How to set up Image Assets: Google Ads Tutorials

Summary

The video script highlights the significance of visual elements in enhancing organic search results. It explains how image assets, which complement text ads with rich visuals, can boost click-through rates by up to 10%. The process of setting up image assets in Google Ads is outlined, including manual creation and the use of Dynamic Image assets for automated visual curation. The script also advises providing multiple images for optimal performance and checking the 'Assets' tab for performance tracking.

Takeaways

• 🌐 Most organic searches now include visuals, enhancing user engagement and understanding.
• 📈 Visual formats help users to process information faster and are more likely to prompt action.
• 🖼️ Image assets, previously known as image extensions, complement text ads with rich, relevant images.
• 🔲 Image assets can be 1:1 square images or 1.91:1 landscape images displayed alongside ads.
• 🛍️ Compelling visuals of products or services can improve the performance of text ads.
• 📈 Advertisers have seen up to a 10% increase in click-through rates with image assets in top mobile search ad positions.
• 🚀 To set up image assets, log into Google Ads, navigate to 'Ads & assets', and create a new asset by selecting 'Image'.
• 📂 Choose the campaign or ad group level to add the image asset and either create new or use existing images.
• 📷 Use the media picker tool to select images from various sources, including uploading new ones or selecting from pre-uploaded or stock images.
• ✂️ If image dimensions don't meet specifications, use the cropping tool to adjust them.
• 📊 For optimal performance, provide 4 or more unique images per ad group or campaign to allow Google to serve the best-performing image.
• 🔄 Dynamic Image assets, formerly dynamic image extensions, are automated and curated by Google from the ad's landing page.
• 🔧 Enable Dynamic Image assets at the account level through 'Ads & assets' and 'Account-level automated assets' settings.
• 📊 Monitor the performance of image assets through the 'Assets' tab and filter by image asset for detailed insights.
• ❓ For further questions or information, the Google Ads Help Center is available for assistance.

Q & A

Why are visual formats more engaging in organic searches?

Visual formats are more engaging because they help users understand messages easily and take action faster due to their appealing nature and ability to convey information quickly.

What are image assets in the context of search ads?

Image assets, formerly known as image extensions, are search ad assets that allow advertisers to upload rich, relevant images to complement their existing text ads, enhancing the message and potentially driving better performance.

What are the different image formats supported by image assets in search ads?

Image assets support a 1 by 1 square image and a 1.91 by 1 landscape image format to be displayed alongside the ad.

How can image assets improve ad performance?

Image assets can improve ad performance by providing compelling visuals of products or services that complement the text ad, potentially increasing click-through rates by up to 10% when shown with mobile search ads in top positioning.

What is the first step to set up image assets in a Google Ads account?

The first step is to log in to your Google Ads account, click on 'Ads & assets' on the left-hand side, and then click on 'Assets'.

How do you create a new image asset in Google Ads?

After accessing the 'Assets' menu, click on the plus button to create a new asset, select 'Image', and follow the image creation flow.

What are the options for selecting images using the media picker tool in Google Ads?

Options include uploading a new image, selecting from already uploaded images, scanning your website or social media profiles for images, or selecting from a range of free stock images.

Why is it important to provide multiple unique images for each ad group or campaign?

Providing 4 or more unique images allows Google to serve the image that performs best with each search query, maximizing performance and quality.

What are Dynamic Image assets and how do they differ from manually created Image assets?

Dynamic Image assets are an automated feature that allows Google to curate relevant visuals from the ad's landing page, differing from manually created Image assets which require the advertiser to select and upload specific images.

How can advertisers opt-in to Dynamic Image assets at the account level?

To opt-in to Dynamic Image assets, advertisers need to go to 'Ads & assets', click on 'Assets', then 'More', select 'Account-level automated assets', click 'More' again, go to 'Advanced settings', and turn on 'Dynamic Images'.

Where can advertisers check the performance of their Image assets?

Advertisers can check the performance of their Image assets in the 'Assets' tab, and for more granular results, they can select the table view and filter by Image asset.

What should advertisers do if they need more information or have questions about Image assets?

Advertisers should visit the Google Ads Help Center for more information or if they have any questions regarding Image assets.

Outlines

00:00

🖼️ Enhancing Ad Performance with Image Assets

The script discusses the importance of visual elements in organic searches and how they improve user engagement. Image assets, previously known as image extensions, are introduced as a feature that allows advertisers to upload relevant images to complement their text ads, which can appear as square or landscape images alongside the ad. These assets are shown to increase click-through rates by up to 10% when displayed with mobile search ads in top positions. The process of setting up image assets on a Google Ads account is outlined, including navigating the interface, selecting the campaign or ad group, and using the media picker tool to create or select images. It also mentions the option to use Dynamic Image assets, which automate the process by allowing Google to select relevant visuals from the ad's landing page. The script concludes with instructions on how to monitor the performance of image assets and the recommendation to provide multiple unique images for optimal results.

Keywords

💡Organic searches

Organic searches refer to the results that appear on a search engine when a user enters a query without any paid influence. In the context of the video, it highlights that these searches now include visual elements, enhancing user engagement. The script mentions that 'Today, most organic searches now serve visuals, creating an even more engaging experience.'

💡Visual formats

Visual formats are the types of content that are primarily visual in nature, such as images, videos, or infographics. The script emphasizes their importance in helping users understand messages easily and take action faster, as they are more likely to engage with visual content.

