The One-Person Business Model (How To Productize Yourself)

Summary

The speaker advocates for a life of less work and more enjoyment, emphasizing the importance of building systems to achieve a four-hour workday. They discuss the value of creating a business model that aligns with personal goals, focusing on self-reliance, time freedom, and location freedom. The video also touches on the challenges of social media's glamorous lifestyle portrayal and the need for sustainable business practices.

Takeaways

• 😀 **Work-Life Balance**: The speaker emphasizes the importance of working less and earning more to achieve a better life-work balance.
• 💡 **Counterintuitive Success**: Success, according to the speaker, is often counterintuitive; working less can lead to higher quality work and more rest.
• 🚀 **Growth Through Systems**: Building systems that allow for less work is key to the speaker's growth and productivity.
• 🌐 **Subjective Earning**: 'Earning more' is subjective and varies from individual to individual, but it's tied to doing what one enjoys.
• 🤔 **Self-Reliance**: The speaker encourages building one's way to earn more and not expecting wealth to fall into one's lap.
• 🎯 **Dedication and Consistency**: Long-term dedication, will, and consistency in doing what one enjoys can lead to a good income.
• 🌟 **Enjoyment as a Byproduct**: Enjoying life is a byproduct of working less, resting more, earning more, and having time and location freedom.
• 🏖️ **Trial and Error**: The speaker shares personal experiences to highlight the importance of trial and error in understanding one's desires.
• 💼 **One Person Business Model**: A business model that leverages individual skills and interests to create a lifestyle with high profit margins and autonomy is presented.
• 📈 **Eternal Markets**: The speaker identifies health, wealth, relationships, and happiness as the four eternal markets offering opportunities for business and personal development.
• 📝 **Value Creation**: The script stresses the importance of being a value creator, especially in the context of social media and online business.

Q & A

What is the speaker's motto and how does it influence their approach to work and life?

The speaker's motto is 'Work less. Earn more. Enjoy life.' This motto influences their approach by encouraging them to build systems that allow for reduced work hours while maintaining or increasing productivity. It also emphasizes the importance of enjoying life and finding a balance between work and personal fulfillment.

How does the speaker define 'earning more' and why is it subjective?

'Earning more' is defined by the speaker as being subjective because it varies from individual to individual. It's not just about financial gain but also about doing what one enjoys and finding fulfillment in one's work, which can lead to a higher quality of life.

What is the speaker's view on the traditional 8-hour workday and how does it contrast with their own approach?

The speaker challenges the traditional 8-hour workday, suggesting that it's not a fixed rule and that one should build systems to work less. They advocate for flexibility, stating that one can work as much as they want if they create the right systems, leading to higher quality rest and work.

How does the speaker believe that working less can lead to higher quality work?

The speaker believes that working less leads to higher quality rest, which in turn leads to higher quality work. They argue that forcing oneself to work less can drive the creation of more efficient systems and solutions, ultimately resulting in better work output.

What is the speaker's perspective on the glamorized lifestyles promoted on social media?

The speaker is critical of the glamorized lifestyles promoted on social media, stating that they are not sustainable and can lead to disillusionment. They emphasize the importance of finding what truly makes one happy and sustainable, rather than chasing after what others seem to have.

What is the speaker's advice for those who feel they have no control over their life?

The speaker advises people to believe in themselves and work towards a better future. They encourage taking control of one's life and not succumbing to the belief that they have no control, emphasizing the importance of self-reliance and personal responsibility.

How does the speaker view the role of social media in modern business and education?

The speaker sees social media as a powerful tool for modern business and education. They note that it allows individuals to create and sell services, educate others, and build an audience. However, they also caution that the school system and traditional education struggle to keep up with the pace of change in social media and the internet.

What is the speaker's opinion on specialization and why do they advocate for being a generalist?

The speaker believes that specialization can lead to being automated out of a job, as specialists often focus on a narrow set of skills. They advocate for being a generalist, capable of handling a variety of tasks, as this makes one more adaptable and less likely to be replaced by automation.

What is the speaker's definition of a 'one person business' and what are its advantages?

A 'one person business' is defined by the speaker as a business model where one individual manages all aspects of the business, leveraging social media for audience building and using no-code tools for tasks like website building and social media scheduling. The advantages include self-reliance, time and location freedom, and the ability to evolve and pivot as the individual grows and changes.

How does the speaker suggest individuals start a one person business with zero experience?

The speaker suggests starting with a minimum viable offer, which could be a single freelance skill or a consulting service. They emphasize the importance of learning quickly, reaching out to people for feedback, and gradually building up skills and offerings as the business grows.

