7 Effective Social Media Marketing Strategies for 2024 (TIPS, TRICKS & TACTICS)

Summary

This video reveals seven effective social media marketing strategies to transform your social media into a sales-generating machine. It emphasizes creating a 'marketing master plan' with steps including defining your offer, identifying your target market, crafting a compelling message, and selecting the right media platforms. The video also highlights the importance of understanding social media algorithms, leveraging video content, and balancing quality and quantity in content creation. Additionally, it introduces the 'case funnel,' a marketing funnel to convert prospects into loyal clients, and mentions a free social media trends report from HubSpot.

Takeaways

• 💡 Proven and profitable strategies can transform social media accounts into sales-generating machines.
• 📈 The 'Marketing Master Plan' is a crucial strategy involving the right actions at the right times for the right people.
• 🎯 Define and clarify your primary offer to avoid confusing customers and enhance profitability.
• 👥 Identify your ideal customer avatar (demographics, interests, etc.) to tailor your marketing effectively.
• 📝 Craft a compelling message that addresses the problems and desires of your target audience.
• 🌐 Choose the right media platforms based on where your target audience is most active.
• 🔄 Understand the social media algorithms and optimize your content to align with their preferences.
• 🎥 Video content is highly effective for engagement and should be prioritized in your strategy.
• 📊 Long-form content offers depth, builds authority, and can be repurposed into various formats.
• 📅 Consistency and quality in content production are key; aim for a balance that doesn’t compromise your sanity.

Q & A

What is the main focus of the video?

The main focus of the video is to introduce seven effective social media marketing strategies that can help transform social media accounts into a sales-generating machine for businesses.

What is the 'Marketing Master Plan' mentioned in the video?

The 'Marketing Master Plan' is a strategy that the speaker uses to create effective, high-converting, and profitable social media marketing strategies. It involves understanding what to offer, who the target market is, and how to communicate the value of the offer.

Why is it important to define and clarify what you are selling?

Defining and clarifying what you are selling is crucial to avoid confusing and overwhelming potential customers. It helps in focusing on the most important, relevant, and highest value offer, which can maximize enjoyment and profitability.

What is the significance of understanding your ideal customer avatar in marketing?

Understanding your ideal customer avatar helps in creating targeted marketing messages and offers that resonate with them. It increases the desirability of your offer and makes your messaging more effective.

How does the speaker define the 'message' in the marketing master plan?

The 'message' in the marketing master plan is about explaining why the target audience should care about the offer. It involves communicating how the offer solves their problems and why they should choose the speaker's services over competitors.

What role does the 'media' step play in the marketing master plan?

The 'media' step in the marketing master plan is about determining where and when the target market is active online and offline. It involves choosing the right platforms and media types to reach the audience effectively.

Why is video content considered the most effective type of social media content?

Video content is considered the most effective because it allows viewers to see and hear the speaker, which builds trust and authority. It also tends to rank higher in search engines, gets more shares on social media, and can be repurposed into various formats.

What are the benefits of long form content over short form content?

Long form content provides more depth, allows for more insights and data, positions the creator as an authority, tends to rank higher in search engines, and can be used for lead generation. It also has a longer lifespan and can be repurposed into other formats.

How does the speaker suggest balancing quality and quantity in content creation?

The speaker suggests that while quality is important, quantity also plays a significant role in a competitive market. It's about doing your best and creating content as often as possible without overwhelming yourself.

What is the 'case funnel' and how does it work?

The 'case funnel' is a marketing funnel designed to take prospects from being unaware of your services to becoming loyal clients. It involves steps like driving traffic, getting opt-ins, establishing authority, applying for services, and booking a call to discuss further.

Outlines

00:00

🚀 Transform Your Social Media Strategy

This introduction explains the effectiveness of turning social media accounts into sales-generating tools. The video will share seven top social media marketing strategies to help businesses generate more leads, clients, and sales while avoiding common pitfalls. The first strategy introduced is the 'Marketing Master Plan,' a comprehensive approach to creating high-converting social media marketing strategies. The speaker emphasizes the importance of focusing on the right activities in the right places for the right audience.

