What Makes Art Valuable ? - Documentary Guru

Documentary Guru
27 Oct 201458:46

Summary

TLDRThe video script delves into the world of high-stakes art collecting, exploring why the super-rich spend millions on paintings. It features interviews with auctioneers, art dealers, and collectors, revealing the stories behind record-breaking auction prices and the motivations behind such extravagant purchases. From the allure of owning a Picasso to the significance of provenance, the script uncovers the complex relationship between art, money, and the human desire for beauty and status.

Takeaways

  • 🎨 The super-rich often invest substantial amounts in art, with some paying record-breaking prices for paintings, indicating a mix of love for art, rivalry, and business.
  • 🏛 The art world can be secretive, with the ultra-wealthy sometimes purchasing art for reasons beyond just aesthetics, such as status or investment.
  • 💵 Art's value is not solely linked to its quality; factors like provenance, the painting's history of ownership, can significantly influence its price.
  • 👨‍🎨 Famous artists like Picasso, Rothko, and Monet dominate the high-end art market, with their works often fetching the highest prices at auctions.
  • 🔍 The script explores the story behind some of the most expensive paintings sold, revealing the passion, strategy, and sometimes, the mystery behind these purchases.
  • 🌐 The art market is global, involving collectors from various backgrounds, including wealthy individuals from Russia and other countries.
  • 🏰 Some art pieces are bought as a form of cultural justice, restitution, or connection to history, going beyond mere financial value.
  • 🤔 The motivations behind purchasing art can be complex, ranging from genuine appreciation to the desire for social status or even tax benefits.
  • 🕵️‍♂️ Provenance plays a crucial role in art valuation; a painting's previous owners can add to its worth, especially if they are notable figures.
  • 💸 The script highlights instances where art has been bought for staggering amounts, such as $95 million for Picasso's 'Nude, Green Leaves, and Bust', raising questions about the value of art versus the value of money.
  • 🌍 Access to some of the world's most expensive paintings can be limited due to their private ownership, affecting the public's ability to view and appreciate these masterpieces.

Q & A

  • What is the significance of the painting 'Women of Alers' by Picasso mentioned in the script?

    -The 'Women of Alers' is a series by Picasso from the 1950s, which is highlighted as one of the key pieces in a major auction event in New York, with an upper estimate of $30 million, reflecting its high value and importance in the art world.

  • What role does provenance play in the value of a painting?

    -Provenance refers to the history of ownership of a painting. It can significantly impact a painting's value, as seen with Rothko's 'White Center,' which was owned by the Rockefellers, one of America's wealthiest families. The association with a prestigious name can increase the painting's desirability and price.

  • Why is the painting 'Massacre of the Innocents' by Peter Paul Rubens significant?

    -The 'Massacre of the Innocents' by Rubens is significant because it was initially not recognized as a Rubens work. Once its attribution to Rubens was confirmed, its value increased exponentially, selling for $76.5 million and making it one of the most expensive Old Master paintings ever sold.

  • What is the importance of the painting 'Adele Bloch-Bauer I' and its sale?

    -The painting 'Adele Bloch-Bauer I' by Gustav Klimt is significant because it was part of the restitution art, returned to the family of the original owner after being stolen by the Nazis. It sold for a record-breaking price, reflecting its historical importance and the desire of collectors to own such significant works.

  • Why did the painting 'Nude, Green Leaves and Bust' by Picasso become the most expensive painting sold at auction?

    -The painting 'Nude, Green Leaves and Bust' became the most expensive painting sold at auction due to its exceptional quality, rarity, and the fact that it had been unseen for 50 years. It sold for $95 million, reflecting the high demand and the willingness of collectors to pay a premium for such a significant work.

  • What is the role of auctioneers in the art market and how do they influence prices?

    -Auctioneers play a crucial role in the art market by facilitating the sale of artworks. They can influence prices through their ability to create excitement and competition in the auction room, as well as their expertise in managing the bidding process.

  • Why are some of the world's most expensive paintings not always on public display?