Outlines

00:00

😀 Embracing the Motto of Less Work, More Enjoyment

The speaker introduces their life philosophy of working less, earning more, and enjoying life. They emphasize the importance of building systems to allow for reduced work hours without compromising productivity. The speaker argues that working less can lead to higher quality rest and work, and challenges the traditional hustle culture often promoted on social media. They also discuss the subjective nature of 'earning more' and the importance of doing what one enjoys. The paragraph concludes with a reflection on the digital nomad lifestyle and the need for moderation and sustainability in life choices.

05:00

🎓 The Role of Education and Self-Reliance in Modern Business

This paragraph delves into the concept of self-reliance and personal responsibility in the context of modern business and education. The speaker highlights the inadequacy of traditional educational institutions to keep up with the rapid pace of change in the digital age. They discuss the empowerment of individuals through the internet and social media to create income independently. The speaker also addresses common misconceptions about needing glamour or extensive experience to be successful, advocating instead for the development of effective communication and the recognition of one's own value.

10:02

🛠️ The One Person Business Model: Autonomy and Profit

The speaker outlines the benefits and principles of the one person business model, focusing on self-reliance, time freedom, and the ability to impact the world. They discuss the use of social media for audience building and the utilization of no-code tools to manage various business aspects. The paragraph also touches on lifestyle design and the importance of evolving with the business, adapting to changes and personal growth. The speaker encourages individuals to pursue their interests and authentically monetize them, rather than following a crowd or being trapped in a bubble of similar interests.

15:03

🚀 Overcoming Impostor Syndrome and Starting a Business with Zero Experience

The speaker addresses the common issue of impostor syndrome and the feeling of lacking experience when starting a business. They propose two paths for starting a one person business: a skill-based approach and a development-based approach. The skill-based path involves learning and selling a skill, while the development-based path focuses on solving problems related to personal goals. The speaker encourages immediate action, even with limited skills, and emphasizes the importance of learning and growing through the process of doing.

20:04

🌟 The Four Pillars of a One Person Business: Branding, Content, Offer, and Marketing

In this paragraph, the speaker introduces the four pillars essential for a successful one person business: branding, content creation, offering, and marketing. They explain that the individual's goals equate to their brand, the problems faced become content, the solutions to these problems turn into products, and the impact of the journey becomes marketing material. The speaker stresses the importance of self-awareness, self-reliance, and the ability to take responsibility for one's future as key to thriving in this business model.

25:05

📈 Monetization Strategies for a One Person Business: From Minimum Viable Offer to Digital Products

The speaker discusses strategies for monetizing a one person business, starting with the concept of a minimum viable offer. They suggest beginning with freelance services or consulting calls as entry points to generate income and gain experience. The paragraph also covers the progression from offering services to creating digital products, such as courses or e-books, as the business and audience grow. The speaker encourages immediate action, emphasizing the importance of starting to sell and gain feedback as early as possible to iterate and improve offerings.

Keywords

💡Motto

A motto is a guiding principle or a short phrase that encapsulates the beliefs or ideals of an individual or organization. In the video, the speaker's motto 'Work less. Earn more. Enjoy life.' serves as the core philosophy that underpins their approach to life and work, emphasizing the importance of efficiency, balance, and personal fulfillment.

💡Value Proposition

A value proposition is a statement that communicates the unique value a product or service offers to customers. In the context of the video, the speaker's value proposition is the counterintuitive idea of working less to achieve more, which challenges traditional work ethics and promotes a lifestyle of efficiency and quality over quantity.

💡Quality Rest

Quality rest refers to the state of relaxation and rejuvenation that is both restful and beneficial to one's physical and mental health. The video suggests that by working less, an individual can achieve higher quality rest, which in turn leads to higher quality work, thus advocating for a lifestyle that values both productivity and well-being.

💡Subjective Earning

Subjective earning refers to the personal perception of what constitutes 'earning more', which can vary greatly from person to person. The speaker mentions that 'earning more is subjective', indicating that financial success is not just about the amount of money earned but also about personal satisfaction and doing what one enjoys.

💡Dedication

Dedication is the commitment and devotion to a particular pursuit or goal. The video emphasizes the importance of dedication in achieving one's goals and making a good income doing what they enjoy, suggesting that with consistent effort and the desire to improve, individuals can attain their desired lifestyle.

💡Enjoy Life

The phrase 'Enjoy life' encapsulates the idea of living one's life to the fullest, taking pleasure in experiences, and finding happiness in one's choices. In the video, it is presented as a natural outcome of working less, resting more, and earning more, highlighting the importance of a balanced life.

💡Digital Nomad Culture

Digital nomad culture refers to a lifestyle where individuals use technology to earn a living while traveling or working remotely. The speaker reflects on this lifestyle, noting that while it has its appeal, it can also have its challenges, such as glare from the sun on the beach, which makes the idea of working from anywhere not as glamorous as it may seem.

