7 UNSATURATED Digital Products to sell on Etsy in 2024 💰

Summary

This video script explores the potential for passive income through selling digital products on Etsy, focusing on seven unsaturated categories with high search volume and low competition. It highlights Instagram highlight covers, planning system templates, topic-specific checklists, how-to guides and planners, resumé templates, downloadable recipes, and faceless stock videos. The speaker shares strategies for niche marketing, utilizing tools like the Everb Chrome extension for product analytics, and offers a free master class for starting and growing a digital product business.

Takeaways

• 😀 Selling digital products on Etsy can be a lucrative source of passive income, but competition can be high in some categories.
• 🔍 There are still opportunities in less saturated digital product categories on Etsy that have high search volumes and lower competition.
• 🌟 The top seven unsaturated digital products mentioned are Instagram highlight covers, planning system templates, topic-specific checklists, how-to guides and planners, resumé templates, downloadable recipes, and faceless stock videos.
• 🔑 To stand out, get more specific with product niches by starting with a broad category and then narrowing down to a more specific sub-niche.
• 🎨 Instagram highlight covers, especially in the 'boho' style, have a high search volume with relatively lower competition, indicating a potentially profitable niche.
• 📊 Planning system templates for platforms like Asana, Airtable, and Notion have high search volumes and surprisingly low competition, presenting a gap in the market.
• 📝 Topic-specific checklists, such as moving or camping checklists, are in demand with high search volumes and low competition, offering a chance for sellers to provide targeted solutions.
• 📚 How-to guides and planners on specific topics, like meal prep or workout plans, have significant search volumes and lower competition, making them attractive product ideas.
• 📝 Résumé templates, particularly those tailored for specific professions like actors, have a good search-to-competition ratio, suggesting a market gap that can be exploited.
• 🍲 Downloadable recipes, whether for food or DIY projects, have high search volumes and low competition, indicating a niche with potential for success.
• 🎥 Faceless stock videos are a growing demand on Etsy with a significant search volume and low competition, offering creatives a chance to sell their videography skills.
• 🔗 The use of tools like the Everb Chrome extension can significantly aid in researching and analyzing product performance on Etsy, helping sellers make informed decisions.

Q & A

What is the primary focus of the video?

The primary focus of the video is to share the top seven unsaturated digital products to sell on Etsy that have high potential for making sales quickly.

Why does the speaker suggest selling digital products on Etsy?

The speaker suggests selling digital products on Etsy because there is significant potential to earn passive income, even though some categories may feel saturated.

What strategy does the speaker recommend for finding unsaturated niches?

The speaker recommends starting with a broad product category and then narrowing it down to specific subcategories to find niches with high search volume and lower competition.

What is the first unsaturated digital product category mentioned?

The first unsaturated digital product category mentioned is Instagram highlight covers, particularly boho Instagram highlight covers.

What tool does the speaker use to analyze Etsy listings?

The speaker uses the Everb Chrome extension to analyze Etsy listings, including their estimated monthly sales, revenue, and other metrics.

What is the estimated monthly search volume and competition for the term 'asana template' on Etsy?

The term 'asana template' has an estimated monthly search volume of 43,700 and a competition number of 22 on Etsy.

What type of product is recommended for online planning systems like Asana, Notion, and Airtable?

Planning system templates are recommended for online planning systems like Asana, Notion, and Airtable, as they have high search volumes and relatively low competition on Etsy.

What is an example of a successful niche product in the checklist category?

An example of a successful niche product in the checklist category is a moving checklist, which has a high search volume of over 66,000 and a competition number of just over 3,000.

What are faceless stock videos, and why are they recommended?

Faceless stock videos are short, high-quality, aesthetically pleasing video clips that do not feature people. They are recommended because they have a high search volume and low competition, making them a promising product category on Etsy.

What is the significance of offering Master Resale Rights (MRR) for digital products?

Offering Master Resale Rights (MRR) allows customers to not only use the digital products for personal use but also resell them. This can make the listing more appealing and increase its potential for sales.

