HOW TO USE PINTEREST TO MARKET DIGITAL PRODUCTS

Summary

This video emphasizes the untapped potential of Pinterest for marketing digital products, offering three key strategies to harness its 518 million active users. The creator shares personal success in building online businesses while homeschooling and encourages repurposing content from other platforms, utilizing lead pages for attention-grabbing hooks, and leveraging Etsy for SEO benefits. The script also stresses the importance of a multi-platform presence for creators and influencers, advocating for a diversified approach to social media marketing.

Takeaways

• 📈 Pinterest is a largely untapped platform for marketing digital products, with 518 million active monthly users and over 955 million monthly organic traffic.
• 🔑 Creators are encouraged to utilize Pinterest to promote their digital products, as it is often overlooked in favor of other social media platforms.
• 🎨 Repurposing content from TikTok and Instagram for Pinterest can help generate traffic, by downloading videos without watermarks and posting them with relevant titles, descriptions, and tags.
• 📝 Using lead pages on Pinterest with enticing titles and descriptions can attract potential customers, linking to free blog posts that offer value and direct them to the digital product.
• 🛍 Posting digital products on Etsy can improve SEO ranking on Google, potentially increasing visibility and sales through both Etsy's market and improved search engine results.
• 🏠 The speaker emphasizes the importance of providing value through content, rather than solely focusing on sales, to genuinely help improve people's lives with the service offered.
• 🤑 The speaker has built two six-figure online businesses while homeschooling children, suggesting that success in digital marketing is achievable with the right strategies.
• 📚 Free Pinterest templates are offered to help viewers generate more traffic to their digital products, emphasizing the practical support provided by the channel.
• 🔗 Linking lead pages to blog posts provides a way to offer free information and value, with the ultimate goal of directing interested viewers to the digital product for purchase.
• 🌐 The speaker advises against limiting oneself to a single platform, advocating for an omnipresence across social media to maximize reach and revenue.
• 📹 For content creators on YouTube, posting videos on Pinterest is recommended to further leverage the platform's potential for driving traffic and sales.

Q & A

Why is Pinterest considered an untapped platform for marketing digital products?

Pinterest is seen as an untapped platform because, despite having 518 million active monthly users and over 955 million in monthly organic traffic, many creators are not utilizing it for marketing their digital products, focusing more on other social media platforms instead.

What is the speaker's background in relation to the topic discussed in the video?

The speaker has built two six-figure successful online businesses while being a stay-at-home mom and homeschooling her children, indicating that they have practical experience in digital marketing and online business management.

What are the three main ways the speaker suggests to generate traffic to digital products using Pinterest?

The three main ways are repurposing content from other platforms like TikTok and Instagram, using lead pages with enticing titles and descriptions, and posting digital products on Etsy to leverage its SEO ranking on Google.

How can repurposing content from other social media platforms help in marketing digital products on Pinterest?

Repurposed content can help by making use of existing materials that have already been created for other platforms, ensuring relevance by adding proper titles, descriptions, and tags, and posting them on Pinterest to reach a new audience.

What is a lead page and how can it be used to promote digital products on Pinterest?

A lead page is a specially designed page with an enticing title and description that acts as a hook to attract potential customers. It is used to promote digital products by linking to a free blog post that provides value and ultimately directs the reader to the digital product.

Why is it recommended to link the lead page to a free blog post rather than directly to the digital product?

Linking to a free blog post allows the creator to provide value upfront, building trust and interest with potential customers before directing them to the digital product, which can increase the likelihood of conversion.

What role does Etsy play in the marketing strategy discussed in the video?

Etsy is used as a platform to post digital products, which can improve SEO ranking on Google and reach a market that may not be found on the creator's website, thus increasing visibility and potential sales.

Why is it beneficial to post YouTube videos on Pinterest?

Posting YouTube videos on Pinterest can increase the visibility of the content, as it reaches a different audience and can be optimized with relevant tags and descriptions for better discoverability.

What is the importance of not limiting oneself to just one social media platform according to the speaker?

The importance lies in building an omnipresence across multiple platforms to avoid reliance on a single source of traffic or revenue, which can be risky if that platform faces issues or changes in algorithm.

What is the speaker's advice on content creation despite having a cold?

The speaker advises to continue creating content even when not feeling well, as demonstrated by their commitment to post the video despite having a cold, emphasizing the importance of consistency in content production.

How can following the speaker on other social media platforms benefit the audience?

Following the speaker on other platforms like Facebook, Instagram, and TikTok can provide more active engagement, updates, and content that may not be available on YouTube, as the speaker is more active on these platforms.