💡Moderation

Moderation is the practice of avoiding excess and maintaining a balanced approach. The video discusses the concept of moderation in relation to the glamorous lifestyles often promoted on social media, suggesting that sustainable happiness and success come from a balanced approach rather than extreme measures.

💡Sustainability

Sustainability in this context refers to the ability to maintain a certain lifestyle or practice over the long term. The speaker argues for a business model that is sustainable, allowing for the creation of an ideal lifestyle that can be maintained without burnout or loss of interest.

💡One Person Business

A one person business, or solopreneurship, is a business model where one individual manages all aspects of the business. The video presents this as an appealing model for those who value self-reliance, time freedom, and the ability to create a lifestyle that aligns with their personal goals and interests.

💡Imposter Syndrome

Imposter syndrome is the feeling of self-doubt and a sense of not being as competent as others perceive one to be. The speaker addresses this concept, encouraging individuals not to let feelings of inadequacy prevent them from sharing their knowledge and starting a business based on their unique experiences and skills.

💡Generalist

A generalist is someone who has broad knowledge or skills across multiple areas, as opposed to a specialist who has deep knowledge in one specific area. The video advocates for being a generalist, suggesting that it is more valuable in the modern work environment and less susceptible to automation.

💡Specialization

Specialization refers to the act of focusing on a specific area of knowledge or skill. The video argues against the idea of becoming too specialized, as it can lead to a lack of adaptability and make one more susceptible to being replaced by automation or other specialists.

💡Lifestyle Design

Lifestyle design is the process of creating a way of living that is in line with one's values, goals, and desires. The speaker discusses the importance of lifestyle design in the context of a one person business, emphasizing the need for self-reflection and experimentation to create a life that is both productive and fulfilling.

💡Social Media

Social media is used in the video as a tool for building an audience, community, and attracting like-minded individuals. It is presented as a means to gain leverage for the future and as a platform for value creators to share their knowledge and expertise.

💡No Code Tools

No code tools refer to software applications that allow users to create or manage digital products or services without the need for coding skills. In the video, these tools are highlighted as enabling solopreneurs to manage various aspects of their business efficiently and effectively.

💡Eternal Markets

The term 'eternal markets' in the video refers to the four areas of life—health, wealth, relationships, and happiness—that are consistently in demand and present opportunities for business and personal growth. These markets are seen as areas where individuals can find problems to solve and offer value.

💡Minimum Viable Offer (MVO)

A minimum viable offer (MVO) is a simplified version of a product or service that has just enough features to be usable and provide value to customers, allowing for early monetization and feedback collection. The video suggests starting with an MVO to begin earning income and gaining experience while gradually improving the offer based on customer feedback.

Highlights

Work less, earn more, and enjoy life as a motto for personal and professional growth.

Counterintuitive success through working less and building systems for efficiency.

Higher quality rest and work output by working less, challenging traditional work hours.

Earning more is subjective and tied to doing what one enjoys, not just financial gain.

The importance of building solutions to enable a lifestyle of working less and enjoying more.

The digital nomad lifestyle is not for everyone and has its own set of challenges.

Understanding what you don't want helps in figuring out what you truly desire.

The glamour of certain lifestyles promoted on social media is often unsustainable.

A business model that allows creating an ideal lifestyle through practice, experimentation, and iteration.

The power of social media and the internet in enabling individuals to create and sell services.

The education industry's growth and the role of content creators as educators.

The school system's inability to keep up with the pace of change in the digital economy.

The value of self-reliance and personal responsibility in achieving true happiness.

The misconception that one needs a glamorous lifestyle to be successful in digital business.

The importance of effective communication in making one's interests valuable to others.

The one person business model as a path to self-reliance, time freedom, and location freedom.

The role of social media in building an audience and community for a one person business.

The use of no-code tools in managing various aspects of a one person business.

Lifestyle design as a crucial aspect of running a one person business.

The concept of the four eternal markets: health, wealth, relationships, and happiness.

The minimum viable offer as a starting point for monetizing a one person business.

The four pillars of a one person business: branding, marketing, content, and offer.

The importance of starting with a minimum viable offer to begin monetizing and iterating.

Transcripts

Work less. Earn more.

Enjoy life.

That's my motto.

That's my value proposition.

If you were to go to my website

and success

is counterintuitive

and that motto

has brought me

the most growth in my life

by living by that motto,

because working less

and forcing myself

to try to work less

and build solutions

so that I can work

less, rather than just be like,

Oh, you can't work

2 to 4 hours

a day, you can only work 8 hours

a day is like, No, I can work

as much as I fucking want to

if I build the systems

that allow me to do that

and it's just

obvious working

less leads to higher quality rest

or more rest, which leads

to higher quality work.

And so myself and others

that are on this whole four hour

workday kick

are usually

producing better work

than most of the people that are working

12 to 16 hours a day.

Just being the hustle

and grind entrepreneur.

That is a bit

too promoted

on social media.

