How To Create Your 30 Second Elevator Pitch! | The Intern Queen
Summary
TLDRIn this video script, Lauren Berger offers a guide on crafting an effective elevator pitch. She starts by sharing her own attempts, which humorously fall short, and then outlines the key components for a successful pitch: introducing oneself, providing background, making connections, making the ask, and closing out politely. Lauren emphasizes the importance of clarity and directness in communication, ensuring the listener understands the ask and the desired outcome of the interaction.
Takeaways
- π Lauren Berger introduces herself and emphasizes the importance of an effective elevator pitch.
- π She provides her background, mentioning her graduation from UCF with a PR major.
- π’ Lauren explains the need to provide context for your educational or professional background if it's not well-known.
- π The script highlights the importance of making a connection with the person you're pitching to, relating your pitch to their interests or expertise.
- π€ Lauren stresses the necessity of making a clear 'ask' during the pitch, whether it's for mentorship, an internship, or other opportunities.
- π‘ The pitch should include a closeout that is polite and leaves room for future communication, even if the person declines.
- π Lauren advises to be clear about what you want from the person you're pitching to, avoiding vague requests.
- π She critiques common elevator pitch mistakes, such as being too wordy or not making a clear ask.
- π The script outlines a step-by-step approach to creating an elevator pitch: who you are, background, providing context, making the connection, making the ask, and closing out.
- π² Lauren suggests that after the pitch, one should follow up with an email to maintain the connection and express gratitude.
- π The video aims to teach viewers how to craft a compelling elevator pitch that can be used in various professional settings.
Q & A
What is an elevator pitch according to Lauren Berger?
-An elevator pitch is a brief, persuasive speech that you can use to spark interest in what you are doing or selling within a short span of time, ideally 30 seconds.
Why is it important to provide context in an elevator pitch?
-Providing context is important to give the listener a clear understanding of your background or the company you represent, especially if it is not well-known.
What is the first step in creating an elevator pitch according to the script?
-The first step is to introduce yourself by stating your name, as simply as 'Hi, I'm Lauren Berger'.
What should be included in the background information of an elevator pitch?
-The background information should include details such as your educational background, your major, and the university you attended or the company you work for.
Why is making a connection crucial in an elevator pitch?
-Making a connection is crucial because it links what you are offering or selling to the interests or expertise of the person you are pitching to, making the pitch more relevant and engaging.
What is the 'ask' in an elevator pitch?
-The 'ask' is the specific request or proposal you make at the end of your pitch, such as asking for an internship, a mentorship, or an investment.
Why is it important to make the ask clear in an elevator pitch?
-A clear ask is important because it leaves the listener knowing exactly what you want from them, avoiding confusion and increasing the chances of a positive response.
What is the closeout in an elevator pitch?
-The closeout is the final part of the pitch where you express gratitude, ensure you will stay in touch, and leave on a positive note.
What is Lauren Berger's pet peeve regarding students' emails?
-Lauren Berger's pet peeve is when students email her for advice but are unclear about what specific help they need from her.
How does Lauren Berger suggest to handle rejection in an elevator pitch?
-Lauren suggests handling rejection by maintaining kindness and professionalism, and ensuring to close the conversation on a pleasant note.
What is the structure of an effective elevator pitch according to Lauren Berger?
-The structure includes stating who you are, providing background information, giving context, making a connection, making the ask, and closing out positively.
Outlines
π£οΈ Mastering the Art of the Elevator Pitch
Lauren Burger introduces the concept of an elevator pitch, emphasizing its importance in professional settings. She humorously critiques her own initial attempts, highlighting the need for a concise yet impactful self-introduction. Lauren then outlines the essential components of a successful pitch, starting with stating one's name and providing a brief background. She advises on the importance of contextualizing one's educational or professional affiliations if they are lesser-known, ensuring the listener has a clear understanding. The pitch should then make a connection between the speaker's aspirations and the listener's potential role in achieving them. Lauren stresses the necessity of making a clear request or 'the ask,' which is often the most challenging part due to the vulnerability it entails. Lastly, she touches on the importance of a courteous closeout, regardless of the response, to leave a positive impression and maintain open communication channels.
π’ Crafting a Compelling Elevator Pitch
In this paragraph, Lauren Berger provides a step-by-step guide to crafting an effective elevator pitch. She begins by reiterating the importance of introducing oneself and sharing educational or professional background. Lauren then explains the significance of providing context for one's affiliations to ensure the listener is well-informed. The pitch should include making a connection with the listener, aligning the speaker's goals with the listener's capabilities or interests. A key aspect is 'making the ask,' which involves clearly stating what one seeks from the interaction, whether it be mentorship, an internship, or simply a point of contact. Lauren emphasizes the importance of clarity in communication to avoid confusion and ensure the listener knows how to assist. She concludes by demonstrating a complete elevator pitch, incorporating all the elements discussed, and ends with a polite and professional closeout, ensuring a positive and memorable interaction.
Mindmap
Keywords
π‘Elevator pitch
π‘Professional setting
π‘Background
π‘Connection
π‘Ask
π‘Closeout
π‘Mentor
π‘Internship
π‘Context
π‘Rejection
π‘Stay in touch
Highlights
Introduction to the concept of an elevator pitch and its importance in professional settings.
Lauren's attempt at crafting an elevator pitch and the realization that her initial attempts were not effective.
The need for clarity and conciseness in an elevator pitch, emphasizing the limited time available for such interactions.
The importance of introducing oneself clearly, including one's name and a brief background.
The significance of providing context for one's educational or professional background if it is not widely recognized.
Making a connection between one's own goals and the interests or expertise of the person being addressed in the pitch.