Outlines

00:00

📈 Top Unsaturated Digital Products on Etsy

The video discusses the potential for passive income through selling digital products on Etsy, focusing on seven less saturated categories with high search volume and lower competition. The first category highlighted is Instagram highlight covers, with a strategy to niche down further to increase search volume while reducing competition, exemplified by 'boho Instagram highlight covers'. The presenter shares a free masterclass for starting and growing a digital product business, covering essential tools, software, and technical aspects. The video also showcases an Etsy listing that made significant sales and revenue in a short period, emphasizing the potential for high earnings.

05:00

📊 Leveraging Everb for Etsy Product Analytics

The script introduces the use of the Everb Chrome extension for analyzing Etsy listings, showcasing its capabilities in product analytics, keyword research, and other tools. The presenter demonstrates how to use Everb to assess monthly revenue, sales volume, and competition for specific search terms like 'Notion template'. The video highlights the importance of researching and optimizing listings for high revenue potential, using Everb's features to identify successful patterns and strategies in the market. A BOGO deal for Everb's growth plan is mentioned as a special offer for the audience.

10:01

📝 Exploring Niche Opportunities in Checklists and Guides

This paragraph delves into the market for topic-specific checklists and how-to guides on Etsy, noting the high search volume and low competition for items like moving and camping checklists. The presenter suggests bundling checklists to increase profit and appeal to buyers looking for options within a theme. The video also touches on how-to guides and planners, such as meal prep and workout plans, as profitable niches with significant search volume and lower competition, using examples of successful listings to illustrate the potential for revenue.

15:01

🎨 Capitalizing on the Demand for Resumé Templates

The script identifies resumé templates as a popular and competitive category on Etsy, with a focus on finding sub-niches like actor resumé templates that have a high search volume and low competition. Tips for selling resumé templates include offering multiple formats to cater to different editing preferences and researching top-performing listings for style and format trends. An example of a professional resume bundle is highlighted, showing significant sales and monthly revenue, indicating the potential for success in this niche.

🍳 Untapped Potential in Downloadable Recipes

The video script explores the market for downloadable recipes, both for food and DIY products, noting high search volume and low competition for specific recipes like churros and stuffing. The presenter suggests creating recipe bundles around themes or topics to increase sales and revenue. An example of a successful chicken recipe bundle is provided, demonstrating the potential for high sales in a relatively new listing.

🎥 Emerging Market for Faceless Stock Videos

The final category discussed is faceless stock videos, an emerging and high-demand product on Etsy with relatively low competition. The script suggests being creative with video themes and delivering them as MP4 files, possibly with master resale rights (MRR) to increase the listing's appeal. An example of a successful aesthetic faceless video bundle is given, showing impressive monthly revenue for a new listing and highlighting the untapped potential in this niche.

🚀 Boosting Etsy Sales with Digital Product Strategies

The concluding paragraph of the script encourages viewers to utilize the provided resources to break through market saturation and boost sales on Etsy. It reiterates the value of the digital product Powerhouse masterclass and Everb for conducting effective Etsy research, positioning these tools as essential for new and established sellers looking to grow their digital product businesses.

Keywords

💡Passive Income

Passive income refers to earnings that are generated with little to no effort by the recipient after an initial setup of time or money. In the context of the video, it is the primary financial goal for individuals looking to sell digital products on Etsy. The script mentions that despite the saturation in digital product categories, there's still potential to earn passive income by identifying less crowded product types.

💡Digital Products

Digital products are items that are delivered and consumed digitally, such as software, ebooks, templates, and videos. The video's theme revolves around identifying and selling these types of products on Etsy, with a focus on those that are less saturated in the market to increase the chances of making sales.

💡Etsy

Etsy is an e-commerce platform known for handmade, vintage items, and craft supplies. The video discusses strategies for selling digital products on Etsy, emphasizing the platform's potential for passive income generation through the sale of niche digital goods.

💡Saturated Market

A saturated market refers to a state where there is an excess supply of similar products, making it difficult for new entrants to compete. The script talks about the challenges of selling in saturated digital product categories on Etsy and offers advice on finding less crowded niches.

💡Instagram Highlight Covers

Instagram Highlight Covers are digital designs used to customize the appearance of Instagram stories highlights. The video mentions them as a digital product with high search volume and relatively low competition on Etsy, illustrating a potentially profitable niche.