So it's work less but

earn more.

Earning more is subjective.

It's up to the individual right.

I would say that most

people want to earn more,

but they want to do it

doing what they enjoy.

So that's another thing that I live

by, another rule

where I have to build.

I have to create a way

for myself to do that

and not just expect it

to fall into my lap.

So earning more is subjective,

but over time I truly do believe

that anyone that has the dedication

or at least the will

or want and consistency

to do what they enjoy

for the rest of their life

and make a good income doing it,

they can do that.

Why wouldn't they be able to?

And then the last part of the motto

is Enjoy Life.

And that is usually a byproduct

of both of working

less, resting

more, earning more,

and just having the time and location

freedom to be able to do

what you choose

to do with your life.

That's what I'm all about.

And it's so weird

when I see people in the comments

or other things like challenging

this notion.

It's like, dude,

like, do you just believe

that you have no fucking control

over your life?

Like, Yeah,

you're not going to have it right now.

It takes some time.

I could go on about

this all day, but like,

dude, like,

just believe in yourself.

As simple as that sounds just like

work towards

a better future for yourself.

But the thing is,

I also fell into the trap

of wanting to live the life

of other people, beach

front views and the sand in my toes.

And a tan like

David Hasselhoff

and sipping coconuts

on the beach

while working from my laptop.

And that was

until I experienced that life.

I'm not here to kind of

shed on the digital

nomad culture.

I think it's great.

I really do think it's great,

but the like, who wants to do that?

It gets old very quick

where you're trying to work on the beach

and you can't even see your screen

because the glare from the sun

and it gets too hot

and you have to reapply sunscreen

and you're like, I'm fucking thirsty.

I'd rather just be inside working.

And so I don't know that kind of stuff.

It's like,

Yeah, you have to go through trial

and error to understand what you want.

You have to figure out

what you don't want in order

to figure out what you want.

But you have to understand

that the glamor

and the different lifestyles

that people promote, it's

for it's dopamine, right?

You're

you're seeing something that you want.

And then once you achieve it,

if you don't appreciate it

and make it a part of your life,

then that is going to fade very quickly.

The Wi-Fi connection

in those areas

gets old, the partying

and the language barrier

and doing the things that you see on

social media as a highlight reel.

They really do get old.

And so the purpose of this video,

I want to talk about

moderation

and sustainability

because we just talked

about how some of those things,

or at least the glamorous things,

are not truly sustainable.

So I want to present a business model

that allows you to create

your ideal lifestyle

through practice, experimentation

and iteration.

It's a way to make

a creative income source

with your skills, interests

and expertize,

but it's not limited to people

that already have those things.

Business

in the modern day,

with social media and the internet

and it being so accessible

and low startup costs,

you don't have to pay money

to post something online

and ask for money in exchange

for a valuable service,

like a freelance service

or consulting service,

or even just a coaching call

or something

that is very beginner level

that you can then build up and increase

from there as you gain experience.

And so it's kind of a new path, it's

a new business model

because of

all of the technological advancements.

But the thing is, is that

people still consider it taboo

because they aren't in the game.

It hasn't been around for that long,

but it's here to stay.

You're going if you decide

to pursue this way

of like social media

and digital products

and digital services

and all of these things that are growing

and growing over time.

There's some statistic

about the education industry increasing

by X, Y, Z, and you understand that

I am an educator,

whether I like to label

myself as that or not.

Every

single person on YouTube

that is a value creator

rather than an entertainment

creator is an educator.

They are teachers.

This is a new method of education

that college and formal institutions

cannot keep up with

because their curriculum

cannot be updated

to match

something that isn't

going to put them into a job.

Because the school system

and just corporate government stuff

is all tied together.

They're training into one another.

And so the Internet,

it threatens that

because it gives the individual

the power to make a creative

income on their own.

And so the education around that

from individuals

on social media

and course platforms

and other things,

you know, where they are.

The school system

just can't keep up with that.

So that's the main

thing is it is completely in your hands.

And if you do not like that,

if you do not value self-reliance

or personal responsibility

or just taking control of your own life,

then this isn't for you yet.

Until you come to the realization

that if you want true happiness,

those are going to have

to become values of yours.

So if you're watching this

or listening to this,

I'm assuming that you are between 18

and 35 years old.

That's what it shows on my analytics.

I have your age,

I have your demographics.

I'm going to steal them all

and sell it to private

third party software.

I'm just kidding.

I don't do anything with it aside from

look at this, but 18

to 35 years old

and some outliers.

I see you if you're like 40 or 50, you're

trying to get into the space

when you're older.

That's fucking awesome.

Props to you.

But 18 to 35.

Now, the problem

is that most people

don't see those

18 to 35 years

as past experience

that they can leverage

to help other people.