    -Some of the world's most expensive paintings are not always on public display because they are often owned by private collectors who may choose to keep them in private collections or vaults. This can be due to a variety of reasons, including personal enjoyment, investment, or privacy.

  • What is the significance of the art collection owned by the family of Victor and Sally Ganz?

    -The art collection owned by Victor and Sally Ganz is significant because it is considered one of the most important 20th-century art collections ever offered at auction, including works by Picasso such as 'Le Rêve,' which set a record for a single-owner auction at Christie's.

  • How does the script illustrate the intersection of art and wealth?

    -The script illustrates the intersection of art and wealth by discussing the high prices paid for famous artworks, the role of wealthy collectors, and the influence of money on the art market. It shows how art can be both an object of passion and a symbol of wealth and status.

  • What is the role of art in the context of luxury branding, as exemplified by the Bellagio Hotel and Casino?

    -In the context of luxury branding, art serves as a symbol of exclusivity and refinement. The Bellagio Hotel and Casino, owned by Steve Wynn, features an art gallery and fine dining experience with Picasso's works, creating an atmosphere of luxury and elevating the brand's prestige.

  • How does the script address the issue of art accessibility for the general public?

    -The script addresses the issue of art accessibility by pointing out that many valuable paintings are hidden in private collections, making them inaccessible to the public. However, it also highlights the availability of numerous paintings in public museums and galleries, encouraging people to visit and appreciate these works of art.

Outlines

00:00

💸 The Allure of Expensive Art

This paragraph delves into the extravagant world of art collecting, where the super-rich spend millions on paintings. It explores the motivations behind such hefty investments, whether it's passion, rivalry, or simply the business of art. The narrative is set in the luxurious backdrop of Venice and features a tour of a London showroom, where high-value paintings by Picasso, Monet, and others are displayed, each with a potential auction price in the millions. The discussion hints at the fascinating stories behind the record-breaking prices of these masterpieces.

05:00

🎨 Art's Value: More Than Meets The Eye

The focus shifts to the factors that contribute to the high prices of art, such as provenance—the history of ownership that can significantly impact a piece's value. The story of Mark Rothko's 'White Center' is highlighted, which was once part of the prestigious Rockefeller collection. The narrative explains how the painting's value skyrocketed from an initial purchase price of under $10,000 to over $72 million at auction, underscoring the influence of its former ownership on its worth.

10:01

🏆 The Transformation of Art's Perception

This paragraph discusses how the perception and value of art can change dramatically overnight, especially when a work is attributed to a renowned artist. The example of Peter Paul Rubens' 'Massacre of the Innocents' is used to illustrate this point. Initially overlooked, its identification as a Rubens work led to a staggering increase in value, culminating in a $76.5 million auction sale. The story also touches on the emotional impact of art, as seen through the eyes of a collector who values the shared experience of acquiring a masterpiece with his father.

15:02

🌆 Art Collecting: A Passion Unveiled

The world of art collecting is further explored through a visit to a luxury penthouse owned by a best-selling novelist. The collector's passion for owning works by second-rank impressionists is revealed, as well as his candid views on the value of art and the money behind it. The collector's love for art is evident, and he likens the collecting 'fix' to a drug, suggesting the addictive nature of acquiring new pieces for his collection.

20:05

🌊 Monet's Water Lilies: A Record-Breaking Sale

The narrative highlights the frenzy created by the sale of a rare Claude Monet painting, part of his famous Water Lilies series. The painting's uniqueness, being a signed late version, and its scarcity due to most of Monet's works being in museums, contributed to its record-breaking $80 million sale. The story also delves into the buyer's perspective, who, despite the high price, saw the painting as an exceptional piece worthy of the investment.

25:06

🌼 Van Gogh's Sunflowers: The Impact of Market Forces

This paragraph examines the influence of market forces on the art world, particularly during the stock market crash of 1990. The sale of Van Gogh's 'Portrait of Dr. Gachet' and Renoir's 'La Loge' by a Japanese tycoon is discussed, revealing the competitive nature of art acquisition during a tumultuous economic period. The story also touches on the auctioneer's role in driving up prices and the emotional response of the audience to record-breaking sales.

