How To Monetize Your Passions & Escape The Cubicle For Good

Summary

The speaker challenges the traditional 9-to-5 work model, urging viewers to explore their passions and potential. They advocate starting with marketable skills, particularly in marketing and sales, and focusing on 'eternal markets' like health, wealth, and relationships. The script outlines a path from curiosity to monetization through service-based businesses, emphasizing the importance of learning, building an audience, and leveraging social media for growth. It concludes by highlighting the value of productizing personal expertise and the potential for significant income through a personal monopoly approach.

Takeaways

• 😀 Don't limit yourself to a traditional 9-5 job; it can stifle your potential and creativity.
• 🔍 Cultivate curiosity and interest as the starting point for monetizing your passions.
• 🛠️ Begin with developing marketable skills, particularly in areas like marketing, sales, and branding.
• 💡 Focus on 'eternal markets' such as health, wealth, and relationships where there's a consistent demand for solutions.
• 🏋️‍♂️ Consider starting with a service-based business, such as coaching or consulting, to leverage your skills and gain experience.
• 📈 Learn and apply direct response marketing and sales to effectively monetize your skills and interests.
• 📊 Build an audience on social media to create digital real estate and earn free traffic through your expertise.
• 📈 Invest in learning how to grow on social media platforms, as this is crucial for increasing your reach and influence.
• 🚀 Embrace the 'build in public' approach to demonstrate leadership and build authority in your field.
• 📚 Productize your expertise by creating courses, coaching programs, or other information products that can scale your income.
• 💼 Recognize the value of personalization and human connection in business, which is increasingly important in a remote and decentralized world.

Q & A

What is the speaker's view on working a traditional nine to five job?

The speaker believes that working a nine to five job is not ideal and can limit one's potential, suggesting that there are more possibilities available, especially for those who are curious and willing to explore beyond traditional employment.

What does the speaker suggest as the starting point for monetizing one's passions?

The speaker suggests starting with a skill or interest area, particularly marketable skills within the marketing discipline such as design, email marketing, copywriting, and sales, as these can be leveraged to monetize any passion.

Why does the speaker emphasize the importance of direct response marketing and sales?

The speaker emphasizes direct response marketing and sales because understanding these areas can help one monetize any skill and stay ahead of the competition, as these skills are crucial for effective marketing and selling of services or products.

What are the 'eternal markets' mentioned by the speaker and why are they important?

The 'eternal markets' mentioned by the speaker include health, wealth, and relationships. They are important because they represent areas of constant human interest and need, offering lucrative opportunities for those with the right skills and expertise to address these needs.

What is the speaker's advice on how to start monetizing one's interests and skills?

The speaker advises starting with a one-person service business, such as freelancing, coaching, or consulting, in the areas of interest. This approach allows for leveraging skills and gaining experience while providing services to clients.

Why is building an audience considered important in the speaker's perspective?

Building an audience is important because it represents digital real estate and a source of free traffic that can be earned through time, expertise, and quality content. It also facilitates the transition from manual outreach to clients seeking one's services.

What role does learning play in the process of monetizing one's passions according to the speaker?

Learning plays a crucial role as it enables one to become well-read and knowledgeable in their interest area, allowing them to provide value and get results for themselves and others, which is essential for building credibility and attracting clients.

How does the speaker define 'building in public' and why is it beneficial?

Building in public refers to the process of openly documenting and sharing one's journey of building a business or skill set on social media. It is beneficial because it allows one to establish authority, attract followers, and demonstrate leadership by showing the process and lessons learned.

What is the significance of productization in the context of the speaker's advice?

Productization is significant as it allows one to scale their service business by creating digital products or courses that can be sold to a wider audience, thereby increasing income while freeing up more time.

How does the speaker suggest one can stand out in a competitive market?

The speaker suggests standing out by developing unique systems for getting results in one's chosen market, creating a personal monopoly that cannot be easily copied by competitors, and leveraging one's personal brand and audience to sell products or services.

What is the final recommendation the speaker gives to the audience?

The speaker recommends taking a small risk on oneself by starting the process of monetizing one's passions and skills, suggesting that the secure and comfortable route of a traditional job is a bigger risk in the long term.

Outlines

00:00

🚀 Embracing Entrepreneurship and Monetizing Passions

The speaker emphasizes the importance of not settling for a traditional 9-to-5 job and encourages viewers to pursue their passions as a means to unlock their full potential. They highlight the rarity of curiosity and interest as the starting points for success. The speaker suggests beginning with marketable skills, particularly in marketing disciplines like design, email marketing, and sales, to understand the landscape and monetize any skill effectively. They propose starting a one-person service business, such as freelancing or coaching, as an entry point to leverage for life. The emphasis is on learning direct response marketing, sales, and branding to stand out and build a client base.