You haven't self reflected

enough to see your own value

in the problems you've overcome

and that you are genuinely equipped

with information

that can help other people that

you can educate them on

and just help them.

So the first thing is that

you don't

think you have enough experience.

The second thing is that

you think you're too boring.

You think your life's too boring

when this is the cause of social media.

And what we were talking about earlier

with the glamorous lifestyles,

you don't need a glamorous lifestyle

to do this stuff.

You need to be interested enough

to make your interests

interesting to other people.

I always recommend starting

with writing like Twitter,

newsletter, blog, even YouTube.

I'm reading

my newsletter

from this, but that's the thing.

You don't need to even

put your face on the account.

You don't have to do any of that.

Stop letting the limiting beliefs.

What I'm saying is the very thing,

first thing I said at

the start of this video

is that

if you want to accomplish something,

then you need to build a solution

in order to accomplish it.

If you want to start a business

without having to show your body,

then build a fucking business

without having to show your body.

Like it's that simple.

Stop convincing yourself

otherwise that you can't do something

because you're not doing it

like everyone else.

And from my experience, the highest paid

individuals aren't the ones

with the looks and glamor.

Those people are banking on

sponsorships and other things

and they're not making very much money.

I know that the people that make

the most money are the generals.

They aren't one dimensional,

they're multi dimensional

because they're the generalists

that hire the specialists.

Everyone tells you to become a specialist

when that's the worst thing you can do.

Why?

Because specialists mean

that you do X,

Y, Z, you go ABC,

you do a specific thing,

you do a specific thing.

And that is just

primed for automation.

It's being automated out left and right.

Right.

You are not a robot.

You are not.

I perform this specific task

with this specific skill

because that's that's

where you get automated, right?

That you're able to be trained

into that you need to be a generalist

and be able to move

artfully and gracefully

within a specific

domain of interest that you have.

So I guess general rule of thumb

is that

if you work like a robot,

then you are a robot

and you will be outsourced to robots

and your job will be replaced

by a human being should be able

to change a diaper plan,

an invasion butcher, a hog,

connor ship, design

a building, write a sonnet,

balance accounts, build

a wall, set a bone comfort

the dying, take orders,

give orders,

cooperate, act

alone, solve equations,

analyze a new problem

pitch manure program

a computer, cook a tasty meal, fight

efficiently, die gallantly.

Specialization

is for insects.

That is a quote from Robert,

a Heinlein.

So even more of a problem

than not seeing your

own personal experience

as valuable

is ineffective communication

because that's all people on social

media are doing is just effective

and persuasive communication

to make their own interests

valuable and interesting,

or at least perceived as valuable

and interesting to other people.

That is the skill that you have to master

is writing

effective communication

and also effective thinking

because writing is how

you clarify your thoughts.

The one person business model

has always appealed to me over

having employees

a simple website as a storefront,

a digital product

stack with high profit margins,

four hour workdays

and potential $1 million years control

over what you work on

and who you work with.

Hard to beat.

The one person business, in

my eyes, is for those that value

self-reliance, time,

freedom and location,

freedom, sovereignty,

autonomy.

Just being able to do what

you want and having enough money

to do so while impacting the world

and having a purpose behind your life.

So one person businesses,

they use social media

for building an audience,

building a community

and attracting people of like minds.

Right.

So they have so they have leverage

for the future by building an audience

because you see a freelancer

and they just send called DMS all day.

Well, it's like I build an audience

and I can like

sell different offers whenever I want,

as long as they're helpful to my audience

and they want to purchase them willingly.

And so they use social media as traffic.

And then in order to host their products

or their content

or even their newsletter,

we use no code tools, right?

Which is just software.

So a website builder,

maybe a social media scheduler,

things like that,

where those do

specialized tasks

that other people got replaced

from doing, like social media managers

as a whole are going to be outsourced

to just software that can do

those repetitive tasks at a much, much,

much cheaper price.

And so

that is opening up room for individuals,

for solopreneur,

for one person businesses

to have every aspect

of their business manage

without them having to do anything

aside from oversee the software

and add their mind

or their creative ability

to those softwares together

in order to create a successful business.

And so another important

aspect of the one person business

is lifestyle design,

because if you work for someone

else, you have a manager,

they manage you.

But when you work for yourself,

you can sleep until 1 p.m..

But are you going to get your work done?

If you can get your work done,

how are you going to systemize that?

How are you going to structure

your days for

both maximum

productivity and maximum creativity?

How are you going to design

the life that you want to live through?

Trial error, experimentation,

and just self-reflection

and understanding the problems

that are blocking

your quality of life.

So you have to understand as well

that there is no saturation

in a one person business

because if it is a one person business,

it means it evolves

with you.

I used to sell digital products

and I no longer sell them

because I evolved,

I changed, I pivoted a bit

and I changed what I offer.

I started a different business,

whatever it may be.

