Get RICH in Your 20’s: DON’T Start a Business

Jacob Hopkins
1 Nov 202207:08

Summary

TLDRThe speaker shares his journey from college dropout to successful entrepreneur, emphasizing the importance of acquiring skill sets before starting a business. He recounts his early ventures, including a car detailing business and e-commerce, which taught him the value of hard work and the pitfalls of lacking expertise. After a failed attempt to create an app, he pivoted to real estate but struggled due to inexperience. A pivotal moment came when a mentor challenged his abilities, leading to a realization that mastering sales was crucial. Through dedication and learning, he excelled, earning significant income and highlighting that the key to success lies in skill development, not just in choosing the right business.

Takeaways

  • 🚫 Avoid starting a business without relevant skill sets; the speaker emphasizes the importance of having specific skills before venturing into entrepreneurship.
  • 💡 The idea of escaping the traditional 9-to-5 job and the 'Matrix' of debt and work is a driving force for the speaker to seek business opportunities.
  • 💨 The speaker's first business venture was a car detailing service, which taught him the value of hard work but also the physical demands of such a job.
  • 📉 The speaker experienced a crash in his e-commerce business, illustrating the volatility and risks inherent in entrepreneurial ventures.
  • 💡 Inspiration from 'The Social Network' led the speaker to attempt creating an app, showing the influence of media and success stories on aspiring entrepreneurs.
  • 🚫 A pivotal moment was the rejection of his app idea by a potential investor, highlighting the reality check entrepreneurs often face regarding their ideas and capabilities.
  • 🤔 The investor's questions made the speaker realize his lack of specific skills necessary to build a successful business, leading to a period of self-reflection and reassessment.
  • 🏋️‍♂️ The speaker's transition into real estate was marked by financial struggles and the realization that he still lacked the necessary skills to succeed.
  • 📈 A turning point was the acquisition of sales skills through a cold calling position at Gem Launch, demonstrating the power of focused skill development.
  • 💰 The speaker's income increased significantly after mastering sales skills, underscoring the financial benefits of becoming proficient in a specific skill set.
  • 🔑 The key takeaway is that the type of business one starts is less important than the skill sets one acquires and masters, which can lead to success in various ventures.

Q & A

  • What is the main lesson the speaker learned about starting a business?

    -The main lesson the speaker learned is that one should not start a business without having the necessary skill sets.

  • Why did the speaker initially not want to be in a nine-to-five job?

    -The speaker felt that the nine-to-five job was a scam, a system designed to keep people in debt and working for others forever.

  • What was the speaker's first business venture and how did it go?

    -The speaker's first business venture was a car detailing business, which he scaled up with a friend from high school. It was successful, earning him around a thousand dollars a weekend.

  • What happened to the speaker's e-commerce business after a few months?

    -The speaker's e-commerce business initially did well, but it crashed during the summer after his senior year of high school.

  • What was the speaker's reaction to the failure of his e-commerce business?

    -The speaker was trying to figure out how to escape college and was inspired by 'The Social Network' to create an app, which he thought would be his way out.

  • What was the name of the app the speaker attempted to create and what was its purpose?

    -The app was called 'Book Me' and it was intended to be a connection app, though the specific purpose isn't detailed in the script.

  • What was the turning point for the speaker when he realized he lacked the necessary skills to build a business?

    -The turning point was when he pitched his app idea to a potential investor who questioned his skills and capabilities, leading him to realize he was not prepared to start a business.

  • What did the speaker do after giving up on the app idea?

    -The speaker decided to go to school and get a job, feeling lost and unsure about what to do next.

  • How did the speaker's involvement in real estate business start and what were the initial challenges?

    -The speaker started a real estate business using his savings and cash, but quickly realized he had no skill sets for it, leading to losses of three to four thousand dollars per month.

  • What was the speaker's breakthrough in terms of skill development and how did it impact his earnings?

    -The speaker's breakthrough was learning sales skills through a cold calling position at Gem Launch. Within six to eight months, he was earning twenty thousand dollars a month.

  • What is the speaker's final advice on business and skill development?

    -The speaker advises that it's not about what business to start, but rather about what skill set to learn and develop, as stacking skill sets can lead to financial success.

Outlines

00:00

🚀 Entrepreneurial Journey and Lessons Learned

The speaker reflects on his entrepreneurial journey, starting from his early attempts at side hustles to his eventual success. Initially, he was in debt and sought to escape the traditional 9-to-5 lifestyle. He tried various ventures, including a car detailing business and e-commerce, but faced challenges and failures. The turning point came when he realized the importance of having specific skill sets to build a business. His first business idea, an app called 'Book Me,' was rejected by a potential investor who pointed out his lack of necessary skills. This led to a period of self-reflection and the eventual decision to focus on learning and mastering sales skills, which later became the foundation of his financial success.