05:01

🌐 Building Digital Real Estate and Audience Growth

This paragraph focuses on the concept of building an audience as a form of digital real estate, which can generate free traffic through time, expertise, and quality content. The speaker shares personal experience with social media growth, comparing it to the cost of paid advertising. They stress the importance of understanding how to grow on social media platforms and suggest investing in courses to learn effective strategies. As the audience grows, the speaker advises on leveraging this reach to monetize services and eventually productize offerings. The key takeaway is the importance of marketing and sales knowledge for influencers to maximize earnings, regardless of follower count.

10:01

🛠 Scaling Business and Productizing Personal Expertise

The final paragraph discusses scaling a business while protecting and valuing one's time. The speaker introduces the idea of developing unique systems for achieving results in eternal markets like health, wealth, and relationships. They propose packaging these systems into info-products, which can range from courses to high-value memberships. The speaker illustrates the potential for significant income through personalization and individual expertise, emphasizing the importance of experience and results in creating a personal monopoly. They conclude with advice on taking small risks now for long-term gain and invite viewers to join a community for further support.

Keywords

💡Potential

Potential refers to the inherent capacity or capabilities that an individual possesses but may not yet have fully realized or utilized. In the context of the video, the speaker emphasizes that working a traditional nine-to-five job can limit one's potential, suggesting that there are greater opportunities available for those willing to explore and capitalize on their skills and interests beyond the confines of conventional employment.

💡Curiosity

Curiosity is the desire to learn or know more about something or someone. The video posits that 99% of the world lacks curiosity, which is a key differentiator for those who seek to excel and grow beyond the norm. Curiosity is presented as a starting point for identifying interests and passions that can be monetized, as it drives individuals to explore new areas and develop marketable skills.

💡Marketable Skills

Marketable skills are abilities that are in demand and can be used to generate income. The speaker mentions skills such as design, email marketing, and copywriting as examples of marketable skills, particularly within the marketing discipline. These skills are valuable because they can be applied to various areas of interest, allowing individuals to monetize their passions and expertise.

💡Direct Response Marketing

Direct response marketing is a type of marketing that elicits an immediate response from consumers, often through direct mail, email, or online ads. The video suggests starting with direct response marketing and sales as a foundational skill set because it provides a comprehensive understanding of the market landscape and can be applied to monetize any skill or passion.

💡Eternal Markets

Eternal markets refer to industries that are consistently in demand, such as health, wealth, and relationships. The video script identifies these areas as lucrative opportunities for individuals looking to monetize their skills and interests, as they address fundamental human needs and desires.

💡Service Business

A service business is a type of business that provides intangible services to clients rather than physical products. The video encourages starting with a service business, such as freelancing, coaching, or consulting, as it is an effective way to gain experience, build an audience, and ultimately scale one's offerings while maintaining control over one's time and efforts.

💡Monetization

Monetization is the process of converting a non-revenue-generating asset or service into a source of income. The video discusses various strategies for monetizing passions, including starting a service business, building an audience, and eventually productizing one's expertise to reach a wider market and generate revenue.

💡Digital Real Estate

Digital real estate refers to the online presence and assets one owns, such as a social media following or a website. The video script likens building an audience on social media platforms to acquiring free digital real estate, which can be leveraged to generate traffic and income without the need for paid advertising.

💡Productization

Productization is the process of turning a service or expertise into a packaged product that can be sold to multiple customers. The video suggests that as one gains experience and builds an audience, they can productize their knowledge and systems into courses, memberships, or other forms of information products, allowing for scalability and passive income.

💡Personal Monopoly

A personal monopoly refers to a unique niche or area of expertise that an individual occupies, making them the go-to authority in that domain. The video encourages developing a personal monopoly by packaging one's unique systems and results into products or services that cannot be easily replicated by competitors.

💡Build in Public

Building in public means openly sharing one's progress, challenges, and successes while developing a project or business. The video script suggests that documenting and sharing one's journey can attract followers who are interested in the process and can lead to becoming a leader in one's field, which in turn can help grow an audience and establish credibility.

Highlights

The speaker discourages working a traditional 9-to-5 job, suggesting it limits one's potential.

Emphasizes the importance of curiosity and interest as starting points for personal growth and business opportunities.

Recommends starting with marketable skills in marketing disciplines such as design, email marketing, and sales.

Advises focusing on direct response marketing and sales to understand the landscape and monetize any skill.

Suggests targeting eternal markets like health, wealth, and relationships for their lucrative potential.

Encourages identifying a big problem to solve with one's skill set or expertise in a specific interest area.

Advocates spending 2-3 months learning and implementing in one's interest area to achieve self-improvement.

Proposes starting a one-person service business as an initial step towards monetization.

Lists various service business options such as freelancing, coaching, and consulting.

Stresses the importance of learning marketing and sales to effectively sell one's services.