💡Planning System Templates

Planning system templates are digital layouts designed for use with online planning tools like Asana, Notion, or Airtable. The script identifies these as having high search volumes and low competition on Etsy, suggesting they are a good niche for digital product sellers.

💡Topic-Specific Checklists

Topic-specific checklists are printable lists designed to assist with planning and organization around a particular theme or event. The video script highlights these as having high search volumes and low competition, making them a potentially lucrative product type to sell on Etsy.

💡How-to Guides and Planners

How-to guides and planners are comprehensive digital resources that provide step-by-step instructions or planning tools for specific activities or interests. The video identifies these as another undersaturated category with high search volume and low competition on Etsy.

💡Resume Templates

Resume templates are pre-designed formats that individuals can use to create their resumes. The script discusses the high search volume for resume templates on Etsy, especially for niches like actor resume templates, indicating a market opportunity.

💡Downloadable Recipes

Downloadable recipes are digital files containing instructions for preparing food or DIY products. The video mentions these as having high search volumes and low competition on Etsy, suggesting they are a viable product to sell.

💡Faceless Stock Videos

Faceless stock videos are video clips that do not feature any individuals, making them versatile for various uses such as social media content. The script identifies these as a high-demand, low-competition product category on Etsy, offering a unique opportunity for sellers.

Highlights

Selling digital products on Etsy has the potential to generate passive income.

Research reveals seven unsaturated digital product categories with high potential on Etsy.

Instagram highlight covers have high search volume but can be less competitive when narrowed to sub-niches like 'boho Instagram highlight covers.'

Planning system templates for platforms like Asana, Notion, and Airtable show high search volumes with surprisingly low competition.

Topic-specific checklists, such as moving or camping checklists, have high search volume and low competition.

How-to guides and planners, including meal prep guides and workout plans, are popular with significant demand.

Resume templates, particularly sub-niches like 'actor resume templates,' show a strong gap in the market.

Downloadable recipes, both food-related and DIY product recipes, have high search volume and low competition.

Faceless stock videos are a highly in-demand product category with relatively low competition.

Using the Everbee Chrome extension can help analyze listings and perform product research on Etsy effectively.

Bundles of checklists or templates can increase the appeal and profitability of listings.

Offering products in multiple formats (PDF, Google Docs, Canva, etc.) can cater to diverse customer needs.

Master resale rights (MRR) for digital products can enhance their value and appeal.

Effective Etsy research and listing optimization are crucial for breaking through market saturation.

Everbee provides a variety of tools, including product analytics and keyword research, to aid Etsy sellers in maximizing their sales potential.

