Q&A - Should You Drop Out Of School?

Summary

In this Q&A session, the host discusses strategies for finding e-commerce clients, his journey starting an agency as a high school student, and balancing school with business aspirations. He also shares insights on managing different businesses, emphasizing the importance of fulfilling current responsibilities while pursuing passion projects. The host reveals his focus on building a legacy with his education company, Green Seal, and candidly discusses tools and routines for maintaining productivity on challenging days.

Takeaways

• 🏠 The speaker has moved to a new villa in Cape Town and has a video tour available on the main channel.
• 🔔 To get questions answered, viewers are encouraged to subscribe and turn on notifications due to the irregular schedule of Q&A sessions.
• 📈 The speaker discusses various methods for finding e-commerce clients, emphasizing the importance of organic outreach and the use of Instagram's suggested pages feature.
• 👕 The speaker shares personal experience starting an agency at 16, highlighting the importance of balancing school and business responsibilities.
• 🤔 The speaker advises against dropping out of school or leaving a job just because of initial success in business, emphasizing the need for a proven track record.
• 💼 The speaker's main business, IG Media, is described as a 'cash cow' with high profit margins, funding a luxurious lifestyle.
• 🏫 The speaker's passion business, Green Seal (greydon.com), is an education company with lower profit margins due to significant operational costs.
• 🛍️ The speaker mentions a clothing line, Gadji, aiming for seven-figure revenue within a year with a 50% margin, focusing on brand equity rather than immediate profit.
• 🛑 On days when feeling tired, the speaker suggests adjusting the workload, planning for easier tasks, and incorporating exercise and meditation to reset energy levels.
• 🥂 The speaker mentions the impact of alcohol on sleep and productivity, and how managing such indulgences can affect work performance.
• 📝 When discussing service terms with clients, the speaker recommends informing them of a three-month minimum commitment right after they agree to the service, followed by a month-to-month rolling term.

Q & A

What is the easiest method to find e-commerce clients as suggested in the script?

The easiest method suggested is using Instagram by finding an ideal brand, using the 'suggested pages' feature to discover similar accounts, and evaluating potential clients based on their followers, content quality, and engagement.

How does the speaker describe their outreach method for finding clients?

The speaker describes their outreach method as very organic and old-school, preferring personal connections over automated processes, although they acknowledge various methods and tools like mydogip or IPS.

What percentage of the speaker's clients come from outreach, and what percentage from ads?

The speaker mentions that 10% of their clients come from outreach, while 80% come from ads they run, with the remaining 10% from referrals.

How did the speaker manage to start an agency while being a high school teenager?

The speaker started the agency at 16, balancing school with building the agency during any free time, improving skills, reaching out to clients, and setting proposals, often sacrificing sleep and focusing on the business outside of school hours.

What advice does the speaker give to high school students interested in starting an SMA?

The speaker advises high school students to fulfill their current responsibilities and focus on the agency during free time, emphasizing the importance of not dropping out of school or college without having a solid track record and proving the business's viability.

What is the speaker's perspective on the importance of education and building a business?

The speaker believes in the importance of education and does not recommend dropping out of school to start a business. They emphasize the need to have a stable business that can cover expenses before considering such a step.

What are the margins for the speaker's IG media advertising agency?

The margins for the IG media advertising agency are between 75% and 85%, taking into account the costs of a full-time team and other operational expenses.

How does the speaker view their Green Seal (greycalm) business in terms of legacy and profit?

The speaker views Green Seal as their legacy business, focusing on long-term impact and education reform rather than short-term profit. They are reinvesting heavily in the business and do not expect significant profit for several years.

What is the speaker's approach to managing their businesses when feeling tired or unwell?

The speaker suggests planning for low-energy days by scheduling easier tasks and adjusting the workload accordingly. They also recommend activities like exercise, yoga, meditation, and cold showers to reset energy levels during the day.

What strategy does the speaker use for setting client expectations regarding contract length?

The speaker informs clients about a three-month minimum contract after they agree to the service, positioning it as a more flexible alternative to the industry standard of 12 or 6-month contracts.

How does the speaker approach the topic of alcohol consumption and its impact on work?

