How These 20 Year Olds Make $30 Million/Year

Summary

Алекс и Бруно основали один из самых быстрорастущих в мире брендов одежды. В видео они рассказывают о своем пути от продажи футболок в университете до открытия собственных магазинов в таких городах, как Мадрид, Барселона и Милан. Они также делятся своими мыслями о том, как не стоит сравниваться с другими и важностью самореализации.

Takeaways

• 💼 Алекс и Бруно основали один из самых быстрорастущих в мире брендов одежды.
• 💰 Прошлый год они заработали чуть менее 30 миллионов долларов.
• 👦👦 Оба основателя в возрасте 23 и 24 года.
• 🏫 Они основали компанию 5 лет назад, когда были студентами.
• 👕 Начали с продажи футболок и свитеров друзьям и первым видео на социальных медиа.
• 🏬 Сейчас у них восемь магазинов в таких городах, как Мадрид, Барселона, Ва伦сия, Милано, Лиссабон.
• 💡 Они стартовали с инвестиций в 300 евро каждым и использовали прибыль для развития бизнеса.
• 👗 Одежда - это бизнес с низкими барьерами входа, но также очень конкурентный.
• 🏡 Они создали проект 'New Project Mansion' в сотрудничестве с Playboy.
• 🎁 Получили подарки в память о успехе сотрудничества с Playboy.
• 🌐 Они подчеркивают важность не сравнивать себя с другими и быть счастливыми своими достижениями.

Q & A

Какой доход компании 'New Project' за последний год?

Компания 'New Project' заработала чуть менее 30 миллионов долларов в прошлом году.

Сколько лет Alex и Bruno, когда они основали свою компанию?

Alex и Bruno основали компанию, когда им было 18-19 лет.

Какой была первоначальная инвестиция Alex и Bruno в свой бизнес?

Они вложили по 300 евро каждый, что было рискованным шагом для студентов.

Какой продукт они продали первыми?

Они начали с продажи футболок и свитшотов своим друзьям.

Какой эффект они создали после своего первого видео на социальных медиа?

После первого видео на социальных медиа у них началось быстрое развитие бизнеса.

Сколько магазинов 'New Project' имеют сейчас?

У компании 'New Project' в настоящее время восемь магазинов.

Какие города имеют магазины 'New Project'?

Магазины 'New Project' находятся в Мадриде, Барселоне, Валенсии, Милане, Лиссабоне и других городах.

Какие продукты они создали в рамках коллаба с Playboy?

Они создали коллаборационную линию с Playboy, включая Playboy Mansion и другие продукты.

Что они получили в подарок для своего пятого годовщины компании?

Они получили подарок в виде подписанной и аутентифицированной фотографии основателя Playboy Hugh Hefner.

Какую проблему они решили с помощью макияжа и переодевания?

Они решили проблему с неподходящей одеждой для визита в Playboy Mansion, предоставив макияж и переодевание.

Какую жизнь они ведут вне работы?

Вне работы они также ведут активный образ жизни, участвуя в различных мероприятиях и путешествиях.

Outlines

00:00

😀 Успешное старт молодого бренда одежды

В первом параграфе описывается встреча с основателями быстро растущей одеждной марки, Алексом и Бруно. Они рассказывают о своем пути к успеху, начиная с продажи футболок и толстовок в университете и заканчивая открытием восьми магазинов за пять лет. Также упоминается их общая ревеню в размере меньше $30 миллионов в прошлом году и их стратегия самофинансирования без инвестиций.

05:01

🎉 Открытие Playboy Mansion и коллабoration

Второй параграф посвящён открытию Playboy Mansion и крупному сотрудничеству с Playboy. Говорится о создании коллаба, который будет включать Playboy и новый проект. Также описывается подготовка к записи крупного проекта и подводные камни, связанные с визуальным обликом одного из героев, который предстоит изменить для съемки.

