How do I search for Companies on LinkedIn or Sales Navigator?

Summary

This video tutorial demonstrates how to effectively search for companies on LinkedIn using both the standard platform and the Sales Navigator tool. It highlights the importance of using filters such as location, industry, company size, job listings, and first-level connections to refine searches and find relevant companies. The presenter also shares a useful tip on managing search results by opening them in new tabs to maintain the list for further research, emphasizing the power of LinkedIn for account-based marketing and research.

Takeaways

• 🔍 Use LinkedIn's search bar to find companies by clicking 'Companies' after entering the search term.
• 📈 LinkedIn lists approximately 58.7 million companies, which include a mix of active and dormant company pages.
• 🌐 Filtering options include location, industry, company size, job listings, and first-level connections.
• 📊 On LinkedIn, you can refine your search by clicking 'All Filters' to access more detailed options.
• 💡 A helpful tip is to right-click and open search results in a new tab to maintain your list for further research.
• 🚀 LinkedIn Sales Navigator is a premium tool offering advanced search and filtering options for sales prospecting.
• 📊 Sales Navigator provides 13 different filters, including revenue, headcount, industry, and job opportunities.
• 🔗 Sales Navigator allows you to search for companies and save them to your CRM if connected.
• 🤔 A missing feature in Sales Navigator is the ability to filter for companies with a first-level connection, which is available on regular LinkedIn.
• 🛠️ Experimenting with LinkedIn and Sales Navigator's search tools is encouraged for effective account-based marketing and research.
• 🗣️ The speaker is Teddy, a LinkedIn Sales Navigator strategist, trainer, and coach, who aims to help users maximize the value of LinkedIn for company searches.

Q & A

How can I search for companies on LinkedIn?

You can search for companies on LinkedIn by clicking in the search bar and selecting 'companies' from the dropdown. This will allow you to view all the companies listed on the platform.

What is the approximate number of companies listed on LinkedIn?

There are approximately 58.7 million companies listed on LinkedIn.

How can I refine my search for companies on LinkedIn?

You can refine your search by using filters such as location, industry, company size, job listings, and first-level connections.

What is the significance of not clicking on search results directly in LinkedIn?

Avoiding direct clicks on search results helps to keep your search list intact, allowing you to return to it and continue your research without losing your place.

What is Sales Navigator and how does it differ from regular LinkedIn search?

Sales Navigator is a premium tool on LinkedIn designed specifically for sales prospecting. It offers advanced filters and capabilities beyond the standard search functionality on LinkedIn.

What are some of the advanced filters available in LinkedIn Sales Navigator?

Sales Navigator provides filters such as revenue, company headcount, headcount growth, department headcount, department headcount growth, fortune level, headquarters location, industry, followers, technologies, job opportunities, and recent activities.

Why is it recommended to right-click and open search results in a new tab on LinkedIn or Sales Navigator?

Right-clicking and opening in a new tab ensures that your original search results list remains accessible, allowing for efficient multitasking and research without losing your place.

What is a notable filter missing in LinkedIn Sales Navigator compared to LinkedIn's standard search?

A filter for companies where you have a first-level connection is missing in LinkedIn Sales Navigator, which is available in the standard LinkedIn search.

How can I use LinkedIn or Sales Navigator for account-based marketing or research?

You can use the search and filter functions to find and analyze companies that match your target criteria, facilitating account-based marketing strategies or research.

Who is Teddy and what is his role in relation to LinkedIn Sales Navigator?

Teddy is a LinkedIn Sales Navigator strategist, trainer, and coach who provides guidance and training on how to effectively use the platform for sales prospecting.

What is the main purpose of the video script provided?

The main purpose of the video script is to instruct viewers on how to effectively search for and filter companies on LinkedIn and LinkedIn Sales Navigator.

Outlines

00:00

🔎 LinkedIn Company Search Basics

This paragraph introduces the topic of searching for companies on LinkedIn using the platform's search functionality. It emphasizes the vast number of companies listed on LinkedIn, which includes both active and dormant pages. The speaker guides viewers on how to use the search bar to find companies by location, industry, company size, job listings, and first-level connections. A helpful tip is provided on how to manage search results by opening them in new tabs to maintain the list for further research.

🛠 Advanced Company Search with Sales Navigator

The speaker transitions to discussing the use of LinkedIn Sales Navigator, a premium tool, for more advanced company searches. They highlight the additional filters available in Sales Navigator, such as revenue, headcount, growth metrics, department headcount, industry, technology usage, job opportunities, and recent activities on company pages. The paragraph also notes the absence of a filter for first-level connections in Sales Navigator, which is available in the standard LinkedIn search. The speaker demonstrates how to use these filters to refine the search and encourages viewers to experiment with the tool for account-based marketing or research.

Keywords

💡LinkedIn

LinkedIn is a professional networking platform that allows users to connect with other professionals, companies, and organizations. In the context of the video, LinkedIn is the primary tool used to search for companies, showcasing its vast database of over 58 million companies and its search functionality as a central theme.

💡Sales Navigator

Sales Navigator is a premium version of LinkedIn designed for sales professionals, offering advanced search and lead generation tools. The video highlights its use for company searches with more filters and capabilities compared to the standard LinkedIn platform.

💡Search Bar

The search bar is a user interface element that allows users to input search queries. In the video, the search bar in LinkedIn is used to initiate the process of finding companies, emphasizing the ease of starting a search by simply clicking and entering.

💡Company Pages

Company pages on LinkedIn serve as a public profile for businesses, where they can share updates and information. The script mentions that some of these pages are highly active while others are dormant, indicating the range of company engagement on the platform.