The speaker acknowledges the impact of alcohol on sleep and work performance, suggesting that while occasional drinking is part of enjoying life, it's important to manage expectations and workload on days following alcohol consumption.

Outlines

00:00

🏠 Moving to a New Villa and Q&A Introduction

The speaker welcomes the audience to a new Q&A session, noting a change in location to a villa in Cape Town. They mention that a villa tour video is already available on their main channel. The speaker emphasizes the importance of subscribing and turning on notifications to get questions answered during sporadic Q&A sessions. They dive into the first question about the best methods for beginners to find e-commerce clients, discussing various outreach strategies, including the use of Instagram's suggested pages feature for lead sourcing, and the importance of assessing potential clients' social media presence and suitability for services.

05:02

📚 High School Entrepreneurship and Business Growth

The speaker reflects on their own experience as a high school student starting an agency, sharing their daily routine which involved minimal sleep, school attendance, and dedicating any free time to building their business. They discuss the importance of managing school responsibilities while pursuing entrepreneurial interests. The speaker advises against dropping out of school or leaving jobs too early, recommending establishing a solid track record first. They suggest using free time for lead sourcing and client outreach, emphasizing the importance of fulfilling current responsibilities before fully committing to a new venture.

10:04

🛍️ Diversified Business Models and Passion Projects

The speaker discusses their various business ventures, including an advertising agency (IG media) which serves as their primary income source, and a passion project (Green Seal comm) focused on education reform. They detail the financial margins and operational costs of each business, explaining the difference in profit margins due to the nature of the operations. The speaker also mentions their upcoming plans for a monumental project in the education sector, emphasizing their long-term vision and commitment to creating a lasting legacy through their businesses.

15:05

🎖️ Scaling Businesses and Prioritizing Long-Term Goals

The speaker outlines their strategy for scaling their businesses, focusing on the importance of reinvesting profits into research and development. They discuss the growth of their education company, the challenges of managing various businesses, and their approach to building brand equity. The speaker also talks about their clothing line, Gadji, and their plans for influencer marketing. They emphasize the importance of creating standalone businesses that will continue to thrive in the long term, independent of their personal involvement.

20:06

🍷 Overcoming Fatigue and Maintaining Productivity

The speaker shares personal strategies for dealing with fatigue and maintaining productivity, including adjusting daily workloads based on energy levels and incorporating activities like workouts, yoga, and meditation to reset energy levels. They mention the impact of lifestyle choices, such as alcohol consumption, on sleep and productivity. The speaker also suggests practical tips like using apple cider vinegar for an energy boost and leveraging the benefits of fat adaptivity for quick energy through coconut oil. They stress the importance of pushing through challenging days and maintaining a consistent work ethic.

📝 Client Communication and Contract Terms Strategy

The speaker provides advice on the best time to inform clients about service terms, suggesting that it should be done right after they agree to the service. They discuss the strategy of offering a three-month minimum contract term as a more palatable commitment compared to industry standards of six or twelve months. The speaker also shares their experience with experimenting with different contract lengths and price points, emphasizing the importance of setting expectations and securing commitments that are beneficial for both the client and the agency.

Keywords

💡Q&A

Q&A stands for Question and Answer, a format where one person answers questions posed by an audience. In the video's context, it is a session where the host addresses viewer inquiries, providing insights and advice on building and managing businesses.

💡EeCOM clients

EeCOM likely refers to E-commerce clients. The speaker discusses various methods for finding and attracting clients in the e-commerce industry, emphasizing the importance of organic outreach and the use of social media platforms like Instagram.

💡Outreach

Outreach in this context is the process of actively seeking and communicating with potential clients or customers. The speaker mentions being 'old-school' with outreach, indicating a preference for more personal and less automated methods of client acquisition.

💡Appointment centers

Appointment centers are services that schedule appointments or meetings on behalf of a business. The speaker mentions having used appointment centers to aid in their business operations, highlighting the importance of delegation in managing a growing business.

💡High school

The term 'high school' is used in the context of discussing the challenges and considerations for teenagers attempting to start a business while still in school. The speaker shares personal experiences, emphasizing the importance of balancing educational responsibilities with entrepreneurial ambitions.

