Q&A - Should You Drop Out Of School?

Iman Gadzhi Extended
5 Jul 202023:16

Summary

TLDRIn this Q&A session, the host discusses strategies for finding e-commerce clients, his journey starting an agency as a high school student, and balancing school with business aspirations. He also shares insights on managing different businesses, emphasizing the importance of fulfilling current responsibilities while pursuing passion projects. The host reveals his focus on building a legacy with his education company, Green Seal, and candidly discusses tools and routines for maintaining productivity on challenging days.

Takeaways

  • 🏠 The speaker has moved to a new villa in Cape Town and has a video tour available on the main channel.
  • πŸ”” To get questions answered, viewers are encouraged to subscribe and turn on notifications due to the irregular schedule of Q&A sessions.
  • πŸ“ˆ The speaker discusses various methods for finding e-commerce clients, emphasizing the importance of organic outreach and the use of Instagram's suggested pages feature.
  • πŸ‘• The speaker shares personal experience starting an agency at 16, highlighting the importance of balancing school and business responsibilities.
  • πŸ€” The speaker advises against dropping out of school or leaving a job just because of initial success in business, emphasizing the need for a proven track record.
  • πŸ’Ό The speaker's main business, IG Media, is described as a 'cash cow' with high profit margins, funding a luxurious lifestyle.
  • 🏫 The speaker's passion business, Green Seal (greydon.com), is an education company with lower profit margins due to significant operational costs.
  • πŸ›οΈ The speaker mentions a clothing line, Gadji, aiming for seven-figure revenue within a year with a 50% margin, focusing on brand equity rather than immediate profit.
  • πŸ›‘ On days when feeling tired, the speaker suggests adjusting the workload, planning for easier tasks, and incorporating exercise and meditation to reset energy levels.
  • πŸ₯‚ The speaker mentions the impact of alcohol on sleep and productivity, and how managing such indulgences can affect work performance.
  • πŸ“ When discussing service terms with clients, the speaker recommends informing them of a three-month minimum commitment right after they agree to the service, followed by a month-to-month rolling term.

Q & A

  • What is the easiest method to find e-commerce clients as suggested in the script?

    -The easiest method suggested is using Instagram by finding an ideal brand, using the 'suggested pages' feature to discover similar accounts, and evaluating potential clients based on their followers, content quality, and engagement.

  • How does the speaker describe their outreach method for finding clients?

    -The speaker describes their outreach method as very organic and old-school, preferring personal connections over automated processes, although they acknowledge various methods and tools like mydogip or IPS.

  • What percentage of the speaker's clients come from outreach, and what percentage from ads?

    -The speaker mentions that 10% of their clients come from outreach, while 80% come from ads they run, with the remaining 10% from referrals.

  • How did the speaker manage to start an agency while being a high school teenager?

    -The speaker started the agency at 16, balancing school with building the agency during any free time, improving skills, reaching out to clients, and setting proposals, often sacrificing sleep and focusing on the business outside of school hours.

  • What advice does the speaker give to high school students interested in starting an SMA?

    -The speaker advises high school students to fulfill their current responsibilities and focus on the agency during free time, emphasizing the importance of not dropping out of school or college without having a solid track record and proving the business's viability.

  • What is the speaker's perspective on the importance of education and building a business?

    -The speaker believes in the importance of education and does not recommend dropping out of school to start a business. They emphasize the need to have a stable business that can cover expenses before considering such a step.

  • What are the margins for the speaker's IG media advertising agency?

    -The margins for the IG media advertising agency are between 75% and 85%, taking into account the costs of a full-time team and other operational expenses.

  • How does the speaker view their Green Seal (greycalm) business in terms of legacy and profit?

    -The speaker views Green Seal as their legacy business, focusing on long-term impact and education reform rather than short-term profit. They are reinvesting heavily in the business and do not expect significant profit for several years.

  • What is the speaker's approach to managing their businesses when feeling tired or unwell?

    -The speaker suggests planning for low-energy days by scheduling easier tasks and adjusting the workload accordingly. They also recommend activities like exercise, yoga, meditation, and cold showers to reset energy levels during the day.

  • What strategy does the speaker use for setting client expectations regarding contract length?

    -The speaker informs clients about a three-month minimum contract after they agree to the service, positioning it as a more flexible alternative to the industry standard of 12 or 6-month contracts.

  • How does the speaker approach the topic of alcohol consumption and its impact on work?

    -The speaker acknowledges the impact of alcohol on sleep and work performance, suggesting that while occasional drinking is part of enjoying life, it's important to manage expectations and workload on days following alcohol consumption.