30:07

🏛 The Art of Auctioneering: A Behind-the-Scenes Look

An auction lesson provides insight into the auction process, the nervousness of auctioneers, and the high stakes of the auction room. The story of the Van Gogh 'Portrait of Dr. Gachet' sale, which received a standing ovation, is recounted, revealing the complex emotions and motivations behind such sales. The auctioneer's perspective on the market and the significance of art beyond its monetary value are also explored.

35:07

🇬🇧 The Rise of Russian Art Collectors

The narrative shifts to the emergence of Russian oligarchs in the art market, with a focus on their motivations for buying art. The story includes an interview with Maria Bova, a collector herself, who discusses the shift from communism to capitalism in Russia and the newfound ability to own private property, including art. The narrative questions whether art is purchased for love, prestige, investment, or as a status symbol among this new class of collectors.

40:09

🖼️ The Story of Adele Bloch-Bauer: Art and Justice

This paragraph tells the story of Gustav Klimt's 'Portrait of Adele Bloch-Bauer I', a painting with a rich history tied to the Jewish community's experiences in the 20th century. The painting's journey from being stolen by the Nazis to its eventual sale for a record-breaking price is detailed. The narrative explores the significance of the painting's purchase by Ronald S. Lauder, who may have seen it as a form of cultural justice.

45:11

🎭 Picasso's Legacy: The Luxury of Art

The narrative culminates with a focus on Picasso, whose works dominate the top slots of the most expensive paintings. The story of 'Boy with a Pipe', sold for $140 million, is highlighted, emphasizing Picasso's status as a luxury brand in the art world. The narrative also explores the impact of art as a commodity, especially in the context of Las Vegas, where art serves as an extravagant decoration for the wealthy.

50:11

🏨 The Bellagio Collection: Art as a Status Symbol

The story of Steve Wynn's Bellagio Hotel and Casino is recounted, detailing his collection of Picasso paintings and the role of art as a status symbol in the opulent establishment. The narrative also touches on the irony of art being used as a backdrop for lavish banquets, questioning the role of art when it becomes mere decoration for the wealthy.

55:13

💔 The Accidental Damage to 'Le Rêve'

This paragraph discusses the incident involving Steve Wynn's prized possession, Picasso's 'Le Rêve', which was accidentally damaged by Wynn himself, nearly derailing a $139 million sale. The narrative explores the significance of provenance and the emotional attachment of collectors to their art, as well as the impact of such incidents on the value and perception of the artwork.

🏛 The Gans Collection: A Family's Love for Art

The narrative tells the story of the Gans family, who amassed an extraordinary collection of 20th-century art, including Picasso's 'Le Rêve'. The family's motivations for buying art out of love rather than investment are highlighted, along with the emotional impact of selling their collection after the death of the family matriarch.

🎨 Picasso's 'Nude, Green Leaves, and Bust': A Record-Breaking Sale

The story culminates with the auction of Picasso's 'Nude, Green Leaves, and Bust', which became the most expensive work of art ever sold at auction, fetching over $106 million. The narrative explores the painting's significance, its subject matter, and the possible motivations of its anonymous buyer, who lent the painting to a museum for public viewing.

🌍 The Public and Private Worlds of Art

The final paragraph reflects on the dichotomy between public and private access to art, highlighting the unfortunate reality that many great works are hidden away in private collections. The narrative encourages viewers to appreciate publicly accessible art and provides a resource for discovering paintings available for free viewing.

Mindmap

Keywords

💡Art Auction

An art auction is a public sale where unique or rare pieces of art are sold to the highest bidder. In the context of the video, art auctions are significant events where multi-million dollar transactions occur for some of the world's most expensive paintings, reflecting the intersection of art and high finance.