05:02

🔍 Define Your Offer and Market

The first step in the 'Marketing Master Plan' is identifying the 'model' or what you are offering. This involves clearly defining your product or service and ensuring it is something you enjoy and that is profitable. Next, you need to identify your target market or 'who' you are selling to. This involves creating a clear and specific profile of your ideal customer, which will make your offer and messaging more appealing.

10:03

💡 Craft Your Message

The next step is crafting your message, which involves understanding 'why' your target audience should care about your offer. This requires identifying the 'miracles' (wants, needs, dreams) and 'miseries' (pains, problems, frustrations) of your ideal clients. Your offer should help move them from their miseries to their miracles, and your message should clearly communicate this.

15:04

📅 Choose Your Media and Timing

Media selection focuses on 'where' and 'when' to reach your audience. This involves choosing the right platforms and media types (text, audio, video) based on where your target market is most active. Timing and frequency of content posting are also crucial. The speaker advises against jumping on every trendy platform and instead recommends focusing on the platforms that best fit your business and audience.

🔧 Build Your Marketing Machine

The 'machine' refers to the 'how' of guiding your target market through the sales process. This involves creating a marketing funnel or customer journey to turn prospects into paying clients. The video will cover this topic in more detail later, but it is essential for creating profitable campaigns. The speaker also mentions the importance of understanding social media algorithms and optimizing content for your audience to make the algorithms work in your favor.

📈 Leverage Social Media Algorithms

Understanding and leveraging social media algorithms is crucial for growing your accounts and reaching your audience. The algorithm's primary jobs are to find enjoyable content for people and keep them on the platform. By optimizing your content for your target audience, you help the algorithm match your content with the right viewers, increasing reach and engagement. The speaker emphasizes the importance of clarity and optimization in making the algorithm work for you.

🎥 The Power of Video Content

Video content reigns supreme in social media marketing, offering unparalleled reach, engagement, and trust-building capabilities. The speaker highlights the effectiveness of video over other content types, mentioning that video allows for a deeper connection through visuals and audio. The advice includes starting with short, simple videos like Instagram stories and gradually moving to more polished content as experience and comfort levels grow.

📏 Long-Form vs. Short-Form Content

The debate between long-form and short-form content is addressed, with the speaker advocating for long-form content due to its depth, search engine ranking, and shareability. Long-form content provides more insights, builds authority, and generates leads more effectively. It also has a longer lifespan and can be repurposed into various other formats, maximizing marketing efforts and reaching a broader audience.

📊 The Benefits of Long-Form Content

Long-form content offers numerous benefits, including better search engine rankings, higher engagement, and more shares. It provides thorough information, enhancing user satisfaction and building trust. Long-form content is also excellent for lead generation and can be repurposed into different formats. Despite the effort required, the long-term advantages make it a worthwhile investment.

📈 Quality vs. Quantity in Content Creation

The speaker discusses the importance of both quality and quantity in content creation. While high-quality content is essential, it often takes time to develop the skills to create it consistently. The advice is to focus on producing more content and improving over time rather than striving for perfection from the start. Consistency and frequency are key to staying competitive and engaging with the audience.

🔍 Identifying Your Ideal Customer Avatar

Creating an ideal customer avatar involves understanding the demographics, geographics, and psychographics of your target audience. This detailed profile helps in tailoring your marketing efforts to attract the right clients. The speaker suggests analyzing your current clients to identify the top 20% who generate the most revenue and satisfaction, and focusing your efforts on similar profiles.

🎯 Creating an Effective Marketing Funnel

The 'case funnel' is introduced as an effective marketing funnel for coaches, consultants, agencies, service professionals, and experts. It starts with driving traffic to an opt-in page, offering valuable content in exchange for contact information. This is followed by an 'authority amplifier' stage where you provide a quick win through a short training video and invite prospects to apply for your services. The final steps involve an application form and a calendar booking page for a sales call. This funnel helps pre-qualify clients, overcome objections, and streamline the client acquisition process.

Keywords

💡Marketing Master Plan

The Marketing Master Plan is a comprehensive strategy designed to create high-converting and profitable social media marketing campaigns. It involves doing the right things in the right place for the right people at the right time. This concept is central to the video, as it outlines the steps for transforming social media efforts into effective sales tools.

