I Studied 16,000 X Accounts - This is How You Grow On X (Twitter)

Summary

This video explores unexpected strategies that smaller creators on X use to outperform larger ones, challenging conventional wisdom. It reveals three key lessons: leveraging Spaces for community building, infusing content with authenticity and personality, and focusing on creating valuable digital products that organically drive growth. The insights challenge viewers to rethink their approach to social media growth, emphasizing the importance of engaging content and a strong product over traditional tactics.

Takeaways

• 🔍 The video discusses analyzing over 16,000 profiles to identify strategies smaller creators use to outperform larger ones.
• 📈 Smaller creators can teach valuable lessons due to their unique approaches to engagement and content creation.
• 🗣️ Utilizing the 'Spaces' feature on Twitter can significantly boost follower growth by engaging with larger audiences.
• 🌟 Authenticity in content creation is crucial for connecting with an audience and standing out from the crowd.
• 💡 Injecting personality and being unique can make content more engaging and memorable.
• 🚀 Focusing on creating a valuable digital product can organically grow an account without traditional growth tactics.
• 📚 The importance of a digital product is highlighted as a means to grow an account through word-of-mouth and organic buzz.
• 🤔 The video emphasizes the need to reassess traditional social media strategies that may not be yielding desired results.
• 📝 The script suggests that social media growth should be a byproduct of providing value through a quality product or service.
• 🛠️ Learning the skill of copywriting is essential for creators to effectively communicate their message and grow their audience.
• 🎥 The video promises to provide further insights on copywriting in a subsequent video, indicating the importance of this skill for creators.

Q & A

What did the speaker discover after studying over 16,000 X profiles?

The speaker discovered that smaller creators are doing things better than bigger creators, and this discovery led to a change in the direction of the video they were making.

What was the initial video supposed to be about?

The initial video was supposed to be about how to go from 0 to 10,000 followers as quickly as possible.

What prompted the speaker to reconsider the content of the video they were making?

A comment from a user who was following the advice but not getting any further prompted the speaker to reconsider the content.

What is the first lesson the speaker learned from smaller creators on X?

The first lesson is to use the 'Spaces' feature on X to engage with real people in real time, which can make the X experience more fun and help in building a community.

How has Nicholas Verge grown his followers by using Spaces?

Nicholas Verge has grown his followers by hosting Spaces with creators who have large followings, which allows his guests' audiences to discover him and potentially follow him.

What is the second lesson the speaker learned about content creation?

The second lesson is that good content creators must inject their own personality and authenticity into their content to connect with their audience.

Who is Jake Youngblood, and what is his approach to content creation?

Jake Youngblood is a creator who has grown his account by adding his unique brand of irrational optimism and authenticity to his content.

What is the third lesson the speaker learned about growing an account on X?

The third lesson is to focus on creating a digital product that brings value, which can lead to organic growth as people recognize the value it provides.

Who is Leis Pereira, and what is his approach to growing his account?

Leis Pereira is an entrepreneur building an AI tool called Audio Pen. He has grown his account by focusing on his digital product and the value it brings, rather than traditional growth tactics.

What is the importance of focusing on the product rather than growth tactics according to the speaker?

Focusing on the product ensures that the growth of the account is a result of the value provided, rather than just following growth tactics without substance.

What skill does the speaker suggest is essential for creators to learn after watching the video?

The speaker suggests that after watching the video, creators should learn the skill of copywriting to effectively communicate their message.

Outlines

00:00

🔍 Uncovering Smaller Creators' Secrets

The script begins with the narrator's revelation after studying over 16,000 profiles on a platform, discovering that smaller creators are excelling in ways that larger ones are not. This leads to the realization that the initial video concept was flawed, and the focus should be on learning from creators with under 10,000 followers. The first lesson highlighted is the underutilization of 'spaces' on the platform as a tool for engagement and community building. Nicholas Verge is cited as an example of leveraging spaces to grow his following by inviting larger creators to join and interact with his audience. The summary emphasizes the importance of engagement over mere metrics, and the power of personality and authenticity in content creation, as demonstrated by Jake Youngblood, who injects his unique optimism into his posts.

05:00

🚀 Organic Growth Through Digital Products

The second paragraph delves into the unconventional growth strategy of an account that has amassed nearly 10,000 followers by focusing on the value of their digital product rather than traditional social media tactics. The account in question, Leis Pereira, is building an AI tool called 'audio pen' and has experienced organic growth due to the product's value. The narrator suggests that focusing on creating a high-quality product can lead to social media growth as a byproduct, rather than the primary goal. The summary underscores the importance of product-centric growth and the power of word-of-mouth in social media expansion, advocating for creators to prioritize their offerings over superficial growth tactics.

Keywords

💡Engagement

Engagement in the context of social media refers to the interactions between a user and a piece of content, such as likes, comments, and shares. In the video, it is mentioned that while high engagement is expected from larger accounts, it doesn't necessarily translate to learning or growth. The script points out that smaller creators can offer more meaningful engagement that contributes to the community.