💡Provenance

Provenance in art refers to the history of ownership and authentication of a piece of art. It is a crucial factor in determining the value of a work. In the script, the provenance of Mark Rothko's 'White Center' and its previous ownership by the Rockefeller family is highlighted as a key reason for its high auction value.

💡Cultural Justice

Cultural justice can be understood as the fair and equitable treatment of cultural property, often in the context of repatriation or restitution. The script mentions Ronald S. Lauder's purchase of 'Adele Bloch-Bauer II' as a form of cultural justice, symbolizing a triumph over the atrocities of the Nazi era and the restoration of cultural heritage.

💡Restoration

Restoration in the context of art involves the process of repairing and preserving artworks to maintain their integrity. The script refers to the restoration of a painting's value after a legal battle, as well as the physical restoration of 'The Dream' by Picasso after it was damaged.

💡Art Market

The art market encompasses the trade and commerce in artistic works. It includes auctions, galleries, and private transactions. The video discusses the dynamics of the art market, including the influence of wealthy collectors, the impact of provenance, and the record-breaking prices achieved at auctions.

💡Restitution Art

Restitution art refers to works that have been returned to their rightful owners or their heirs after being stolen or unjustly taken. The script mentions 'Adele Bloch-Bauer II' as an example of restitution art, which was returned to the family after years of legal disputes.

💡Investment

In the art world, investment refers to the purchase of artworks with the intention of their appreciation in value over time. The video discusses the motivations behind art purchases, including whether they are bought for love of art, prestige, or as an investment to potentially sell at a profit in the future.

💡Luxury Brand

A luxury brand denotes a label or name associated with high-quality, expensive goods and an aura of exclusivity. The script uses Picasso as an example of an artist whose name has become synonymous with a luxury brand, indicating the high value and desirability of his works.

💡Art Collector

An art collector is an individual who acquires and maintains a collection of art. The video explores various profiles of art collectors, from the super-rich buying for investment or prestige to those motivated by a genuine love for art and its cultural significance.

💡Cultural Heritage

Cultural heritage refers to the legacy of physical artifacts, art, and traditions that represent a culture's history and identity. The script touches on the importance of cultural heritage through the story of 'Adele Bloch-Bauer II', which represents the Jewish community's struggle and survival during the 20th century.

💡Private Collection

A private collection refers to artworks owned by individuals or entities that are not on public display. The video discusses the issue of private collections, where the public's access to certain masterpieces is limited due to their ownership by millionaires and billionaires.

Highlights

The super-rich spend millions on art, with some investing in personal submarines or single paintings.

The art world is infamously secretive, with multi-millionaires populating it.

Christie's showroom in London displays paintings with estimates reaching $30 million.

Art's value is not only linked to quality but also to its provenance, or past ownership.

Mark Rothko's 'White Center' is an example of a painting with a significant increase in value due to its past owner, the Rockefellers.

The value of a painting at auction is influenced by the bidding war between wealthy collectors.

Peter Paul Rubens' 'Massacre of the Innocents' became the most expensive old master painting ever sold due to its attribution to Rubens.

The art market can be influenced by factors beyond the art itself, such as economic situations.

The Japanese collector Ryoei Saito's purchase of Van Gogh's 'Portrait of Dr. Gachet' and Renoir's 'La Loge' during the stock market crash of 1990.

The role and power of auctioneers in steering art prices skywards.

Francis Bacon's 'Three Studies of Lucian Freud' sold for $86 million, reflecting the rise in Bacon's popularity.

Russian oligarchs are significant players in the contemporary art market, buying high-priced works for various reasons.

Gustav Klimt's 'Portrait of Adele Bloch-Bauer II' was returned to the family after being stolen by the Nazis and sold for a record price.

The sale of art can be a form of cultural justice, as seen with the purchase of Klimt's painting by Ronald S. Lauder.

François Pinault, a luxury brand owner and art collector, discusses the passion and risks involved in building a great art collection.

The art market's downside includes high prices driven by those who may not appreciate the art for its aesthetic value.

