I Studied 16,000 X Accounts - This is How You Grow On X (Twitter)

Summary

This video explores unexpected strategies that smaller creators on X use to outperform larger ones, challenging conventional wisdom. It reveals three key lessons: leveraging Spaces for community building, infusing content with authenticity and personality, and focusing on creating valuable digital products that organically drive growth. The insights challenge viewers to rethink their approach to social media growth, emphasizing the importance of engaging content and a strong product over traditional tactics.

Takeaways

• 🔍 The video discusses analyzing over 16,000 profiles to identify strategies smaller creators use to outperform larger ones.
• 📈 Smaller creators can teach valuable lessons due to their unique approaches to engagement and content creation.
• 🗣️ Utilizing the 'Spaces' feature on Twitter can significantly boost follower growth by engaging with larger audiences.
• 🌟 Authenticity in content creation is crucial for connecting with an audience and standing out from the crowd.
• 💡 Injecting personality and being unique can make content more engaging and memorable.
• 🚀 Focusing on creating a valuable digital product can organically grow an account without traditional growth tactics.
• 📚 The importance of a digital product is highlighted as a means to grow an account through word-of-mouth and organic buzz.
• 🤔 The video emphasizes the need to reassess traditional social media strategies that may not be yielding desired results.
• 📝 The script suggests that social media growth should be a byproduct of providing value through a quality product or service.
• 🛠️ Learning the skill of copywriting is essential for creators to effectively communicate their message and grow their audience.
• 🎥 The video promises to provide further insights on copywriting in a subsequent video, indicating the importance of this skill for creators.

Q & A

What did the speaker discover after studying over 16,000 X profiles?

The speaker discovered that smaller creators are doing things better than bigger creators, and this discovery led to a change in the direction of the video they were making.

What was the initial video supposed to be about?

The initial video was supposed to be about how to go from 0 to 10,000 followers as quickly as possible.

What prompted the speaker to reconsider the content of the video they were making?

A comment from a user who was following the advice but not getting any further prompted the speaker to reconsider the content.

What is the first lesson the speaker learned from smaller creators on X?

The first lesson is to use the 'Spaces' feature on X to engage with real people in real time, which can make the X experience more fun and help in building a community.

How has Nicholas Verge grown his followers by using Spaces?

Nicholas Verge has grown his followers by hosting Spaces with creators who have large followings, which allows his guests' audiences to discover him and potentially follow him.

What is the second lesson the speaker learned about content creation?

The second lesson is that good content creators must inject their own personality and authenticity into their content to connect with their audience.

Who is Jake Youngblood, and what is his approach to content creation?

Jake Youngblood is a creator who has grown his account by adding his unique brand of irrational optimism and authenticity to his content.

What is the third lesson the speaker learned about growing an account on X?

The third lesson is to focus on creating a digital product that brings value, which can lead to organic growth as people recognize the value it provides.

Who is Leis Pereira, and what is his approach to growing his account?

Leis Pereira is an entrepreneur building an AI tool called Audio Pen. He has grown his account by focusing on his digital product and the value it brings, rather than traditional growth tactics.

What is the importance of focusing on the product rather than growth tactics according to the speaker?

Focusing on the product ensures that the growth of the account is a result of the value provided, rather than just following growth tactics without substance.

What skill does the speaker suggest is essential for creators to learn after watching the video?

The speaker suggests that after watching the video, creators should learn the skill of copywriting to effectively communicate their message.