063 O negocio do seculo XXI, Robert Kiyosaki

Summary

In this episode of 'Resumo Kers Livros', João Cristofolini and Gustavo Carriconde discuss Robert Kiyosaki's 'The Business of the 21st Century', focusing on the concept of network marketing as a modern business model. They explore Kiyosaki's four financial quadrants, emphasizing the transition from employee to entrepreneur. The hosts highlight the importance of learning sales, marketing, and leadership skills within network marketing, which can be applied to various entrepreneurial ventures. They also address common misconceptions about network marketing, stressing the need for a long-term commitment and the value of building a strong personal brand.

Takeaways

• 📚 The script discusses the importance of reading and understanding key business literature for entrepreneurs, highlighting the book 'The Business of the 21st Century' by Robert Kiyosaki.
• 💡 Robert Kiyosaki is also the author of 'Rich Dad Poor Dad', which was the first episode of the 'Resumo Cast' podcast, focusing on financial education and mindset.
• 🌐 The episode emphasizes the concept of 'network marketing' or 'multi-level marketing' as a modern business model, suggesting it as a way to transition from being an employee to a business owner.
• 🔑 It outlines the four financial quadrants by Robert Kiyosaki, which categorize different types of people based on their attitudes towards security and freedom, and their approach to time and money.
• 🛠 The script suggests that success in entrepreneurship requires developing skills such as sales, leadership, marketing, and emotional intelligence, which are applicable across all types of businesses.
• 🚀 Starting a business is presented as a challenging but potentially rewarding path, with various options available including traditional businesses, digital businesses, startups, and network marketing.
• 🤔 The importance of choosing the right type of business that aligns with one's values and capabilities is stressed, rather than simply pursuing the 'best' business model.
• 💼 The script explains that network marketing can be a stepping stone to learn essential entrepreneurial skills without the need for a large initial investment, unlike traditional business models.
• 🔄 It addresses misconceptions about network marketing, clarifying that it is not a get-rich-quick scheme but a legitimate business model based on direct sales and building a network of customers and resellers.
• 🏢 The episode also touches on the importance of researching and understanding the company and its management before joining a network marketing business.
• 🔑 The final takeaway is the value of relationships in business, whether in network marketing or other ventures, emphasizing that businesses are ultimately about connecting with people.

Q & A

What is the main theme of the episode 63 of the 'Resumo Kers Livros' podcast?

The main theme of episode 63 is about network marketing, also known as multi-level marketing or relationship marketing, and how it can be utilized as a business model for entrepreneurs.

Who is the author of the book 'The Business of the 21st Century' mentioned in the podcast?

The book 'The Business of the 21st Century' is authored by Robert Kiyosaki, who is also known for his bestseller 'Rich Dad Poor Dad'.

What are the four quadrants of financial classification discussed in the podcast?

The four quadrants of financial classification are Employee (E), Self-Employed (S), Business Owner (B), and Investor (I), which represent different types of people and their relationship with money and work.

What does the B quadrant represent in the context of the financial classification?

The B quadrant represents Business Owners who own systems and businesses that operate without the necessity of their direct management, allowing them to have control over their income and time.

How does the podcast describe the difference between traditional businesses and network marketing?

Traditional businesses usually involve opening a store or starting a company in a conventional model, while network marketing involves creating a network of customers and resellers who earn commissions and may receive high-level training.

What is the importance of learning sales and leadership skills according to the podcast?

Learning sales and leadership skills is crucial for any business venture, as these skills are universal and applicable regardless of the type of business one is engaged in.

Why does the podcast suggest starting network marketing as a secondary activity rather than a full-time commitment initially?

Starting network marketing as a secondary activity allows individuals to learn the necessary skills and build their network without the immediate pressure of relying on it as the sole source of income.

What is the main skill that the author of 'The Business of the 21st Century' believes should be learned from network marketing?

The main skill to be learned from network marketing is the ability to build a network of buyers and resellers, which is essential for any entrepreneurial venture.

What are some of the key factors to consider before joining a network marketing company according to the podcast?

Key factors to consider include understanding the company's history, its management team, the quality and demand for the product, the product's ability to solve a problem, and whether the pricing is reasonable for the consumer and provides sufficient profit margin for both the manufacturer and the reseller.

What is the 'Clube do Resumo Cash' and how can one join it?

The 'Clube do Resumo Cash' is a new initiative by the 'Resumo Kers Livros' team to create a community for entrepreneurs to connect, interact, and share experiences. Interested individuals can join by visiting the website, filling out a form expressing their interest, and being selected to participate in this exclusive and limited group.