the importance of content quality over perfection in delivery or appearance. Harburn encourages viewers to shift focus from self to audience, ensuring content is valuable and addresses viewers' questions or needs. He highlights that everyone has unique insights to offer, and by concentrating on delivering value, creators can significantly diminish their fears.

05:00

📈 Handling Negative Feedback and Embracing Positivity

In this section, Mark Harburn discusses the inevitability of receiving negative comments when creating online content. He encourages content creators to focus on the positive feedback, which often outweighs the negative. Harburn challenges the notion that negative comments should derail one's efforts or self-worth, suggesting that creators should disregard criticism from those not contributing to their success. He emphasizes the importance of resilience in the face of rejection and the value of concentrating on supporters. Harburn concludes by inviting viewers to share their own fears and engage with his content through comments, and promotes his resource of 101 video creation ideas to inspire and aid creators in their journey.

Keywords

💡Online Business

Online business refers to commercial activities conducted over the internet, including selling products, services, or content. In the video, the context is creating videos as a strategy for enhancing an online business's visibility and engagement with its audience. The speaker, Mark Harburn, emphasizes the importance of video content in digital marketing, suggesting that it is a crucial tool for online entrepreneurs to connect with their customers and promote their offerings.

💡Video Creation Fears

Video creation fears refer to the anxieties or apprehensions individuals might have about producing video content, particularly for public viewing on platforms like YouTube or social media. In the script, these fears are central to the discussion, as Mark Harburn aims to address and provide solutions for the common concerns that prevent people from making videos for their online businesses. These fears typically revolve around self-presentation, content quality, and audience reception.

💡Authenticity

Authenticity in this context refers to the genuineness and sincerity with which individuals present themselves and their content in videos. Mark Harburn suggests that viewers value authenticity, preferring content that feels real and heartfelt over polished but insincere presentations. He argues that focusing on authenticity can help overcome the fear of sounding stupid, as the audience is more interested in the message and its relevance to their needs than in a flawless delivery.

💡Prospect Focus

Prospect focus refers to the practice of centering video content around the needs, interests, and questions of the target audience or potential customers. Mark Harburn advises shifting attention away from self-concerns (like how one might appear or sound in a video) towards the audience's perspective. By empathizing with the audience and prioritizing their informational needs, content creators can produce more engaging and valuable videos, thereby mitigating personal insecurities related to video creation.

💡Self-Criticism

Self-criticism in the video script context relates to the harsh judgment individuals might impose on themselves regarding their appearance or performance in videos. Mark Harburn discusses how this self-critical perspective is a significant barrier to creating videos, particularly noting that people are often more critical of themselves than others would be. He encourages viewers to focus on delivering quality content rather than dwelling on personal imperfections, as the audience is generally more interested in the content's value than the creator's looks.

💡Negative Comments

Negative comments refer to critical or disparaging remarks made by viewers on online video platforms. These comments can be a source of fear for content creators, as they may feel rejected or discouraged by negative feedback. Mark Harburn acknowledges the inevitability of receiving some negative comments but emphasizes focusing on the positive feedback and the value provided to the audience. He suggests that the fear of rejection stemming from negative comments can be mitigated by concentrating on those who appreciate and benefit from the content.

💡Content Delivery

Content delivery in the context of the video script pertains to the manner in which video content is presented to the audience, including the creator's speech, appearance, and the overall presentation style. Mark Harburn highlights the importance of focusing on delivering valuable and authentic content rather than obsessing over the perfection of the delivery method. He suggests that effective content delivery involves being genuine and prioritizing the audience's needs, which can help overcome fears related to personal presentation and reception.

💡Viewer Engagement

Viewer engagement refers to the interaction and involvement of the audience with the video content, such as watching, commenting, liking, or sharing. In the script, the focus on creating engaging content is implied as a strategy to overcome fears of video creation. By producing content that resonates with the audience and encourages interaction, creators can shift the focus from their fears to the value they provide, thereby enhancing viewer engagement and building a positive community around their online business.

💡Impact

Impact in this context refers to the influence or effect that video content has on its viewers, particularly in terms of providing valuable information, solutions, or inspiration. Mark Harburn emphasizes the goal of making an impact through video content as a means to overcome personal fears related to video creation. By focusing on the potential to positively influence the audience and address their needs, content creators can transcend their insecurities and contribute meaningfully to their community or field.

💡Online Marketing

Online marketing is the practice of using digital channels to promote or market products and services. In the video, Mark Harburn mentions his experience in creating videos for online marketing, highlighting the role of video content in effectively reaching and engaging with an audience. He suggests that overcoming fears associated with video creation is crucial for leveraging the full potential of online marketing strategies, thereby driving growth and success for online businesses.

Highlights

Mark Harburn introduces the video and encourages viewers to subscribe for regular content updates.

Discussion of the first major fear: sounding stupid, and the importance of authenticity over perfection in content delivery.

Emphasis on focusing on the viewer's needs and questions rather than the speaker's self-presentation.

The second fear is about looking horrible on video, with a reassurance that viewers value content over appearance.

Advice on being your own worst critic and the encouragement to focus on authenticity and genuine delivery.

Acknowledgment of the inevitability of negative comments and the importance of focusing on positive feedback.

The third fear revolves around rejection, with strategies on how to deal with negative feedback constructively.