The crucial step of making a clear request or 'the ask' in an elevator pitch to ensure the purpose is understood.
The importance of being prepared for a response, whether positive or negative, and the need for a polite and professional closeout.
The pet peeve about unclear requests in emails and the importance of being specific about what one wants from the recipient.
A step-by-step guide on how to construct an effective elevator pitch, including the 'who, what, why, ask, and closeout' structure.
An example of a refined elevator pitch that includes a personal introduction, background, connection, and a clear ask.
The importance of following up after an elevator pitch with a polite and prompt email to maintain the connection.
The emphasis on the brevity of an elevator pitch and the need to make every second count in making a lasting impression.
The analogy of an elevator pitch to pitching in business scenarios, such as to investors or in academic settings.
The advice on tailoring the elevator pitch to the specific context and the person being addressed to increase its effectiveness.
The final demonstration of an elevator pitch that showcases how to apply the discussed techniques in a real-world scenario.
Transcripts
hi I'm Lauren burger this is my elevator
pitch take one hi I'm Lauren and I want
to do everything and I want to be your
best friend and please hire me hi I'm
Lauren and I really want to work for you
and I'm so excited to be sitting next to
you right now and I just want to tell
you everything about me real quick it'll
only take me 10 minutes even though we
only have 30 seconds right now hey
everybody those elevator pitches were
not so good and I'm gonna make sure that
after watching this video you know how
to do a much better version of the
elevator pitch if the executive that you
would love to work for right the
executive that works at that company
that you just loved was literally in an
elevator with you what would you say
it's actually a great way to think about
how to present yourself in a
professional setting so I'm gonna give
you the intern Queen take on the
elevator pitch so in order to put
together an elevator pitch we need a
couple pieces of information we're gonna
write them here so the first step is
gonna be who are you write as silly as
it sounds you gotta say your name
you know I'm Lauren Berger it's so nice
to meet you right you gotta say it so
then you want to give them a little
background I'm Lauren Berger
I graduated from UCF and I'm a PR major
okay now depending on the situation you
might not be talking about college if
you meet someone years after college
you're probably going to talk about
where you work right now I'm Lauren
Berger I'm the community manager at a
website called intern Queen and
sometimes you need to give a little bit
of extra contact so if you need to
explain and provide context so if you go
to a school that let's be real no one's
heard of or if you work for a company
where somebody may have not heard of it
you know what those companies are you
know what those schools are make sure
that you explain and you provide a
little bit
of contacts you know I go to
Southwestern University which is located
in Lakeland Florida and known for their
PR program and I'm gonna rely on you all
to be the judge of if your story needs a
little bit of context okay the next
thing that you're gonna do is make the
connection a lot of times when people do
an elevator pitch they're literally just
like talking and no one and the reality
is that whenever you're pitching you're
always talking to someone whether it's
literally someone in an elevator
standing next to you whether you're
pitching your business to shark tank or
you're just pitching it to a professor
or a classroom so you want to make that
connection factor right away you know
what are you trying to accomplish why do
you want the person next to you to
listen maybe your PR major and this is a
big PR executive standing next to you so
I'm connecting what I'm doing to what
the person standing next to me does you
know I'd love for you to invest in my
business because right you're connecting
who you're talking to with what you're
offering and what you're selling which
is sometimes yourself then the last
thing that you want to do and this is
what a lot of people don't cover in the
elevator pitch but you got to make the
ask right you got to make the ask and
this is the scary part because you're
always putting yourself out there and
you could be rejected so I'm actually
gonna give you both steps I'm gonna say
the ask and then step six is gonna be
the closeout a pet peeve that I have is
a lot of students email me and they ask
me for advice
but they're very unclear as to what I
can actually help them with so I'll get
this big email with like I am this this
this this this this this and this Thanks
and they sign their name I don't know
what to do with their email so
oftentimes I write them back and say you
know hi Marysol thanks for sharing
how can I help because I honestly don't
know what they want from me
so I really encourage you to always
think about the ask for example if
you're in an elevator with someone and
you want them to be your mentor well
then let's ask them to be your mentor if
you're in the elevator with someone and
you want to intern for them let's ask
for an internship if you aren't sure
what you want and you really just want
to connect afterward and have a way to
stay in touch let's ask
all that so I think you have to make the
ask and then you have to be ready for
the closeout because typically you only
have about 30 seconds and you're gonna
have to get out of there somehow right
you want to always kill them with
kindness no matter what they say and you
want to close out in a very pleasant way
so let's go through all the steps real
quick so who are you hi I'm Lauren
Berger a little bit of background I
graduated UCF and I was a PR major
provide contacts that's University of
Central Florida which is in the Orlando
area the connection I know all about
your company I've read all about it I
know about all your clients and I am
just such a fan right I made the
connection no make the ask you know I am
looking for an internship for next
summer I would love to connect with you
and find out how to apply and get to the
top of your list the closeout they say
whatever they're gonna say thank you so
much I'll certainly stay in touch I'll
make sure to email you right after this
so nice meeting you
right so the who you are the background
provide contacts make the connection
make the ask and the close out so good
luck everyone and let's do that elevator
pitch one more time hi I'm Lauren Berger
so nice to meet you I graduated from the
University of Central Florida
that's in Orlando and I was actually a
PR major I know all about your PR
company and I am just fascinated by it
I've read all about you you know I'd
actually love to intern for you this
summer I've had a lot of other
internships and I wanted to ask who I
could contact to potentially apply for
an internship with your company amazing
well thank you so much it was so great
meeting you I'm gonna email you tonight
and I definitely want to stay in touch
thank you
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