Picasso's 'Boy with a Pipe' sold for $140 million, reflecting Picasso's status as a luxury brand in the art world.

The sale of 'Nude, Green Leaves and Bust' for $106.5 million, making it the most expensive painting at the time.

The dependence of public access to great works of art on the decisions of the super-rich, with many pieces being hidden in private collections.

The importance of public-owned paintings that are accessible to all, as promoted by the BBC's website.

Transcripts

play00:00

what would you buy if you had $100

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million plat in Venice maybe or perhaps

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a a fleet of private jets or a personal

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submarine or would you plow it all into

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a single painting some of the richest

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people in the world have done just that

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think you're B at $95

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million what makes the super rich Splash

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out so much money on Art Is It Love

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rivalry or just big business I want to

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find out more about this infamously

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secretive AR world and the

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multi-millionaires who populate it you

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got your grubby hands on my beautiful

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wall I do apologize I'm searching for

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the most expensive paintings in the

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world to uncover the stories behind

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their record-breaking prices fair

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warning

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[Music]

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going this is Christy's big showroom in

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London and and what you can see are the

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paintings some of the paintings that

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will be sold at the big evening auction

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in New York which is coming up in just a

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few weeks and this is one of the

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highlights it's a Picasso it's a series

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that he did in the 50s known as the

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women of alers and it's got an upper

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estimate of $30 million this is another

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of the star lops this a Monee from a

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series he did I think in the 1890s 1891

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these are popl trees this could sell for

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as much as $30 million and this is a

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Co that's been practically unknown to

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Art historians belonged in a private

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collection let's have a look at the

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estimate this could sell for $22 million

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apparently $22 million $30 million that

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sounds like an awful lot of money for a

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painting well it's not it's a bargain

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compared to the eye watering amounts

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paid for the top 10 paintings sold at

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auction when you think about it art is

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is a little bit like magic because just

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with the wave of a brush something that

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has no practical purpose whatsoever just

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a worthless scrap of canvas covered with

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inexpensive pigment can become this

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Priceless object that's desired by many

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of the wealthiest and most powerful

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people anywhere on the planet

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Abracadabra but how exactly is it done

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just what is the link between art and

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money my story starts here in New York

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where the American abstract painter Mark

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Rothco dominated the art world in the

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50s and 60s and it's perhaps a surprise

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to those who find abstract art hard to

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take that one of his paintings is number

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10 on my

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list to find out why I've come to a

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billionaire

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skyscraper this is rothco's White

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Center and it would cost you more than

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$72

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million

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72,8 40,000

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to be

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precise and that put it at number 10 in

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our list of the most expensive paintings

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in the world going

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up start here 33 34 $35 million $36

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million6 the painting was sold at the

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auctioneers SBE in New York in 2007 $63

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million fair warning selling a there 64

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million just in time and when you factor

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in the Hefty buyer premium on top of the

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hammer price stated by the auctioneer

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thank you this made it a record-breaking

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amount more than three times the

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previous price paid for a

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rotho so what does this tell us that

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white center is officially the 10th best

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painting ever made not exactly the

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important thing to remember is that

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value isn't only linked to

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Quality something that can send the

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price of a painting rocketing is what's

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known in the art world as provenance who

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has owned the painting in the past and

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in the case of rothco's White Center it

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was owned by one of the wealthiest and

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most powerful dynasties in America The

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Rockefellers who amassed their Fortune

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from oil and Banking and reshaped the

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New York skyline with the Rockefeller

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Center on the 56th floor David

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Rockefeller built an impressive art

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collection that included works by

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Picasso Goa and Mart Rothco in 1960 he

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paid less than $10,000 for white Center

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half a century later it was worth more

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than $72

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[Music]

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million today the painting is even known

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informally as the Rockefeller rotho

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which says it all the name of its former

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owner is as important as that of the

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artist to find out whether White Center

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deserves its number 10 slot I'm on my

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way to New York's famous Pace gallery to

