My LinkedIn Strategy That Got Me 64k Followers! | How to Grow your network FAST

Guillaume Moubeche

7 Sept 202204:31

Summary

TLDRBuilding a network starts with a clear goal, such as finding a job, growing a business, or learning new skills. To succeed, optimize your LinkedIn profile to reflect your passion and expertise, engaging visitors with compelling content. Attract connections through three strategies: outreach to interesting individuals, posting valuable content, and engaging with others' posts and comments. Consistent, meaningful interactions will help you grow a robust network over time.

Takeaways

🎯 Start with a clear goal: Before building a network, define why you want to expand it, whether it's for a job, learning, business growth, or personal reasons.
🔍 Optimize your LinkedIn profile: Treat your LinkedIn profile like a personal website, focusing on your expertise and what you can offer to potential connections.
📜 Craft a compelling headline: Instead of a generic job title, use a headline that sparks curiosity and reflects your unique value proposition in hardware design.
🏷️ Add a banner for social proof: Include a banner on your profile that showcases your passion and expertise, providing a visual cue to attract visitors.
📝 Write an 'About' section that answers 'What's in it for them?': Clearly communicate your purpose and the benefits for others to connect with you.
📈 Showcase your experience and projects: Provide examples of your work and express your desire to exchange ideas with peers in the field of hardware engineering.
🤝 Engage in meaningful networking: Offer to spend time discussing and collaborating on projects, emphasizing the value of mutual learning and improvement.
🔍 Attract connections through outreach: Reach out to individuals you find interesting, explaining why and how you can contribute to a mutually beneficial relationship.
📝 Post content to build trust: Share your expertise by posting content related to your field, aiming to establish trust and attract an audience over time.
💬 Engage with others' posts and comments: Actively participate in discussions on LinkedIn by commenting on posts and engaging with others' comments to build rapport.
🔎 Use LinkedIn search effectively: Perform targeted searches to find and connect with the right people in your field, using filters like people and posts to refine your search.

Q & A

What is the first step in building a successful network according to the transcript?
-The first step is to understand why you want to grow your network. It could be for finding a new job, growing a company, or learning new skills. Having a clear goal is essential for defining a plan and avoiding failure.
Why is having a goal for your network important?
-Having a goal is important because it allows you to define a plan. Without a goal, you cannot create a strategy, and without a strategy, you are more likely to fail in building a network.
What role does a LinkedIn profile play in network building?
-A LinkedIn profile acts like a personal website where people can visit and learn about you. It's crucial for conversions, such as accepting connections or agreeing to meet, and should be tailored to reflect your expertise and interests.
How should one's LinkedIn profile be structured to attract connections?
-The profile should be centered around one's area of expertise, with a headline that sparks curiosity. It should include a banner showing social proof or passion, and an 'About' section that answers the 'why' of your network and what's in it for others to connect with you.
What is the purpose of adding a banner to a LinkedIn profile?
-A banner serves to show social proof or demonstrate what you are passionate about. It can include elements related to your field, such as hardware design, to attract the right audience.
What should be included in the 'About' section of a LinkedIn profile to encourage connections?
-The 'About' section should explain your purpose for networking, showcase your experience, and demonstrate your willingness to exchange ideas and collaborate on projects. It should also mention the types of discussions you are open to having with peers.
What are the three main strategies for attracting people to grow your network on LinkedIn?
-The three main strategies are outreach, posting, and engaging. Outreach involves reaching out to interesting individuals, posting is about creating content around your area of expertise, and engaging means interacting with others on their posts and comments.
Why is engaging with people's comments on LinkedIn an effective way to connect?
-Engaging with comments shows that you care about what people are saying and are interested in their ideas. It's a simple step that not many people do, which can help you stand out and start meaningful conversations.
How can one find the right people to connect with on LinkedIn?
-You can perform a simple LinkedIn search in your field of interest, such as hardware design, and filter by people, posts, etc., to gather information on who to reach out to.
What is the significance of building trust when posting content on LinkedIn?
-Building trust is crucial because it helps to establish your credibility and expertise. When people trust you, they are more likely to engage with your content and connect with you.
How does the process of engaging with others on LinkedIn contribute to network building?
-Engaging with others by commenting on their posts and responding to their comments helps to initiate conversations and relationships. It's a step-by-step process that, over time, can lead to a stronger and more meaningful network.

Outlines

00:00

🌐 Importance of a Clear Network Goal

The speaker emphasizes that everyone is trying to grow their network, but many fail because they don't start with a clear goal. He suggests that understanding why you want to grow your network—whether it's for a job, meeting interesting people, growing a business, or any other reason—is crucial. Without a goal, you can't create a plan, and without a plan, network-building efforts are likely to fail.

🖥️ Optimizing Your LinkedIn Profile

To effectively grow your network, the speaker highlights the importance of optimizing your LinkedIn profile. He advises treating your LinkedIn profile like a website where the 'conversion' is a new connection. Key tips include using a compelling headline, adding a banner that shows your passions, and crafting an 'about' section that explains your 'why' and what others can gain by connecting with you.

