BSNL Witnesses Massive Surge in New Customers after Reliance JIO & Airtel Price Hike | UPSC

StudyIQ IAS

20 Jul 202411:46

Summary

TLDRThe video discusses the recent surge in BSNL's subscriber base due to the shift from private telecom companies like Jio, Vodafone Idea, and Airtel following a price hike. It also highlights the challenges BSNL faces in retaining new customers and the importance of network quality and service. Additionally, it mentions a new batch for UPSC preparation with a discount offer and a refund policy.

Takeaways

📈 The script discusses a significant surge in the subscriber base of BSNL (Bharat Sanchar Nigam Limited) following a price hike by the company.
📱 It mentions a massive shift of approximately 20-30 million customers due to mobile number portability, with many moving to BSNL.
💡 The video suggests that the increase in BSNL's subscribers might be due to dissatisfaction with the service quality and pricing of private telecom companies after the price hike.
🔄 The script talks about the challenges BSNL faces in retaining new customers, especially if they do not meet the expectations set by private telecom companies.
📉 The script highlights a decrease in BSNL's market share from 9.3% to 7.95% and a drop in its total subscriber base from 94 million to around 90 million.
🚀 The video outlines a plan for BSNL to increase its 4G customer base to 100 million within 12 to 24 months, with an aim to set up 1 lakh towers across the country.
🤝 BSNL has a deal with TCSL for the provision of localized equipment to improve the 4G network solution, which could benefit BSNL if successfully implemented.
📚 The script also mentions a batch of UPSC preparation named 'Promise Batch' with benefits like a discount and a refund policy if the prelims for 2025 are cracked.
💰 The 'Promise Batch' offers an extra discount until 22nd of July, allowing enrollment for just 27,000, with a refund policy linked to performance in the 2025 prelims.
📝 It provides a method for users to join the 'Promise Batch' through a website or a link in the comment section, using a specific code for maximum discount.
📈 The script implies that the success of BSNL's strategy to retain customers will ultimately depend on the quality of its network and services.

Q & A

What is the recent turmoil in the telecom sector attributed to?
-The recent turmoil in the telecom sector is attributed to the massive jump in the subscriber base of BSNL, following the price hike by private telecom companies like Jio, Vodafone Idea, and Airtel.
What is the current situation regarding BSNL's subscriber base?
-BSNL has seen a significant increase in its subscriber base, with nearly 2 million customers shifting to BSNL through mobile number portability, following the price hike by private telecom companies.
What is the impact of the price hike on BSNL's market share?
-The price hike has led to a decrease in BSNL's market share from 9.3% last year to around 7.95% currently, but it has managed to retain its subscriber base close to 90 million.
What is the current plan for BSNL's 4G network rollout?
-BSNL plans to roll out its 4G network across the country, with the most probable timeline being August or the first week of September. The aim is to increase the number of 4G customers to 100 million within 12 to 24 months.
What is the role of TCIL in BSNL's 4G network rollout?
-TCIL (Telecommunications Consultants India Limited) has a deal with BSNL to provide localized equipment for the 4G network solution, which will be beneficial for BSNL if implemented effectively.
How can new customers join the new batch of UPSC preparation by the speaker?
-New customers can join the new batch of UPSC preparation by enrolling on the speaker's website or using the provided link in the comment section, using the code 'Ankit Live' to get maximum discount.
What are the benefits of joining the new UPSC preparation batch?
-The benefits include an extra discount if enrolled by July 22nd, with the batch available for just 27,000, and a refund of the full fee if the customer cracks the 2025 prelims.
What is the speaker's advice for middle-class families considering BSNL?
-The speaker suggests that if BSNL can provide good network quality and service, middle-class families might shift towards BSNL, despite the common mindset that government companies do not provide good service.
What is the speaker's view on the future of BSNL's subscriber base?
-The speaker believes that BSNL has a chance to retain new customers if it can provide quality service and network, but if facilities are not provided, customers might shift back to private telecom companies.
What is the speaker's opinion on the impact of the price hike on private telecom companies?
-The speaker suggests that the price hike might not have a significant impact on the finances of private telecom companies, as those who are shifting to BSNL are likely to opt for lower plans.
What is the speaker's view on BSNL's role as a price regulator in the past?
-The speaker mentions that BSNL used to have significant power in the past, acting somewhat like a price regulator, with other companies following BSNL's lead in price adjustments.

Outlines

00:00

📈 Massive Surge in New Customers for BSNL

The script discusses the recent significant increase in new customers for BSNL following a price hike. It highlights the shift of customers from private telecom companies like Vodafone Idea and Jio to BSNL, driven by the high prices of these competitors. The speaker mentions the massive jump in BSNL's subscriber base, with nearly 2 million customers shifting their mobile numbers through portability. The script also touches on the challenges BSNL faces in retaining these new subscribers and the importance of network quality and service in doing so. Additionally, the script promotes a new batch for UPSC preparation with a discount offer and a refund policy linked to the performance in the 2025 prelims.

05:01

💰 Impact of Price Hike on Telecom Industry

This paragraph delves into the financial implications of the price hike in the telecom industry, focusing on the potential effects on private telecom companies' finances. The speaker discusses the range of monthly plans offered by Airtel and BSNL, emphasizing the importance of network quality and service in retaining customers. The script also mentions the concerns of middle and upper-class families about the service quality of government companies like BSNL. The speaker speculates on the future of BSNL's subscriber base and the company's ability to retain new customers, suggesting that the quality of BSNL's 4G service will be crucial in this regard. The paragraph also touches on the historical role of BSNL as a price regulator in the industry and the changes that have occurred as private companies have grown stronger.

