watch me make & sell a digital product in 10 hours.

Summary

In a challenge to prove her boyfriend wrong, the creator embarked on a 10-hour mission to develop and launch a new digital product. The product, a database of business book quotes and actionable lessons, was inspired by her popular 'Business Book Club' series on TikTok. Despite self-doubt and the daunting task, she successfully launched the product, which generated $1,100 in its first month without aggressive promotion, proving the value of audience engagement and validating her creation process.

Takeaways

• 😀 The creator was challenged by her boyfriend to make and launch a new product in 10 hours, which she took as a personal challenge to prove him wrong.
• 📚 The product idea stemmed from a popular 'Business Book Club' series on TikTok where she shared quotes and lessons from business books.
• 💡 She decided to create a digital database of her favorite quotes and actionable lessons from business books, categorized for different business needs and stages.
• ⏱️ The script documents the entire 10-hour process of creating the product, from idea conception to the final launch.
• 🤔 The creator experienced self-doubt and questioned the value of the product during the creation process, a common feeling in product development.
• 📈 Despite doubts, she emphasized the importance of completing the product and letting the market decide its value rather than second-guessing during creation.
• 💪 She highlighted the power of having an audience and content validation before launching a product, which helped to alleviate some of her doubts.
• 📝 The most time-consuming part of the process was writing actionable lessons and examples for each quote in the database.
• 🛒 The product was initially launched on a platform called Stand Store, but later moved to her own website shop for better control and management.
• 💰 In the first month, the product generated $1,100 in revenue with minimal promotion, which the creator calculated to be approximately $110 per hour of work.
• 🚀 The creator concluded that having an audience-first approach rather than product-first can be less exhausting and more validating in the product creation process.

Q & A

What challenge did the speaker set for themselves in the video?

The speaker challenged themselves to create and launch a new product within 10 hours to prove their boyfriend wrong, who doubted they could do it.

What is the concept of the product the speaker decided to create?

The product is a database of the speaker's favorite quotes and highlights from business books, categorized by the book and the specific needs or stages of business at the moment.

Why did the speaker choose to create a digital product based on their 'Business Book Club' series on TikTok?

The speaker chose to create this digital product because they noticed that the 'Business Book Club' series was well-received and loved by their audience, which provided validation for the product idea.

What was the speaker's strategy for dealing with self-doubt during the product creation process?

The speaker acknowledged that self-doubt is a normal part of the creation process and decided to push through it by continuing to work on the product and letting the market decide its value.

How did the speaker plan to monetize the product initially?

The speaker planned to beta test the pricing, offering the product at a low price initially to the first few customers to gather testimonials and then increase the price by 10 to 15% with each additional batch of buyers.

What was the speaker's approach to writing actionable lessons and examples for each quote in the database?

The speaker aimed to provide actionable lessons and examples for each quote, ensuring they were insightful and thought-provoking, and could help the users implement the lessons into their businesses.

How did the speaker manage to complete the product creation within the 10-hour timeframe?

The speaker managed to complete the product by staying focused, working through feelings of self-doubt, and leveraging the content they had already created for their TikTok series.

What platform did the speaker use to initially sell the new product?

The speaker initially used a platform called Stand Store to sell the new product, but later moved it to their own website shop for better control over the sales process.

What was the speaker's strategy for pricing the product after the initial low-price offer to the first 10 people?

After offering the product at a low price to the first 10 people, the speaker increased the price to $10 and later moved the product to their website shop, where they had more control over pricing and sales.

How much revenue did the speaker generate from the product in the first month, and what was their hourly rate based on the time spent creating it?

In the first month, the speaker generated $1,100 from the product. Considering the product took 10 hours to create, this equates to an approximate hourly rate of $110.

What was the speaker's one-month update on the product, and what did they learn from the experience?

In the one-month update, the speaker shared that they had made their first sale within the desired timeframe and had generated $1,100 in revenue without heavy promotion. They learned about the importance of audience validation before product creation and the value of their time during the process.