05:00

📈 Overcoming Failures and Mastering Sales Skills

The speaker details his struggle with multiple business failures and the emotional toll it took on him, leading to feelings of depression. However, a pivotal moment occurred when he received tough love from a friend, who bluntly told him he was poor at sales. This critique motivated him to improve, leading to an opportunity at Gem Launch, a company where he could learn sales from the ground up. Through sheer volume and persistence, he honed his sales skills, eventually earning significant income. The speaker emphasizes that the key to success is not the type of business one starts, but rather the skill sets one acquires and masters, such as sales, media, and leadership, which can be stacked to create a prosperous future.

Mindmap

Keywords

💡Business

A business refers to an organization or venture created for the purpose of making a profit by providing goods or services to consumers. In the context of the video, the speaker emphasizes the importance of having relevant skills before starting a business. The speaker's journey includes starting a car detailing business and later an e-commerce venture, illustrating the ups and downs of entrepreneurship.

💡Skill sets

Skill sets are a collection of abilities and knowledge that an individual possesses, which are relevant to a particular field or job. The video's theme revolves around the necessity of acquiring specific skill sets before embarking on a business venture. The speaker's realization that he lacked the necessary skills for his app idea and his subsequent focus on developing sales skills are pivotal moments in the narrative.

💡Side hustle

A side hustle is a part-time job or a small business that one engages in alongside their primary employment to earn extra income. The speaker mentions being on YouTube to figure out the next side hustle, indicating his drive to find alternative ways to make money outside of traditional employment.

💡E-commerce

E-commerce refers to the buying and selling of goods or services using the internet, as well as the transfer of money and data to execute these transactions. The speaker's foray into e-commerce resulted in significant revenue, but it also led to a crash, highlighting the volatility and challenges of online business.

💡App idea

An app idea is a concept for a software application that can be developed for various platforms, such as smartphones or computers. The speaker's app idea, 'Book Me,' was a pivotal point in the video where he sought investment but faced rejection due to a lack of relevant skills, leading to a crucial learning experience.

💡Pivot

To pivot means to change the direction or orientation of something or to cause it to move on a central point. In the video, the speaker's pivot from the app idea to focusing on sales and real estate signifies a strategic shift in response to challenges and a reassessment of his capabilities.

💡Real estate

Real estate involves the buying, selling, renting, and development of land or properties. The speaker's attempt to start a real estate business, despite lacking the necessary skills, led to financial losses and further underscored the importance of skill acquisition before venturing into a new business area.

💡Sales

Sales refer to the activity of selling products or services to customers in exchange for money. The speaker's experience in sales, initially characterized by poor performance, eventually led to significant financial success after dedicated practice and improvement, illustrating the power of mastering a skill set.

💡Volume

In the context of the video, volume refers to the quantity or amount of a particular activity, such as making sales calls. The speaker mentions that 'volume negates luck,' suggesting that consistent and high-volume efforts can lead to improved performance and success over time.

💡Growth mindset

A growth mindset is the belief that one's abilities and intelligence can be developed through dedication and hard work. The video's theme implicitly supports a growth mindset, as the speaker learns from his failures and focuses on acquiring new skills to achieve success.

💡Freedom

Freedom in the video refers to the liberation from traditional employment and the pursuit of one's own business ventures. The speaker's desire for freedom is a driving force behind his various business attempts and reflects a common entrepreneurial goal of autonomy and self-determination.

Highlights

The speaker emphasizes the importance of having skill sets before starting a business.

Shares personal experience of starting a car detailing business and scaling it up.

Mentions the transition from a physical business to e-commerce with varying degrees of success.

Reflects on the failure of an app idea due to lack of coding and selling skills.

Recounts the pivotal moment of realization about the necessity of specific skills for business success.

Narrates the story of an unsuccessful pitch for an app idea and the valuable feedback received.

Describes the process of starting a real estate business and the challenges faced due to lack of skills.

Highlights the financial struggles and emotional toll of repeated business failures.

Shares the turning point of getting a job in sales to learn and master a skill set.

Talks about the importance of volume in sales and how it negates luck, leading to improvement.

Details the journey from a low first paycheck to earning a significant income through skill development.

Stresses the idea that it's not about what business to start, but what skills to learn and master.

Advocates for stacking skill sets as a pathway to financial success and personal growth.

Provides insight into the mindset shift from wanting to escape the traditional education system to focusing on skill acquisition.

Shares the personal growth and transformation that came with learning sales skills.

Concludes with the message that acquiring skill sets is a lifelong process that contributes to wealth and success.