💡Filters

Filters are tools used to narrow down search results based on specific criteria. The video script describes various filters available on LinkedIn and Sales Navigator, such as location, industry, company size, and job listings, to refine the search for companies.

💡Location

Location refers to the geographical area where a company operates. In the video, location is highlighted as a filter to search for companies by regions, cities, states, and countries, helping users find companies relevant to their search criteria.

💡Industry

Industry categorizes companies based on the type of business they are in. The script explains that LinkedIn has created a list of associated industries, allowing users to search for companies within a specific industry.

💡Company Size

Company size is a metric that indicates the number of employees a company has. The video mentions using company size as a filter to find companies based on their scale, which can be important for targeting specific market segments.

💡First Level Connection

A first level connection on LinkedIn refers to someone directly connected to the user. The script points out the ability to search for companies where the user has a first level connection, which can be a valuable networking asset.

💡Account Based Marketing

Account based marketing is a strategic approach that focuses on engaging specific target accounts rather than a broad audience. The video suggests using LinkedIn's search capabilities to perform account based research and marketing.

💡Workflow

Workflow in the context of Sales Navigator refers to the process of managing and automating sales activities. The script briefly mentions the ability to search companies in CRM, indicating the integration of Sales Navigator with customer relationship management systems.

💡Right Click

Right clicking is a mouse action used to open a context menu with additional options. The video provides a tip to right click on search results to open them in a new tab, preserving the original search list for further use.

Highlights

Introduction to the process of searching for companies on LinkedIn.

Encouragement to subscribe for more content tailored to the audience's needs.

Explanation of the vast number of companies listed on LinkedIn, with an emphasis on the variety of company pages.

Demonstration of how to initiate a search for companies on LinkedIn by using the search bar and selecting 'companies'.

Description of the filters available for refining company searches by location, industry, and company size.

Tip on using the right-click method to open search results in a new tab to preserve the search list.

Introduction to LinkedIn Sales Navigator as a premium sales prospecting tool.

Overview of the advanced filters in Sales Navigator, such as revenue, headcount, and industry.

Mention of the absence of a 'first level connection' filter in Sales Navigator, contrasting with LinkedIn's search functionality.

Advice on using Sales Navigator's capabilities for account-based marketing and research.

Recommendation to experiment with LinkedIn's search tools to maximize their value.

Introduction of the presenter as a LinkedIn Sales Navigator strategist, trainer, and coach.

Emphasis on the importance of using LinkedIn's search functionality for effective company research and prospecting.

Highlight of the ease of use and the comprehensive nature of LinkedIn's company search features.

Note on the potential for customization in searching for companies based on specific needs or criteria.

Final encouragement to utilize LinkedIn's search capabilities for professional growth and sales success.

Transcripts

the question is this how do i search all

of the companies on linkedin to find the

companies i'm looking for

i'm going to show you how you can do

that in this video using linkedin or

sales navigator but before i do hit that

subscribe button because i create all of

this content for you

[Music]

so in linkedin it's this easy click in

the search bar just hit enter once you

click in there and once you do that

click on companies

now you'll see there are about 58

million 700 000 companies on linkedin

in some way or another

some of them are highly used company

pages some of them are very dormant some

of those pages were created by linkedin

years ago as placeholders for people who

said they worked at a company that there

was no company page but still there's 58

million 700 000 companies listed on

linkedin now how do we search for them

for you can look by location you look

for regions and cities and

states and countries

you can look in industries as

all the associated industries that

linkedin has created in here so you can

choose any one of those industries to

look

you can also look for company size you

can look for this is by the way this is

just in linkedin company size a search

additionally you click on all filters

and not only location industry and

company size but you can look for

companies that have jobs listed and you

can look for companies where you have a

first level connection that means you

are connected to someone who lists

themselves as being an employee of that

company

so you can do this all different types

of ways

and search for all different types of

companies based on these five filters

and you can slice and dice this any way

you want to be able to do the research

the prospecting or whatever your purpose

is for searching for those companies by

the way a tip never click on something

in the search results if you're in the

search results window always right click

and open in a new tab that way your list

stays right here and you come back to

your list and work it again

now let me show you how to do this in

sales navigator so i'm gonna go to sales

navigator and by the way it's a premium

tool on linkedin

it's so it's the premium sales

prospecting tool available so in

linkedin sales navigator i go to

accounts which is the same thing as

companies and i have 13 different

filters revenue

company head count head count growth

department head count department head

count growth i can look at the fortune

level their headquarters location

industry followers technologies whether

they have job opportunities whether

there's any recent activities on those

pages and have i saved the account you

also notice i can do workflow i'll

search companies in crm but you have to

have crm connected to your sales

navigator account in order to do that

additionally notice there's a filter

missing in linkedin i can look for

companies where i have a first level

connection

in sales navigator that filter does not

exist why i have no idea i would think

it would be just as important to sales

navigator users as it is to linkedin

users but again i can look for all

different types of ways i can look for

people who are companies that are in the

internet i can look for companies whose

headquarters are in the united states i

can look for companies uh using any of

these filters i want to use and then

bring my list up here collapse the

search

filters and then bring my list up here

hundred of thousands a pretty big list

again never click on these right click

open in a new tab so your list stays

right there account or company search in

sales navigator or linkedin is a very

powerful way to do what's called account

based marketing or account based

research

really encourage you to experiment using

whatever tools you have available to you

and you'll get the greatest value out of

using linkedin search for companies i'm

teddy your linkedin sales navigator

strategist trainer and coach i hope this

is helpful for you

[Music]