Outlines

00:00

🏠 Moving to a New Villa and Q&A Introduction

The speaker welcomes the audience to a new Q&A session, noting a change in location to a villa in Cape Town. They mention that a villa tour video is already available on their main channel. The speaker emphasizes the importance of subscribing and turning on notifications to get questions answered during sporadic Q&A sessions. They dive into the first question about the best methods for beginners to find e-commerce clients, discussing various outreach strategies, including the use of Instagram's suggested pages feature for lead sourcing, and the importance of assessing potential clients' social media presence and suitability for services.

05:02

πŸ“š High School Entrepreneurship and Business Growth

The speaker reflects on their own experience as a high school student starting an agency, sharing their daily routine which involved minimal sleep, school attendance, and dedicating any free time to building their business. They discuss the importance of managing school responsibilities while pursuing entrepreneurial interests. The speaker advises against dropping out of school or leaving jobs too early, recommending establishing a solid track record first. They suggest using free time for lead sourcing and client outreach, emphasizing the importance of fulfilling current responsibilities before fully committing to a new venture.

10:04

πŸ›οΈ Diversified Business Models and Passion Projects

The speaker discusses their various business ventures, including an advertising agency (IG media) which serves as their primary income source, and a passion project (Green Seal comm) focused on education reform. They detail the financial margins and operational costs of each business, explaining the difference in profit margins due to the nature of the operations. The speaker also mentions their upcoming plans for a monumental project in the education sector, emphasizing their long-term vision and commitment to creating a lasting legacy through their businesses.

15:05

πŸŽ–οΈ Scaling Businesses and Prioritizing Long-Term Goals

The speaker outlines their strategy for scaling their businesses, focusing on the importance of reinvesting profits into research and development. They discuss the growth of their education company, the challenges of managing various businesses, and their approach to building brand equity. The speaker also talks about their clothing line, Gadji, and their plans for influencer marketing. They emphasize the importance of creating standalone businesses that will continue to thrive in the long term, independent of their personal involvement.

20:06

🍷 Overcoming Fatigue and Maintaining Productivity

The speaker shares personal strategies for dealing with fatigue and maintaining productivity, including adjusting daily workloads based on energy levels and incorporating activities like workouts, yoga, and meditation to reset energy levels. They mention the impact of lifestyle choices, such as alcohol consumption, on sleep and productivity. The speaker also suggests practical tips like using apple cider vinegar for an energy boost and leveraging the benefits of fat adaptivity for quick energy through coconut oil. They stress the importance of pushing through challenging days and maintaining a consistent work ethic.

πŸ“ Client Communication and Contract Terms Strategy

The speaker provides advice on the best time to inform clients about service terms, suggesting that it should be done right after they agree to the service. They discuss the strategy of offering a three-month minimum contract term as a more palatable commitment compared to industry standards of six or twelve months. The speaker also shares their experience with experimenting with different contract lengths and price points, emphasizing the importance of setting expectations and securing commitments that are beneficial for both the client and the agency.

Mindmap

Keywords

πŸ’‘Q&A

Q&A stands for Question and Answer, a format where one person answers questions posed by an audience. In the video's context, it is a session where the host addresses viewer inquiries, providing insights and advice on building and managing businesses.

πŸ’‘EeCOM clients

EeCOM likely refers to E-commerce clients. The speaker discusses various methods for finding and attracting clients in the e-commerce industry, emphasizing the importance of organic outreach and the use of social media platforms like Instagram.

πŸ’‘Outreach

Outreach in this context is the process of actively seeking and communicating with potential clients or customers. The speaker mentions being 'old-school' with outreach, indicating a preference for more personal and less automated methods of client acquisition.

πŸ’‘Appointment centers

Appointment centers are services that schedule appointments or meetings on behalf of a business. The speaker mentions having used appointment centers to aid in their business operations, highlighting the importance of delegation in managing a growing business.

πŸ’‘High school

The term 'high school' is used in the context of discussing the challenges and considerations for teenagers attempting to start a business while still in school. The speaker shares personal experiences, emphasizing the importance of balancing educational responsibilities with entrepreneurial ambitions.

πŸ’‘SMA

SMA likely stands for Social Media Agency or Similar Business Models. The speaker talks about his experience starting an agency at a young age and provides advice for high school students interested in pursuing a similar path.

πŸ’‘Margins

In a business context, margins refer to the difference between the cost of production and the selling price, indicating profitability. The speaker discusses the profit margins of different businesses, revealing the financial health and strategy behind each.

πŸ’‘Passion businesses

Passion businesses are ventures that an individual is deeply interested in or passionate about. The speaker differentiates between cash cow businesses that generate steady income and passion businesses that may require more investment but align more closely with personal interests or long-term goals.

πŸ’‘Lead sourcing

Lead sourcing is the process of identifying and attracting potential customers or clients. The speaker describes using Instagram to find e-commerce brands as a method of lead sourcing, underlining the importance of proactive client acquisition strategies.