Discusses the concept of building an audience as a form of digital real estate and free traffic.

Mentions the value of growing on social media platforms and the need for consistency and learning how to do so.

Explains how to monetize an audience through services and eventually productizing offerings.

Points out that understanding marketing and sales is crucial for influencers to make more money.

Advises building a public image and documenting one's process to become a leader and attract followers.

Talks about productizing oneself and the importance of personal connection in the market.

Describes how to scale a service business by developing and packaging unique systems for results in specific markets.

Encourages taking small risks now to avoid bigger risks later and to start building towards financial freedom.

Invites viewers to join a community for further support and resources, with a link provided in the description.

Transcripts

all right let's just be real nobody

wants to work a nine to five if

you do you're lying to yourself and you

are stunting

or limiting your potential so i would

not recommend that from the start and

there is more than enough possibility

especially for anyone listening to

this video watching this video

because you are curious right 99 of the

world is not curious you have to

understand this and it's very hard to

understand this when you are not fully

aware of it right i've been creating for

a long time i am very fully aware

of human behavior and what people do and

i just want to start this video off

by saying

don't limit yourself okay

not worthwhile and you can monetize your

passions now first let's let's clear the

room

passion is very

subjective it's touchy but it usually

follows

the dopamine that you receive from

making connections in the things that

you are curious or interested in okay so

that's where this all starts curiosity

and interest you're curious you're

watching this video you probably have

other interests

outside of business or monetization or

marketing or stuff like that and that's

where you have to start with all this

you have to start with a skill

or an interest area so by skills i mean

marketable skills usually falling in the

marketing discipline so

design

email marketing

direct response marketing copywriting

same thing lead generation sales all of

that good stuff i would start with

direct response marketing and sales

because that helps you understand the

landscape much more and it will it will

put you further ahead than most

when you understand those because then

you'll be like oh i can monetize any

skill i want

so i'd recommend starting with that and

then in terms of areas of interest most

things that fall under the the eternal

markets so health wealth relationships

breaking those down

so

health fitness coaching very lucrative

wealth helping people make more money

very lucrative or save time or whatever

impacts wealth

mental health under health relationships

big problems for a lot of people that's

what you're looking for a big problem

that you can fill or solve with your

skill set or expertise in a specific

interest area that's where this all

starts and that's where you need to

become

very well read from this from the start

spend two to three months learning

implementing

if it's an interest area you can start

to get results for yourself in the gym

um in your relationships all of that fun

stuff self-improvement stuff right and

now what we do with this to start off

the monetization of your passions and to

start making

pretty good money within a year is by

starting a one person business

that's you one person and it has to be a

service business

at first it doesn't have to be if you

have an interest area you can go

the product or digital product route but

for right now

we're starting with a service business

because that's the easiest way to get

massive results that you can leverage

for the rest of your life so there's

freelancing with your skills that's

pretty self-explanatory landing clients

same with coaching

right fitness coaching performance

coaching mental health coaching

life coaching kind of it's kind of

cringe but it's performance coaching

somewhat

relationships coaching all very

lucrative and then consulting is also

skill based so instead of freelancing

you can consult people on increasing

their revenue with whatever skill you

have or building systems or whatever

you're good at whatever you have studied

and now i want to bring emphasis back to

learning direct response marketing

sales

and branding as well so design learning

all of these things and the skills will

start to culminate because that's where

the problem stems with most people they

learn a skill it's like oh i want to

learn how i want to learn graphic design

but then it comes time to sell and

you're like well i enjoyed

creating some fun projects but i have no

idea how to do it for other people in

exchange for money that's marketing

that's sales if you don't learn those

two you're so next you understand

marketing and sales and if you did study

those you understand that the first

thing you should do in order to get

in front of people is by distribution

manual distribution so you can watch my

previous video so i don't have to go on

for 20 minutes about this but how to

land your first client with ease i give

you some tricks make it extremely simple

for you

go view that i'll put the video

somewhere so next off we've started

landing some clients we are increasing

our prices per that other video and now

it's time to build an audience why do

you want to build an audience one

because it is digital real estate right

it's free traffic that you earn with

your time and expertise and quality

content it's like i i personally on

twitter i

average between 5 and 10 million

impressions on when i looked this up on

google for paid ads that would cost me

thirty five thousand to seventy thousand

dollars i have that for free just by

growing on the platform for a year or

two okay and then at this point you have

people coming to you for your service so

you don't have to do the manual outreach

you've built free distribution and now

also uh pertaining to the social media

platforms you have to understand how to

grow on them that's another thing a lot

of people fail at is they

go to the social media platforms

but then they have no idea how to grow

and they end up giving up failing it

does take consistency it's very hard to

grow from a low follower account that's

going to take the most time but i would

just personally recommend

investing in a course or something that

teaches you how to grow on any specific

