HOW TO USE PINTEREST TO MARKET DIGITAL PRODUCTS

Summary

This video emphasizes the untapped potential of Pinterest for marketing digital products, offering three key strategies to harness its 518 million active users. The creator shares personal success in building online businesses while homeschooling and encourages repurposing content from other platforms, utilizing lead pages for attention-grabbing hooks, and leveraging Etsy for SEO benefits. The script also stresses the importance of a multi-platform presence for creators and influencers, advocating for a diversified approach to social media marketing.

Takeaways

• 📈 Pinterest is a largely untapped platform for marketing digital products, with 518 million active monthly users and over 955 million monthly organic traffic.
• 🔑 Creators are encouraged to utilize Pinterest to promote their digital products, as it is often overlooked in favor of other social media platforms.
• 🎨 Repurposing content from TikTok and Instagram for Pinterest can help generate traffic, by downloading videos without watermarks and posting them with relevant titles, descriptions, and tags.
• 📝 Using lead pages on Pinterest with enticing titles and descriptions can attract potential customers, linking to free blog posts that offer value and direct them to the digital product.
• 🛍 Posting digital products on Etsy can improve SEO ranking on Google, potentially increasing visibility and sales through both Etsy's market and improved search engine results.
• 🏠 The speaker emphasizes the importance of providing value through content, rather than solely focusing on sales, to genuinely help improve people's lives with the service offered.
• 🤑 The speaker has built two six-figure online businesses while homeschooling children, suggesting that success in digital marketing is achievable with the right strategies.
• 📚 Free Pinterest templates are offered to help viewers generate more traffic to their digital products, emphasizing the practical support provided by the channel.
• 🔗 Linking lead pages to blog posts provides a way to offer free information and value, with the ultimate goal of directing interested viewers to the digital product for purchase.
• 🌐 The speaker advises against limiting oneself to a single platform, advocating for an omnipresence across social media to maximize reach and revenue.
• 📹 For content creators on YouTube, posting videos on Pinterest is recommended to further leverage the platform's potential for driving traffic and sales.

Q & A

Why is Pinterest considered an untapped platform for marketing digital products?

Pinterest is seen as an untapped platform because, despite having 518 million active monthly users and over 955 million in monthly organic traffic, many creators are not utilizing it for marketing their digital products, focusing more on other social media platforms instead.

What is the speaker's background in relation to the topic discussed in the video?

The speaker has built two six-figure successful online businesses while being a stay-at-home mom and homeschooling her children, indicating that they have practical experience in digital marketing and online business management.

What are the three main ways the speaker suggests to generate traffic to digital products using Pinterest?

The three main ways are repurposing content from other platforms like TikTok and Instagram, using lead pages with enticing titles and descriptions, and posting digital products on Etsy to leverage its SEO ranking on Google.

How can repurposing content from other social media platforms help in marketing digital products on Pinterest?

Repurposed content can help by making use of existing materials that have already been created for other platforms, ensuring relevance by adding proper titles, descriptions, and tags, and posting them on Pinterest to reach a new audience.

What is a lead page and how can it be used to promote digital products on Pinterest?

A lead page is a specially designed page with an enticing title and description that acts as a hook to attract potential customers. It is used to promote digital products by linking to a free blog post that provides value and ultimately directs the reader to the digital product.

Why is it recommended to link the lead page to a free blog post rather than directly to the digital product?

Linking to a free blog post allows the creator to provide value upfront, building trust and interest with potential customers before directing them to the digital product, which can increase the likelihood of conversion.

What role does Etsy play in the marketing strategy discussed in the video?

Etsy is used as a platform to post digital products, which can improve SEO ranking on Google and reach a market that may not be found on the creator's website, thus increasing visibility and potential sales.

Why is it beneficial to post YouTube videos on Pinterest?

Posting YouTube videos on Pinterest can increase the visibility of the content, as it reaches a different audience and can be optimized with relevant tags and descriptions for better discoverability.

What is the importance of not limiting oneself to just one social media platform according to the speaker?

The importance lies in building an omnipresence across multiple platforms to avoid reliance on a single source of traffic or revenue, which can be risky if that platform faces issues or changes in algorithm.

