Publisher Rocket - How to Research HOT and Trending Niches

Summary

In this tutorial, Romney demonstrates how to use Publisher Rocket for niche research to determine the profitability of specific categories. He guides viewers on using the tool's features, such as keyword search and competitor analysis, to identify low-competition, high-earning potential niches. The video offers a special deal on Dave Chesson's course and emphasizes the importance of selecting the right categories and keywords for successful book publishing on Amazon.

Takeaways

• 🚀 Publisher Rocket is a tool for niche research and determining the profitability of specific categories.
• 📹 The video provides a hands-on tutorial on using Publisher Rocket for niche research.
• 🎁 A special offer is available between November 23rd and 27th, 2023, where viewers can get Dave Chesson's keyword and categories course for free using the provided affiliate link.
• 🔍 The tutorial suggests using incognito mode and the DS Amazon Quick View Chrome extension for additional information during niche research.
• 📈 The presenter focuses on children's books, particularly 'cars, trains, and things that go', as an example niche.
• 📝 A basic spreadsheet is recommended for documenting niche, keyword, and search results for analysis.
• 🔑 Publisher Rocket's features include keyword search, competitor analyzer, and category search, which are essential for niche research.
• 🔍 The tutorial emphasizes the importance of finding keywords with low competition and high relevance to identify profitable niches.
• 📊 Insights from Publisher Rocket, such as average pages, price, monthly earnings, and sales rankings, are crucial for evaluating a niche's profitability.
• 🔄 It's recommended to use Publisher Rocket in conjunction with other tools like KD Spy for a comprehensive analysis of niches.
• 📝 The video concludes with a reminder that all competition data, categories, insights, and keywords can be exported from Publisher Rocket for further analysis.

Q & A

What is the main purpose of the video?

The main purpose of the video is to provide a tutorial on using Publisher Rocket for niche research to determine the profitability of niches and particular categories.

Who is the presenter of the video?

The presenter of the video is Romney.

What is the special offer mentioned in the video for viewers between the 23rd and 27th of November, 2023?

The special offer is a free $49 course on keywords and categories by Dave Chessen, available if viewers use the provided affiliate link.

What is the first step suggested for niche research using Publisher Rocket?

The first step suggested is to go to Amazon Bestsellers in incognito mode.

What is DS Amazon Quick View and why is it recommended for niche research?

DS Amazon Quick View is a Chrome extension that provides extra information about book rankings and other details, which is recommended for niche research to gather more insights.

What is the significance of focusing on a niche like children's books?

Focusing on a niche like children's books allows for a more targeted approach to finding profitable categories and keywords within that specific market segment.

Why is it important to document results from Publisher Rocket in a spreadsheet?

Documenting results in a spreadsheet helps to organize and analyze the data from Publisher Rocket, making it easier to compare different niches and keywords.

What does the presenter mean by 'niche down' in the context of the tutorial?

To 'niche down' means to go deeper into specific subcategories within a larger category, such as going from 'Children's Books' to 'Cars, Trains, and Things That Go' and then to 'Buses'.

What is the significance of looking at the BSR (Best Seller Rank) when researching niches?

The BSR indicates the popularity and sales velocity of a book. Lower BSR numbers suggest higher demand and profitability, making it a key metric for niche research.

How does Publisher Rocket's Competitor Analyzer help in the research process?

The Competitor Analyzer in Publisher Rocket helps by providing insights into the competition within a niche, including information on book age, price, and monthly sales.

What is the role of KD Spy in the niche research process as mentioned in the video?

KD Spy is used alongside Publisher Rocket to further investigate the performance of books within a niche, providing additional data on sales and competition.

Why is it suggested to look at both the average price and monthly earnings of books in a niche?

Looking at the average price and monthly earnings helps to estimate the potential profitability of publishing a book in that niche, allowing for a more informed decision on whether to pursue it.

What is the importance of checking the category placement of books on Amazon?

Ensuring correct category placement is crucial for books to be discoverable by potential buyers within their target market, which can significantly impact sales and profitability.

How can insights from Publisher Rocket help in identifying profitable niches?

Insights from Publisher Rocket, such as growth trends, competition levels, and sales requirements for top rankings, can help identify niches with high profitability potential.

What is the benefit of using both Publisher Rocket and Amazon's category features in research?

Using both Publisher Rocket and Amazon's category features allows for a comprehensive understanding of the market, including keyword optimization and direct category placement for better targeting of niche audiences.

How can the insights on keyword popularity and competition help in book creation?

Insights on keyword popularity and competition can guide the creation of books that are more likely to rank well in search results, thus increasing visibility and sales potential.