A call to action for viewers to share their own fears about video creation and how they overcome them.

Promotion of a resource offering 101 video creation ideas to help overcome content creation blocks.

Final encouragement to subscribe and anticipate future videos.

Transcripts

are you afraid of making videos for your

online business well if you are you are

not alone many people struggle to create

videos online because they have some

fears that are holding them back and in

this video i'm going to share with you

the three main fears and how you can

overcome them so stick around

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[Applause]

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all right well my name is mark harburn

and welcome to this video if this is the

first time that you are visiting my

channel make sure you hit that subscribe

button and hit the notification bell

because i put videos out on a regular

basis and i want to make sure that you

get access to them now online videos you

know you should be creating them you

know you're probably not doing them and

it has to do with three major fears now

i've worked with thousands of students

over the years i've worked with

thousands of clients really and

literally i've gone through and i've

seen many people that have these same

fears that i'm about to talk about so

we're going to go ahead and we're going

to dive in right now

all right so fear number one

is very very common but it's when people

think well i might sound stupid that's

the fear if you can believe it i might

sound stupid i might not say the right

thing

and this is a very legitimate thing but

here's the truth of the matter people

are looking for authenticity today they

are looking for people that just share

something coming straight from the heart

now if you focus on just sharing what

you share

i'm telling you you will go out there

and share great content and people are

not so concerned with the delivery of

the content as they are with just the

quality of the content and that does not

matter basically what you say it really

comes down to

what are you addressing so if you are

focused on your prospect or the person

viewing your video first and foremost

you won't be so concerned about what you

say

now the biggest thing with fears is they

tend to be more

inwardly focused rather than outwardly

focused so if you get off thinking of

yourself and think about the prospect

and put yourself in the prospect or the

viewers shoes what would you want to

hear if you were in their shoes and what

are the solutions you'd want to hear if

you were listening to your video if you

focus on that and not so much on

yourself i promise you you're going to

share good content especially if you

have the answer to their question all

right so don't focus so much on yourself

focus on them and you won't be worried

so much about what you're gonna say so

let's dive into number two

all right so number two is very

legitimate and this one actually affects

the ladies more than it affects men

however men can be

tied up with this one as well and that

fear is

i look horrible on video

some people think well the camera adds

10 pounds you know that that kind of

myth that goes around well here's the

truth and here's the reality again like

i shared before people want authenticity

i will tell you um if you go out there

and you are focused on just delivering

good content people are not going to

care what you look like okay that is not

what you should be focused on here's the

thing we tend to be our own worst critic

now i've been creating videos for over a

decade now in online marketing and i

will tell you that uh you know i

it really comes down to sharing just

quality content and the things that hold

people back we are the most critical of

ourselves and the things that people are

looking at you about and they're

watching your video they're not thinking

about how you look or you know they're

not

they came there with a specific purpose

in mind to watch your video based on the

headline the thumbnail the things the

content of the video itself okay so

don't be so focused on you just be

authentic come from a genuine place and

i'm telling you that fear

will go away the more and more that you

do videos now i will warn you okay

people will say negative things you will

get negative comments that's just the

nature of it and we're going to talk

more about that in fear number three but

i'll tell you what if you are just

focused on creating a good experience

good quality content for your prospect

or viewer

it's not going to be so much about what

you think so ladies you're beautiful

just the way you are men you're awesome

just the way you are now i'm not saying

come to your video in pajamas and a

t-shirt and you know bed head and all

that

come looking your best do your best

don't worry about the rest of it okay

just do and put the focus on them not so

much on you all right let's dive into

number three

all right so point number three fear

number three is really the basis of all

of them and that's i'm afraid i'm gonna

be rejected now here's the truth here's

the reality of it okay i've been again

like i said creating videos over a

decade now online and i will tell you

there will be times you will get

negative comments

and the thing is is that you will also

get a whole ton of positive comments now

here's what happens with most people

they see the comments they see all the

overwhelming good comments and then they

get a negative comment and all of their

attention goes away from the positive

comments and they focus on that one

negative content or that one negative

comment and that one negative comment is

what kind of blows it all out of the

water my question to you is why would

you want to do that okay you if you are

focused on you know giving a good

experience good content then when the

negative comments come you can just

brush them off and not worry about it

the biggest question i have for you

is are those people paying your bills

if they are not paying your bills then

their opinion of you should matter

absolutely nothing okay other people's

opinions of you do not determine your

worth when you understand that when you

internalize that

no negative comment will ever throw you

off and you'll never be fearful of being

rejected again in over 10 years of

creating online videos i've gotten my

fair share but they don't even phase me

anymore i just blow past them and i'm

focused on creating the good content if

you want to be a mover and a shaker and

you want to be somebody who can go out

there and have an impact you got to be

willing to accept some of the haters

that will come your way but focus on

those that love you and that's where

you're going to really

come away with a great experience do you

know of any more fears that might hold

people back from doing video do me a

favor if you're on youtube comment below

and let me know if you're on my blog

comment and let me know and if you have

not picked up my 101 video creation

ideas pdf make sure you go to

markharbert.com101

and download that it gives you 101 ideas

for creating videos you'll never have a

you'll never run out ideas again you can

just go to that pdf and it'll give you

something alright appreciate you again

make sure you subscribe and we'll see in

the next video bye

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