But that's

the thing is I desaturated that market

because I can only take on so much.

Right?

This is the one person business model

is everyone taking their piece of the pie

by doing what they truly enjoy.

And if everyone did that,

you would have to understand

that every single interest,

every single person is going

to study different interests.

They're going to explore

the crevice of reality

that they are the most curious about

and distill their learnings

to the people that want

to learn about those things.

And so if every

if every single person

was authentic and honest

with what they wanted to pursue

and their ability to monetize that.

So let's say I want to start

carving out

like woodworking

and selling cutting boards, right?

And so I study woodworking.

I study like

design,

kitchenware, design or something

like that. Right?

You can see that

like your interests

are not the only one that exists

because that's the trap

that a lot of us fall into as well.

Like, well, everyone's

doing self-improvement,

everyone's studying self-improvement,

everyone's a programmer.

It's like,

No, dude, it's

because you're interested in those things

and you're following the 5

to 700 people

that talk about those things.

Only.

So that's all that's in your brain.

You haven't broken out of that bubble or

and that's fine

because you're

supposed to be exploring that

and you're

supposed to be creating your own unique

perspective to further understanding

in those areas to educate people

in a better way than schools can do.

So there are two paths

to starting a one person business

with zero experience.

And first,

I want you to stop thinking of business

as some like billion

dollar company or something like that.

Business

is what you do.

Business is your life's work.

Business is the vessel

to create your ideal lifestyle

while impacting the world

at large.

So money is a modern byproduct

of living with purpose

and passing down your teachings.

It's self-actualization

and self-transcendence.

It is a vessel for that.

I like to think of it.

There's like mindfulness

techniques and spirituality.

There's Zen techniques for achieving

this actualization or enlightenment

for me,

because you're not supposed to become

ideological or dogmatic

about one method

to achieving

one specific outcome.

That's not how it works.

Business to me

is that method of doing it.

It's a way of exposing myself

to the world,

practicing mindfulness, clarifying

my thoughts with writing

and putting out a meaningful message.

And now we're going to

bring up the experience thing

or imposter syndrome here again,

I just want to make it very clear

that if you could go

to your friend right now

and you could teach him

about something that you are

studying on social media

or in school or whatever it may be,

you're more than experience.

You're already doing this shit.

You just need to do it in public.

So the first path is skill based.

This is the one that most people take

where the common advice

is, learn a skill, sell a skill, teach

a skill, or however within that many,

however you would organize

those from 1 to 3.

And this is great, but

as I said, you don't want to end up

one dimensional,

you don't want to sell only one skill.

So that way you're automated.

It's a great starting point,

but you have to be working to

get past that, or else you're

just going to be that freelancer

that's making the same income

built themselves into a new

9 to 5, consistently

on the verge of losing

every single client,

then just not having a backup

or some form of leverage built

like an audience

to pivot

and do whatever they want

and are able to pursue

their genuine curiosities

that are going to change

and evolve over time.

So a path to

the one that I like is development based.

So the development base is based around

the four internal markets.

The internal markets are where

most people

are trying to achieve lofty goals,

but there are many problems

in the way of those goals.

Then that's where the most money is made.

Those are the profitable burning problems

that people have.

The four eternal markets are health,

wealth, relationships and happiness.

So path one, by choosing a marketable

skill, usually only pays

attention to wealth.

But with path two,

it's just built

for the business of you,

the one person business,

because you quite literally

pursue your own goals,

which is your brand,

which we'll talk about.

You solve your own problems

as you are pursuing those goals

by researching your curiosities

that allow you to achieve

those goals faster, which is the content,

the information and the value

that you're passing down

and you create a system

to help others do the same.

So you self-reflect and you look back,

How could I have done this better?

How can I, how did I do this?

And what results that I have now?

How can I help other people step by step

in a faster way get to those results?

So you're advancing human evolution.

You're helping people evolve in trends

or actualize and transcend much faster.

And that's why I said

business to me

is this vessel for self-actualization

and even spirituality

and self-transcendence.

And so that system, that step by step

system, is your offer or your product.

And so that is how you be yourself,

improve yourself

and profit off of yourself.

You may be wondering like, but

but Dan, I'm just starting out

and it's like you don't

have to write posts

or create a product

where it's like,

how to make $1,000,000 in three days.

You don't have to do that.

You have to pay attention

to where you are now,

where you're going

and how you're going to get there, right?

So where you are now,

you may have made $0.

And so how do you position

your content or your product?

How do you position

or what perspective

are you giving about yourself?

So how do people perceive you?

Right.

You can you don't write a post on

how to make $1,000,000 in three days.

You're right.

Here's how I'm going to make

$1,000,000 in five years.

I mean it,

you know, and then you give out your plan

and then people follow along

because you were a leader then

and people follow leaders.