💡SMA

SMA likely stands for Social Media Agency or Similar Business Models. The speaker talks about his experience starting an agency at a young age and provides advice for high school students interested in pursuing a similar path.

💡Margins

In a business context, margins refer to the difference between the cost of production and the selling price, indicating profitability. The speaker discusses the profit margins of different businesses, revealing the financial health and strategy behind each.

💡Passion businesses

Passion businesses are ventures that an individual is deeply interested in or passionate about. The speaker differentiates between cash cow businesses that generate steady income and passion businesses that may require more investment but align more closely with personal interests or long-term goals.

💡Lead sourcing

Lead sourcing is the process of identifying and attracting potential customers or clients. The speaker describes using Instagram to find e-commerce brands as a method of lead sourcing, underlining the importance of proactive client acquisition strategies.

💡Influencer marketing

Influencer marketing involves partnering with individuals who have a following on social media to promote products or services. The speaker mentions plans to engage with influencers to build brand equity for their clothing line, Gadji Arms.

💡Retargeting

Retargeting is a digital marketing strategy where ads are shown to users who have previously interacted with a brand's website or content. The speaker mentions using retargeting for the first time in their clothing line business, indicating a shift in their marketing approach.

💡Brand equity

Brand equity refers to the value and strength of a brand, often built through marketing efforts and customer loyalty. The speaker expresses a desire to build brand equity for Gadji Arms, suggesting a long-term vision for the business beyond immediate profits.

💡Performance marketer

A performance marketer is a professional who focuses on marketing strategies that are directly tied to measurable results or outcomes. The speaker mentions hiring a performance marketer for their agency, indicating a strategic move to enhance the effectiveness of their marketing efforts.

💡Sales process

The sales process refers to the steps taken to sell a product or service, from initial contact to closing the deal. The speaker discusses changing up their sales system for the agency, aiming to streamline and improve the conversion of potential clients.

💡Auto-regulate

Auto-regulate means to self-adjust or manage one's own actions or responses. The speaker advises auto-regulating work schedules on days when one is tired or expects lower productivity, suggesting a flexible approach to work-life balance.

💡Intermittent fasting

Intermittent fasting is an eating pattern that cycles between periods of eating and fasting. The speaker mentions using intermittent fasting as a tool to manage energy levels, particularly on days when they need an energy boost.

💡Legacy business

A legacy business is one that an entrepreneur intends to leave a lasting impact with, often associated with long-term goals or a desire to make a significant contribution. The speaker refers to their education company as a legacy business, indicating their commitment to creating a meaningful and enduring impact.

Highlights

Introduction to a new Q&A session at a new villa in Cape Town, with a mention of a villa tour video available on the main channel.

Emphasis on subscribing and turning on notifications for Q&A participation due to the sporadic nature of these sessions.

Discussion on various methods for beginners to find e-commerce clients, with a preference for organic outreach and the use of Instagram's suggested pages feature.

The speaker's personal experience starting an agency at 16, balancing school and building a business, and advice for high school students interested in starting an SMA.

Importance of not dropping out of school or leaving a job too early, and the need to establish a track record of success before making such decisions.

Differentiating between 'cash cow' businesses and 'passion businesses', and the speaker's approach to managing each.

Details on the speaker's advertising agency, IG Media, including margins, team structure, and the philosophy behind running the business.

The vision behind growing agency.com and the speaker's commitment to education reform and philanthropy in Nepal.

The speaker's perspective on the importance of building a legacy business and the long-term vision for agency.com.

Introduction of Gadget, the speaker's clothing line, and the goal to scale it to seven figures in revenue within 12 months.

The strategy for Gadget to build brand equity through influencer marketing rather than relying solely on advertising.

The speaker's daily routine and how to manage days when feeling tired, including exercise, meditation, and maintaining a consistent morning routine.

The use of tools and practices to boost energy and productivity on days with low sleep or fatigue.

Advice on how to communicate service terms to clients, including the timing and approach to discussing contract lengths.

The speaker's strategy for setting client expectations and securing commitments by leveraging industry standards and client psychology.

Encouragement for building a consistent and sustainable business, and an invitation for a complimentary call with a Student Success Manager for those interested in building an agency.