💡Model

The 'Model' refers to what you are offering to your market. It involves defining and clarifying exactly what you do and choosing an offer that maximizes both enjoyment and profitability. In the video, it's emphasized that focusing on a single, clear offer prevents customer confusion and enhances sales.

💡Market

The 'Market' is about identifying your ideal customer or client avatar. This involves understanding who your perfect target market is by considering their demographics, geographic details, and psychographics. The video highlights the importance of specificity in making your offer and messaging more desirable.

💡Message

The 'Message' addresses why your target audience should care about your offer. It connects the problems your offer solves with the reasons customers should choose you over competitors. The video explains that aligning your message with your audience's 'miracles and miseries' can effectively communicate your value.

💡Media

'Media' pertains to where and when to reach your target market. It involves selecting the right platforms and content types (e.g., text, audio, video) based on your audience's preferences. The video warns against jumping on trendy platforms without considering their relevance to your business and audience.

💡Machine

The 'Machine' refers to the process of guiding your target market to becoming paying customers, also known as the marketing or sales funnel. This includes steps like the opt-in page, authority amplifier, application form, and calendar booking. The video explains how the machine streamlines client acquisition and sales.

💡Social Media Algorithms

Social media algorithms are the systems that determine what content is shown to users based on their interests. The video explains that understanding and leveraging these algorithms is crucial for increasing the reach and engagement of your content by ensuring it matches the right audience.

💡Video Content

Video content is highlighted as the most effective type of social media content for reach and engagement. The video emphasizes that video allows for deeper connection and trust-building with the audience, surpassing other formats like text or images in popularity and effectiveness.

💡Short Form Content

Short form content includes quick, vertical videos like stories, reels, or shorts that are typically under three minutes. The video mentions that this type of content is easy to produce and can provide a big marketing return for minimal effort, making it ideal for personal, relatable posts.

💡Long Form Content

Long form content refers to more extensive pieces like longer videos, podcasts, or articles. The video argues that long form content is more profitable due to its ability to provide in-depth information, enhance search engine rankings, and build authority and trust with the audience over time.

💡Quality vs. Quantity

The debate of quality vs. quantity in content creation is addressed, with the video advocating for a balance. While high-quality content is essential, consistency and volume are also crucial in a competitive market. The video advises starting with frequent content creation to improve skills and audience engagement.

💡Ideal Customer Avatar

An Ideal Customer Avatar (ICA) is a detailed profile of your perfect customer, including demographics, geographics, and psychographics. The video stresses the importance of understanding your ICA to tailor your marketing efforts and effectively attract and convert your target audience.

💡Lead Generation

Lead generation is the process of attracting and converting prospects into potential customers. The video discusses strategies for generating high-quality leads, emphasizing the importance of targeting the right audience and using tools like opt-in pages and valuable content to capture interest.

💡Content Repurposing

Content repurposing involves reusing elements of existing content in different formats to reach a broader audience. The video highlights how long form content can be broken down into various types like blog posts, social media updates, and infographics, maximizing marketing efforts and audience engagement.

Highlights

There is a proven and profitable way to turn your social media accounts into a sales-generating machine for your business.

Transform your existing social media strategy from a time-wasting activity into one of the fastest and most effective ways to start generating more leads, more clients, and more sales.

Introducing the 'marketing master plan,' a secret weapon for creating effective, high-converting, and ultra-profitable social media marketing strategies.

The first step in the marketing master plan is the 'model,' which focuses on defining and clarifying exactly what you do and choosing an offer that maximizes your enjoyment and profitability.

Confused customers and clients don't buy, so keep the focus on a single offer one at a time, keeping it clean, clear, and simple.

The next step is 'market,' which is about identifying your ideal customer avatar or target market and understanding who they are.

The 'message' step is about why your ideal customers should care, identifying their miracles (wants and needs) and miseries (pains and problems), and bridging the gap between the two.

The 'media' step focuses on where and when to reach your market, considering platforms and media types your audience prefers.

Choosing the right platform is crucial; for example, if your audience is older, TikTok might not be the best choice.

