7-Eleven LOGO | SEVEN Lessons I've learned❓
Summary
TLDRIn this video, the presenter explores the 7-Eleven logo, discussing its design flaws and the lessons learned from it. They emphasize the importance of breaking design norms, the subtlety of great design, and the optical illusion of centering. The video also touches on the insignificance of symmetry in logo design and the power of simplicity. The presenter concludes by advocating for the courage to break rules in design, using the 7-Eleven logo as a prime example of successful rule-breaking in design.
Takeaways
- 😀 The 7-Eleven logo is filled with design 'faults' that are actually intentional and effective choices.
- 🔍 The logo's design features, such as the lowercase 'n' and the not fully centered elements, are deliberate and contribute to its recognizability.
- 🎨 The video emphasizes that going against the norm and breaking design rules can lead to creative and impactful logos.
- 🤫 'Great design is silent' - The 7-Eleven logo's subtle design choices are often unnoticed but enhance its visual appeal.
- 📏 Mathematical centering is not always the same as optical centering; the logo's alignment is more pleasing to the eye than perfectly centered.
- 🔄 Symmetry is not crucial for a logo's success; the 7-Eleven logo works well despite not being perfectly symmetrical.
- 👀 Sometimes design elements 'just work' even if they don't adhere to traditional guidelines, as seen in the 7-Eleven logo's inconsistent arch spacing.
- 🚀 Good design can be so effective that it goes unnoticed, seamlessly conveying the brand's identity without drawing attention to itself.
- 🛠 It's important to understand design rules in order to know when and how to break them effectively, as demonstrated by the 7-Eleven logo.
- 🌐 Squarespace is highlighted as a platform for designers to create professional websites easily, which can also serve as a portfolio for their work.
Q & A
What is the main topic of the video?
-The main topic of the video is an analysis of the 7-Eleven logo, discussing its design elements and what can be learned from it.
What is the video sponsored by?
-The video is sponsored by Squarespace.
Why does the designer believe the 7-Eleven logo is filled with faults?
-The designer believes the logo is filled with faults because it has elements that go against traditional design rules, such as not being fully centered and having inconsistent capitalization.
What is one of the key takeaways from the 7-Eleven logo according to the designer?
-One key takeaway is that going against the grain and breaking traditional design rules can lead to creative and impactful logos.
What does the designer mean by 'Great design is silent'?
-The designer means that great design is often so effective and unobtrusive that people don't consciously notice it, but it still serves its purpose well.
Why does the designer believe the 'N' in the 7-Eleven logo is in lowercase?
-The designer suggests that the lowercase 'N' may have been chosen to maintain the visual flow and balance of the logo, rather than for design flair.
What does the designer learn about the importance of symmetry in logo design from the 7-Eleven logo?
-The designer learns that symmetry isn't everything and that a logo can be effective and recognizable without being perfectly symmetrical.
What is the designer's opinion on the 7-Eleven logo's alignment?
-The designer notes that the logo is not optically aligned but still appears centered to the eye, indicating that optical centering can sometimes be more important than mathematical centering.
What does the designer suggest about the importance of following design rules?
-The designer suggests that it's okay to break design rules when you understand them, as it can lead to more innovative and effective designs.
Why does the designer mention starting to paint?
-The designer mentions starting to paint as a way to break free from the rules of typography and logo design, allowing for more creativity and boldness in their work.
What is the purpose of the Squarespace promotion in the video?
-The purpose of the Squarespace promotion is to provide an example of a platform where designers can create professional-looking websites easily and affordably to showcase their portfolios or blogs.
How does the designer feel about the 7-Eleven logo's functionality and aesthetics?
-The designer appreciates the functionality of the 7-Eleven logo and finds the way it was made to be clever and effective, even though it's not a style or color scheme they would personally brand themselves with.
Outlines
🔍 Exploring the 7-Eleven Logo's Unique Design
In this paragraph, the speaker discusses the 7-Eleven logo, highlighting perceived 'faults' that have been the subject of online debate. The speaker emphasizes that these design choices are not mistakes but rather intentional and creative decisions that have been in place since 1969. Key points include the logo's non-centered alignment, the mix of uppercase and lowercase letters, and the unconventional approach to typography that challenges traditional design rules. The speaker also shares personal insights, such as the importance of going against the norm to make an impact in the design industry and the idea that great design is often so effective it goes unnoticed.