What is the speaker's advice on content creation despite having a cold?

The speaker advises to continue creating content even when not feeling well, as demonstrated by their commitment to post the video despite having a cold, emphasizing the importance of consistency in content production.

How can following the speaker on other social media platforms benefit the audience?

Following the speaker on other platforms like Facebook, Instagram, and TikTok can provide more active engagement, updates, and content that may not be available on YouTube, as the speaker is more active on these platforms.

Outlines

00:00

📈 Leveraging Pinterest for Digital Product Marketing

The speaker emphasizes the underutilized potential of Pinterest for marketing digital products. They highlight the platform's large user base and organic traffic, suggesting it's an untapped market for creators. The speaker shares their personal experience of building successful online businesses while homeschooling their children and encourages viewers to watch the entire video for a free download of 10 Pinterest templates designed to boost traffic to digital products. They also mention their previous video, which focused on the importance of digital product marketing and provided strategies for doing so.

05:02

🛍️ Diversifying Digital Product Promotion Strategies

In the second paragraph, the speaker discusses three key methods for promoting digital products on Pinterest. The first method involves repurposing content from other social media platforms like TikTok and Instagram, ensuring it's relevant and well-optimized with titles, descriptions, and tags. The second method is using lead pages to create enticing titles that act as hooks, linking to free blog posts that offer valuable information and ultimately direct users to the digital product. The third method is posting digital products on Etsy, which can improve SEO ranking on Google and leverage Etsy's market and trust. The speaker also stresses the importance of not limiting oneself to a single platform and building an omnipresence on social media to safeguard against platform-specific risks.

Keywords

💡Digital Products

Digital products refer to goods or services that are delivered electronically, such as e-books, online courses, and software. In the context of the video, the speaker emphasizes the importance of marketing digital products effectively, given their increasing prevalence in the market. The video aims to provide strategies for leveraging Pinterest to promote these products, highlighting their significance in the current digital landscape.

💡Pinterest

Pinterest is a social media platform known for its visual discovery and sharing features. Users can create themed collections called 'boards' and 'pin' images or videos to them. The video script positions Pinterest as an underutilized platform for marketing digital products, with a large user base and high organic traffic, suggesting it as a valuable tool for creators to expand their reach.

💡Traffic Generation

Traffic generation is the process of attracting visitors to a website or digital product. The video discusses using Pinterest to drive more traffic to digital products, suggesting that by effectively utilizing Pinterest's features, creators can increase visibility and interest in their offerings.

💡Lead Pages

Lead Pages are landing pages designed to capture leads, typically by offering something of value in exchange for contact information. In the script, the speaker recommends using lead pages on Pinterest to attract potential customers with enticing titles and descriptions, linking them to blog posts that provide further value and ultimately to the digital product.

💡Content Repurposing

Content repurposing involves reformatting or reusing existing content for different platforms or audiences. The video suggests repurposing content from TikTok or Instagram for Pinterest to maximize its reach. This strategy is exemplified by downloading videos without watermarks and posting them on Pinterest with optimized titles, descriptions, and tags.

💡Etsy

Etsy is an e-commerce platform focused on handmade or vintage items and craft supplies. However, the video mentions using Etsy to list digital products, which can improve SEO rankings on Google. This approach is presented as a way to increase product visibility and leverage Etsy's marketplace to drive sales.

💡SEO Ranking

SEO (Search Engine Optimization) ranking refers to the practice of improving a website's visibility on search engine results pages. The video mentions that listing products on Etsy can enhance SEO, as these listings can appear in Google searches, thereby increasing the discoverability of digital products.

💡Blogging

Blogging is the act of regularly writing and publishing articles online. The speaker in the video recommends using blog posts as a means to offer free value to potential customers, which can be linked from Pinterest lead pages. This strategy is intended to build trust and interest in the digital product being promoted.

💡Value Provision

Providing value is a marketing strategy that focuses on offering useful information or services to attract and retain customers. The video emphasizes the importance of offering value through blog posts and digital products, rather than solely focusing on sales, to improve the customer's experience and increase the likelihood of conversion.