10:04

🤔 Размышления о жизни и успехе молодых предпринимателей

Третий параграф освещает внутренние размышления о жизни и успехе. Основатель делится своими мыслями о том, что успех - это не только радость, но и много работы. Он подчёркивает важность не сравнивать себя с другими и стремиться быть лучше самим собой. Также упоминается подарок, который основатель получил в знак признания его подросткового успеха.

15:05

🎉 Отдых и творчество в эксклюзивном месте

В четвёртом параграфе описывается атмосфера отдыха и творчества в эксклюзивном месте. Основатель делится своими впечатлениями о своём новом образе с розовыми волосами и переодевом. Также обсуждается важность не поддаваться влиянию сравнений в социальных сетях и цензура успеха друзей как источник мотивации.

Keywords

💡бренд

Бренд в данном контексте означает торговую марку одежды, созданную Алексом и Бруно. Они основали один из самых быстрорастущих в мире брендов одежды, что является основной темой видео. В скрипте упоминается, что они 'создали один из самых быстрорастущих брендов одежды в мире', что демонстрирует их успех в бизнесе моды.

💡доход

Доход в видео связан с финансовым успехом компании, основанной Алексом и Бруно. В скрипте они раскрывают, что за последний год их компания заработала 'немного менее 30 миллионов долларов', что подчеркивает масштаб их успеха.

💡старт업

Стартап в видео описывает начало компании Алекса и Бруно, которая началась с продажи футболок и свитеров друзьям в университете. Важным моментом в истории стартапа было создание первого видео, которое стало успешным в социальных медиа, что помогло им расширить бизнес.

💡социальные медиа

Социальные медиа играют важную роль в распространении бренда и привлечении внимания к компании в видео. Первое видео, сделанное Алексом и Бруно, стало популярным в социальных медиа, что помогло им 'начать все с того места' и расширить свой бизнес.

💡магазины

В видео упоминается, что у компании уже есть восемь магазинов в различных городах, таких как Мадрид, Барселона, Валенсия, Милан и Лиссабон. Это демонстрирует масштаб расширения их бизнеса за пять лет с момента основания.

💡самофинансирование

Самофинансирование в контексте видео относится к способу финансирования компании Алекса и Бруно без привлечения внешних инвесторов. Они начали с инвестиций в 300 евро каждым и 'bootstrapped' (самостоятельно финансировали) компанию, чтобы она стала таким, какая она есть сегодня.

💡конкуренция

Конкуренция в видео подчеркивается как один из ключевых вызовов для начинающих брендов одежды. Алекс и Бруно отмечают, что рынок одежды очень конкурентный, и 'очень сложно выделиться', что подчеркивает важность инноваций и уникальности для успеха на рынке.

💡Playboy Mansion

Playboy Mansion в видео связан с крупным проектом компании, который они реализуют в сотрудничестве с Playboy. Они создают 'новую проекцию усадьбы Playboy', что является частью их стратегии маркетинга и продвижения бренда.

💡успех

Успех в видео проявляется в различных аспектах жизни и бизнеса Алекса и Бруно. Они достигли значительных успехов с их брендом, от продаж и расширения сети магазинов до крупных коллабораций, таких как сотрудничество с Playboy, что демонстрирует их достижения в бизнесе.

💡самосовершенствование

Самосовершенствование в видео подчеркивается как важный аспект личностного и профессионального роста. Алекс и Бруно говорят о важности сравниваться с самим собой и стремиться быть 'лучшим собой каждый день', что помогает им двигаться вперед и быть мотивированными.

Highlights

Alex and Bruno created one of the fastest-growing clothing brands globally.

The brand generated nearly $30 million in revenue last year.

Both founders are in their early twenties, having started the company at 18 and 19.

The company began with selling T-shirts and hoodies to friends in university.

Their first video on social media significantly contributed to the brand's growth.

The brand has expanded to eight stores in various European cities within five years.

The founders started with an initial investment of €300 each, bootstrapping the business since then.