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meet one of the world's leading art

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dealers Anie

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glimcher Anie was friends with Rothco

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and has been buying and selling his work

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for 50 years is this a really great

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Rothco it is a wonderful painting it is

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a wonderful painting um what Rothco is

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really interested in is the idea of an

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almost

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formlessness use of color to transmit

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pure human emotion I mean you just have

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to strip away all of the prejudices that

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you have

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looking at a painting by Rothco and let

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it flow over you like great music flows

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over you you know there are very few

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artists in the history of art that

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create something that we have never seen

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before and rotho is one of those artists

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but all kinds of things converge for a

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painting to bring that sum of money and

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um such as what such as its provenance

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it was the

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Rockefeller name which you know amazed

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amazed me um why do you say it amazed

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you because the whole thing of Art and

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money is ridiculous the value of a

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painting at auction is not necessarily

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the value of a painting it's the value

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of two people bidding against each other

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because they really want the

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painting and the people who bid the most

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for White Center are rumored to be oil

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billionaires just like the Rockefellers

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the Qatari royal family who will be

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hosting the football World Cup in 2020

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2 sadly though White Center hasn't been

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seen since the auction I can't even show

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you a good

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reproduction but my next painting

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couldn't be any more different here the

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buyer specifically wanted to show a lost

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Masterpiece to the world at number nine

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in our list is Peter Paul rubin's

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Massacre of the Innocents which sold at

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auction in 2002 for 76,5 $5

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[Music]

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29,5 the Flemish painter Peter Paul

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Rubin is considered one of the greatest

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artists of all time so perhaps it's

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unsurprising that an old Master makes it

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onto my list actually it's rare for such

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a good quality painting to come to

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auction nearly all the finest Old

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Masters are now in museums and they're

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highly likely to ever reach the market

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again it's hard not to feel a little bit

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upset when you encounter this picture

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because there's just no shying away from

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the subject matter it tells the story of

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king herod's massacre of the newborn

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boys of

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Bethlehem and it's

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terrifying you see musly

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soldiers ripping babies from their

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mother's arms and dashing them to the

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floor

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the women themselves are Weeping and

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wailing and scratching claing at the

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faces of their

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asants and these lifeless corpses of the

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infants here down at the bottom of the

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the painting tossed aside like unwanted

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forgotten dolls and they have this

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distressing shade to their skin this

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stone cold

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blue it's just too painful almost to

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look at and full of Anguish and grief

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and despair and high rought full-blooded

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[Music]

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emotion to be able to do that to

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transform something so horrendous and so

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complex into a coherent piece of

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beauty is just

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astounding and I wondered before coming

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here whether it's worth paying $ 76.5

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million for any picture at all but you

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come here and you see this painting and

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it is a total Total

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[Music]

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Knockout the massacre of the Innocence

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is even more astonishing when you

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consider that until recently it wasn't

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even thought to have been a reubin at

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all when it was finally identified or

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attributed to rubins the painting's

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value increased exponentially overnight

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adding several kn to its price here at

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the National Gallery Art historian David

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jaff helped reveal who really painted

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the massacre of the Innocents by

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comparing it with another Ruben's

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Masterpiece Samson and Delila do you

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remember when you first saw it yeah I

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saw it uh at Sabe up in their upper sort

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of so-called private room it was pretty

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extraordinary you know it was one of

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those ones where I said well we don't

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have to have a large discussion on this

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it's clearly right tell me about the

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comparisons between Samson and Delila

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and the massacre of the Innocence well

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we actually took them upstairs here

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where we've got decent sunlight and you

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can look at them very carefully and they

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had a lot of the same

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nuances just as you cross a tea in a

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certain way and Dot an eye in a certain

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way paint his hand over brush

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particularly when they're bored rubben

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often does a little zigzag I mean you

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see it on the ankle of this painting

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you're looking for his handwriting in

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paint um and if a handwriting works it's

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by that artist but once the masacre of

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the inoc was attributed to Reuben what