What is the final step suggested for viewers interested in Publisher Rocket?

The final step suggested is to subscribe to the channel, like the video, and provide comments for feedback, as well as to take advantage of the free course offer using the provided link.

Outlines

00:00

🚀 Introduction to Publisher Rocket for Niche Research

This paragraph introduces the purpose of the video, which is to demonstrate the use of Publisher Rocket for niche research, specifically for determining the profitability of niches and categories. The speaker, Romney, welcomes viewers and mentions a special offer for Dave Chessen's course. The tutorial aims to show the potential of Publisher Rocket for those unfamiliar with it and to explore additional features for existing users. The focus is on children's books, and viewers are encouraged to use incognito mode and download the DS Amazon Quick View Chrome extension for enhanced research.

05:01

🔍 Utilizing Publisher Rocket for In-Depth Niche Analysis

The speaker explains how to use Publisher Rocket to find profitable niches within children's books, using the example of 'cars, trains, and things that go.' The process involves drilling down to specific categories like 'buses' and 'cars and trucks,' and identifying books with high sales ranks that could be potential competitors. The importance of a low competitive score and average price is highlighted, along with the potential monthly earnings from a book. The Competitor Analyzer feature is introduced, which provides insights into the age of the book, price, and monthly sales.

10:05

📊 Analyzing Categories and Keywords with Publisher Rocket

The paragraph delves into using Publisher Rocket's insights feature to identify growth trends and competition levels within niches. It discusses the use of KD Spy alongside Publisher Rocket for comprehensive research. The speaker demonstrates how to explore related categories, such as 'heavy machinery,' and how to find keywords that resonate with children. The process includes checking the popularity of these keywords on Amazon and considering the potential for creating books in these niches.

15:07

🌱 Discovering New Opportunities in Niche Markets

The final paragraph focuses on discovering new opportunities within niche markets, such as 'farming and agriculture,' using Publisher Rocket. It highlights the growth potential and low competition in these areas, and the ease of categorizing books on Amazon. The speaker suggests using the insights gained from Publisher Rocket to create books that cater to these niches, emphasizing the importance of using the right keywords and categories to maximize visibility and sales.

Keywords

💡Publisher Rocket

Publisher Rocket is a tool designed to assist in niche research and book publishing decisions. It is central to the video's theme, as it is used to determine the profitability of niches and categories. The script mentions using Publisher Rocket for keyword search, competitor analysis, and category search to explore and evaluate potential book topics.

💡Niche Research

Niche research is the process of investigating specific market segments to identify potential opportunities for profitability. In the video, niche research is the main focus, with the use of Publisher Rocket to explore categories such as children's books and construction vehicles, aiming to find less competitive and more lucrative niches.

💡Amazon Bestsellers

Amazon Bestsellers refers to the list of top-selling items on Amazon, categorized by rank. The script suggests using Amazon Bestsellers as a starting point for niche research, to identify popular categories and products, which can then be analyzed further with Publisher Rocket.

💡DS Amazon Quick View

DS Amazon Quick View is a Chrome extension mentioned in the script that provides additional information about a book's ranking and other details. It is used in conjunction with Publisher Rocket to enhance the research process by offering more data points for analysis.

💡BSR Ranking

BSR stands for 'Best Sellers Rank,' which is a number assigned by Amazon to products indicating their sales rank within a specific category. In the video, a lower BSR ranking is sought after, as it signifies higher sales volume and potentially greater profitability.

💡Keyword Search

Keyword search is a feature within Publisher Rocket that helps identify relevant search terms associated with a niche. The script demonstrates using keyword search to find terms like 'truck books for toddlers,' which can be used to optimize book titles and descriptions for better discoverability.

💡Competitor Analyzer

The Competitor Analyzer is a tool within Publisher Rocket that allows users to examine existing books in a niche to understand their sales, pricing, and ranking. The script uses this tool to analyze competitors' books in the 'construction trucks for toddlers' category to gauge market saturation and potential.

💡Monthly Earnings

Monthly earnings refer to the estimated income a book can generate. The video discusses the importance of evaluating monthly earnings through Publisher Rocket to assess the financial potential of a book in a specific niche, with an example of a book earning close to $11,000 per month.

💡KD Spy

KD Spy is another tool mentioned in the script for further investigation into a niche's profitability. It provides insights into sales rankings and helps to identify categories that are easy to compete in, complementing the data obtained from Publisher Rocket.

💡Insights

Insights in the context of Publisher Rocket refer to the analytical data and trends provided by the tool, such as growth rates, competition levels, and sales needed to rank within a category. The script uses insights to evaluate the potential of niches like 'children's construction vehicles' and 'farming and agriculture.'