The clothing business is described as having low entry barriers but high competition.

The brand has collaborated with Playboy, creating a unique Playboy Mansion experience.

A special gift was given to the founders to commemorate their success with Playboy.

The brand's online store had sales of 1.8 million last month, with 60k on a holiday.

The founders emphasize the importance of self-awareness and hiring people with complementary skills.

The brand's success is attributed to doing what they love and creating authentically.

A makeover was given to the host to prepare for a special event at the new project mansion.

The new project mansion features a pop-up shop, epic fountain, and unique Playboy branding.

The founders discuss the challenges of comparison and the importance of self-improvement.

Additional gifts, including a 70s Playboy vintage smoker, were given to the founders.

The transcript concludes with a celebration of success and a message of encouragement against comparison.

Transcripts

this is Alex and Bruno and they've

created one of the fastest growing

clothing brands in the world so I came

all the way out here to Barcelona to

spend a day with them and learn exactly

how they did it let's

[Music]

go hey so how much in Revenue did you

guys bring in last year with new project

we did a little under $30 million last

year that's crazy and how old are you

guys for 23 and 24 and how many years

ago did you guys start this company we

just did a 5ye anniversary

which is why we brought you over here

cuz we're going to do something very

special for the 5 years and yeah we

started when we were 1819 no yeah we

literally started in University selling

T-shirts and hoodies to our friends we

made our first video it went great on

social media and from there on

everything just started wow so you guys

literally started this out of like a

dorm room or something it's like the

like the typical American story in a way

you know when we watch over like

American movies it's like yo Steve Jobs

started in the garage and he was able to

build it we're like [ __ ] it's kind of

like what we did in in some way and how

many stores do you guys have now right

now we have seven no we just opened one

so it's we're eight we've got stores in

Madrid Barcelona Valencia Milan Lisbon

and we just open in I and this is all in

just 5 years this is in 5 years and a

lot of stress hard work and less hair

every day

let's go back to the beginning like how

much money did you guys start this with

cuz even to get a rack of samples like

this is like thousands thousands of

dollars like how much money did you guys

start with and what was it like

designing that very first piece I'll be

super honest okay in the beginning we

did we were college kids we he put €300

in and I put €300 in which at the time

was like a risk cuz it was like [ __ ]

this we're taking this seriously you

know we're we're going to become

business partners let's do it half half

and that gave us enough money to be able

to produce the first 20 t-shirts we did

and from there on we sold the 20

t-shirts we got more money and we were

able to reinvest fashion is a cool

business because if you're starting off

small it doesn't have huge operating

costs so you can kind of just reinvest

and reinvest and to this day we've

bootstrapped the company to the point it

is now we have no investors it's all me

and Alex and we've been able to reinvest

all the money and make it happen Alex do

you think that clothing is a business

that anybody could get started with

today uh I think it's one of the

businesses with less entry barriers for

what Bruno said and we were able to to

create that Snowball Effect when we were

buying more t-shirts

as as you sold them as we sold

them but it's also a very competitive

market I think there are many many many

clothing brands starting out nowadays so

it's very very difficult to

differentiate yourself but there's

obviously opportunity if you do it well

I would say don't start cuz I don't want

no more competition

[Music]