💡Spaces

Spaces is a feature on the social media platform Clubhouse, which allows users to create and join virtual rooms for discussions. The video script highlights how smaller creators can use Spaces to grow their audience by collaborating with larger creators, as demonstrated by Nicholas Verge, who has rapidly increased his followers by hosting Spaces with popular guests.

💡Authenticity

Authenticity is the quality of being genuine and original, not copied from others. The video emphasizes the importance of creators infusing their content with their own personality and authenticity to connect with their audience. Jake Youngblood is cited as an example of a creator who brings a unique brand of optimism to his content, setting him apart from others.

💡Digital Product

A digital product refers to goods that are intangible and delivered electronically, such as software, e-books, or online courses. The script discusses how creators like Leis Pereira can grow their accounts by focusing on creating valuable digital products, which in turn generates organic buzz and word-of-mouth promotion.

💡Growth Tactics

Growth tactics are strategies used to increase the size of one's audience or customer base. The video suggests that instead of relying solely on traditional growth tactics, creators should focus on the value they provide through their digital products, as demonstrated by Leis Pereira's success with his AI tool, Audio Pen.

💡Optimism

Optimism is a positive attitude or outlook. In the context of the video, Jake Youngblood's 'irrational optimism' is highlighted as a form of authenticity that attracts a community of like-minded individuals, showing that a positive energy can be a powerful tool for social media growth.

💡Profile

A profile on social media is a user's personal page that includes information about themselves and their content. The script mentions that while having a well-crafted profile is common advice, it's not the only factor in growing an account, as seen with the example of an account that grew rapidly despite having a basic profile.

💡Banner

A banner on a social media profile is typically a large image at the top of the page that represents the user or their brand. The video script points out that having a perfect banner, while common advice, is not a prerequisite for account growth, as evidenced by an account that grew to nearly 10,000 followers with a simple dog picture as its banner.

💡Community

Community refers to a group of people sharing common interests or goals. The video emphasizes the importance of building a community around one's content, as seen with Nicholas Verge using Spaces to create a community of followers who resonate with his discussions.

💡Actionable Advice

Actionable advice is guidance that can be directly implemented or acted upon. The video script suggests that while providing value through actionable advice is important, taking it a step further by adding one's own personality and authenticity can make the content more engaging and impactful.

💡Copywriting

Copywriting is the process of writing persuasive content to promote a product or service. The video concludes by mentioning the importance of copywriting skills for creators, as it is a key skill for effectively communicating and growing one's audience on social media.

Highlights

The study analyzed over 16,000 profiles to identify strategies smaller creators use to outperform larger ones.

Engagement is not everything; smaller creators can teach valuable lessons.

Smaller creators are using Spaces on X to grow their audience by inviting larger creators as guests.

Nicholas Verge has rapidly grown his followers by hosting Spaces with popular creators.

Authenticity and personality are key to connecting with an audience and standing out on social media.

Jake Youngblood exemplifies the power of injecting personal authenticity into content creation.

Creators should focus on their digital products to organically grow their audience through word of mouth.

Leis Pereira has grown his account by focusing on his AI tool, Audio Pen, rather than traditional growth tactics.

Digital products can be simple recordings of teaching specific skills to solve problems.

Social media growth should be a result of the value brought by a creator's product, not the primary focus.

The importance of copyrighting skills for creators to effectively grow their presence on social media.

Creators with under 10,000 followers can offer unique insights and strategies for growth.

The video emphasizes the importance of starting with a great product before seeking social media growth.

Creators should leverage the underused feature of Spaces on X to engage with audiences and build communities.

The video provides actionable steps for using Spaces effectively to grow a creator's following.

The transcript reveals that traditional growth tactics may not always be the most effective for all creators.

The video encourages creators to rethink their approach to social media growth by focusing on product value.