💡Omnipresence

Omnipresence in a marketing context means being visible and active across multiple platforms. The video encourages creators to not limit themselves to a single platform but to establish a presence on various social media platforms to increase reach and mitigate the risk associated with relying on one platform.

💡Influencer

An influencer is an individual who has the power to affect the purchasing decisions of others because of their authority or influence in a particular field. The video mentions using Pinterest as an influencer to generate traffic to digital products, suggesting that the platform can be a powerful tool for those looking to leverage their influence for marketing purposes.

Highlights

Digital products are increasingly prevalent on social media.

Pinterest is an underutilized platform for marketing digital products.

The presenter offers 10 free Pinterest templates to boost digital product traffic.

The speaker has built two six-figure online businesses while homeschooling children.

The importance of marketing digital products is discussed, with strategies provided.

Pinterest has 518 million active monthly users and generates over 955 million in monthly organic traffic.

Creators should consider Pinterest for marketing due to its untapped market potential.

The first method to generate traffic is repurposing content from TikTok and Instagram for Pinterest.

Ensure repurposed content is relevant and includes proper titles, descriptions, tags, and board placement.

Lead Pages can be used on Pinterest to promote digital products with attention-grabbing titles.

Link Lead Pages to a free blog post offering valuable information related to the digital product.

Use platforms like Chat GPT for generating simple information for blog posts.

Posting digital products on Etsy can improve SEO ranking on Google.

Etsy's market and SEO can complement a creator's own website for increased visibility.

Diversify revenue streams by not limiting to a single platform.

Creators should build an omnipresence on social media to avoid dependency on one platform.

The presenter emphasizes the importance of posting YouTube videos on Pinterest for additional exposure.

Content creators should avoid putting all their efforts into one social media platform.