Transcripts

when it comes to selling digital

products on Etsy there is serious

potential to earn passive income but it

can sometimes feel like a lot of the

digital product categories are super

saturated making it harder to break

through the competition though there are

a lot of digital product sellers on Etsy

there's still plenty of options for

product types that are a little less

crowded and actually do really well on

the platform so I've done the research

and today I'm sharing the top seven

unsaturated digital products to sell on

Etsy that I found that I think have

amazing potential to break through and

make sales quickly all seven of these

product categories are highly searched

on Etsy with lower competition numbers

and actually as I was researching I was

absolutely shocked at a few of these how

low the competition was so enough talk

let's jump in all right unsaturated

digital product type number one is

Instagram highlight covers the term

Instagram highlight covers has an

estimated monthly search volume on Etsy

of

45,5 27 and the competition number on

Etsy is 20,28 now that is somewhat High

competition but if we get a a little bit

more Niche with this and break this down

further into a specific subcategory we

can see how the competition number gets

a lot less while still maintaining a

really high search volume so I got a

little bit more specific in Niche with

this and typed in boho Instagram

highlight covers and saw that the search

volume is still really high with over

18,000 monthly searches on Etsy for that

term but getting more specific with it

took the competition down to

3,639 which is a lot better this is a

little trick when you're deciding on

your product types and you're looking

for for unsaturated niches for things

that could break through more quickly

and have a little less competition start

with your general idea of a broad

category and then get more specific and

sub Niche with it so for instance if we

look at different listings for Instagram

highlight covers specifically boho ones

with our everb Chrome extension I can

see an example like this listing that's

only been up for 9 months so this

listing is not even a year old yet but

it's already made 548 sales and has an

estimated monthly revenue of over $400 a

month now remember that's only for one

listing so imagine if you had a whole

Shop full of listings doing well like

this you could easily make thousands of

dollars a month just on these types of

digital products now if you are someone

who's wanting to make money from home

selling digital products maybe you're

just starting out just learning about

everything or maybe you have already

started your digital product shop but

are just not getting discovered making

the sales you want getting the momentum

you want and I have something that's

going to be super helpful for you it's

my free digital product Powerhouse

master class this is a totally free 45

minute long deep dive into starting and

growing a profitable digital product

business that's going to give you

everything you need to know from A to Z

to get started including different ideas

for different types of digital products

and how to know which one is the right

fit for you what tools and software you

might need to create your digital

products need to know information like

different file types resolution sizing

aspect ratio these all might sound like

super techy things but they're things

that you do need to know as a digital

product seller and I created this

masterclass to break it down really

simply and easy to understand terms so

that you can get started today making

money with digital products I've got the

link for that in the description box box

below so definitely hop over and watch

that when you're done watching this

video all right unsaturated digital

product type number two is a planning

system template a lot of people are now

using these online planning systems like

ass SAA notion air table and they're

often looking for more aesthetic or

topic or theme specific templates they

can use with that specific planning

system that they use now the searches

for all three of these different

specific planning system templates on

Etsy are really high but you'd be

shocked how low the competition is for

instance the term assana template has an

estimated monthly search volume on Etsy

of

43,700 but only a competition number of

22 can you believe that that was a shock

to me that is super low competition for

that high of search volume that means

that there's a lot of people searching

for auna templates on Etsy and there's

not many sellers at all offering this

the results for the term air table

template were similar that one has an

estimated search volume of

25,800 a month and competition of only

50 six it's really rare that you find

that high of monthly search volume with

that low of competition this is showing

a gap in the market which is a great

opportunity for you as a digital product

seller to jump in there and fill that

demand that's not currently being filled

the term notion template also has a lot

of promise on Etsy it's a little bit

higher competition there are more

offerings for this on Etsy but still

really good when you're comparing search

volume to competition number the monthly

estimated search volume for that term

being

4,217 and competition being

15,23 not quite as much of a gap in the

market there as the other two but still

I love to see when competition is lower

than search volume because a lot of

times in the more saturated categories

you'll find that competition way

outweighs the search volume so anytime

we can have high search volume in lower

competition we're sitting in a good spot

for some good potential so when I was

researching these sort of planning

templates I found this listing as an

example which is a notion planner

listing and this listing is only 6

months old but it already has over 2,000

sales with a monthly estimated Revenue

just for this listing of

$674 per month remember this is just one

listing that is absolutely amazing for a

single digital product listing now like

I mentioned before I'm using the everb

Chrome extension here to analyze a

specific listing but I can do a ton of