this okay it feels a bit empty but it's

empty for a reason these people make

sure that the campaigns and the

shootings happen and go along right now

they just flew to EA which is where

we're going to be going eventually I

don't know about can I tell him yeah of

course okay so we're going to be going

to vaa tomorrow cuz we're doing the

biggest project we've ever done which is

we're bringing to life the new project

mansion I'm excited man these boys

literally just did a huge collab with

Playboy and they're going to make the

new project Playboy match that's going

to be crazy Jes I know that was your

idea not his that's true speaking of um

the Playboy Mansion everything like that

so I wanted to get you guys a gift to

commemorate your success with Playboy no

way take the back backpack off real

quick check me out real quick so you

know okay okay I see on the wall over

there you got Hugh Hafner yes sir so

this for you guys you can open that up

what yo

yo original is this original it's

original and it's signed by H himself

what yeah what authenticated and

everything wow I don't know what to

say how much are you guys like doing in

sales like every day on your on your

online store can we check out one of D

for let let's see something so we want

to show him the Shopify okay we'll show

and maybe we have to blur some things

out but we'll show everything we can

okay last month how about not that

bad it's not that bad 1.8 million yeah

yesterday is not a good day yesterday is

60k whe Bo it's amazing but yesterday

was a holiday in Spain so usually people

like to relax and have fun during the

holiday and not shop as much on off day

that's not too bad bro we keep going we

have to keep

going it's not all fun and laughs we

work a lot we have a lot of seniority

we're hiring also in the company because

Alex and me realized that we're so

there's so many things we don't know

that's one of the biggest lessons I take

away from hanging out with you guys is

even since day one you've been like that

cuz you working with him is filling gaps

that you can't fill and vice versa so I

think it is important to know

superficially about everything a little

bit but

then be able to support yourself with

people that know way more than you is

like Alex he's the CEO of the company he

runs all the business he's a serious man

he does the operations and I'm doing

more of the creative aspect I think it's

important to know you're not good at

because being self-aware is what's going

to take you far well you guys are doing

great so far and we got something big

coming up but because we're going TOA we

got a little bit of a problem small

problem what's wrong my boy tail

here my rightand man here I think we got

to help my boy get Fly for a Visa cuz

right now what is what is this style if

we would say this is my comfy style

comfy filming type of guy I'm behind the

lens I don't have to show off it's you

know we have to do something special I

think we're going to get you makeover if

if you don't mind if you let us we'll

get you something I can see I'm starting

to get a Vibe I'm down for it

[Music]

woman walking down the street Pretty

Woman the kind I like to meet pretty

woman I don't believe you you're not the

truth no one could look as good as

you

Mercy Pretty Woman

[Music]

welcome welcome man we here at the new

project Mansion man crazy you got to

give me the tour MTV crib

style here you have one of the best

views

of my house is your house you're

you know we did this in collaboration

with with Playboy we reinterpret the

mansion that happened like 50 years ago

and here we placed an epic Fountain we

built this just for the for these two

weeks really the details is crazy they

changed pretty much everything about

this house to make it the nude project

Mansion you can't beat this view

[Music]

man DJs and you got the logo in the pool

bro that logo from here it looks small

but we had it in the office and it was

like 5 m why like it it's huge you have

a store over here popup

shop take him take

him

oh so you just installed a full store at

the house the

room so you can choose anything you like

it's for you wow

bro thank you for having us here man

this is crazy we going to have the time

of our life for I need to get dressed

like you so let me change up and let's

hang out D me yeah they did a good job I

would say this is got to be the craziest

thing we've seen in all the last couple

years of film and stuff these boys in

their young 20s are running a multi-a

figure business in one of the coolest

ways I've seen I've got friends that are

like doing business and it's cool and

they make a lot of money but these guys

are dope because because they're doing

what they love and they're creating very

authentically and they're still able to

make all this bread that just goes to

show man like you don't have to do the

same thing as everybody else you can

take it your way create what you love

and get paid doing it but what you think

about these mid yeah I think he find

something better I like the solid ones

better to be honest I agree I'm going

with I go with the the

greens technically it's not Brazilian J

braan Jama all right y'all so we

officially ready to get Fly make sure to

subscribe by the way if you haven't

already we going to get dressed up we

going hang out by the pool we going to

have a good day but also they hooked

your boy up and best believe I'm going

to hook them up again too I got them a

crazy gift even crazier than the

magazine that I got from earlier we're

going to give it to him a little bit

later but for now we're going to get

dressed up hang out by the pool and

enjoy this place

[Music]