The 'machine' step involves guiding your target market through a process to become paying customers, often referred to as a marketing or sales funnel.

Understanding social media algorithms can help increase your content's reach and effectiveness by aligning with what the algorithm looks for.

Video content reigns supreme on social media for reach, engagement, and building trust.

Short-form video content is easy to create and can have a big impact, while long-form content allows for deeper engagement and authority building.

Quality content on a consistent basis is key, but quantity can also play an important role in staying competitive.

Identifying and understanding your ideal customer avatar (demographics, geographic details, and psychographics) is essential for targeted marketing.

The CASE funnel (Coaches and Consultants, Agencies, Service professionals, Experts) helps pre-qualify clients and streamline the client acquisition process.

Transcripts

so listen the rumors are true there is a

proven and profitable way to turn your

social media accounts into a sales

generating machine for your business

transforming your existing social media

strategy from a time- wasting activity

into one of the fastest and most

effective ways to start generating more

leads more clients and more sales and in

this video I'm going to show you seven

of the most effective social media

marketing strategies that are working

right now so you can just follow these

steps and avoid all of the mistakes that

lead most people to failure so with that

said let's dive straight into to one of

the most important strategies of all

something I call the marketing master

plan also a big thank you to HubSpot for

sponsoring this video but more on that

later the marketing master plan is my

secret weapon when it comes to creating

effective high-converting and ultr

profitable social media marketing

strategies whether I'm creating a

marketing campaign for meta Google

Amazon or a smaller agency client like a

plumber roofer or dentist first off you

need to make sure that you're doing the

right things in the right place for the

right people at the right time and this

is why the first step in the marketing

master plan is the model the model is

all about the what as in what am I going

to offer my market or in other words

what is it that you're selling the key

here is to Define and clarify exactly

what you do and make sure to choose an

offer that's going to help you maximize

your enjoyment and profitability all at

the same time by keeping your focus

squarely on your most important most

relevant and highest value offer you

avoid confusing and overwhelming people

the fact is that confus confused

customers and Confused clients don't buy

so keep the focus on a single offer one

at a time and keep it clean clear and as

simple as possible okay next up Market

the market is all about the who as in

who is my ideal customer Avatar or ideal

client Avatar my perfect target market

the kinds of people that are the best

fit for what I have to sell the fact is

you can't sell to everyone and the more

clear and specific you are the more

desirable your offer and your messaging

are going to be more on this later

though then once you've got that done

it's time to move on to the next step

the message the message is all about the

why as in why are they going to care

what problem is my offer helping them

solve and why would they want to work

with me instead of my competitors now if

you've never thought of this before

these are some tough questions to answer

but fortunately for you you've already

done the hard work of identifying your

model and your market so now all you

really need to do is kind of bridge the

gap between the two first identify what

I call your ideal clients Miracles and

miseries their miracles are all of their

wants and needs and dreams and goals and

desires their miseries on the other hand

are all of their pains and problems and

fears and frustrations your offer job

the model in this case is to help them

move away from their miseries and

towards their miracles and your message

is how you're going to help communicate

how you do that okay next up media media

is all about the where and when as in

where is your market present and active

online and offline what media types and

platforms do they prefer and how are you

going to reach them for example through

text or audio or video not to mention

when and how often you're going to post

or create content there which is all

about your content frequency and

schedule now most people mistakenly

start here first hearing about how Tik

Tok is the place to be or how Instagram

reals are getting an extra push from the

algorithm or how YouTube is perhaps the

single greatest marketing opportunity of

our entire generation and as true as

these things are objectively they may

not be true or at least they may not be

the best fit for you your business and

your audience after all as great as

YouTube is if the thought of creating

long form videos just doesn't work with

you right now then you're going to want

to pass or if your business happens to

serve an older demographic then Tik Tok

probably isn't the best place for you if

you serve mostly men then you can

probably safely ignore Pinterest at

least for now and if you serve an

international audience there's even more

considerations with different social

media sites being blocked or banned or

Limited in different countries the point

is you've got to find out where your

ideal target market is active and

present and then go there ignoring

everything else now being in the right

place at the right time is a good start

but it's not enough to create profitable

campaigns for that you also need a