πŸ’‘Influencer marketing

Influencer marketing involves partnering with individuals who have a following on social media to promote products or services. The speaker mentions plans to engage with influencers to build brand equity for their clothing line, Gadji Arms.

πŸ’‘Retargeting

Retargeting is a digital marketing strategy where ads are shown to users who have previously interacted with a brand's website or content. The speaker mentions using retargeting for the first time in their clothing line business, indicating a shift in their marketing approach.

πŸ’‘Brand equity

Brand equity refers to the value and strength of a brand, often built through marketing efforts and customer loyalty. The speaker expresses a desire to build brand equity for Gadji Arms, suggesting a long-term vision for the business beyond immediate profits.

πŸ’‘Performance marketer

A performance marketer is a professional who focuses on marketing strategies that are directly tied to measurable results or outcomes. The speaker mentions hiring a performance marketer for their agency, indicating a strategic move to enhance the effectiveness of their marketing efforts.

πŸ’‘Sales process

The sales process refers to the steps taken to sell a product or service, from initial contact to closing the deal. The speaker discusses changing up their sales system for the agency, aiming to streamline and improve the conversion of potential clients.

πŸ’‘Auto-regulate

Auto-regulate means to self-adjust or manage one's own actions or responses. The speaker advises auto-regulating work schedules on days when one is tired or expects lower productivity, suggesting a flexible approach to work-life balance.

πŸ’‘Intermittent fasting

Intermittent fasting is an eating pattern that cycles between periods of eating and fasting. The speaker mentions using intermittent fasting as a tool to manage energy levels, particularly on days when they need an energy boost.

πŸ’‘Legacy business

A legacy business is one that an entrepreneur intends to leave a lasting impact with, often associated with long-term goals or a desire to make a significant contribution. The speaker refers to their education company as a legacy business, indicating their commitment to creating a meaningful and enduring impact.

Highlights

Introduction to a new Q&A session at a new villa in Cape Town, with a mention of a villa tour video available on the main channel.

Emphasis on subscribing and turning on notifications for Q&A participation due to the sporadic nature of these sessions.

Discussion on various methods for beginners to find e-commerce clients, with a preference for organic outreach and the use of Instagram's suggested pages feature.

The speaker's personal experience starting an agency at 16, balancing school and building a business, and advice for high school students interested in starting an SMA.

Importance of not dropping out of school or leaving a job too early, and the need to establish a track record of success before making such decisions.

Differentiating between 'cash cow' businesses and 'passion businesses', and the speaker's approach to managing each.

Details on the speaker's advertising agency, IG Media, including margins, team structure, and the philosophy behind running the business.

The vision behind growing agency.com and the speaker's commitment to education reform and philanthropy in Nepal.

The speaker's perspective on the importance of building a legacy business and the long-term vision for agency.com.

Introduction of Gadget, the speaker's clothing line, and the goal to scale it to seven figures in revenue within 12 months.

The strategy for Gadget to build brand equity through influencer marketing rather than relying solely on advertising.

The speaker's daily routine and how to manage days when feeling tired, including exercise, meditation, and maintaining a consistent morning routine.

The use of tools and practices to boost energy and productivity on days with low sleep or fatigue.

Advice on how to communicate service terms to clients, including the timing and approach to discussing contract lengths.

The speaker's strategy for setting client expectations and securing commitments by leveraging industry standards and client psychology.

Encouragement for building a consistent and sustainable business, and an invitation for a complimentary call with a Student Success Manager for those interested in building an agency.

Transcripts

play00:02

so ladies and gentlemen welcome back to

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another Q&A you'll notice it's a little

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bit of a change of scenery here at the

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new villa here in Cape Town I think yeah

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it should be on my main channel the the

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villa tour should be live already so you

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can check that out anyways as always if

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you want to get your question answered

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all you have to do is go ahead and make

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sure you hit that subscribe button turn

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on that Bell notification because

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because I am sporadic as hell when it

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comes to when I actually go ahead and do

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these q and A's or do the post asking

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questions for it see ya you got to be

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pretty on the ball and the only way you

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can do that is if you're a part of the

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notification squad so yeah let's get

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straight into the question number one is

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best way from beginners to finding EECOM

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clients now there's a whole host of ways

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to do it some which are a lot more

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automated some which are a little bit

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more manual intensive I am very

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old-school when it comes to my outreach

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I guess that's because to be honest I

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only bring in around 10% of my clients

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through outreach eighty percent coming

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through the ads that I run for my even

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see the other 10% of referrals so for me

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when I'm doing outreach it's this very

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organic thing but last year I did have

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to appointment centers and I'm about to

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rehire another appointment center in in

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the next couple days actually so I'm