10:02

📉 Decline in BSNL's Market Share and Subscriber Base

The script addresses the decline in BSNL's market share and total subscriber base, highlighting the company's challenges in the face of competition from private telecom companies. It provides specific figures for BSNL's total subscribers and market share, noting a decrease from the previous year. The speaker discusses a deal between BSNL and TCIL to develop localized equipment for 4G network solutions and the potential benefits for BSNL. The script also mentions the government's target of increasing 4G customers to 100 million within 12 to 24 months and the plan to install 1 lakh towers across the country. The paragraph concludes with a teaser for an interesting fact about the use of chemical E in the food processing industry.

Mindmap

Keywords

💡Reliance1

Reliance1, also known as Reliance Jio, is a telecommunications company in India that offers 4G services. In the video script, it is mentioned as a competitor to BSNL, with a massive subscriber base that has been shifting due to price hikes. The script discusses how the increase in prices has led to a significant number of subscribers leaving for other providers, indicating a shift in the market dynamics.

💡BSNL

BSNL stands for Bharat Sanchar Nigam Limited, which is a state-owned telecommunications company in India. The script highlights BSNL's challenges in retaining customers amidst price hikes and the competition from private telecom companies like Reliance Jio. BSNL's strategy to retain and attract customers is a central theme in the video, with discussions on its network quality and service offerings.

💡Subscriber Base

The term 'subscriber base' refers to the total number of customers or subscribers using a particular service or product. In the context of the video, it is used to describe the customer base of BSNL and how it has been affected by the actions of competitors like Reliance Jio. The script mentions a 'massive jump' in new customers for BSNL, indicating a potential shift in the market.

💡Price Hike

A 'price hike' is an increase in the cost of a product or service. The script discusses the impact of a price hike on BSNL's subscriber base, suggesting that higher prices have led to a decrease in customer retention and an increase in subscribers shifting to other service providers.

💡Network Quality

Network quality refers to the performance and reliability of a telecommunications network. The video script implies that the quality of BSNL's network is a critical factor in its ability to retain customers. It suggests that if BSNL can provide a good network experience, it may be able to retain more subscribers despite price hikes.

💡Mobile Number Portability

Mobile Number Portability (MNP) is a service that allows mobile phone users to retain their phone numbers when switching between service providers. The script mentions that a large number of customers have shifted their mobile numbers to other providers, indicating the use of MNP in the context of the changing market dynamics.

💡4G Services

4G stands for the fourth generation of mobile telecommunications technology, offering faster internet speeds and improved performance compared to previous generations. The script discusses BSNL's 4G services and the company's efforts to roll out these services across the country to compete with private providers like Reliance Jio.

💡Tariff Hike

A 'tariff hike' refers to an increase in the rates or charges for services, in this case, for mobile telecommunications. The video script mentions a tariff hike as a reason for the shift in the subscriber base from BSNL to other providers, highlighting the sensitivity of customers to price changes.

💡Middle Class Families

The term 'middle class families' is used in the script to represent a segment of the customer base that may be particularly affected by price hikes and service quality. The video suggests that these families may be more likely to switch providers based on cost and service considerations.

💡Government Company

A 'government company' is a business entity that is owned and operated by the government. BSNL is referred to as a government company in the script, and there is a discussion about the perception of government companies in terms of service quality and customer trust.

💡Telecom Minister

The 'Telecom Minister' is a government official responsible for overseeing the telecommunications sector. The script mentions a letter written by BSNL employees' union to the Telecom Minister, expressing concerns about the impact of price hikes on the common man and the company's financial health.

Highlights

Resentily Telecom has experienced a massive jump in new customers after the price hike by Reliance Jio.

BSNL has seen a significant increase in subscribers shifting from private telecom companies.

A unique code is provided for mobile number portability, valid for 15 days, which can be used at BSNL offices for free SIM card.

There has been a massive shift of approximately 30 million customers to BSNL due to dissatisfaction with private telecom companies' price hikes.

BSNL's network quality and service provision will be crucial in retaining new customers.

The public's mindset is generally against taking BSNL services due to the perception of poor service quality.

If BSNL provides quality service and network, there is a chance that customers may shift towards BSNL from private companies.

The price hike by private telecom companies may not significantly impact their finances as customers shifting to BSNL are moving to lower plans.

BSNL employees and their union have written a letter to the Telecom Minister expressing concerns about the price hike affecting common people.

BSNL had significant power in the past, acting as a price regulator for the telecom industry.

The private companies have become stronger, reducing BSNL's influence in the market.

BSNL aims to roll out 4G services across the country, with a target of 100 million customers within 12 to 24 months.

BSNL has made a deal with TCIL for localized equipment to improve 4G network solutions.

The total number of BSNL subscribers is 86.97 million, with a market share of 7.95%.

Last year, BSNL's market share was 9.3%, and the subscriber base was 94 million, indicating a decline.

The recent increase in subscribers is expected to bring BSNL's subscriber base close to 90 million.

The final outcome will be determined by BSNL's ability to provide quality 4G services and retain customers.

An interesting question posed to the audience about the most suitable chemical in the food processing industry.