🎨 Lessons in Logo Design from 7-Eleven
The second paragraph delves deeper into the lessons that can be learned from the 7-Eleven logo. The speaker points out that mathematical centering does not always equate to optical centering, and that trust in one's eyes is crucial over automated design tools. The paragraph also touches on the idea that symmetry is not always essential for a functional and recognizable logo. The speaker acknowledges that sometimes design elements 'just work' despite not adhering to typical standards. Additionally, the paragraph discusses the concept that good design can be so seamless that it goes unnoticed, and the importance of understanding design rules in order to effectively break them when necessary. The speaker concludes by thanking Squarespace for sponsoring the video and promoting the platform as an easy and affordable solution for designers to showcase their work.
Mindmap
Keywords
💡7-Eleven logo
💡Faults
💡Centering
💡Typography
💡Design Flair
💡Optical Centering
💡Symmetry
💡Creativity
💡Brand Recognition
💡Simplicity
💡Squarespace
Highlights
The 7-Eleven logo is filled with design faults according to a designer's post, sparking a discussion on its unconventional elements.
The video aims to explore the 7-Eleven logo's design rather than mocking it, focusing on learning from its unique aspects.
The logo features a mix of uppercase and lowercase letters, with the 'N' at the end being lowercase, which is an unusual choice.
The logo has been in use since 1969, indicating its effectiveness despite the perceived design 'mistakes'.
The speaker emphasizes the importance of going against the grain in design to make an impact and be truly creative.
Great design is often silent and goes unnoticed, as it effectively communicates without drawing attention to its design elements.
Mathematical centering in design does not always equate to optical centering, as demonstrated by the 7-Eleven logo's alignment.
Symmetry is not always essential in logo design; the 7-Eleven logo's lack of symmetry does not detract from its functionality.
The logo's design elements, such as the arch inside the '7', may not be consistent, but if they work, they work, showing that not everything needs to be perfect.
Good design can be so effective that it passes by unnoticed, yet it still communicates the necessary information clearly.
Breaking the rules in design is acceptable when you understand the rules, as demonstrated by the 7-Eleven logo's unconventional elements.
The speaker shares personal experiences with painting to break free from design rules and find creativity in rule-breaking.
The 7-Eleven logo's success lies in its cleverness and functionality, despite not adhering to traditional design principles.
Squarespace is highlighted as a platform for designers to create professional-looking websites easily and affordably.
The video concludes with a call to action for viewers to support the channel and take advantage of a Squarespace discount.
Transcripts
hey guys what's going on it's people
passing here with another video and
today I am talking about the 7-eleven
logo this video is brought to you by
Squarespace
already I saw a post from a designer
basically talking about the 7-eleven
logo and how it's filled with lots of
faults this is kind of like the similar
to the Google logo and I wanted to make
a video this week not having a joke
about it but just giving you some things
that I've learned from this logo some of
the things that the redditors were
talking about were the fact that the let
the actual logo isn't fully centered and
certain parts of it don't really matter
add up as well as the most known
uppercase and lowercase letters in the
same logo now these things you may look
at and just think for a second okay and
then you'll look at it again and notice
that there's capital letters with all
the other letters apart on the N at the
end and you'll notice that and at the
end is a lowercase letter and you'll
become like oh yeah that is a lowercase
letter how did they pull that off well
I'm here to tell you today about these
things again I don't think our mistakes
I'm looking online and I've never seen a
7-eleven in my life I live in the UK I'm
not too sure if they have 7-elevens here
but I see them on TV when I'm watching
American programs and I've done some
research and the logo has been with them
since 1969 before you guys start
thinking that I'm just gonna be slating
as logo I am NOT slating him I don't
really slate anyone's logo I just want
to learn from them so here's seven
things I've learned about the 7/11 logo
the first thing I've learned is to go
against the grain to be truly creative
and to truly make an impact in the logo
design industry we need to go against
the norm and go against what people
expect from a logo this is something
that's really difficult to do because we
are trained to follow rules
now I've just started painting and the
reason why I started painting was so I
could really just break the rules and
the regulations of typography and logo
design and since then I've been creating
things that I kind of break in the rules
and after seeing this logo I've been
able to understand how these rules are
broken going against the grain
creatively and going against the grain
with rules
in place or what people expect of logo I
think these things are really key to go
against sometimes and to know when to go
against them it allows you to come up
with new concepts that you never thought
you would ever come up with and it
allows you to be the trendsetter in the
industry that you're in the second thing
that I've learned especially with this
logo design is great design is silent if
you're a freelancer or a human being for
example you want to create stuff that is
seen and that people go wow look at that
that looks amazing we all want that
recognition we all want that kind of
song going wow you know I used to base
my successes on my projects when someone
went Wow kind of like how I base my
YouTube success on the amount of views I
get on a video which means more payment
which means a better life for me but
this quote I'm not too sure where it
comes from but great design is literally
silent if you look at the 7/11 logo as
I've said before there is caps on all