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familiar with all the different methods

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out there you can use everything from my

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dog IP I think it's my IPS comm it's

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actually my dot IPS many ways you can

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use a tool like that or in my opinion

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just the easiest easiest place to start

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and to be honest as applies if you're

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working with an e-commerce brand as well

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as the different sub nations within them

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so for example if you're working with a

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clothing line this will work very very

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well as well go on Instagram find a

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brand like your ideal client and then

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from there you can go ahead and you can

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press that little triangle thing and it

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basically it pops open a bunch of

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different suggested pages and you can

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start just scrolling through those and

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yeah as I said in my opinion that is by

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far the easiest way the other cool thing

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with that is for me when I'm doing lead

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sourcing I'm kind of scraping a bunch of

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different information from a bunch of

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different places when you're doing this

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Instagram method obviously you've got a

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bunch of different suggested Instagram

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accounts similar to the one that you for

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example just followed

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so they said find your ideal client but

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not only that you can see how many

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followers they have you can see the

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quality of their content the sort of

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engagement and that can give you a

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really good gauge and a really good

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barometer as to whether they could be a

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good client for example if you're

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running ads for an e-commerce clothing

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line and they only have two thousand

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followers then realistically they're not

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going to be a good option for you to

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charge them $2,500 a month service fee

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so there are many many ways to skin a

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cat but I would say that is by far the

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easiest way to go about it next question

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is what do you think of teenagers in a

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high school trying to start SMA and how

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can they approach it well I was a

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teenager in high school starring an SMA

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I actually started my agency when I was

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16 and yeah my routine would basically

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consist of waking up after Gannon like

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probably three four hours of sleep which

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I don't recommend but you know I was

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trying to juggle school well I wasn't

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really juggling school I just had to

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physically be in school and then in any

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downtime I had I was trying to build my

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agency at that time I had a creative

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agency so I was trying to learn and

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improve my video photo editing skills I

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was reaching out to clients at that time

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I was setting proposals I was going on

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the gym I was reading a book a week you

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know I was trying to juggle all these

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things so I said my routine basically

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consisted of waking up going to school

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and my school base it was a you were

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allowed to use your computer to take

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notes and like kind of organize

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everything so I would be on my computer

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obviously not taking notes on class I

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will be on my computer lead sourcing

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looking up a bunch of different

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businesses that I could reach out to

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maybe writing up a proposal for a client

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maybe editing some photos a video

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basically anything that didn't involve

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school that was just me personally I'm

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not telling you what to do and then when

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I go home once again it was the same

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thing it was me doing my personal work

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it's with school I basically I almost

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did just the amount where I wasn't gonna

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get expelled but where I still getting

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in trouble yeah I basically did

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especially like my last three four

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months in school where I knew for a fact

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I was gonna drop out like I just had to

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get to one where I had enough

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in order to make it happen and once

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again I really do not recommend anyone

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drops out of high school it was just my

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situation was a little different with

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having to take care of my mom

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I had already built a successful agency

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and I told myself if I get to a certain

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point with my agency where I can cover

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my monthly expenses times three then I

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will do it so anyways my point is how do

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you manage it well all you do is once

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again wake up go to school don't piss

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your pants off don't piss your teachers

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off like I did once again I was a very

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rebellious kid do your work do as much

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as you need to and set not to piss

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anyone off and then in your free time

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lead source reach out to clients and

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then eventually once you get a client

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delivered services or get a contractor

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to deliver them for you for a per month

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per client fee so yeah it's not rocket

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science whether you have a job whether

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you're in college whether you're in high

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school it doesn't matter

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you can't just totally disregard what

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you have and the responsibilities that

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you have at the time you need to play it

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smart and another thing I don't

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recommend anyone once they get one or

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two clients from their agency drop out

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of school to drop out of college or you

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know leave their job I think you need a

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decent track record of having an agency

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you need to prove it to yourself and

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once you're at a point where it is such

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a no-brainer that you can drop out of

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college leave your job I don't recommend

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dropping out of school to anyone by the

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way so in my opinion I don't care for

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maybe 2030 camera just finished high

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school it's it's worth it but anyways my

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point is fulfill your responsibilities

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for what you're currently doing and

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every other waking moment that you have

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a minute in the day focus on this other

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thing the next question is at what point

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did you start focusing on your passion

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businesses well I guess it kind of

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depends what you conch to you as a

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passion business it's no secret that IG

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media my advertising agency is my it's

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my cash cow it's my lifestyle business

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now with the IRG media have margins of

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anywhere between 75 and 85 percent keep

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in mind that I have a full-time team

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member who's been working with me for

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two years and literally today and

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presenting the job offer I've just

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brought on another performance marker so

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now my agency is me Danny who's now

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moving into CMO role and mater