Transcripts

play00:00

I get this question all the time which

play00:01

business should I start and I think the

play00:03

answer is you shouldn't start a business

play00:04

through the process of dropping out of

play00:06

college fifteen thousand dollars in debt

play00:08

and working my way up to making twenty

play00:10

thirty thousand dollars per month I've

play00:11

learned many lessons and I think one of

play00:13

the most important ones was you

play00:16

shouldn't start a business if you don't

play00:17

have skill sets I'm that kid that was

play00:19

always on YouTube trying to figure out

play00:20

what's the next side hustle what am I

play00:22

gonna do next how I'm gonna make money I

play00:24

just never wanted to be in that nine to

play00:26

five World such a scam The Matrix is

play00:28

strong go to school getting a ton of

play00:30

debt I mean honestly it's just a system

play00:32

that they put you in so you can work for

play00:35

them forever what's the quickest way out

play00:37

how do I get back my time how do I get

play00:40

my freedom in order to do that I knew I

play00:41

had to make a lot of sacrifice had to

play00:43

work really hard who's gonna carry the

play00:44

boats and figure out how to break free

play00:46

so ultimately it was start a business

play00:48

like what is a business a business is

play00:51

you being able to take your skill sets

play00:53

provide value to the marketplace the

play00:55

service a product and in order to do

play00:57

that I mean fundamentally you need to

play00:58

know a handful of things in order order

play01:00

to start this business who do I have to

play01:01

become who do I need to be what skill

play01:03

sets do I need to have the first

play01:05

business I ever started was a car

play01:06

detailing business I went around to all

play01:08

my neighbors knock on their doors give

play01:10

them a pitch and then ultimately I'd

play01:11

start washing their cars and me and my

play01:13

friend in high school scale this

play01:14

business up I was taking home probably

play01:16

like a thousand bucks a weekend it was

play01:17

super cool at the time what I didn't

play01:18

like about that business is I was

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working in the Texas heat 10 12 hours a

play01:23

day so I saved up all that money and I

play01:25

got into e-commerce the first month I

play01:26

did four thousand the second month I did

play01:28

18 000 the third I think I did 35 000. I

play01:31

was doing High Revenue but not a lot

play01:32

saved my pocket I think I kept six seven

play01:35

thousand but then the whole business

play01:36

crashed the summer after my senior year

play01:38

of high school and I was trying to

play01:40

figure out how do I escape college and I

play01:42

watched The Social Network I'm sure

play01:43

maybe you've been there before it's like

play01:45

okay now I'm gonna create an app idea

play01:46

I'm gonna be the next Zuckerberg so

play01:47

that's exactly what I did

play01:49

it's so dumb now that I think about it I

play01:52

started building this app it was called

play01:54

book me it was the connection app I went

play01:57

and hired a ux designer I was you know

play01:59

talking to different teams like in India

play02:01

to start developing it I was putting all

play02:03

the pieces together and then I came up

play02:04

with this make-believe budget of I need

play02:06

a hundred fifty thousand dollars to

play02:08

start and so I was like okay how do I

play02:09

get 150 000 I texted everyone that I

play02:12

knew had nice cars and I was just trying

play02:14

to find someone to pitch the app idea to

play02:16

one of the responses that I got

play02:18

fundamentally changed my life forever so

play02:20

I still remember I was going to my

play02:22

friend's house he was about to leave for

play02:24

college my school just got canceled I

play02:26

was going to Pepperdine out in

play02:27

California because it was 2020 what

play02:29

happened then it got canceled pandemic

play02:31

blah blah I was getting ready for online

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school all my friends were leaving as I

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was driving to my friend's house I got a

play02:37

text hey come over I got 45 minutes

play02:39

let's see what you got so I went to Utah

play02:41

and I drive over there and I'm sweating

play02:43

and I live in Texas so like granted it's

play02:45

100 degrees but I'm sweating more than

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normal I'm super nervous the guy I was

play02:49

pitching it to is pretty intimidating I

play02:50

walk in there with my laptop I sit down

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pull up my slide deck I feel like I'm

play02:54

pitching to a brick wall I'm being

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stared at I just start going through the