💡Categories

Categories in the script refer to the specific segments within Amazon's book listings, such as 'children's books' or 'construction vehicles.' They are crucial for book placement and are analyzed with Publisher Rocket to determine which categories offer the best opportunities for sales and lower competition.

Highlights

Publisher Rocket is a tool for determining the profitability of niches and categories.

A special offer for a free course on keywords and categories by Dave Chessen is available for a limited time.

Publisher Rocket's features include keyword search, competitor analysis, and category search.

Incognito mode and the DS Amazon Quick View Chrome extension are recommended for niche research.

Focusing on a niche, such as children's books, and drilling down to subcategories can yield valuable insights.

Creating a spreadsheet to document niches, keywords, and search results can help organize research findings.

Identifying relevant and low-competition keywords is crucial for profitable niche selection.

Publisher Rocket's Competitor Analyzer provides valuable data on book age, price, and monthly sales.

Checking the Amazon Bestsellers list and book rankings can help identify popular and profitable niches.

Publisher Rocket's insights feature shows growth trends and sales needed to rank in a category.

Combining Publisher Rocket with other tools like KD Spy can enhance niche research effectiveness.

Investigating related categories and keywords can uncover potential areas for book creation.

Analyze book reviews and rankings to understand market preferences and identify opportunities.

Publisher Rocket's keyword search can suggest popular topics and trends among children's books.

Exporting competition data and insights from Publisher Rocket can aid in strategic planning.

The tutorial demonstrates how to use Publisher Rocket for in-depth niche research and category analysis.

The video offers practical steps for using Publisher Rocket to find profitable niches and optimize book publishing.

Engaging with the tutorial can help viewers understand how to leverage Publisher Rocket for their publishing needs.