stuff with ever be I can come here and

see my different research tools options

I can do product analytics keyword

research I can save favorites I've got

my Etsy calculator here I can even do

email if I don't have an email service

provider and I'm wanting to start

growing my email list there's so many

different things that I can do with

everb but I want to show you real quick

how I would do product analytics so

let's say on Etsy I've done the search

for notion template I could come over

and click my product analytics button

and this is going to bring up all of the

data on all these listings that are

showing on the results page when I

search for that term so I can see for

each different listing what the price is

the number of estimated monthly sales

estimated monthly Revenue total sales

how many reviews that listing has the

listing age and just a lot of different

things generally my favorite thing to do

is to research search by monthly Revenue

so I can click this button to show the

most Revenue first and I can see which

listings are doing the best in terms of

monthly revenue for that specific search

term that I typed in and I really like

to see the ones that are relatively new

listings like this one for instance the

one I just showed you is only 6 months

old so the fact that it's only 6 months

old and it's already doing an estimated

monthly revenue of over $6,000 a month

this tells me that this listing did a

really good job of breaking through any

kind of saturation and getting going

really quickly you can see the next one

down is only 11 months old and still

over $6,000 in estimated monthly Revenue

so then I can click through on each of

these individual listings and take a

look at the different elements of the

listing gain inspiration for what's

working for that seller I can look at

the price point to get an idea of what

my healthy price point and profit margin

might be so there's just so many

different ways that you can use this to

do your Etsy product research to really

get a good idea of what's selling well

how to position and optimize your

listing what price point you should have

your product at and this kind of

research is going to set you up really

well from the very beginning as opposed

to just jumping in and just trying

something and crossing your fingers and

hoping it works so I found everb to be

such a helpful tool and I think you will

too especially if you're wanting to be

successful on Etsy so I've got the link

in the description box below for you to

try it out for free they have a free

plan available they also have an amazing

growth plan available which I have a

BOGO deal that they've really graciously

offered just for our audience which is a

buy one growth plan get one free deal so

if you think you might want the features

that are available on the growth plan

you can get that BOGO deal and have two

months for the price of one so you can

click through on either of those links

below to get started with everb and I

want to thank everb so much for

sponsoring this portion of today's video

all right moving on to unsaturated

product type number three which is topic

specific checklists people are going on

to Etsy more and more looking for

printable checklists around specific

topics you can really create a checklist

for pretty much about anything if you're

thinking holidays events anything that

requires any kind of planning ahead of

time so as I was doing the research for

some specific types of checklists I

found that a lot of these actually do

have pretty high search volume and low

competition still for instance the term

moving checklist has an estimated

monthly search volume of over 66,000 and

a competition number of just over 3,000

the term camping checklist has a pretty

high search volume as well at just over

26,000 and a low competition of

1,980 now you could be selling single

checklist like this or you could be

selling bundles of different types or

styles of checklists within the same

theme or Niche for instance I saw this

checklist bundle which is specifically

for Real Estate topics that's a bundle

of different real estate related

checklists and the listing is only 5

months old but it's already made 163

sales and has an estimated monthly

revenue of

$56 so when you create multiple

checklists and bundle them together you

can actually raise the price point for

that and gain more profit per sale and

make your listing more appealing to

those looking for because it gives them

options for different types of

checklists around whatever theme they're

looking for as well as maybe different

styles using different colors font

Styles so I'd recommend if you're going

to go this route to research the niche

that you're looking into to creating

these four and take a look at the

listings that are doing really well

specifically noticing repeating patterns

of any certain font Styles color schemes

any Trend elements that you can

incorporate into your checklists all

right unsaturated product category

number four is how-to guides and

planners this is related to the

checklist but these are any kind of

downloadable guides that are actually

full how-to guides or planners that

someone can use again around a specific

topic or Niche so for instance I looked

up the search term meal prep guide and

that one has antim a monthly search

volume of

20446 and monthly competition of just

over a th000 the search term workout

plan has an estimated monthly search

volume of over 30,000 with a competition

of just

7,973 now when we're thinking about

these howto guides and planners we can

either be creating these in downloadable

PDF form or spreadsheet form so in

general if you're thinking more of like

an ebook a how-to guide this is going to

be delivered as a PDF file or if you're

thinking of a planner that might be a

spreadsheet file using something like

Excel or Google Sheets there's a lot of

different things that you can do for

this and the more robust you can make it

the more appealing it's going to be for

Shoppers looking so I found this example

listing for a weekly meal planner and

this listing is only 10 months old but

it's already made over a th000 sales and