machine so let me walk you through that

next the machine is all about the how as

in how will I guide my target market

through the process to becoming a paying

customer or client in marketing we call

this a marketing funnel or a sales

funnel or a customer Journey but the

machine is a really important topic so

I'm going to walk you through it in more

detail later in this video the next

thing then that we need to talk about

before that is the social media

algorithms but first I want to tell you

about this report right here you see

HubSpot recently came out with their

value packed and completely free social

media trends report to help you create a

winning social media strategy by giving

you an exclusive look into how people

engage across social both personally and

professionally for example if you're

curious about how AI is disrupting

marketing then you'll be interested to

hear that 71% of social media marketers

are now using AI tools and how that 87%

of Market believe that using AI tools is

crucial to a successful social media

strategy this year another popular topic

and Trend taking over right now is

community building and 86% of social

media marketers say building an active

online community is crucial to a

successful social media strategy now

that customers and consumers are

expecting more engagement and support on

social media than ever before there's

also insights on the increased use of

social for research the impact of social

media shopping and an expert panel with

insights from other social media thought

leaders and the best part is it's

completely free so make sure to click

the link down in the descriptions below

this video to download your free copy of

hubspot's social media trends report

today now let's dive into the algorithms

and how to use them to your

advantage as fancy and complicated as

the social media algorithms might sound

well they're actually pretty

straightforward so if your social media

accounts and following aren't growing as

fast as you were hoping or your content

isn't getting the reach you expected

it's usually just because the algorithm

is having having a hard time doing its

job of matching your content up with the

Right audience but don't worry because

once you know what the algorithm is

looking for you can simply follow the

rest of the tips that I'm giving you

here in this video in order to make the

algorithms work to your advantage you

see the algorithm only has two jobs

number one to find content for people

that they might enjoy and then number

two to show them as much of this

enjoyable content as possible so that

they stay on the platform forever so the

secret then is to help the algorithm by

being crystal clear about who your

account is for and then optimizing your

content for your fans your followers and

your audience because if they like it

and so will the algorithm but we'll talk

more about attracting your ideal

audience shortly another Cliffhanger

there for you for now what's important

to know is that when it comes to content

types there is still one kind of social

media content that Reigns Supreme and

that will get you more reach more views

more clicks than pretty much any other

kind of content video so let's talk

about that now

it's no longer a secret that your

clients your customers and your audience

want more video content the social media

platforms all want more video and most

of the content online is now video based

yes Tex still works blogs are still a

thing and yes podcasting still works

maybe even better now than ever before

as it's become more mainstream and

popular but none of those come close to

video in regards to both popularity and

Effectiveness After All video allows you

to see and to hear someone and with the

right kind of captions you can keep

people engaged by allowing them to read

parts of what you're saying as well and

as for building trust and becoming an

authority in your industry video is

still the next best thing to being in

person face to face and it builds trust

like nothing else out there allowing you

to communicate a ton of value very

quickly now when it comes to video

there's a ton of different things that

you can do depending on your experience

and your comfort level and your budget

of both time and money the easiest way

to get started is to just grab your

phone and shoot a quick 15 or 30 second

or so story and post it on Instagram

it's fast it's simple it's low barrier

to entry and it's a great way to show

your more personal side with without

needing to edit or put in any kind of

post- production in fact inside our

agency accelerator program where we help

people start and scale successful

marketing agencies one of the first kind

of content that we have our students

create is short 30 second stories which

provide one of the biggest bangs for

your marketing buck in regards to the

effort versus reward and ability to

generate New Leads new clients and new

sales to take it to the next level

creating a slightly more polished

Facebook or Instagram re a Tik Tok or a

YouTube short is going to be worth your

time of course this then leads us to the

next piece of the puzzle what kind of

video is best short form long

form one of the biggest questions that

people are asking right now is all about

the pros and cons of long form content

versus short form content to keep things

simple we're going to call short form

content any kind of vertical content

that's 1 to 3 minutes or less something

like a short a story or a real and we'll

call long form content any kind of

horizontal content that's 5 to 10

minutes or longer think of a regular

length YouTube video a podcast maybe

even a long form blog post now I'm just

going to come right out and say it for