the letter forms aside from the N at the
end why was this done was it because
they wanted just to add a bit of a
design Flair no I think it's because it
looks a better and it is read better a
lot of the registers have been saying
that the actual seven is kind of like
rounded and it follows the swoosh of the
roundedness of the seven whereas if you
had an uppercase n on the eleven logo
then it would be too rigid and it
wouldn't follow the flow it would have
still worked but it may not have looked
as good and this is something that I've
never really realized before that if you
showed me this little guy I wouldn't
have said why is that got a lowercase n
I would just say yeah that's a 7/11 logo
and I would have even given a second
thought
that is why good design is Salim we've
never even noticed these things I've
learned that the the signs that you see
on the road that just tell you where to
go or the applications to tell you where
to go like you know maps and stuff on
your phone when you are easily able to
navigate them and just have a quick
glance and still look at the road whilst
you're driving that is great design it
is so silent no one talks about it they
just expect it and it's so easy for the
brain to consume the third thing I've
learned from the seven
logo and I've also learned it from the
Google logo is mathematically centering
isn't always optically centering if you
go to illustrator and you're creating a
logo will always Center things by using
the align function so we always align
the objects to the centre of the art
border so an image the problem with this
is that sometimes it doesn't work as I
explained in the Google logo all the g's
and the O's in actual font ah overshot
all the J's and O's overshoot to
compensate and to optically make the
logo look correct the same is for
alignment if you see the 7/11 logo it
doesn't it isn't actually aligned it's
not optically aligned the ears not
optically aligned with the actual seven
the orange part of it and it's not even
fully centered but the eye sees it
assented so I've learned not to trust my
align feature all time but to trust my
eyes more and to know that you know if I
see it better in this certain alignment
then I'm going to keep it at that
alignment the fourth thing that I
learned is symmetry isn't everything
a lot of logo designs are kind of
balanced and symmetrical the 7/11 logo
on the other hand isn't balanced or
symmetrical to the point of what I would
be classes satisfied with but yes again
it surprises me just looking and
studying this logo after all you guys
are read it we're talking about it
that it doesn't have to be symmetrical
symmetry isn't everything this is what
I've learned you can create something so
functional and easy as just to have a
quick glance know what it is and it
works symmetry doesn't have to be there
in your designs and that's something
that I regret saying but you have to
have a symmetrical logo the fifth thing
that I've learnt which is kind of a
general point is sometimes it just works
some people were pointing out that the
7/11 logo the arch inside it isn't
actually consistent in space and it
doesn't align to the top of the seven no
one's really seen this before
until they probably have but they
haven't posted about it before until now
because people are looking into the logo
maybe we designers all of us can be
guilty of that looking at work and over
analyzing it and making sure everything
is consistently in weight and
consistently mathematically and all
these sorts of things that we just
don't really realize that if it works it
works the sixth thing that I've learned
is that good design just passes you by
this logo is so simple yet so
complicated in the way that it was
probably made the people that made these
maybes decisions for a reason and good
owes them because they flip it made a
really cool logo it's not something that
I would brand myself with it's not
colors that I particularly like but the
functionality of it is the art of it and
you know if I was walking down the
street it would just pass me by but it
gets me to know what the name of the
store is it lets me know more about the
company and why it's there
the fact that it's so cleverly made
makes me ecstatic and finally number
seven it's okay to break the rules when
you know the rules of design you are
able to more likely break them and I
think sometimes design doesn't need to
just have a day where we break the rules
like I said at the start of the video I
just started painting nothing fancy just
abstract art where I can just literally
get some paper or paint on a canvas and
literally just paint for no reason just
to get paint on the canvas and this is
giving me so much freedom in the way
that I can create something that it's
given me a bit more boldness when it
comes to going outside the box in a logo
design or going outside the box and a
business card design changing the way
that people perceive logo designs and
why they're created it is okay to
sometimes break the rules you can see it
in the seven-eleven logo that the logo
isn't centered there's a few things that
you know designers wouldn't hold to
forcefully but in practice as you can
see here it works really well and I
think it's very clever I just want to
give a huge thank you to Squarespace for
sponsoring this video if you're a
designer looking for clients and you
need a place to put your portfolio or
whether you just want to blog about your
life or your job Squarespace is the
platform for you it allows you to create
a website so quickly and easily at an
affordable price that looks professional
and it doesn't take a wizard to actually
design it I sell brushes on there and I
have a contact form on there
I made the website look really nice for
any clients going on there and it just
works I don't have to worry about my web
designer fixing the design of the
website
it's so easy for me to do if you'd like
10% of Squarespace then click that link
down in the description below and it'll
help support the channel and keep these
videos coming to you every time I upload
guys thanks so much for watching and
I'll catch you in the next video see you
soon
[Music]
[Applause]
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