has an estimated monthly revenue of

$917 per month which again is amazing

for one single listing all right moving

on to our next unsaturated product

category and this is resumé templates

now the term resumé template on Etsy has

crazy search volume at over 504,000

searches per month and a competition

number of

37,8 153 now when you look at those in

relation to each other that is actually

a pretty good ratio when you're

comparing search volume to competition

but it is pretty high competition still

so let's do what we talked about earlier

and get a little bit more Niche and

specific with this and look at a sub

Niche within the broader resumé template

category so a sub Niche here that I

found that actually is a huge gap in the

market is for an actor resume template

the term actor resume template on Etsy

has an estimated search volume of

41,8 64 so still really good search

volume but the competition is super low

at only

345 now that is what we call an amazing

Gap in the market where you can easily

slide in and provide for the demand

that's there now a couple tips here if

you're looking at selling resumé

templates number one is that you want to

provide them as a bundle with different

formats because people are going to be

wanting to use different tools or

softwares to edit and change this around

and make this resume their own so some

people may want a Google doc version

some people may want to do this on

canvas some people might want to use

Pages or Microsoft Word so the more of

these formats that you can offer in a

bundle the better and again depending on

what sub Niche or industry this resume

is going to be centered around you want

to do a little bit of research look at

the top performing listings and

bestselling listings in that sub Niche

for those types of resume templates and

make sure that you're creating your

resume template with a format and a

style that is on Trend and in demand so

I found this list in example for a

professional resume bundle that has like

I mentioned all of those different

formats including Google Docs word canva

and more and this one's only 7 months

old but has already made 849 sales and

has an estimated monthly revenue of

$2,670 per month so resumé templates are

definitely an amazing area that you can

dive into and breakr easily on Etsy all

right next up we're talking about

downloadable recipes now these recipes

can either be for food or sometimes even

for DIY products they can also be a

single recipe or a bundle of different

recipes around a certain topic theme or

product so I found a couple of Search

terms here with high search volume low

competition number one is the search

term churros recipe which has an

estimated monthly search volume of over

28,000 and a low competition of only 64

the search term stuffing recipe has a

search volume of over 12,000 per month

and again super low competition of just

102 so those are both food examples

let's give a DIY product example so the

search term candle recipe has an

estimated monthly search number of over

27,000 and competition of just 935 now I

found this example of a bundle of

recipes all around the theme of chicken

so this has lots of different recipes

put together and this listing is only 11

months old but has already made over

2,300 sales and has an estimated monthly

revenue of

$96 all right let's move on to our next

unsaturated product category and this

one is faceless stock videos you might

not think of creating and selling in

videos on Etsy but trust me this is a

highly in demand product category that

doesn't have a lot of sellers fulfilling

that demand as of now the term stock

videos has a search volume of over

30,000 per month and competition of only

1,972 now for this Niche you can go with

your creativity the sky is really the

limit here but remember people are going

to be using these stock videos for

things like b-roll on creating things

like Tik Tok videos Instagram reels

really any kind of short form video

These can be faceless so you could

create these videos around any kind of

themes like outdoor

Nature Flowers computers coffee kitchen

whatever you feel inclined to do as long

as they're high quality and

aesthetically pleasing now you would

deliver these as a bundle of MP4 video

files and you can easily deliver this

via a Google Drive just a simple folder

link that houses all of your videos that

you deliver to your customer now one

side note here is that you can actually

include mrr rights for your bundle that

you're selling on ety these are Master

resale rights which have risen in

popularity lately they're a little bit

of a controversial topic so it just

depends on how you feel about offering

Mr rights but this basically gives

rights to the person that's purchasing

this bundle to resell on their own so

they could not only use these videos for

their own personal use but they could

then turn around and resell these as

their own bundle of videos as well again

totally up to you you don't have to

offer that in your listing but that's

something that I've seen popping up on

Etsy a lot lately as Mr grows in

popularity it might be something to

consider to make your listing a little

bit more appealing so here's an example

listing that I found of a bundle of

aesthetic faceless videos this listing

is super new only 2 months old but it's

already got an estimated monthly revenue

of over $2,600 a month which is amazing

for basically a brand new listing that

again is just one single listing I'm

sure the shop is rocking it with all of

their other listings as well so I hope

these ideas spark some inspiration for

you for different types of digital

products to sell on Etsy that might be a

little bit less crowded that could get

you breaking through that saturation

faster and remember if you're just

starting out with digital products or

maybe you've already started your shop

but just aren't seeing the traction

momentum that you want definitely click

on the link below to watch my digital

product Powerhouse master class and also

click on the link below to get started

with everb to do your Etsy research I

think you're going to love it and find

it really useful happy

[Music]

selling I'm to you