most people most of the time long form

content is a better and more profitable

bet to make first off let's talk about

the depth you can achieve with long form

content because when you're creating

longer pieces longer videos or longer

form articles of a thousand words or

more well you've got space to really dig

into a topic which means you can provide

more insights and data and Analysis that

kind of stuff that short form just can't

match not only does this help in form

your audience but it also positions you

as an authority in your field and when

people find your content informative and

valuable guess what they start trusting

you more and coming back for more longer

form content also tends to rank higher

in the search engines as they usually

include more keywords and backlinks and

social shares plus longer content keeps

readers or viewers on your page or video

longer reducing balance rates and

increasing dwell time all these fancy

nerdy marketer words that basically just

send positive signals to the search

engines boosting your site or your

videos visibility and helping drive more

traffic plus long form content tends to

get more shares on social media when

viewers or readers find your content

valuable and engaging they're more

likely to share it with their networks

this not only increases your reach but

also enhances your Brand's visibility

and credibility and more shares mean

more eyes on your content that's a

win-win let's not forget about user

experience providing a thorough well

researched piece of content means you're

answering your audien's questions and

addressing their pain points at a much

deeper level when users find all of the

info that they need in one place they're

more satisfied more likely to return and

from a business perspective long form

content can be an absolute power host

for lead generation whether you're

making detailed guides or white papers

long form videos or webinars well they

often require your audience to provide

their contact information in order to

access the content this helps to build

your email list and identifies potential

leads who are genuinely interested in

your offers plus long form content can

nurture these leads by providing them

with valuable information that moves

them through the sales funnel further

Boos in conversion rates even higher

finally as if this wasn't enough already

one of my favorite benefits of long form

content is its longevity essentially by

focusing on creating Evergreen content

stuff that remains relevant over time

can keep attracting traffic and

generating leads long after it's

published plus you can also repurpose

long form content into various other

formats like blog posts and social media

updates and videos and podcasts and

infographics all of this helps to

maximize your content marketing efforts

and helps you reach a bigger audience at

a deeper level long story short bit of a

pun there for you while short form

content is quick and easy to consume the

benefits of long form content far

outweigh the extra time and energy

required for this strategy to pay off

big time that said the next question we

need to answer then is when it comes to

making this content what's more

important quality or

quantity if you've ever read a blog post

or listened to a podcast or seen a video

on content marketing then I know you've

come across the age-old advice to

publish highquality content content on a

consistent basis everyone says this even

me and they're not wrong quality content

on a consistent basis is one of the

biggest keys to success in marketing but

it's the end point not the start quality

content isn't something that just

happens right out of the gate takes

practice engaging with your audience and

slowly building up your content creation

skills and so the advice to focus on

creating the highest quality content you

possibly can often causes people to give

up before they even really get going to

agonize over their content and to judge

it way too harshly and in the end well

this basically just leads to them never

doing anything for fear of how they or

their content might be perceived but the

reality is that in this hyper

competitive market more is better

different is better and better may not

actually be better because quality is

subjective so what looks terrible to you

might look amazing to someone else and

probably does so if you're currently

putting out one video a month try to

make it weekly if you're sending out a

weekly marketing email try three times a

week try to make it daily and if you're

putting out daily Instagram cont content

well could you try it twice a day I bet

you could you see it's competitive out

there my friend so the key is to do your

best and do it as often as you can

without going crazy in the process

that's the game that's the fun

ultimately the best kind of content to

post is the kind that's going to give

your audience the most value which is

what this next point is all

about as we already covered when we

talked about the marketing master plan

one of the very first steps in any

marketing campaign is first identifying

and clarifying exactly who it is and

what kind of client lead or Prospect you

want to generate because the truth is

that anyone can generate leads thousands

even millions of them for example if I

wanted to generate a thousand New Leads

right now well I could run a sweep

Stakes or a draw just give away a free

iPad if I wanted to generate a million

New Leads I could give away a car but

all that's going to do is get me a ton

of leads that are probably never going

to buy anything and are really just here

for the free iPad or free car so the

best way to do this is to take a look at

your current Client List and then do a