play02:58

slide deck it was probably like a two

play02:59

minute pitch it felt like five years I'm

play03:02

just looking around trying to figure out

play03:03

does he like the idea does he not like

play03:05

the idea and when I got finished I sat

play03:08

there I didn't know how to ask for money

play03:10

I didn't really know what I was doing so

play03:11

I just kind of looked at him and said

play03:13

uh so like what do you think and he

play03:16

looks at me and I still remember and he

play03:17

goes Jacob I have a lot of money

play03:20

but I wouldn't give you any money for

play03:22

this

play03:23

and I was just like damn and I'm

play03:25

paraphrasing that something along those

play03:27

lines I didn't know what to say I just

play03:29

kind of froze I just got my dreams

play03:31

crushed everything fell down this was

play03:34

going to be the way I escaped The Matrix

play03:36

the way I escaped school and I was gonna

play03:38

kind of you know Break Free become a

play03:39

billionaire all that sort of thing and

play03:42

obviously that's not what happened I was

play03:43

kind of sitting there I just didn't know

play03:45

what to say and then he looked at me and

play03:46

he goes like why do you think that you

play03:49

can do this I had a belief in myself but

play03:51

I didn't really have any logic behind it

play03:53

I was like Zuckerberg did it like I can

play03:55

do it too and he goes let me clarify the

play03:57

question do you know how to code I'm

play03:59

like I no I don't know how to code but

play04:00

I've been talking to these developers

play04:02

he's like okay okay do you know how to

play04:04

sell

play04:05

I'm like like what do you think and he's

play04:08

like he didn't sell me okay

play04:10

fundamentally what skill sets do you

play04:12

have to be able to get this business

play04:13

started I washed cars had some marketing

play04:16

skills with the e-commerce stuff but I

play04:18

was really a master of nothing but

play04:20

that's kind of when the Epiphany

play04:22

happened it's like I don't have any

play04:24

skill sets to build a business so I

play04:26

pretty much just gave up on the app idea

play04:28

I was just like I'm gonna go to school

play04:29

I'm gonna get a job I really just didn't

play04:31

know what to do from there and then I

play04:33

got a text a couple days later and he's

play04:34

like where do you lift and I was just

play04:36

like the local gym HCI and he goes why

play04:38

don't you start lifting with me and I

play04:40

started lifting with him a couple times

play04:41

a week and so as I was lifting with him

play04:43

I was like I'm gonna start a real estate

play04:44

business I took all the savings I had

play04:46

from the car washing business all the

play04:48

cash I had I was cold calling I was cold

play04:50

calling trying to analyze different

play04:51

properties and I paid for a coaching

play04:53

program twelve thousand dollars I

play04:54

couldn't afford it up front and I just

play04:55

did a payment plan as I began to start

play04:57

that business I quickly realized that I

play05:00

still had no skill sets so a couple

play05:02

months go by I'm losing three to four

play05:04

thousand per month this was a pretty low

play05:05

point for me I hated school I was doing

play05:07

the wholesaling and so I'm sitting in

play05:09

the same place I was I kept building

play05:11

businesses and then they just kept

play05:12

failing I was going into I just really

play05:14

didn't know where I was going to go from

play05:16

here some of the days I'd be sitting in

play05:19

bed half the day just honestly pretty

play05:20

depressed and then one day I walked in

play05:23

Alex's house we were talking and then I

play05:25

get this phone call and it was a sales

play05:26

call so I jump on it I get in the corner

play05:28

I like hunch over I was honestly

play05:31

embarrassed to take the call in front of

play05:33

Alex and Layla after the call is

play05:34

probably a 5-10 minute call I walk over

play05:37

and he's and he just said

play05:39

you suck at sales and then boom Another

play05:42

dagger laid down the tough love which I

play05:44

appreciate a ton I was just like well

play05:46

how do I get better at sales and he just

play05:48

goes well you got to do it I'm like okay

play05:50

well how do I do it and he goes let me

play05:52

make a couple calls let me see if I can

play05:54

get your foot in the door at gem launch

play05:56

his company bottom level cold calling

play05:58

position you're gonna have to go through

play06:00

the interview process you're gonna have

play06:01

to get approved for the team and if you

play06:03

do get the job it's grow or die they

play06:05

will fire you if you do not perform I go

play06:08

through the interview process I end up

play06:10

getting the job cold calling I'm cold

play06:12

calling I'm cold calling side lesson

play06:14

here volume negates luck like if you

play06:16

start something new and you just do a

play06:18

ton of it the more you do the better

play06:20

you'll get in a shorter amount of time

play06:21

and at first you're gonna suck I started

play06:23

sales I dropped out of college I put my

play06:25

back against the wall I ended up

play06:27

shutting down the other business and I

play06:28

said I'm going to make this work I just

play06:30

sacrificed everything in my life

play06:32

everything to this one specific skill

play06:35

set about six months later I got my

play06:36

first check 375 dollars 6 to eight

play06:39

months later I was taking home twenty

play06:41

thousand dollars a month and this was

play06:43

crazy less than a year later I was

play06:44

taking home more money than most of my

play06:46

friends parents just because I learned

play06:48

this one skill set it's not about what

play06:50

business you should start it's about

play06:52

what skill set should you learn media

play06:54

leadership if I can start stacking those

play06:56

skill sets while still getting paid by

play06:58

the first skill set I stacked and I've

play07:00

learned a skill set that's going to

play07:01

serve me for the rest of my life maybe

play07:03

my perspective will change but hey the

play07:05

more skill sets you stack it's not going

play07:07

to make you poor

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