Transcripts

so ladies and gentlemen welcome back to

another Q&A you'll notice it's a little

bit of a change of scenery here at the

new villa here in Cape Town I think yeah

it should be on my main channel the the

villa tour should be live already so you

can check that out anyways as always if

you want to get your question answered

all you have to do is go ahead and make

sure you hit that subscribe button turn

on that Bell notification because

because I am sporadic as hell when it

comes to when I actually go ahead and do

these q and A's or do the post asking

questions for it see ya you got to be

pretty on the ball and the only way you

can do that is if you're a part of the

notification squad so yeah let's get

straight into the question number one is

best way from beginners to finding EECOM

clients now there's a whole host of ways

to do it some which are a lot more

automated some which are a little bit

more manual intensive I am very

old-school when it comes to my outreach

I guess that's because to be honest I

only bring in around 10% of my clients

through outreach eighty percent coming

through the ads that I run for my even

see the other 10% of referrals so for me

when I'm doing outreach it's this very

organic thing but last year I did have

to appointment centers and I'm about to

rehire another appointment center in in

the next couple days actually so I'm

familiar with all the different methods

out there you can use everything from my

dog IP I think it's my IPS comm it's

actually my dot IPS many ways you can

use a tool like that or in my opinion

just the easiest easiest place to start

and to be honest as applies if you're

working with an e-commerce brand as well

as the different sub nations within them

so for example if you're working with a

clothing line this will work very very

well as well go on Instagram find a

brand like your ideal client and then

from there you can go ahead and you can

press that little triangle thing and it

basically it pops open a bunch of

different suggested pages and you can

start just scrolling through those and

yeah as I said in my opinion that is by

far the easiest way the other cool thing

with that is for me when I'm doing lead

sourcing I'm kind of scraping a bunch of

different information from a bunch of

different places when you're doing this

Instagram method obviously you've got a

bunch of different suggested Instagram

accounts similar to the one that you for

example just followed

so they said find your ideal client but

not only that you can see how many

followers they have you can see the

quality of their content the sort of

engagement and that can give you a

really good gauge and a really good

barometer as to whether they could be a

good client for example if you're

running ads for an e-commerce clothing

line and they only have two thousand

followers then realistically they're not

going to be a good option for you to

charge them $2,500 a month service fee

so there are many many ways to skin a

cat but I would say that is by far the

easiest way to go about it next question

is what do you think of teenagers in a

high school trying to start SMA and how

can they approach it well I was a

teenager in high school starring an SMA

I actually started my agency when I was

16 and yeah my routine would basically

consist of waking up after Gannon like

probably three four hours of sleep which

I don't recommend but you know I was

trying to juggle school well I wasn't

really juggling school I just had to

physically be in school and then in any

downtime I had I was trying to build my

agency at that time I had a creative

agency so I was trying to learn and

improve my video photo editing skills I

was reaching out to clients at that time

I was setting proposals I was going on

the gym I was reading a book a week you

know I was trying to juggle all these

things so I said my routine basically

consisted of waking up going to school

and my school base it was a you were

allowed to use your computer to take

notes and like kind of organize

everything so I would be on my computer

obviously not taking notes on class I

will be on my computer lead sourcing

looking up a bunch of different

businesses that I could reach out to

maybe writing up a proposal for a client

maybe editing some photos a video

basically anything that didn't involve

school that was just me personally I'm

not telling you what to do and then when

I go home once again it was the same

thing it was me doing my personal work

it's with school I basically I almost

did just the amount where I wasn't gonna

get expelled but where I still getting

in trouble yeah I basically did

especially like my last three four

months in school where I knew for a fact

I was gonna drop out like I just had to

get to one where I had enough

in order to make it happen and once

again I really do not recommend anyone

drops out of high school it was just my

situation was a little different with

having to take care of my mom

I had already built a successful agency

and I told myself if I get to a certain

point with my agency where I can cover

my monthly expenses times three then I

will do it so anyways my point is how do

you manage it well all you do is once

again wake up go to school don't piss

your pants off don't piss your teachers

off like I did once again I was a very

rebellious kid do your work do as much

as you need to and set not to piss