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a lot of the team including the

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appointment setter that I'm about to

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bring on once again that's not full-time

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salary there's a new performance

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marketer whose name I will not mention

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yet I'll mention in maybe a few weeks or

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a few months and then there's 30% of

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clearance time the other semi precise

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spent on being the product manager for

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Graydon si so my point is my margins

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could be a lot higher if you know I

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didn't have the team that I do have on

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board but on any given month it's

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between 75 and 85 percent also it's

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largely dependent on how much cold

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advertising we're doing that month this

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year I have not spent a penny on cold

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ads for the agency whereas last year I

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spent multiple multiple five figures on

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it so yeah you know with my agency I

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would never let it get below sixty five

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percent to me that is my that's my fu

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money business that's the thing that

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pays for my lifestyle it pays for my

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watches it pays for for any of the nice

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clothes I have for any of the

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experiences I like that's the business

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that gives me the confidence to then go

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ahead and do something like grow

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agency.com now with the variance e.com

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the margins are anywhere between 25 and

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35 percent and and I think that really

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confuses a lot of people because they're

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like oh I it's just there's no cost of

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delivery like surely the margins are

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just a hundred percent and it's like

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well no it's not cheap to have six

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full-time staff as well as multiple

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service providers as well as contractors

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as well as just even software's three

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grand just for green see.com so if I

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look at grade C dalkom and said I've got

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I've got staff costs of anywhere between

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30 and 35,000 pounds months you know I

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have very very very good talent at both

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companies and in that part there's also

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my sales division a grading scale common

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you know they're getting paid Commission

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and they're getting paid very well but

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that's outside of the fixed staff costs

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then there's things like the green sea

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party you know I spent twenty thousand

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on the green sea party in October and

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usually if someone's spending that

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amount of money it's because they're up

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selling something at the end of it no

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that was losers 20 grand I spent on a

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party for the green sea students we had

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150 sports this year I want to do a lot

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more spaces but once again the only

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thing I sold there was early early

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prototypes of gadget my clothing line

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and once again all that money went to

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charity

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anyways so there's stuff like that even

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just things like you got to look at

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buying a domain

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intercom is not cheap you got to look at

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the philanthropy I'm doing in Nepal you

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know it's not cheap to literally from

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the ground up pay for all the workers

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and all the infrastructure to make sure

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the thousand kids get to wake up this

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year and get a real education you know

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to build a six to eight classroom full

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school would supplies it once again it's

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not cheap guys so to be honest saying

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last year agreeance you probably have

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margins of closer around twenty percent

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and this year has gone up a little

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because our revenue has also gone up

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this year but I'm doing something this

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year that will ensure that I don't think

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I'm gonna make money from greedy and CL

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comm for probably two three years to

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cause any profit at all but I am about

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to build something that has never been

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built before and and it's actually one

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of the other questions that I'm gonna be

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touching on but um and you know the next

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tooth years I don't think I'm gonna make

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any money from green c-calm or at least

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any profit but in five ten fifteen

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twenty years you guys know that my

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mission is to reform the education

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system there's a big and this is also in

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you know from 2018 to 2019 from 2018 to

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be honest like gray and c-calm wasn't

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even go agency.com it was just from like

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horses and it was a course business 2019

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I turned into a real education

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company and not only a real online

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education company with things that a

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real company needs to have a product

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manager of support lead infrastructure

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an incredible product a real brand

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outside of myself and not only did I do

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that

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obviously everything that I did in Nepal

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which ties into the full circle approach

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that I like to have everywhere you see

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at all colleges give people the best

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online education possible if they want

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to start a business and grow it or if

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they're an existing agency owner and

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they want to scale up do that and then

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take profits from that and use that to

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give back to the people who don't have a

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seat at the table and once again have

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this sort of flywheel effect that

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happens from it so I did that in 2019

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and also I took you know the old program

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is six for your estimate and turn it

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into agency incubator which is just like

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you know to be honest I don't need to

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say anything about you can see

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incubators you guys can go to the sales

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page and you know I have a 15 minute

play10:23

demo on there so that's that's of you

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thing when you're when you know that you

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love the best product and work it hands

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down you're not afraid to rub it in and

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you know show it off so I love showing

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off that thing because I know that

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there's nothing that comes close and to

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be honest really agency incubator set

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the president like it was it's the gold

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standard and to be ours there's nothing

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else in the market that is better than

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it and has produced better student

play10:43

results but at the end of the day as

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much as I hate it

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that's can still kind of come down to

play10:48

opinion what I'm doing in 2020 the

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conversation is over

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it's not about opinions will be based on

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fact we will be doing something that has

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never been done before they will cost

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you millions for someone else to

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replicate they said it's not a cheap

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endeavor and even if someone had

