How To Create Your 30 Second Elevator Pitch! | The Intern Queen

Summary

In this video script, Lauren Berger offers a guide on crafting an effective elevator pitch. She starts by sharing her own attempts, which humorously fall short, and then outlines the key components for a successful pitch: introducing oneself, providing background, making connections, making the ask, and closing out politely. Lauren emphasizes the importance of clarity and directness in communication, ensuring the listener understands the ask and the desired outcome of the interaction.

Takeaways

• 😄 Lauren Berger introduces herself and emphasizes the importance of an effective elevator pitch.
• 🎓 She provides her background, mentioning her graduation from UCF with a PR major.
• 🏢 Lauren explains the need to provide context for your educational or professional background if it's not well-known.
• 🔗 The script highlights the importance of making a connection with the person you're pitching to, relating your pitch to their interests or expertise.
• 🤝 Lauren stresses the necessity of making a clear 'ask' during the pitch, whether it's for mentorship, an internship, or other opportunities.
• 💡 The pitch should include a closeout that is polite and leaves room for future communication, even if the person declines.
• 📝 Lauren advises to be clear about what you want from the person you're pitching to, avoiding vague requests.
• 📉 She critiques common elevator pitch mistakes, such as being too wordy or not making a clear ask.
• 📈 The script outlines a step-by-step approach to creating an elevator pitch: who you are, background, providing context, making the connection, making the ask, and closing out.
• 📲 Lauren suggests that after the pitch, one should follow up with an email to maintain the connection and express gratitude.
• 🌟 The video aims to teach viewers how to craft a compelling elevator pitch that can be used in various professional settings.

Q & A

What is an elevator pitch according to Lauren Berger?

An elevator pitch is a brief, persuasive speech that you can use to spark interest in what you are doing or selling within a short span of time, ideally 30 seconds.

Why is it important to provide context in an elevator pitch?

Providing context is important to give the listener a clear understanding of your background or the company you represent, especially if it is not well-known.

What is the first step in creating an elevator pitch according to the script?

The first step is to introduce yourself by stating your name, as simply as 'Hi, I'm Lauren Berger'.

What should be included in the background information of an elevator pitch?

The background information should include details such as your educational background, your major, and the university you attended or the company you work for.

Why is making a connection crucial in an elevator pitch?

Making a connection is crucial because it links what you are offering or selling to the interests or expertise of the person you are pitching to, making the pitch more relevant and engaging.

What is the 'ask' in an elevator pitch?

The 'ask' is the specific request or proposal you make at the end of your pitch, such as asking for an internship, a mentorship, or an investment.

Why is it important to make the ask clear in an elevator pitch?

A clear ask is important because it leaves the listener knowing exactly what you want from them, avoiding confusion and increasing the chances of a positive response.

What is the closeout in an elevator pitch?

The closeout is the final part of the pitch where you express gratitude, ensure you will stay in touch, and leave on a positive note.

What is Lauren Berger's pet peeve regarding students' emails?

Lauren Berger's pet peeve is when students email her for advice but are unclear about what specific help they need from her.

How does Lauren Berger suggest to handle rejection in an elevator pitch?

Lauren suggests handling rejection by maintaining kindness and professionalism, and ensuring to close the conversation on a pleasant note.

What is the structure of an effective elevator pitch according to Lauren Berger?

The structure includes stating who you are, providing background information, giving context, making a connection, making the ask, and closing out positively.