anyone off and then in your free time

lead source reach out to clients and

then eventually once you get a client

delivered services or get a contractor

to deliver them for you for a per month

per client fee so yeah it's not rocket

science whether you have a job whether

you're in college whether you're in high

school it doesn't matter

you can't just totally disregard what

you have and the responsibilities that

you have at the time you need to play it

smart and another thing I don't

recommend anyone once they get one or

two clients from their agency drop out

of school to drop out of college or you

know leave their job I think you need a

decent track record of having an agency

you need to prove it to yourself and

once you're at a point where it is such

a no-brainer that you can drop out of

college leave your job I don't recommend

dropping out of school to anyone by the

way so in my opinion I don't care for

maybe 2030 camera just finished high

school it's it's worth it but anyways my

point is fulfill your responsibilities

for what you're currently doing and

every other waking moment that you have

a minute in the day focus on this other

thing the next question is at what point

did you start focusing on your passion

businesses well I guess it kind of

depends what you conch to you as a

passion business it's no secret that IG

media my advertising agency is my it's

my cash cow it's my lifestyle business

now with the IRG media have margins of

anywhere between 75 and 85 percent keep

in mind that I have a full-time team

member who's been working with me for

two years and literally today and

presenting the job offer I've just

brought on another performance marker so

now my agency is me Danny who's now

moving into CMO role and mater

a lot of the team including the

appointment setter that I'm about to

bring on once again that's not full-time

salary there's a new performance

marketer whose name I will not mention

yet I'll mention in maybe a few weeks or

a few months and then there's 30% of

clearance time the other semi precise

spent on being the product manager for

Graydon si so my point is my margins

could be a lot higher if you know I

didn't have the team that I do have on

board but on any given month it's

between 75 and 85 percent also it's

largely dependent on how much cold

advertising we're doing that month this

year I have not spent a penny on cold

ads for the agency whereas last year I

spent multiple multiple five figures on

it so yeah you know with my agency I

would never let it get below sixty five

percent to me that is my that's my fu

money business that's the thing that

pays for my lifestyle it pays for my

watches it pays for for any of the nice

clothes I have for any of the

experiences I like that's the business

that gives me the confidence to then go

ahead and do something like grow

agency.com now with the variance e.com

the margins are anywhere between 25 and

35 percent and and I think that really

confuses a lot of people because they're

like oh I it's just there's no cost of

delivery like surely the margins are

just a hundred percent and it's like

well no it's not cheap to have six

full-time staff as well as multiple

service providers as well as contractors

as well as just even software's three

grand just for green see.com so if I

look at grade C dalkom and said I've got

I've got staff costs of anywhere between

30 and 35,000 pounds months you know I

have very very very good talent at both

companies and in that part there's also

my sales division a grading scale common

you know they're getting paid Commission

and they're getting paid very well but

that's outside of the fixed staff costs

then there's things like the green sea

party you know I spent twenty thousand

on the green sea party in October and

usually if someone's spending that

amount of money it's because they're up

selling something at the end of it no

that was losers 20 grand I spent on a

party for the green sea students we had

150 sports this year I want to do a lot

more spaces but once again the only

thing I sold there was early early

prototypes of gadget my clothing line

and once again all that money went to

charity

anyways so there's stuff like that even

just things like you got to look at

buying a domain

intercom is not cheap you got to look at

the philanthropy I'm doing in Nepal you

know it's not cheap to literally from

the ground up pay for all the workers

and all the infrastructure to make sure

the thousand kids get to wake up this

year and get a real education you know

to build a six to eight classroom full

school would supplies it once again it's

not cheap guys so to be honest saying

last year agreeance you probably have

margins of closer around twenty percent

and this year has gone up a little

because our revenue has also gone up

this year but I'm doing something this

year that will ensure that I don't think

I'm gonna make money from greedy and CL

comm for probably two three years to

cause any profit at all but I am about

to build something that has never been

built before and and it's actually one

of the other questions that I'm gonna be

touching on but um and you know the next

tooth years I don't think I'm gonna make

any money from green c-calm or at least

any profit but in five ten fifteen

twenty years you guys know that my

mission is to reform the education

system there's a big and this is also in