platform if you are opposed to courses

one that's just stupid stop it

courses are extremely valuable so as

your audience starts to grow you can

start to monetize it via your services

and promoting yourself and getting in

front of more people

eventually you can productize your stuff

and promote that but

the thing here is that a lot of

influencers with a million bucks are

making less than uh smaller accounts

with like i mean a million follower

accounts are making less than ten

thousand follower accounts because they

don't understand

marketing and sales

understand that and the world will open

up to you and everything will start to

make sense the next thing is how do you

grow right how do you set yourself apart

because it's very easy to

get caught in the

the flow of all the basic advice and the

the thing about this is that the people

that grow very quickly from the start

are usually very experienced people

keyword

experience they have good stories to

tell they've built businesses they have

expertise in a specific

area that allows them to give

extremely valuable advice on that

platform and build authority now if you

do not have that one you're starting to

build a service business right

so you can do the build in public route

because the the thing about followers is

that followers follow leaders no

makes sense right you have to be a

leader in improving yourself and doing

good things in order to be interesting

enough for someone to follow you you

have to be building something you have

to be documenting your process you have

to be showing people hey

you're teaching that's all social media

is is you're just passing down lessons

that's all any of this is so

leaders are building something and if

you are building something you are

stacking experience you are one step

ahead

of another person of your former self

right and you can teach your former self

or you can teach the person that's one

step behind you because here's the thing

often

the best teacher is the person that is

one step ahead of you not the person

that's 10 steps ahead of you i

personally think like

there's nuance to this but i think the

whole advice of like oh find a mentor

that's making billions upon billions of

dollars

no they are out of the beginner mindset

they don't understand it anymore and

you're not going to understand what

they're saying because you haven't

experienced everything up until that

point you don't have awareness of

anything that's going on in their

business model or whatever they're

teaching you so it is more effective to

teach the person that is directly under

you and that's how you do this on social

media that's the build in public thing

it's like hey i'm building this here's

how i did it

and people can follow in your footsteps

and you become a leader that way so

people follow you the next step is

productization productizing your self

because

the world is going personal big

businesses just don't cut it anymore

there's no human touch people crave that

man that's why they're so sucked up

in social media and the news is because

they're they're like grasping for some

form of human connection right so the

personal market especially like more

people are going remote more people more

businesses are hiring

independent contractors all of that fun

stuff

decentralization whatever it may be it's

going down to an individual level and

that's why this is

an absolutely amazing time to get into

this and it will continue to be until

people catch on

which as i said at the beginning 99 of

people won't so how do you make money

with this you have the service business

you have some results there

you've made some money already but how

do you make more money how do you scale

while freeing up more time on your hands

how do you become more protective of

your time well you've developed

specific systems unique systems for

getting results

in the eternal markets health wealth

relationships right whether it be your

service business let's say you're a

freelancer

you are a freelancer you have gotten

your clients results using whatever

system you use

you have billions of different

choices actions thoughts

lessons failures successes that you can

help people navigate through

in your

product whatever you create an info

product probably the information market

is absolutely ginormous there are people

selling courses and information and

teaching that's what it is teaching

other people how to

take pictures of birds

photography lessons for taking pictures

of birds and this guy pulls in seven

figures a year a million dollars there's

another guy who has become so immensely

valuable and has stacked so much

expertise that he charges twenty

thousand dollars a year for membership

to his facebook group

okay

that's where all of this can go and now

you take a fraction of that

you get to six figures which if you have

a poor relationship with money or

just have a scarce mindset like this is

gonna sound like a huge number to you

and i don't mean to

uh have you take offense at that it

comes with time but six figures it's

more than possible extremely more than

possible in a year or two

possibly even less if you execute and

depending

on

what experience level you have right now

but that's the thing you stack

experience you get results in health

wealth relationships and then you

package up the way that you got those

results

per you how you did it okay this is how

you form a personal monopoly this is how

you set yourself apart from the

competition because nobody can copy

those unique systems that you use to get

results and now let's say you're a

freelancer and you got results and you

package that up but you've built an

audience to a point where they love you

not what you talk about you can go and

sell anything

right if i wanted to i'm a big fitness

guy been into fitness for most of my

life if i want to turn around and go and

sell a fitness product i could make a

lot of money off of that

guaranteed just because it's what i do i

start talking about it it's a big

problem in people's lives fitness health

there's a lot of problems i can target

there and i can sell

what i personally do to get results so

that is about it that's the roadmap i

encourage you to get started and i

encourage you to take this small risk on

yourself

because

the other route the secure route the

comfortable route

is a much much much bigger risk to take

take a small risk now and save yourself

the pain later

and just start thanks for watching and

if you want to join modern mastery hq

amazing community

with everything inside especially stuff

we just talked about link in the

description i appreciate you guys