Mano what a place what are we thinking

what do you mean what am I thinking I'm

not thinking nothing I'm we've seen

we've seen worse things no

what is this guy

doing boy how you doing bro good to see

you every time I see you it's in some

extravagant place man they got the decks

ready for you bro and you too this guy's

been DJ for real man yeah no I've done

it for a grand total of 4 hours so I

feel like I'm ready to start mixing I

think it's your

time brought I brought my USB let's go

yeah I I already got iced out when are

you icing out the

Oakley when he has to ice out the Oakley

I think it's essential at this point

wait give me a second give me a second

we were in Barcelona yesterday you just

popped up in the be though I came here

from last night but I wanted to look I

wanted to change a look I want it you

guys saw the Bruno in the office that's

the serious Bruno that's the business

mindset now we're Ina we have to change

it up a little bit no what we doing

first of all we got a tequila on rocks

right here just to get started that's

most important and second I want to

change look man it's not only the bus

cut I'm uh I lost the bet against this

[ __ ] and I'm might he he forced

me to dye my pink hair Dam my hair pink

sorry I'm so nervous I can't even you

going to pull it

off we said we said we're going to make

happen no games no

games so my boy what do you think right

now is some of the challenges though in

your life cuz I feel like everybody

watching you guys and they see you guys

so young killing it they're probably

like these guys got it made they got no

struggles they're out here just living

their best life talk to me about the

real side of it I think first of all

people shouldn't either idolize or um

glorify any situation because I think

it's very easy to be able to see this

[ __ ] house see the people we have

here and be like oh everything must be a

movie they're going out making money

doing amazing things and there's a

beautiful aspect to it which is we are

having a lot of fun but when I'm not

having fun I'm working and making this

all happen creating this like five star

situation of a luxury hotel for our

friends taking care of them organizing

them to get from the airport to here

from here to the boat all this is not as

easy as it seems so we are working and

the message further than this to society

and what I would like to give is dude

comparison is not cool like we all

suffer from comparison we all are on

social media scroll through Tik tok's

going through Instagram and there's

always with someone with a better house

there's always someone with cooler hair

this case me there's always someone that

has more money there's always someone

that is taller that is more handsome so

I think comparison destroys

personality and that's the biggest thing

I'm trying to learn and I'm trying to

really ingrain in my body which is dude

compare yourself to you and try to be a

better you every day and that's what's

going to keep you going keep you happy

and motivated don't try to compare

yourself to people cuz you'll always end

up losing it's a powerful exercise and

also celebrating your friend success

like when I see y'all winning of my

other friends winning it makes me happy

and it tells me that hey if they doing

that I could do it too and to celebrate

your success I got you another gift

you're joking you're joking I got you

another gift my boy check me out now we

hit it first of all you already gave me

the best gift I've gotten in my life so

there's two of these one for you and one

for Alex oh my okay okay I'm like kind

of nervous what what we got some more

vintage play from the 70s no this is

actually from the 70s the Vintage

Playboy smoker

what you're [ __ ] with me and with the

pink I think it suits you

what what I got one for you and one for

Alex

what bro you like it I cannot believe I

don't like it are you [ __ ]

joking what is that bro it's a 70s

Playboy vintage Ro damn he's actually

you have the right now what this guy got

us another gift seven piece original

Playboy robe and to all the people that

are watching in the camera that don't

know this guy this guy is probably one

of the most genuine people I've ever met

you're the [ __ ] man got you bro

honestly quick moment for the camera

everyone that is in this house has bent

reality in their own form or shape

there's different artists different

entrepreneurs and that's one key thing

that unites us all is life is one

and why not [ __ ] the yeah let let's do

what you can no we who who the [ __ ] is

going to tell us we can at this point

look I'm wearing a rope bro I'm wearing

a rope I have pink hair and I'm in a man

Jesus Christ hey look when I see this

boy story all I can say is don't let

anybody tell you you can't do nothing