Transcripts

I studied over 16,000 x profiles and

discovered something crazy smaller

creators are doing things better than

bigger creators and maybe even you too

in fact what we found out meant that the

video you're about to watch is way

different than the one we ended up

making and we found out three unexpected

lessons that we think are just way more

important but to help you understand

we're going to go back to the start of

this story so a few weeks ago I made a

video on how to go from 0 to 10,000

followers in as quick as time as

possible but to ex veterans those

tactics may seem relatively

straightforward write a couple of tweets

a day one or two threads per week and

make sure that your profile is looking

great now that's great advice sure but

we got a comment that said what if I'm

following all of this advice and I'm

still not getting any further so I took

this question back in house to Hype Fury

HQ where we have access to the analytics

of thousands of active X users I was

pretty excited to dive into the data to

see what I could find out and after

hours of searching and sorting I managed

to find three creators who were doing

things way differently than everybody

else what I found out is that engagement

isn't everything sure a huge account

gets thousands of likes and reposts on

their content but after a certain size

that engagement is simply expected but

just because the metrics on a post look

good doesn't really add up to anything

because how can you learn something new

from somebody if they get likes and

reposts on every single thing that they

make and that is the moment that I

realized that I was making the wrong

video and ex users with under 10,000

followers can actually teach us way more

than you'd expect the first lesson is

probably the simplest one ever what's

amazing about it is that you make your

ex experience 10 times more fun and you

can make some friends in the process of

doing it you'll sharpen your speaking

skills and communicate with real people

in real time and if you're really Brave

you can brush shoulders with some CEOs

and some aess celebrities see if you can

guess what it is from this super short

clip let's let's talk about orbit for a

second and Earth orbit um that's right

it's the criminally underused feature of

spaces on X now you don't need to have a

pro account on X to set up a room you

don't even need to have started the room

for you to join in the fun and grab the

mic fast growing marketing guy Nicholas

Verge has shut up in followers recently

by hosting some spaces with some

creators with some huge followings all

he's done is asked them to be his guest

what this means is that the larger

Creator's audience will come into the

room and see what's going on and if they

like what Nicholas is saying then maybe

they'll just follow him too which means

this is an incredible way to get growing

and to start a community of your own

Nicholas then mentions his community and

he already has some warm people who know

exactly what they're going to get from

him they've already developed a

relationship with him because they've

heard him talk and they know what he's

like as a person here's how you can get

started in spaces yourself start by

joining other spaces first listen and

see what's going on in the room you can

react to the posts that are announced in

the space to show your support then when

you join the space you can ask for for

the mic or listen or react to what's

going on when you finally do create a

space of your own decide on a topic and

then just launch it and get moving and

be a good host by making sure that

everybody in the room gets an

opportunity to speak so spaces are a

great thing that we can learn from a

smaller account that is fast growing so

the next person is flying with the

growth of his account and he's building

things in the right way but what he's

doing is so simple it almost feels like

cheating this is Jake Youngblood let me

explain the powerful thing that he's

doing that makes his content 10 times

more interesting many people are telling

you to add value and give actionable

pieces of advice and that is fantastic

advice what Jake is doing is taking

things a lot further than that good

content creators must inject their own

personality and their own authenticity

if they're going to connect with their

audience in a world where everybody's

copying everybody else Jake brings his

own unique brand of irrational optimism

and authenticity to the timeline but

what are the ways that you can bring

authenticity to your own content so that

you can harness this powerful tool as

well let's look at the niche that you're

currently in if you're in the

productivity and coaching Niche write

down all the major players in your

industry then write a list of your own

unique attributes and the traits that

make you different essentially what

makes you you then when you're making

content ask yourself how can I make this

more engaging more fun and bring a sense

of creativity to the content that I make

remember that social media is sometimes

an escape from the world so if you can

bring a sense of likeness and optimism

to the timeline then you're going to get

a load of people that also resonate with

that energy so well done Jake keep

creating and growing your community of

irrational optimists the next lesson was

a really powerful wakeup call for me

because when I stumbled across this

account I realized that he does things

that the majority of people tell you not

to do his bio is really basic and His

Banner is a picture of his dog and he

doesn't even show his face but it made

me reconsider because what this guy has

done he's grown his account to nearly

10,000 followers by doing almost nothing

that everybody else does let me tell you

first a learning that many creators fall

into the Trap of picture this you've

been making X content for a while your

banner is perfect your profile seems

like you're writing the right content

but you see a guy who's not doing any of

those things and he's grown way faster

than you enter the solution to this

problem by our Rising Star leis Pereira

he is an entrepreneur currently building

an AI tool called audio pen he is

focusing purely on his digital product

all of the buzz is happening organically

because of the value that he's bringing

doesn't even have anything to do with

his ex profile he's being invited on

podcasts and the users of his product

are actively shouting him out on big

accounts but you don't have to be an AI

genius like lisis to have this tactic

used for yourself digital products can

simply be a recording of you teaching

somebody something specific that solves

a problem this can be recorded on a

presentation split up into modules and

then thrown up on something like kajabi

or gumroad Word of Mouth travels fast so

if you can focus on your product instead

of any growth tactics then that can be

an amazing way to grow your account

seeing Lewis's recent growth has shown

me that social media isn't your business

your business is your business so make

sure you focus on the product that

you're selling so if you focus on

getting an amazing product out there

first then social media growth can

happen as a result of the value that you

bring for a different reason so there

you have here three not so small

creators giving you three pretty useful

lessons that you can use in your own ex

growth Journey growing as a Creator on X

is a NeverEnding game of acquiring and

applying skills now these may be three

influential tactics that you can use for

yourself but they're pretty useless if

you do not know the skill of

copyrighting and that is why this is the

video that you want to watch next

because in there I'm going to show you

exactly how to do it