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millions to spend on it they just don't

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have the talent or the or the firepower

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to even come close to it you'd have to

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spend probably four years hiring and

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recruiting just to get the talent and

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then pair that with a few million and

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then potentially you could come close to

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what we're about to come out with so

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yeah you know I guess it totally depends

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on the way you want to run your business

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if Iran grew and c-calm like a course

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business easily I could have 7% margins

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as I said because I've run it like an

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actual education company with proper

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staff I spent around 30,000 pounds a

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month on advertising because I have a

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real infrastructure and have real brand

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and I reinvest pretty much everything

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into R&D research and development into

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actually building something which I

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don't want to talk about too much but as

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I said is going to be monumental if I

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look at 2019 2020 2021 and 2022 to be

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honest I don't think I'm gonna make any

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money from greed and see like profit not

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gonna make any but I don't care because

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as you said like for me that is my

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legacy business like guys in the day if

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I lay on my deathbed and I'm not gonna

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be proud of the fact that oh I managed

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to scale IG media my advertising

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agencies the 500k a month profit that's

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not a legacy that I want to leave

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whereas green song is my legacy business

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it's my blood sucking leech because of

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how much resources and effort it takes

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up but that is my legacy business and

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the only reason I'm able to do it is

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because of my agency and once again on

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my deathbed I won't be thinking oh I'm

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so happy that I built my I managed to

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scale IG media to 500km owns profit but

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I'm gonna sit on my deathbed and go man

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so happy that I was able to retire my

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mom at 19 I'm so grateful for all those

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incredible experiences that I had with

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my friends abroad I'm so thrilled that I

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was able to see everything that life was

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able to offer and that is only possible

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because of ihe media so yeah those are

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my two main businesses then I've got

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gadget arms clothing line and within the

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next 12 months the goal is to scale out

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to seven figures in Rev and when it

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comes to margins of that business

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operating around a 50% margin at the

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moment we have really really good

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infrastructure and logistics in place to

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make that possible but with gadji I

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don't do any advertising like literally

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like two days ago I put up the

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first-ever retargeting at no advertising

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because I just know it does well

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organically with that brand I'd love to

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get it passed like making 100k a year

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and get it to a point where it's making

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a million a year in revenue and once

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again that is revenue that's non profit

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and actually I've just brought on

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another new hire a specifically for

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gadji and her role is to be managing

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micro and macro influencers we're gonna

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be spending a good amount of influence

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or promotions how to talk with a team

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whether you know cuz here's the thing

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like vert izing is our bread and butter

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I could scale that thing up to 100 150

play13:36

km month within like two months that

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that's not an issue for me but like I

play13:39

don't think that builds a brand equity

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and with gadji I would love to build

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brand equity and I would love to

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actually build something tangible where

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really the goal with all of these

play13:48

businesses that you'll start to notice

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like were in sitcom gadji as well as IG

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media and right now with IG media I'm

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also looking to do a little rebrand with

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that it's half of my team loves that the

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other half is like no I love the fact

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that like IG media is still so like it's

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so it's so endearing because you know it

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gives my original agency name and like

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we don't even do media anymore so IG me

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that doesn't even make sense like maybe

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like IG advertising but like IG media

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makes no sense whatsoever

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Ben is my point is with all these brands

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like 10 15 20 25 years down the line

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they're gonna be disconnected from me

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like I like I want these to be

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standalone businesses binaries back to

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my point I am only able to focus on

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gadji and grey agency or not focus but

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like give it some time because of ieg

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media and I think sometimes I even

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forget that and sometimes I kind of have

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to kick myself and just remember how

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lucky I am to have my agency which has

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said gives me the the breathing room and

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just gives me the ability and the

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confidence

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ago okay I can focus on the stuff then

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there realistically in the next two

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three four years don't bring me anything

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but 5 10 15 years down the line those

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could be massive brands so for me my

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agency will always serve that rule for

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me which is to be honest it's not the

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business that like I spend every waking

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hour thinking about for me I just built

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a machine with it and that machine lets

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me enjoy the rest of my life and yeah

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with IG media super exact has said we

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brought a new performance marketer so by

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the end of year we're trying to get to

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150 km month's profit consistently I've

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hit 100k months before profit once again

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it got but I can't sit here and see it

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as consistently so we've actually got a

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new agency website and it might actually