you know from 2018 to 2019 from 2018 to

be honest like gray and c-calm wasn't

even go agency.com it was just from like

horses and it was a course business 2019

I turned into a real education

company and not only a real online

education company with things that a

real company needs to have a product

manager of support lead infrastructure

an incredible product a real brand

outside of myself and not only did I do

that

obviously everything that I did in Nepal

which ties into the full circle approach

that I like to have everywhere you see

at all colleges give people the best

online education possible if they want

to start a business and grow it or if

they're an existing agency owner and

they want to scale up do that and then

take profits from that and use that to

give back to the people who don't have a

seat at the table and once again have

this sort of flywheel effect that

happens from it so I did that in 2019

and also I took you know the old program

is six for your estimate and turn it

into agency incubator which is just like

you know to be honest I don't need to

say anything about you can see

incubators you guys can go to the sales

page and you know I have a 15 minute

demo on there so that's that's of you

thing when you're when you know that you

love the best product and work it hands

down you're not afraid to rub it in and

you know show it off so I love showing

off that thing because I know that

there's nothing that comes close and to

be honest really agency incubator set

the president like it was it's the gold

standard and to be ours there's nothing

else in the market that is better than

it and has produced better student

results but at the end of the day as

much as I hate it

that's can still kind of come down to

opinion what I'm doing in 2020 the

conversation is over

it's not about opinions will be based on

fact we will be doing something that has

never been done before they will cost

you millions for someone else to

replicate they said it's not a cheap

endeavor and even if someone had

millions to spend on it they just don't

have the talent or the or the firepower

to even come close to it you'd have to

spend probably four years hiring and

recruiting just to get the talent and

then pair that with a few million and

then potentially you could come close to

what we're about to come out with so

yeah you know I guess it totally depends

on the way you want to run your business

if Iran grew and c-calm like a course

business easily I could have 7% margins

as I said because I've run it like an

actual education company with proper

staff I spent around 30,000 pounds a

month on advertising because I have a

real infrastructure and have real brand

and I reinvest pretty much everything

into R&D research and development into

actually building something which I

don't want to talk about too much but as

I said is going to be monumental if I

look at 2019 2020 2021 and 2022 to be

honest I don't think I'm gonna make any

money from greed and see like profit not

gonna make any but I don't care because

as you said like for me that is my

legacy business like guys in the day if

I lay on my deathbed and I'm not gonna

be proud of the fact that oh I managed

to scale IG media my advertising

agencies the 500k a month profit that's

not a legacy that I want to leave

whereas green song is my legacy business

it's my blood sucking leech because of

how much resources and effort it takes

up but that is my legacy business and

the only reason I'm able to do it is

because of my agency and once again on

my deathbed I won't be thinking oh I'm

so happy that I built my I managed to

scale IG media to 500km owns profit but

I'm gonna sit on my deathbed and go man

so happy that I was able to retire my

mom at 19 I'm so grateful for all those

incredible experiences that I had with

my friends abroad I'm so thrilled that I

was able to see everything that life was

able to offer and that is only possible

because of ihe media so yeah those are

my two main businesses then I've got

gadget arms clothing line and within the

next 12 months the goal is to scale out

to seven figures in Rev and when it

comes to margins of that business

operating around a 50% margin at the

moment we have really really good

infrastructure and logistics in place to

make that possible but with gadji I

don't do any advertising like literally

like two days ago I put up the

first-ever retargeting at no advertising

because I just know it does well

organically with that brand I'd love to

get it passed like making 100k a year

and get it to a point where it's making

a million a year in revenue and once

again that is revenue that's non profit

and actually I've just brought on

another new hire a specifically for

gadji and her role is to be managing

micro and macro influencers we're gonna

be spending a good amount of influence

or promotions how to talk with a team

whether you know cuz here's the thing

like vert izing is our bread and butter

I could scale that thing up to 100 150

km month within like two months that

that's not an issue for me but like I

don't think that builds a brand equity

and with gadji I would love to build

brand equity and I would love to

actually build something tangible where

really the goal with all of these

businesses that you'll start to notice

like were in sitcom gadji as well as IG

media and right now with IG media I'm

also looking to do a little rebrand with