Transcripts

how can publisher rocket be used to help

us with determining the profitability of

niches and particular categories well in

this video I'm going to show you a

Hands-On approach and give you a

tutorial on using publisher rocket the

best way now if you haven't been to this

channel before welcome my name is Romney

and what we're going to be doing today

is something which I get a lot of

questions about and that's is the best

way of using publisher rocket for Niche

research now if you're watching this

video between the 23rd and the 27th of

November

2023 there is a special offer and you

can get Dave chess's keyword and

categories uh $49 course for free if you

use my affiliate link below so make sure

you take advantage of that so let's get

into this tutorial right now if you

haven't used publisher rocket before

great opportunity to determine its power

and whether it's worthwhile investment

if you have publisher rocket then this

is going to be great way to explore

further options that you may not know

about currently let's get into it right

now so if you don't know about publisher

rocket then you can check out a lot of

the different features of publisher

rocket on the website remember if you

want to use my link that will give you

that free keywords and categories course

provided by Dave chessen but you can do

some research uh on the platform as well

but what I want you to do is to go to

the Amazon bestsellers and go in

incognito mode the other thing I'd

recommend you do when you're doing some

Niche research is to download DS Amazon

quick view and that is a Chrome

extension and that just gives you extra

information about the book ranking and

some other details as well so the first

thing that I'd be doing before I start

using publisher rocket which is the tool

just down here so I would launch

publisher rocket and it's got keyword

search competitor analyzer category

search a keyword search and there are

some tutorials which are offered there

so we're just going to reduce that for

the moment now there might be a

particular Niche that you're interested

in I've tended to publish in children's

books so therefore that's what I'm going

to be focusing on today and let's see

what we can find one of the other things

I'd suggest is just having a basic

spreadsheet and it's just got Niche

keyword and maybe even the search

results under the book category

therefore we can just document some of

the results that we get and can even

document results from publisher rocket

that might also help so let's go back

into the Incognito and I'm going to go

to children's books then I'm going to go

to cars trains and things that

go and then I'm going to start to go a

little bit deeper so what I tend to do

is Niche down quite a few levels and

that might mean we've gone to books

children's books and we've gone down to

cars trains and things that go now we're

going to go to a little bit deeper so

let's go to buses so this is one of the

categories now we can sort of see what's

happening here now there are going to be

books here that are listed under the

category of buses that have nothing to

do with buses they might be cars just

like this one right here so we need to

ensure that when we're looking for our

results that it's not being uh construed

by different sorts of uh irrelevant

books now now this one here the Diary of

a Minecraft zombie isn't about buses and

you probably see the few of these aren't

about buses but what we can potentially

do is start to have a look at what might

be a series of books that might be

actually tracking all right and I'm

looking at the BSR ranking here 175

we're probably looking for something

under a 100 so maybe buses is not what

we want let's go to cars and trucks

let's see how these are currently

ranking at the moment what I'm looking

for are just some things that stand out

before I go to publish a rocket uh so I

go down here and keep having a look I

can see a few different things that

coming up here trucks seem to be quite

popular so let's go to cuz these are

ranked at 2,000 2000 3000 these are very

very popular 3 three three so these are

very popular as we probably go towards

Christmas because they might be gift

books and we want to find books that we

can create that aren't these kinds of

books that have got plastic handles and

carry we can't do that that's a major

publisher that would have the

opportunity to do that so from this what

I might do is go to publisher rocket

we're going to go to keyword search and

we might type truck books for

toddlers we're going to keep it under

the books the other options you've got

Kindle and audible we're just going to

go to books and go get them rocket we

wait for the results to come up and we

see these results or these results that

come up for us here we want to look for

ones that are relevant to us so truck

books for toddlers is definitely one

toddler books about cars and trucks why

not books about construction trucks for

toddlers yes yes

yes h

maybe not quite sure about that one

we'll tick them anyway so what we're

looking for is that low competitive

score and the lower to one the better up

to 100 that's very very competitive so

we can see this here books about

construction trucks for toddlers so what

I might do is highlight that copy it I'm

going to place it into my

keyword and I might just do a bit more

investigation into this so I go back to

Rocket and what I can do along with

seeing the average Pages which is

important we need to see the average

price so when we're publishing the book

we can see that the monthly earnings

close to $11,000 if we got $1,000 a

month for a book I'd be happy with that

so don't always try and go for these

really big monthly totals because maybe

they are going to be very very

competitive which it looks like they are

so let's have a look into this a little

bit further so we click this tab over

here this will now take us to another

page and this is our competitor analyzer

you can go straight to the competitor

analyzer or you can use the keyword

search and then we can and we can move

along you can see these books here what

we're looking for is maybe the uh the

age of the book the price and even the

monthly sales so we can see this book

here tabbed book a board book we can't

do board books on Amazon KDP or Ingram

spark but we can do our paperbacks and

even hardbacks potentially so let's go

down here a bit further we're looking

for one so this one it's counting books

there could be one we could have a look

into current ranking is

26,000 which is very very good so what

we can actually do we can check out the

book by going check it out

so why not let's go and check it out

let's have a bit of a look and see what

this book is all about seems very very

plain the front cover there what about

in the back looks very very plain it's

got a lot of reviews was published 3

years ago if we scroll down here we can

have a look it's ranked at

26,000

and you can see that's from one of the

reviews what's inside it how many

tankers can you count account very

simple to make so we're looking at those

and we're looking at verified

purchases so we can scroll down we can

see a lot of those I know Jamie B she

actually did a review for me about three

years ago um and she's everywhere with

the reviews I'm not sure how she reviews

so many books so we scroll back up here

and we can see the paperback is actually

priced at $14 if we go back here we can

see if it says it list at $10.20 so

that's interesting that the data is a

little bit different from what is there

however we want to check out this a bit

further Oh wrong one sorry we want to go

back to publisher rocket and we want to

go see categories so we can see the

categories now what we need to do is

investigate this even further so this is

a category which is selectable so Amazon

uh allows you to place the book into

directly into this category they've made

changes with the categories but you can

place it directly into this category

which is great so what we're now going

to do is go construction