💡Image assets

Image assets, previously known as image extensions, are components of search ads that allow advertisers to upload images to complement their text ads. The script describes them as 'search ad assets that allow you to upload rich, relevant images to complement your existing text ads.'

💡1 by 1 square image

A 1 by 1 square image is a specific image format with equal dimensions used in image assets. The script mentions this format as one of the options for image assets, serving alongside the ad to enhance the message.

💡1.91 by 1 landscape image

A 1.91 by 1 landscape image is another image format used in image assets, with a wider aspect ratio than the square image. The script specifies this format as an option for image assets, which can be used to display compelling visuals of products or services.

💡Click through rate (CTR)

Click through rate (CTR) is a metric that measures the number of times an ad is clicked divided by the number of times it is shown. The script mentions that advertisers are seeing up to a 10% increase in CTR when image assets are used with mobile search ads in top positioning.

💡Google Ads account

A Google Ads account is a platform where advertisers manage their online advertising campaigns. The script provides instructions on how to set up image assets within a Google Ads account, starting from logging in to navigating through the 'Ads & assets' section.

💡Media picker tool

The media picker tool is a feature within Google Ads that allows users to select images for their ad campaigns. The script describes using this tool to create images by uploading new ones, selecting existing ones, or scanning for images from various sources.

💡Dynamic Image assets

Dynamic Image assets, formerly known as Dynamic Image Extensions, are an automated feature that allows Google to choose relevant visuals from the advertiser's landing page. The script explains how to opt-in to this feature at the account level for enhanced ad performance.

💡Performance and Quality

Performance and Quality refer to the effectiveness and excellence of ad campaigns. The script advises providing 4 or more unique images for each ad group or campaign to maximize performance, as Google will serve the image that performs best with each search query.

💡Google Ads Help Center

The Google Ads Help Center is a resource where users can find answers to their questions or seek more information about Google Ads. The script directs users to the Help Center for further assistance or information.

Highlights

Most organic searches now serve visuals, creating a more engaging experience.

Users are more likely to engage with visual formats.

Image assets are search ad assets that allow uploading of relevant images.

Image assets can serve as 1 by 1 square image or 1.91 by 1 landscape image.

Image assets enhance the message of text ads with compelling visuals.

Advertisers see up to a 10% increase in click through rate with Image assets.

Set up Image Assets by logging into Google Ads and navigating to 'Ads & assets'.

Create a new asset by clicking the plus button and selecting 'Image'.

Choose the level to add the Image asset to - Campaign or Ad Group.

Use the media picker tool to create images from various sources.

Ensure image dimensions meet specifications or crop using the provided tool.

Select both aspect ratios for best results.

Image assets are applied to campaigns or ad groups and start serving after review and approval.

Provide 4 or more unique images per ad group or campaign to maximize performance and quality.

Google serves the image that performs best with each search query.

Dynamic Image assets are automated assets that Google curates from the ad's landing page.

Opt-in to Dynamic Image assets at the account level.

Check the performance of Image assets in the 'Assets' tab.

Transcripts

Today, most organic searches now serve visuals,

creating an even more engaging experience.

Users are more likely to engage with visual formats

as they help them to understand messages easily

and take action faster.

Image assets, formerly known as Image extensions,

are search ad assets that allow you to upload

rich, relevant images

to complement your existing text ads,

Serving as a 1 by 1 square image or images,

and 1.91 by 1 landscape image, alongside the ad.

With compelling visuals of productor services

that enhance the message of your text ad,

image assets can help drive performance for your ads.

Advertisers are seeing up to a 10% increase in click through rate

when Image assets or Dynamic Image assets

show with their mobile Search ads in absolute top positioning.

Let's get started.

To set up Image Assets,

once you've logged in to your Google Ads account,

click on “Ads & assets” on the left hand side,

then click on “Assets”.

When the assets menu loads up,

click on the plus button to create a new asset.

Select “Image”.

This opens the Image creation flow.

Select which level to add your Image asset to:

Campaign or Ad Group.

Then select the campaign or ad group to apply the asset.

You'll be prompted to create new or use an existing Image asset

if you have created one in the past.

Now you're ready to use the media picker tool to create your images.

You can select images from a number of places including:

Upload a new image.

Select from images already uploaded.

Scan your website or social media profiles for images.

Select from a range of free stock images.

If the dimensions do not meet the specifications,

you'll need to crop the image using our cropping tool.

For best results select both aspect ratios.

Once you hit “Save” you are all set!

Your Image asset has been applied to your campaigns

or ad groups, and after being reviewed and approved,

they will start serving.

To maximize Performance and Quality,

be sure to provide 4 or more unique images

for each ad group or campaign.

Google will serve the image that performs best with each search query.

In addition to creating Image assets manually,

you can also opt-in to Dynamic Image assets,

formerly known as Dynamic Image Extensions.

Dynamic Image assets are an automated asset

that allows Google to curate relevant visuals from your ad’s landing page.

You can opt-in to Dynamic Image assets at the account level.

To opt-in to Dynamic Image assets,

Click on “Ads & assets” on the left hand side,

then click on “Assets”.

In the Assets page,

click on “More” and select “Account-level automated assets”.

In the “Account-level automated assets” menu

Select “More” and click on “Advanced settings” once again.

Select the drop down for “Dynamic Images” and select “On”.

Once you hit save, your account will be able to scan your landing pages

and serve relevant Dynamic Images.

To check on the performance of your Image assets

you can check the “Assets” tab.

And to view more granular results,

select the table view and filter by Image asset.

If you have any questions, or for more information

please visit the Google Ads Help Center.