simple 8020 analysis on on them in other

words taking all 100% of your clients

current and former and then identifying

who the top 20% of them are typically

you'll want to rank them in regards to

revenue but you could also factor in

other things like how enjoyable these

clients are to work with how many

referrals they send you how easy is it

for you to make them happy and deliver

your products or Services if on the

other hand you're launching a brand new

offer or starting a brand new business

and you don't have any previous

customers to look through you're going

to need to get a little more creative

and start having conversations with

potential clients and potential buyers

who you think would be a good fit in

order to get the following information

information that falls into three

different categories the first category

you want to Define is their demographic

details these are things like their age

and gender income and occupation next is

their Geographic details like what city

state Province or country they live in

and then lastly is their psychographic

details like what are their interests

their Lifestyles their Hobbies any

groups or organizations or affiliations

they're a part of what are their

behaviors you things like that in

marketing when you put these all

together you get what's often referred

to as an IC or ideal customer Avatar and

knowing this and truly trying to

understand your customers and your

clients better than they even know

themselves is what separates the amateur

marketers from the pros that and having

a really solid funnel so let's talk

about that

now when it comes to marketing funnels

there are a ton of different shapes and

sizes out there but the one I want to

share with you today is the one I use

pretty much 90% of the time and I call

it the case funnel the case funnel is a

marketing funnel designed to take your

prospect from having no idea who you are

all the way through to becoming a

lifelong loyal paying client and it's

perfect if you sell your services

through a sales call the case stands for

coaches and Consultants agencies service

professionals and experts the funnel

helps to pre-qualify clients overcome

objections in advance and really just

makes the entire client acquisition and

sales process faster easier and more

efficient and it looks like this so let

me walk you through it now starting with

traffic every marketing funnel starts

with some kind of traffic this could be

a social media post a blog a podcast a

video an ad doesn't matter the key here

though is to drive the traffic to the

next step of the funnel which is the

optim page if you're dealing with cold

traffic meaning the people that you're

marketing to have never heard of you

before then it's important to guide them

through the rest of the steps in the

order they're presented on the other

hand If you're receiving a warm lead

something like a referral well then you

can safely bypass these first few steps

and move them straight to the

application page page so I'll talk more

about that in just a second for now

assuming your lead came from cold

traffic well like I said the next step

is that opt-in page the opt-in page

exists for one reason and one reason

alone to get someone to opt in yeah it's

pretty profound I know so typically what

you want to do here is offer them

something of value like a free

downloadable training a checklist a

video or some kind of cheat sheet in

exchange for your prospect's name and

email address then once they enter their

details and hit submit they're

immediately taken to the next stage of

the funnel The Authority amplifier it's

here in the authority amplifier stage

that you want to provide value and

establish your credibility and expertise

what works best here is to provide a

short training video that helps your

prospect with a problem that they have

now you don't have to give everything

away but try to provide a quick win and

then follow it up with an invitation to

apply to your services by clicking a

link somewhere on the page once they

click the link to apply well they're

then directed to an application form

which is the next step of the funnel

having an application form for your

services is one of the the most valuable

things that you can do in that it not

only helps you get more information on

your potential clients and how you might

possibly be able to help them but it

also sets the frame and shows that you

are an expert and you're not necessarily

willing to work with just anyone who

pays you this is important for both cold

traffic and warm traffic yes even your

best referrals who come from your best

clients should still be requested to

fill out an application prior to a call

as it again helps to collect valuable

information and also sets the tone that

you're not willing to work with just

anybody who comes your way now you can

review each application manually or you

can leverage automation as most online

form software allows you to redirect

them to the next page automatically if

the application looks good or redirect

them somewhere else if it looks not so

good and the next page is the calendar

booking page here in the calendar

booking stage you can allow your

prospect to choose from one of your

available times in order to have a quick

call with you to go over their

application to discuss their goals and

decide together on whether or not you're

a good fit to work together so that's

the case funnel and if you're looking

for for even more strategies well I've

got a video linked up right here with 10

more proven and profitable marketing

strategies that are guaranteed to grow

any business so make sure to tap or

click that now and I'll see you in there

in just a second