Transcripts

you're trying to help make someone's

life better with the service that you

provide so I'm not sure if you guys

noticed but digital products are

completely taking over social media but

you want to know one platform that most

creators are not utilizing Pinterest

Pinterest is very much so slept on when

it comes to marketing your digital

product I need to go grab a rebel and we

need to talk about okay so I want to

make sure you guys are watching this

video to the very end so that you're

able to get your free download for 10

free pen interest templates these

templates are going to help you to

generate more traffic to your digital

product so during my time on social

media I've built two six figure

successful online businesses all while

being able to stay home with my children

whom I actually homeschool and if I

sound raspy it's because I'm fighting a

cold I still have to produce this

content for you guys so this channel is

full of everything you guys are going to

need to achieve the same time Freedom as

well as financial success be sure to

subscribe so you can start your journey

to life freedom and prosperity don't

want miss it okay so in my previous

video we spoke about the importance of

marketing your digital products because

you guys know there is a rise of digital

products and everyone is marketing

digital products to you but they don't

never tell you how to Market them so

that was my previous video actually

giving you guys ways that you can Market

your digital product so if you have not

yet checked out that video I'm linking

it above so you can check it out you

guys Pinterest has

518 million active monthly users active

you got the monthly organic traffic on

Pinterest is over 955 million which is

insane you guys hear all these large

numbers but yet most creators are not

utilizing Pinterest they're worried

about every other social media so that

literally goes to show you how untapped

the market on Pinterest is so you being

a person that is selling digital

products that is needing to Market

digital products why not take your

content over to Pinterest and be one of

the first people in your Niche because

every digital product has a niche why

not be one of the first people in your

Niche to be on Pinterest I'm a very

active user on Pinterest not only do I

use it to Market my digital products but

I also use it as a influencer so I'm

going to give you guys three of my most

favorite ways to start generating

traffic to your digital products using

pinest so the first way you can utilize

Pinterest to Market your digital

products is going to be simply

repurposing your your Tik Tok content

repurposing your Instagram content on

Pinterest so you need to be able to

download your videos without the

watermark and repost it on to P you're

doing this you want to make sure you are

going in and doing your title doing your

description doing your tags and also

adding that post to a board we have

arrived to the destination I just came

here to get a Red Bull that's it

okay so when you're repurposing your

content you want to make sure everything

is relevant don't just post random stuff

like you got to post your content with a

motive okay so the second way you can

use Pinterest to promote your digital

products is going to be using lead Pages

I'm not sure if you guys have seen them

I'm going to attach an example on the

screen so you guys can see this is

example of a lead page so you want to

use these Pages you want to make the

titles enticing you want them to be very

attention grabbing they're pretty much

hooks you know how everybody says do

video hooks use video hooks to hook

people on your videos these are the same

concept this is the same concept but

with tech so if you are a person who

fixes credit you would appeal to someone

who needs their credit fix if you're

someone who is teaching people how to

become influencers you would appeal to

those people and then in the link you're

going to link this to a Blog post going

to be a free blog post because we don't

want to pay for extra things we're going

to be using a free blog post I'm going

to recommend you guys that is what I use

to do the blogs it's very easy and it's

free Okay so let's say you teach people

how to make money specifically you teach

moms how to make money while staying

home being able to stay home with their

children so you would use one of these

lead Pages you put the lead page you put

your title you put your description and

then this is going to link back to a

blog post on the blog post you're going

to offer free like little bits of

information that will help people but

why is this guy speeding on my ass now I

got to go past the house because I don't

like to turn in when people are on me

like that oh boy so in the free blog

post you want to offer free information

if you're offering digital products it's

your goal to provide value to people so

you want to provide bits and Snips of

value just like how you do in your

content when you're giving out free gems

so do the same thing for the article you

can use chat GPT to do free simple

information at the end of that blog post

you want to attach the link to your

digital product so when they click the

link click here to learn more or click

here blah blah blah when they click

there they will be directed to your

digital again the whole thing is

providing value you're not misleading

people you're not just trying to oh oh

oh get people to buy get people to buy

no you're trying to help make someone's

life better with the service that you

provide so the third way you can utilize

Pinterest to Market your business is

actually posting your digital products

on Etsy I don't know if you guys are

aware but once you post your products on

Etsy it ranks you on Google so let's say

I have a digital product it's a dhgate

affiliate course so if you go on Google

and type up dhgate affiliate then guess

what's going to pop up my dhgate

affiliate course why because it's it's

from Etsy so Etsy has some type of SEO

ranking on Google where your products

are actually able to show up on Google

because they're on Etsy even if you have

a website it's completely okay for you

to also post on Etsy it's going to make

you more money because Etsy already has

its own market and Etsy could be more

trusted than someone actually just

shopping on your website what if the

person is on Etsy and they're checking

up something that they're interested in

learning and then your course pops up so

that's the same thing like for social

media don't ever limit yourself to just

one Revenue to just one platform I also

have my digital products on so not only

is that going to help me to generate

more money with my digital products but

it's also going to help me to rank on go

and just for a really quick bonus tip so

this goes into Cahoots with number one

for repurposing your content so if

you're a Creator and you create content

on YouTube you want to be posting your

YouTube videos on Pinterest so there you

guys have have it this video is short

and sweet because my voice is still kind

of raspy I'm still I'm still recovering

from a cold but I didn't want to skip

another week of not posting content so I

hope you guys found this video helpful

post on Pinterest you guys don't sleep

on Pinterest also pinest is amazing if

you are a influencer if you're a Creator

because a lot of the times they pop up

with paid programs but they don't give

it to you if you're not using pen I

always tell you guys one thing about

social media you need to use every app

app do not put all of your eggs in one

basket because when Tik Tok gets banned

everybody's going to be scattering

around not knowing what to do use

multiple platforms build a omnipresence

you want to be known on every social

media platform it's going to work in

your favor trust me you guys so that is

going to be it for today's video today

is Friday you guys know I do not cook on

Fridays because I create content I

record I film I take pictures I batch

create my content so I don't really have

to time to cook so today's Friday I'm

about to go grab the food the dinner for

tonight and then I get back home and

then I have to prep for our trip that we

are going to be taking if you guys are

not following me on Facebook and

Instagram Tik Tok go ahead and do so

because I'm way more active there

YouTube is only posting on Saturday so

yeah I'll catch you guys in next week's

video thank you guys so much for

watching until next time you guys peace

and much love bye guys