Part1 Digital innovation in sports (SC)

Summary

In this video, Jonas Landgren explores digital innovation in sports, discussing frameworks of informal, voluntary, and commercial sports. He highlights the impact of technology on sports performance, organization, and consumption, covering digital sports configurations, datafication in football and running, and the role of platforms and wearables in enhancing athletic performance.

Takeaways

• 🏃‍♂️ Digital innovation in sports is a rapidly evolving field, impacting how sports are performed, organized, and consumed.
• 📈 There are three main types of sports participation: informal, voluntary, and commercial, each with its own potential for innovation.
• 🤖 Sports tech companies focus on athletes, coaches, audiences, and management, driving innovation in products and services.
• 🔄 The concept of 'hybrid sport configurations' highlights how digital dimensions can transform traditional sports activities.
• 📊 Datafication is a key trend, turning sports into quantifiable measures, as seen in football and running apps like Garmin and Strava.
• 🚴‍♀️ Innovations in sports equipment, like digital-controlled air pressure controllers in cycling, are changing the physical aspects of sports.
• 🌐 Digital platforms like Zwift and video analysis tools are connecting athletes and coaches in new ways, enhancing training and performance.
• 🏃‍♀️ Ultra-running and other endurance sports are seeing significant technological advancements, including nutrition platforms and GPS vests.
• 📚 Reading and understanding the impact of digital technologies on sports relationships and practices is crucial for innovators.
• 🌐 The use of power meters and video-based analysis in sports is leading to new types of games and training methods, enhancing performance.

Q & A

What is the main focus of the video?

The main focus of the video is to discuss digital innovation in sports, exploring how technology impacts various aspects of sports and physical activities.

Who is the speaker in the video?

The speaker is Jonas Landgren, an associate professor with a background in information systems and interaction design.

What types of endurance sports does Jonas Landgren have an interest in?

Jonas Landgren is interested in various endurance sports such as cross-country skiing, running, biking, swimming, and roller skiing.

What are the three types of sports participation mentioned in the video?

The three types of sports participation mentioned are informal sports, voluntary sports clubs, and commercial sport businesses.

What is the role of the Swedish Sports Federation in the context of sports clubs?

The Swedish Sports Federation, Riksidrottsförbundet, organizes and oversees the group of organizations that make up the voluntary sports clubs in Sweden.

What is a hybrid sport configuration?

A hybrid sport configuration refers to the integration of digital dimensions into the sports domain, which can affect how sports are performed, organized, and consumed.

What are the four types of models in hybrid sport configurations?

The four types of models in hybrid sport configurations are digital supported sports, digital replicated sports, digital translated sports, and digital augmented sports.

How does the datafication of sports impact athletes and coaches?

The datafication of sports allows for the collection and analysis of vast amounts of data, which can be used to enhance performance, inform training, and provide insights into athletic performance.

What is the significance of GPS technology in sports like football and running?

GPS technology is significant in sports like football and running as it allows for the measurement of distance, speed, altitude, and location, which can be used to analyze performance and improve training.

How does the use of power meters in sports contribute to innovation?

Power meters contribute to innovation by providing precise measurements of power output, which can be used to create new types of games and enhance training programs.

What is the potential impact of digital technologies on the relationship between coaches and athletes?

Digital technologies can change the relationship between coaches and athletes by providing new ways to communicate, analyze performance data, and organize training, potentially leading to more personalized and effective coaching.

What are some ethical challenges that arise with the hyper quantification of athletes?

Ethical challenges with the hyper quantification of athletes include issues related to privacy, the potential misuse of data, and the pressure on athletes to constantly perform and meet data-driven expectations.

How does the use of video analysis in sports affect the role of athletes?

Video analysis in sports affects the role of athletes by requiring them not only to be skilled in their physical performance but also to have analytical skills to understand and make sense of the data provided by coaches and analysts.