that it's half of my team loves that the

other half is like no I love the fact

that like IG media is still so like it's

so it's so endearing because you know it

gives my original agency name and like

we don't even do media anymore so IG me

that doesn't even make sense like maybe

like IG advertising but like IG media

makes no sense whatsoever

Ben is my point is with all these brands

like 10 15 20 25 years down the line

they're gonna be disconnected from me

like I like I want these to be

standalone businesses binaries back to

my point I am only able to focus on

gadji and grey agency or not focus but

like give it some time because of ieg

media and I think sometimes I even

forget that and sometimes I kind of have

to kick myself and just remember how

lucky I am to have my agency which has

said gives me the the breathing room and

just gives me the ability and the

confidence

ago okay I can focus on the stuff then

there realistically in the next two

three four years don't bring me anything

but 5 10 15 years down the line those

could be massive brands so for me my

agency will always serve that rule for

me which is to be honest it's not the

business that like I spend every waking

hour thinking about for me I just built

a machine with it and that machine lets

me enjoy the rest of my life and yeah

with IG media super exact has said we

brought a new performance marketer so by

the end of year we're trying to get to

150 km month's profit consistently I've

hit 100k months before profit once again

it got but I can't sit here and see it

as consistently so we've actually got a

new agency website and it might actually

be out by the time that this video goes

up brought on the new performance

marketer I've actually changed up the

sales system I've closed the past four

out of four clients once again you would

have seen three of those in a vlog in 24

hours I closed three clients and

actually yesterday I closed another one

after the weekend so yeah you know this

new sale system is working really really

well for us

we're at a point right now where we're

just focusing on getting 30 demos a

month so potential prospects now to do a

15-minute demo with Danny and then from

those 30 demos we get around eight to

ten follow-up calls directly with me

actually right now it's a much higher

percentage but I'm just saying more

long-term we're gonna be turning back on

cold ads again soon and yeah now that we

have more capacity I think much more of

a streamlined sales process now that we

have a new agency website 150k among the

profit you know for me is is not very

tough to be honest so the next question

is what tools do you use to push through

on days when you're tired so today is

one of them I don't know if you can see

it in my facial expression I'm quite

tired today because there there's been

an alcohol ban in South Africa for two

months so I haven't had I think for two

and a half months I haven't had a sip of

alcohol and I to be honest I'm not a big

drinker but I do enjoy the occasional

glass of red wine

I say occasional definitely

once a week a nice glass of red who

doesn't like to have a drink every once

a while and yes I know that it's not a

hundred percent optimized in and

Illinois and and you know it will lead

to some sleep debt and this is not look

guys I know but at than a day

you still need to live life but I let

you guys know I don't prescribe to the

whole hustle 16 hours a day and you know

have no life and and and just be a slave

to your business like I don't know about

you guys about I go into business so my

business can work for me not the other

way around anyways yes they finally

managed to get a bottle of wine and I

sat in the office and said if you guys

have seen the vlog then you would see

there's a separate entire wing of the of

the like this place really is a compound

this is a separate wing so the office is

like looks over the pool and the hills

and it's amazing

my name is I sat in there listening to

some edit James Otis Redding and I ended

up drinking a lot of wine last night and

obviously you know what that does to

your sleep suit so it's funny that you

asked that question because today is one

of those days for me if I am operating

on low sleep or I'm tired still wake up

the same time whatever it is you need to

still execute on your to do but the

other thing that's helpful is if you

know the night prior that you're gonna

be on low sleep or maybe you're going

out with some friends you're gonna have

some drinks and you know that you're not

gonna be at your best the next day then

Auto regularly you know go ahead and

shift the amount of workload that you

have for that day so I knew last night

that today we're gonna be the best of

days that's why I'm doing easier work

for example like filming this Q&A that's

to be honest I don't I don't consider

filming like work like in my mind when I

think about like my work day if I think

about YouTube I don't put that in the

pile of like okay these are the amount

of hours I did today so yeah I'm doing

this and I'm filming two more other

videos because I said I need a low

footprint date I'm also just making some

amendments to the IG Media website I'm

doing a sales training

Danny and I were doing some roleplay

actually because as I said we've got a

new sales process for the agency so

Danny and I are gonna do a role play

we're also gonna jump on the phone with