You are positioning yourself

as a leader.

You are helping people

achieve the goals

that you were trying to achieve,

and you're

kind of leaving breadcrumbs

along the way.

And then Path three is both,

both skill and development based.

And this is kind of a given

because when you start

and you haven't learned any skills yet,

this is how you learn fast.

If you're going to start on social media

as your way of generating traffic,

then you're going to have to learn

how to design a good profile picture,

how to design a good banner,

how to write a compelling,

compelling bio graph

to learn how to write social media post.

So you could become a Twitter

ghostwriter, you could become

an Instagram

post creator,

whatever you call it.

You could become a video editor.

You could be you could design

banners for people.

You're building skills

as you grow your business.

And that means you can help

other people grow their business

and offer a freelance service

so you can start monetizing

pretty close to from the start.

And you're doing it in

such a way that you're

you're actually

getting results for yourself.

If you get results for yourself

in a real world setting,

rather than just building out

portfolio pieces

and never getting paid what you deserve

because you don't know

how to apply your skills

to someone's actual business,

then you practice

your skills on your own business.

You build your own website,

you build your own landing page.

Maybe you build a landing page from a

for an affiliate product

to see how good you are at copywriting,

because then you

don't even have to create the product.

You just build an affiliate product,

build your own landing page,

see how good you are at that.

And then you can offer

selling landing pages for 1 to $2000

to other creators.

You see what I'm saying here?

All you have to do is just fucking start.

So now let's go over the four pillars

of the one person business.

So for those that want to do

what they want

and help the people that they can help

the most traditional

branding, marketing, content

and offer

advice is not going to fit very well

because in the case

of this one person business

that I'm talking about, in the next video

will go over what a value creator is.

It's a style of one person business.

And I'm breaking these down

because it takes more than just

one video to do.

But in this case,

the experience model

that I'm talking about,

you are your customer Avatar.

You are your brand, you are your niche,

you are your content, you are your offer,

you are everything.

And self-awareness

and self-reliance is going to be

the greatest skill that you have.

And those are the people that thrive.

The most in this one person

business model is those that

take responsibility for their future

and help others

get to where they're going.

So to break down

the one person business very quickly,

your goals are your brand.

So what do you want out of life

and what are you leading

people towards?

And now the problems that are standing

in the way of your goals

turn into the content.

So what roadblocks will

your followers encounter

and how are you going to help them

overcome it?

And now there's a lot more

that goes into content than that,

but that's a great starting point, right?

And so systems are how you solve

the problem turns into a product.

So how can they solve

their problems faster?

Because that's what people want.

And now the benefits.

How has this entire

journey impacted your life

that turns into your marketing?

So why should they care

about your message?

Right?

Why do I write every day?

And how can I turn that

into a persuasive argument?

Anyone who study marketing

understands that benefits

rich language

is extremely powerful and persuasive.

So if I wake up

and I write not only to earn an income,

think much more

clearly, systemize

all of my other content.

I could go on day

like all day long,

but you can go and look at those benefits

and how exactly I'm doing this

on any of my landing pages.

So what you do, as

I mentioned in a previous video

on how to solve your own problems

or how to find purpose by

solving your own problems,

is that that's exactly what you do.

You pursue

a goal, you solve your own problems.

You teach others how you did it.

And that's your business, right?

And then when it comes to

building out a product or a service

that you can sell in relation to that,

then it just works out.

And this is of course oversimplified.

There's many, many nuances here.

But if you take these

foundational principles

and apply them and figure out

and test and experiment

and do exactly

what I'm telling you to do

by figuring out for yourself

so you actually have unique and genuine

knowledge on how to do it.

It's going to take time,

but that time is going

to pay back tenfold.

Aside from you hiring someone

to build your brand for you,

because then you're

just relinquishing

all potential leverage and just power.

All right.

So branding is

fairly understandable.

That's where you work towards a goal

and that is your brand message.

That's what you're helping people do.

If your goal is to make $1,000,000,

then your mission

or your message that you can start with

and iterate from

is helping

a thousand people

make $1,000,000

by 2025, right?

Who wouldn't want to follow that?

So the next pillar content is where

people have the most problems.

It's like, Damn, what do I write about?

So let me introduce you to a topic

that I talk about in digital economics

called The Domain of Mastery.

So what you do is you pick

three interests, one

that makes money,

which is almost any of them.

That's just your priority interest,

interest to excite you.

And interest three is development based.

So like psychology,

self-improvement,

self-development, metaphysics,

philosophy, something that helps

you understand

just the progression pattern

of every single thing

anyone could ever do.

So you can have a unique perspective

on those things by applying

spirituality,

principles, philosophy,

psychology, that kind of stuff.

And then when you look at this graph,

you can break them down

into the principles.

So what are the fundamentals?

Are the principles of each interest

in getting results with those

in relation to your goal.