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be out by the time that this video goes

play15:26

up brought on the new performance

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marketer I've actually changed up the

play15:30

sales system I've closed the past four

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out of four clients once again you would

play15:34

have seen three of those in a vlog in 24

play15:36

hours I closed three clients and

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actually yesterday I closed another one

play15:39

after the weekend so yeah you know this

play15:41

new sale system is working really really

play15:43

well for us

play15:44

we're at a point right now where we're

play15:45

just focusing on getting 30 demos a

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month so potential prospects now to do a

play15:50

15-minute demo with Danny and then from

play15:52

those 30 demos we get around eight to

play15:54

ten follow-up calls directly with me

play15:56

actually right now it's a much higher

play15:58

percentage but I'm just saying more

play15:59

long-term we're gonna be turning back on

play16:01

cold ads again soon and yeah now that we

play16:03

have more capacity I think much more of

play16:05

a streamlined sales process now that we

play16:07

have a new agency website 150k among the

play16:09

profit you know for me is is not very

play16:12

tough to be honest so the next question

play16:15

is what tools do you use to push through

play16:17

on days when you're tired so today is

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one of them I don't know if you can see

play16:22

it in my facial expression I'm quite

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tired today because there there's been

play16:27

an alcohol ban in South Africa for two

play16:30

months so I haven't had I think for two

play16:32

and a half months I haven't had a sip of

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alcohol and I to be honest I'm not a big

play16:35

drinker but I do enjoy the occasional

play16:38

glass of red wine

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I say occasional definitely

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once a week a nice glass of red who

play16:44

doesn't like to have a drink every once

play16:45

a while and yes I know that it's not a

play16:47

hundred percent optimized in and

play16:48

Illinois and and you know it will lead

play16:51

to some sleep debt and this is not look

play16:52

guys I know but at than a day

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you still need to live life but I let

play16:56

you guys know I don't prescribe to the

play16:57

whole hustle 16 hours a day and you know

play17:00

have no life and and and just be a slave

play17:03

to your business like I don't know about

play17:04

you guys about I go into business so my

play17:05

business can work for me not the other

play17:07

way around anyways yes they finally

play17:10

managed to get a bottle of wine and I

play17:14

sat in the office and said if you guys

play17:17

have seen the vlog then you would see

play17:19

there's a separate entire wing of the of

play17:21

the like this place really is a compound

play17:24

this is a separate wing so the office is

play17:26

like looks over the pool and the hills

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and it's amazing

play17:30

my name is I sat in there listening to

play17:32

some edit James Otis Redding and I ended

play17:35

up drinking a lot of wine last night and

play17:38

obviously you know what that does to

play17:39

your sleep suit so it's funny that you

play17:41

asked that question because today is one

play17:42

of those days for me if I am operating

play17:44

on low sleep or I'm tired still wake up

play17:46

the same time whatever it is you need to

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still execute on your to do but the

play17:52

other thing that's helpful is if you

play17:53

know the night prior that you're gonna

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be on low sleep or maybe you're going

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out with some friends you're gonna have

play17:57

some drinks and you know that you're not

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gonna be at your best the next day then

play18:00

Auto regularly you know go ahead and

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shift the amount of workload that you

play18:03

have for that day so I knew last night

play18:05

that today we're gonna be the best of

play18:06

days that's why I'm doing easier work

play18:08

for example like filming this Q&A that's

play18:10

to be honest I don't I don't consider

play18:12

filming like work like in my mind when I

play18:13

think about like my work day if I think

play18:15

about YouTube I don't put that in the

play18:17

pile of like okay these are the amount

play18:18

of hours I did today so yeah I'm doing

play18:20

this and I'm filming two more other

play18:21

videos because I said I need a low

play18:23

footprint date I'm also just making some

play18:25

amendments to the IG Media website I'm

play18:28

doing a sales training

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Danny and I were doing some roleplay

play18:31

actually because as I said we've got a

play18:33

new sales process for the agency so

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Danny and I are gonna do a role play