vehicles and we can see the different

kinds uh of books that are in that

category and how they're tracking we

could even use KD spy to do a little bit

further investigation into this if we

wanted to so this will actually give us

an idea of how well these books are

going so I tend to like I like to use

publisher rocket and KD spy together and

between both of these different software

platforms I can really identify niches

that are going to be profitable for me

to to get into and this one right here

so children's construction vehicles KD

spy is telling me that it's a really

good easy category to compete in it's

quite popular and lots of potential and

if we look at the rankings here as well

we can see that it's an average rank at

22863 so that would be a very good Niche

to get into if you could get a book into

um this area right here so you can see

these this particular Niche and then go

down even further which means that you

might look at different age groups that

some of these books actually suited to

and you might get some good keywords

just by going through and writing down

the names of these books and then

listing those and finding out if there's

a common pattern and you can use the

keywords in your title subtitle and your

backand keywords as well let's go back

to publisher rocket and let's go to

insights Now find out it's got to it's

going down a little bit in regards to

the growth for that one and you can see

that it's to get ranked in the top or

the number one position is 66 sales in a

day nine sales to get in the top 10 of

this category which is not too bad it's

pretty good it's relatively flat in this

in this area let's go back to related uh

categories and this way we can start to

see what else is there so books

children's book science how it works

heavy

machinery again Amazon allows you to

place your book directly into this

category uh as a placement so this is a

new function and uh ability for you to

see whether you could select this

category specifically and on a ghost

category for Amazon so let's go to H

machiner actually we might do an Insight

here so we can see 11

sales let's go to

insights and it's had some growth lately

11 sales relatively flat but I might

have a look at the different keywords

that are related to it so this is

something else in the insights which is

really good because I can now have a

look at the different categories in this

Niche that you might be able to create

some more books on so they might be

excavators bulldozers cranes dump trucks

forklifts tractors um cement mixers back

hoses all these EI the all these

different um uh kinds of Machinery you

can create books about this is what kids

are looking for so if we did let's just

choose one uh let's go cement mixes so

if we copy that

let's go to

Amazon and let's

go submit mixes mixer book for

toddlers let's have a look and

see there's 159 results

here and you can just see see how

popular they are probably not very

popular the cement mixer although this

one it's seven there we go keep going

down this one's popular

13,000 that's under Kindle oh it's a

board book so we probably got to be

careful of that

one that one's always very

popular it's good to check out these

just to make sure because you just don't

know what might be resonating with young

kids let's have a look

at

excavators that might be one that we

want to look at so let's go back and

let's go

up

here let's try let's change this

around okay so these ones might be a bit

more popular the the day I had a

bulldozer

103,000 10 little excavators so let's

have a look at this one and see whether

this is something that you create and

there's a board book but you could still

create a paperback book even an 8.5 by

8.5 paperback book and if we scroll down

here

we can see it's ranked at

69,000 and you can see some of the

reviews there's no photos of this one

there's no look inside of this one at

the moment that I can see again do some

investigation and when the way we can

use publisher rocket is by getting these

keywords and you can scroll down and you

can see more of them that kids might be

actually looking for so that's another

great Insight let's have a look at one

more category and whether it's something

that we could do so let's go

to maybe farming and agriculture I've

never looked at this one before let's

have a look at the

insights wow okay it's good growth

significant growing at a monthly rate of

6% low

competition uh only three sales to

number 10 11 sales to number one so

there there's a there's a good one to go

to so we can have a look

at um let's have a look you could you

can place it directly into that category

keywords this will provide the keywords

so you can use these in backend keywords

or you can try and include them in your

subtitle perhaps or you can create a

book around that specifically and if we

wanted to we can have a look at farming

and agriculture so if we go to this one

we go new

search we go

farming

and

culture

go get them rocket let's just have a

look and see if there's any books here

let's go farming

Agriculture and we might do that one as

well let's just wait and see what comes

up okay so two this one might be a bit

more let's have a look at this

one see look lot tractor

Wars

farming so just scroll through and have

a look even if you wanted to do

let's go actually going to do a keyword

search do another one here if we do

tror books for

kids go get them rocket let's have a

look again we can do some insights here

quickly tractor Mac kids books you can

see the estimated number of searches

here that's a big number there tractor

books for kids 2 to 4 let's have a quick

look at this one here again it's just a

great tool it's powerful to be able to

do this n Niche research find out what's

popular look at the different books go

in there research and find out the

categories look at the keywords there's

a lot of insights into here you just

would never be able to get if you would

just doing your own research so we can

have a look at here and we can see this

one here let's just go tractor coloring

book

36,000 let's have a look at let's just

go and check it out let's just see what

this book's about looks quite simple

very very simple book but if you get it

in the right category and using the

right keywords the right age group and

you scroll down ranked at

34,000 you can see what's in here

customers have already provided

illustrations for you so very very

simple book traed coloring book waste of

money so if you look at the

reviews you can see what's gone wrong

and then you can actually change things

up to make it even better so you've got

some that are giving a good review some

that are not so good reviews most of the

time it's a good review but you could

make it better what we're looking for

here are books about tractors and

obviously there's a market there for

them and publisher rocket has provid us

with that insight and then you can get

the categories that will help you to get

in that area of um of that Niche area so

I'm hoping those insights have helped

you with publish your rocket and what

further you can do uh for all this

remember you can export all the

competition data you can unleash the

categories and that'll show you all

those categories there and the insights

and keywords and it will also tell you

how many sales to get to uh number 10 if

you wanted to number three three books

there as part of um that category there

but you can have a look down and see if

there's any categories or niches that

you would like to actually get into and

publish Rockets perfect for

that so I've hope you enjoyed this

demonstration of publisher rocket and

how to use more of those insights for

niches and categories and keywords

remember that you can get Dave lessons

free keywords and categories course if

you use my link below in the description

so I hope you enjoyed this tutorial make

sure you subscribe make sure you like

the channel give me some comments if you

want to provide feedback about the video

and until next time I'll see you

[Applause]

later