And then from that

you can break them down

into other topics,

you can break them down

into mentors for inspiration.

So the people that you follow

and get

your advice from

and then the connections.

So the connections between all of them

and real world problems

and those are all the starting places

that you can start

writing or creating content around

in a way that is very effective

and educational and valuable.

So pillar number three is the offer or

the product that you're creating.

And no,

you don't have to

wait to start monetizing.

I hate that stupid

gatekeeper mindset

where people are like,

Oh, you need to be this experience

to start making an income

or you need to start doing this

to start making an income.

It's like, No, dude, like you don't,

you don't fucking understand.

You're just gatekeeping and you're

trying to like, you're not thinking

like think a bit deeper, right?

How do freelancers start making money?

They learn the fundamentals of a skill

very, very quickly.

They start reaching out

to people immediately so

they can get real

world free,

real world feedback.

Next, they are they're charged free

or very low cost

because their skill isn't up

to par to charge

2 to $5000

and then they gradually work

their way up step by step.

And the sooner you start

selling something,

not only the sooner you can make money,

but the sooner you can start failing

and you can start iterating.

The first product

is always going to be shit.

You just need to get it out.

You need to get the shit out

so that you can make it better

because you're never, ever,

ever going to have a great product

the first time around.

It's just not going to fucking happen.

Put an offer out there,

build a digital product, sell

a physical product, the dropship.

If you have to start a freelancer

to start a consulting service,

whatever it may be, put out

content and just start

getting the shit

out of the faucet.

So clear water can flow.

So it's like, Okay, Dan,

but what do I sell?

So let me introduce to you what I call

the minimum viable offer.

There's minimum viable product,

but an offer is like all encompassing.

So the minimum viable offer

is either a single,

a single freelance skill

that you sell for five

500 to $1000.

So that's web design, email marketing,

something like that,

where a single skill you're not

it's not a crazy offer.

You're never going to be able to charge

$5,000 for that,

but you have to start somewhere.

Or number two

is a single interest consulting service

where you sell a pack

of four calls for 500 to $1000.

So this is what most people do.

And most people get like

get caught up in this.

It's like there's

some kind of stupid stigma

around freelancing

where it's like, Yeah,

I have to do the work.

I can't just teach people about it.

And it's like as a creator,

me, I hate paying for work.

I'd rather pay you to get on a call

with me and consultant

on how to do a specific thing,

whether it's a skill or not.

If it's health, I want to be taught

if you're starting an education

business like this,

then don't do a freelance done

for you service.

Just offer consulting calls

or a digital product.

So health

coaching, fitness coaching, performance

coaching, mindset coaching,

life coaching, business

coaching of whatever domain or nature.

And those are very broad.

You can go a bit more deep

into the submarkets

within those like bodybuilding

coaching or

neuro

neuro hacking

consulting, right?

It's what you're interested in.

And you can only find what it is

that you want to teach by diving

into your domain of mastery

or the crevice of reality

that composes the interest

you want to explore in this life.

But it's not like consulting,

is it only limited to those?

I'm really surprised that like digital

tutoring offers

aren't more of a thing.

If I learn web design

and I want to teach a creator

over four calls how to design

a great website for themselves,

I think that's a great fucking offer,

and if I was starting out,

I would pay for that.

It's the same thing.

I'll get on calls for four weeks with you

and teach you

how to write compelling emails.

I'll teach you how to run Facebook ads.

It's a consulting offer, and

I think those are

much better,

much more

scalable than a freelance offer.

And so the thing

why we start with a minimum

viable offer is that you can start

monetizing immediately.

You can start reaching out

to people in the DMS,

you can write a Twitter thread

or a post and have others retweet it

and then plug your service.

So you're getting 1000 to,

if it goes viral,

a million views

on your offer

and you start making money

because it's traffic and it's offers

and so the other thing is

why you start with this is because

then you can start fleshing out

a digital product

and already have results for it.

You can teach other people,

you can get them results

and you can note the commonalities

between like what you're talking

about on each call,

you package it up into a course

e-book, a cohort

or something of that nature

that you can then switch to.

And so you can stop taking

on so much client

work as your audience grows

and you can switch to a digital product

and have more free time.

And so that was just a broad

overview of all of this

one person business stuff.

I'll go a bit more in-depth

in the next video,

but I want to get more people

primed

to this whole idea

because I feel like it's

it's not ground

shaking or revolutionary by any means,

but it is very important.

So with all of that,

like the video, subscribe

for the next one.

And if you haven't already,

consider enrolling in digital economics,

I believe when this video goes out,

it starts next week.

So only the first people

that actually view

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But later on you can apply

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and you can also check out other stuff

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which is my community

and other free creative

challenges, a power planner,

all of that fun stuff.

So thank you for watching or listening

and I'll see you in the next one piece.