Max and Caden who as you guys know or my

student success managers at Green Seal

comm and once again we're just gonna do

some role-playing

apart from that I've got the call with

the new IG media

I'm just basically giving him the final

job offer my point is I set the night

before I knew that today will be a low

footprint day so I set my schedule

accordingly

but now that today is actually here once

again I woke up I did everything the

same and for me the best thing you can

do is just just just push through it in

the morning and then after lunch try to

hit a workout or do some yoga so after

today lunch usually I would do a workout

usually I would do some sort of outside

slash home workout but it's actually

raining today which which it never does

in Capetown so I'm gonna do some yoga

and then have a cold shower

meditate and for me if you do that

middle of the day it almost resets you

it resets your energy levels entirely

apart from that the other things that

you can do is apple cider vinegar that

will give you an almost instantaneous

shot of energy the other thing that you

can do is if you do intermittent fasting

and you know you're pretty fat adaptive

you can literally just like take a swig

of coconut oil and just shoot it down as

I said if you're fat adaptive then you

know you'll actually get a big hit of

energy from that and now all I can say

is look if you're tired or you are you

know that it's gonna be a slow day the

next day just Auto regulate and set

accordingly go through your morning

routine and somewhere after you eat

lunch do some sort of exercise or

something to get out also just leaving

the house and going for a walk and

getting fresher that is one of the best

things that I've seen but all I can see

is for me personally it's about getting

it done no matter what having something

around the lunch time so and so let's

say I'm in London and in London actually

work out first thing in the morning

because obviously you know it's pre

everything that's going on and you and

that's just my routine there in London

I'll wake up in London I'll wake up I'll

go to the gym still go through my

morning routine and then at lunchtime I

will go for a long walk

meditate and then get back to work and

usually that helps as well or I might

potentially have a cold shower so yeah

hopefully that helps next question is

when do you tell your plants your

services three months number after they

pay first month or before was the

perfect time and way to inform them

about it to ensure the best result so

the way that you tell them is right

after they say yes so you'll pitch your

service price they'll say yes I want to

move for it and you go you go amazing

that's awesome news and then you go

as you probably know industry-standard

is a 12 month or six month contracts but

I don't like to handcuff my clients so

we only do a three month minimum and

then from there it's a rolling month by

month you need to understand that you've

just gotten the biggest commitment from

them they've said yes so then you know

you talk about a three month minimum and

then from there rolling month by month

that is more of a micro commitment after

the big commitment plus you've talked

about industry standard you know how

it's like twelve month how it's six

month which to be honest as I said at

the big agencies it actually is and

you've kind of stretched their

perception so when you talk about twelve

or six months and then you bring up down

to three three sounds totally reasonable

so that's what I do with clans that I

sign on a three month minimum now out

over the last you have four hundred four

last clients that I signed one was a six

month minimum one was a five month

minimum one was a five month minimum and

then one was a six month minimum so I

said it prior like up like I pitched the

price and then said with a five month

minimum with a six month minimum this

year I've been experimenting a lot with

the agency with basically different

price points different minimums so lower

price points different minimum terms so

yeah if it's a three month minimum then

just say the price they'll say yes and

then once again at that point then you

stretch their expectation and then you

get the little micro commitment after

the big commitment of them saying yes I

want to work with you of okay it's a

three months minimum and then from there

rolling month by month so please and

gentlemen that brings us to the end of

the Q&A as I said if you want to get

your question answered make sure that

you subscribe and turn on post

notifications if you're looking to build

a six-figure agency not something that

is super flashy or super sexy but a

business that just gets it done you know

not this trick or this hack or whatever

just a real business that month-on-month

is consistent and a real business that

you will have for years and years you

know I'm coming up to my fourth

anniversary of having an agency this

year then go ahead and book in a call

with Caden who's our Student Success

manager here in Green c-calm he see his

entire role is just making sure the new

students are getting integrated as well

as they possibly could be are fitting

into the community and also to look for

people who are potentially a good fit to

become an agency incubator students so

make sure you go ahead and book in that

free complimentary call with him and

ladies and gentleman

I'll see you

the next one

you