play18:37

we're also gonna jump on the phone with

play18:39

Max and Caden who as you guys know or my

play18:41

student success managers at Green Seal

play18:43

comm and once again we're just gonna do

play18:45

some role-playing

play18:45

apart from that I've got the call with

play18:48

the new IG media

play18:49

I'm just basically giving him the final

play18:50

job offer my point is I set the night

play18:53

before I knew that today will be a low

play18:55

footprint day so I set my schedule

play18:57

accordingly

play18:57

but now that today is actually here once

play19:01

again I woke up I did everything the

play19:02

same and for me the best thing you can

play19:05

do is just just just push through it in

play19:07

the morning and then after lunch try to

play19:10

hit a workout or do some yoga so after

play19:11

today lunch usually I would do a workout

play19:14

usually I would do some sort of outside

play19:15

slash home workout but it's actually

play19:18

raining today which which it never does

play19:19

in Capetown so I'm gonna do some yoga

play19:20

and then have a cold shower

play19:23

meditate and for me if you do that

play19:25

middle of the day it almost resets you

play19:27

it resets your energy levels entirely

play19:29

apart from that the other things that

play19:31

you can do is apple cider vinegar that

play19:33

will give you an almost instantaneous

play19:34

shot of energy the other thing that you

play19:37

can do is if you do intermittent fasting

play19:39

and you know you're pretty fat adaptive

play19:41

you can literally just like take a swig

play19:42

of coconut oil and just shoot it down as

play19:44

I said if you're fat adaptive then you

play19:46

know you'll actually get a big hit of

play19:48

energy from that and now all I can say

play19:50

is look if you're tired or you are you

play19:52

know that it's gonna be a slow day the

play19:54

next day just Auto regulate and set

play19:57

accordingly go through your morning

play19:58

routine and somewhere after you eat

play20:01

lunch do some sort of exercise or

play20:03

something to get out also just leaving

play20:04

the house and going for a walk and

play20:06

getting fresher that is one of the best

play20:08

things that I've seen but all I can see

play20:10

is for me personally it's about getting

play20:12

it done no matter what having something

play20:14

around the lunch time so and so let's

play20:16

say I'm in London and in London actually

play20:18

work out first thing in the morning

play20:19

because obviously you know it's pre

play20:20

everything that's going on and you and

play20:22

that's just my routine there in London

play20:24

I'll wake up in London I'll wake up I'll

play20:26

go to the gym still go through my

play20:28

morning routine and then at lunchtime I

play20:30

will go for a long walk

play20:32

meditate and then get back to work and

play20:33

usually that helps as well or I might

play20:35

potentially have a cold shower so yeah

play20:38

hopefully that helps next question is

play20:40

when do you tell your plants your

play20:41

services three months number after they

play20:43

pay first month or before was the

play20:45

perfect time and way to inform them

play20:47

about it to ensure the best result so

play20:48

the way that you tell them is right

play20:49

after they say yes so you'll pitch your

play20:51

service price they'll say yes I want to

play20:53

move for it and you go you go amazing

play20:55

that's awesome news and then you go

play20:57

as you probably know industry-standard

play20:58

is a 12 month or six month contracts but

play21:01

I don't like to handcuff my clients so

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we only do a three month minimum and

play21:04

then from there it's a rolling month by

play21:05

month you need to understand that you've

play21:07

just gotten the biggest commitment from

play21:09

them they've said yes so then you know

play21:11

you talk about a three month minimum and

play21:12

then from there rolling month by month

play21:14

that is more of a micro commitment after

play21:16

the big commitment plus you've talked

play21:18

about industry standard you know how

play21:19

it's like twelve month how it's six

play21:20

month which to be honest as I said at

play21:22

the big agencies it actually is and

play21:24

you've kind of stretched their

play21:25

perception so when you talk about twelve

play21:27

or six months and then you bring up down

play21:29

to three three sounds totally reasonable

play21:30

so that's what I do with clans that I

play21:32

sign on a three month minimum now out

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over the last you have four hundred four

play21:36

last clients that I signed one was a six

play21:39

month minimum one was a five month

play21:40

minimum one was a five month minimum and

play21:43

then one was a six month minimum so I

play21:45

said it prior like up like I pitched the

play21:48

price and then said with a five month

play21:50

minimum with a six month minimum this

play21:52

year I've been experimenting a lot with

play21:53

the agency with basically different

play21:55

price points different minimums so lower

play21:57

price points different minimum terms so

play22:00

yeah if it's a three month minimum then

play22:01

just say the price they'll say yes and

play22:03

then once again at that point then you

play22:05

stretch their expectation and then you

play22:06

get the little micro commitment after

play22:08

the big commitment of them saying yes I

play22:09

want to work with you of okay it's a

play22:11

three months minimum and then from there

play22:13

rolling month by month so please and

play22:15

gentlemen that brings us to the end of

play22:16

the Q&A as I said if you want to get

play22:17

your question answered make sure that

play22:19

you subscribe and turn on post

play22:21

notifications if you're looking to build

play22:23

a six-figure agency not something that

play22:24

is super flashy or super sexy but a

play22:27

business that just gets it done you know

play22:29

not this trick or this hack or whatever

play22:31

just a real business that month-on-month

play22:34

is consistent and a real business that

play22:36

you will have for years and years you

play22:37

know I'm coming up to my fourth

play22:38

anniversary of having an agency this

play22:40

year then go ahead and book in a call

play22:42

with Caden who's our Student Success

play22:43

manager here in Green c-calm he see his

play22:46

entire role is just making sure the new

play22:47

students are getting integrated as well

play22:49

as they possibly could be are fitting

play22:51

into the community and also to look for

play22:53

people who are potentially a good fit to

play22:55

become an agency incubator students so

play22:57

make sure you go ahead and book in that

play22:58

free complimentary call with him and

play23:00

ladies and gentleman

play23:01

I'll see you

play23:01

the next one

play23:11

you

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