📣 Attracting People to Your Network

The speaker outlines three strategies for attracting people to your network: outreach, posting, and engaging. Outreach involves directly messaging interesting individuals, posting involves creating content to build trust, and engaging means interacting with posts and comments to show genuine interest. These steps help in gradually building meaningful connections on LinkedIn.

🔍 Practical LinkedIn Search Tips

To find the right people to connect with, the speaker suggests using LinkedIn search effectively. By searching for specific roles or topics, like hardware design, you can filter by people, posts, etc., to gather all necessary information for making targeted connections. This helps in reaching out to the right individuals in your field.

📝 Summary of Networking Steps

The speaker concludes by summarizing the key steps in network building: understanding your goal, optimizing your LinkedIn profile to build trust, and choosing methods to attract people (outreach, posting, engaging). He emphasizes that network building takes time and should focus on creating meaningful relationships. As your network grows, you can post more content and engage more deeply, eventually leading to a more robust network.

Mindmap

Keywords

💡Network

A network, in the context of this video, refers to a group of interconnected individuals or entities. It is the social structure through which people exchange information, resources, and influence. The video emphasizes the importance of having a clear goal when building a network, as it is the foundation for establishing meaningful connections and achieving personal or professional objectives.

💡Goal

A goal is a specific, measurable, achievable, relevant, and time-bound objective. In the script, the speaker stresses the necessity of having a goal when growing a network, as it guides the strategy and actions taken to build and utilize the network effectively. Examples include finding a job, expanding a business, or learning new skills.

💡LinkedIn Profile

The LinkedIn Profile is likened to a personal website in the script, serving as a professional identity and showcase of one's skills and experiences. It is crucial for attracting connections and is optimized with a focus on the individual's area of expertise, in this case, hardware design, to pique the interest of potential connections.

💡Conversion

In the context of the video, conversion refers to the successful outcome of an interaction, such as a connection request being accepted or an invitation to meet being agreed upon. The speaker suggests that optimizing the LinkedIn profile can increase conversion rates by making it appealing and relevant to the viewer's interests.

💡Hardware Design

Hardware design is the process of creating the physical components of a product. The video uses it as an example of a specialized field where the speaker suggests tailoring the LinkedIn profile to showcase expertise and projects in this area to attract like-minded professionals.

💡Outreach

Outreach in the video is the act of proactively reaching out to individuals of interest, explaining why they are of interest, and what value can be provided to them. It is one of the methods suggested for growing a network by initiating contact with potential connections.

💡Posting

Posting, as discussed in the video, involves sharing content related to one's area of expertise or passion on LinkedIn. The purpose is to build trust and establish oneself as a knowledgeable figure within the network, which can take time, especially without an existing audience.

💡Engage

Engagement in the video refers to the act of interacting with others' posts or comments on LinkedIn. It is a strategy for networking, showing interest in others' content, and initiating conversations that can lead to new connections.

💡Social Proof

Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of correct behavior. In the video, the speaker suggests using a banner on the LinkedIn profile to display social proof, such as endorsements or achievements, to build credibility.

💡About Section

The 'About' section on a LinkedIn profile is a space for individuals to provide a summary of their professional background and personal brand. The video emphasizes the importance of this section in answering the 'why' behind one's network-building efforts and explaining the benefits for others to connect.

💡Meaningful Relationships

Meaningful relationships, as highlighted in the video, are connections that are built on mutual interests, respect, and the potential for collaboration or support. The speaker advises spending time to build these relationships as they form the core of a strong and effective network.

Highlights

The importance of having a clear goal when building a network.

The necessity of a goal to define a plan for network growth.

The comparison of a LinkedIn profile to a personal website for networking purposes.

Suggestion to customize the LinkedIn headline to spark curiosity.

The recommendation to add a banner showcasing social proof or passion.

The 'About' section should answer the 'why' of the profile and what's in it for the visitors.

Providing examples of projects worked on and topics of interest to encourage connection.

Offering to spend time discussing with peers globally to improve hardware design.

The three-step process to attract people to grow one's network: outreach, posting, and engaging.

Outreach involves directly messaging interesting individuals with a clear value proposition.

Posting content around one's area of expertise to build trust within the network.

Engaging with others' posts and comments as an effective networking strategy.

The strategy of conducting a simple LinkedIn search to find and connect with the right people.

The emphasis on building trust and answering 'what's in it for people to follow you' on LinkedIn.

Writing well-crafted posts to demonstrate thought processes and attract followers.

The advice to engage with people on LinkedIn before reaching out to build relationships.

The gradual transition from engagement to posting more meaningful content as the network grows.

The long-term approach to relationship building as a key to successful networking.

Encouraging regular outbound connections once a solid network foundation is established.

The closing advice to stay persistent and build meaningful relationships for effective networking.