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does that do to the value of the

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painting well I think everyone wants to

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buy you know the real thing there are

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very few great rubiners of any period in

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his career now you can buy so when a

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great one comes up it gets an

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exponential thrust I guess until it's on

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that moment of being actually for sale

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it doesn't have any value I mean it's an

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absolutely arbitrary thing you know and

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you can't predict how idiotic three or

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four people will be to try and Chase the

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magic rabbit around the circuit when it

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comes

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up only billionaires can chase that

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rabbit Ken Thompson was Canada's richest

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man he built a global media Empire that

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once incompass the times and the Sunday

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Times he pumped Millions into the Art

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Gallery of Ontario in his hometown of

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Toronto to share the glory of art and

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its creation as he put it with the

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world the Thompsons are intensely

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private and seldom give interviews that

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Ken's son David who bid for the massacre

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of the Innocents with his father has

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agreed to speak to me my father began

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collecting in the '

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50s he'd mutter and sometimes he'd he'd

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he'd hit me in the arm and say look at

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this can you imagine someone being able

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to carve this way I mean look at David

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oh look at the spine I mean this is how

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he he responded and with each object it

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would be a different facet to the object

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it would be the patternation it would be

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the color one of the defining moments in

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the history of the collection of course

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came when you bought Ruben's Massacre of

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the Innocents and paid what still is a

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world record for an old Master painting

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of just north of $ 76.5 million weekly

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um until the auction he'd come down with

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the catalog and he'd ask me David what

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do you think this will fetch what would

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you do if you were me and I'd say that I

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I think frankly you need to buy this

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picture it's something that resonates

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like nothing else you must have had to

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fend off some supremely stiff

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competition you must have known there

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was going to be a fight mm mhm what was

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your strategy to

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Triumph to don't last them you knew you

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were going to win we knew we were going

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to win at least I had a feeling we were

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going to win 45 million I'm going to

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sell last chance at the final price was

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£

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49,500 th000 or $765

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million after it was over there was

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silence he took his glasses

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off and he took a few deep

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breaths and I think he said something to

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the effect oh my

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goodness it's an enormous sum of money

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and on a painting and you think to

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yourself you know it's shopping centers

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it's it's it's tangible but it was a

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marker for my father and for his

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collections Ken Thompson died before he

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could see the massacre of the Innocents

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hang as the centerpiece of his

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collection at the Art Gallery of Ontario

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on display for everyone to see forever

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how do you feel when you go to the art

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gallery now look at this painting

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imagine if it were me I'd want to every

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time I saw it just kind of punched the

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air that I'd got this thing with my dad

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and given it now to the world how do you

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feel I

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feel I just feel a Wellspring of

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emotion because it symbolized a journey

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for my father it symbolized a journey

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between father and

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sun and it resonated for us as it

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resonates for so many

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others it's a

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very uh remarkable

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Touchstone so what have I learned from

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painting number nine well that overnight

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the same painting can be viewed in a

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completely different way one day the

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massacre of the Innocence was overlooked

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the next it was suddenly the most

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expensive old Master ever sold the

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canvas was exactly the same but the way

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it was perceived was magically

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transformed by its attribution to a

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superstar

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[Music]

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artist to get more of an insight into

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the mentality of the art collector I've

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come to a luxury Penthouse apartment

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overlooking the temps owned by one of

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the world's bestselling novelists what

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should I call you Jeffrey Jeffrey that's

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very kind

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thanks this is sizzly sizzly I love that

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picture is that a pastel it's a pastel

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which is very rare he painted just over

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a 100 Pastels in his lifetime and it's

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one of those rare paintings where I

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wanted it within seconds of seeing it

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sometimes I debate think go back look a

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second time that one I knew immediately

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youve got your grubby hands on my

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beautiful wall I do

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[Music]

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apologize Jeffrey Archer is currently

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583rd in Britain's rich list he's had a

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colorful career a politician and

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Confidant of Margaret Thatcher he was

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made a Lord by John Major but he's also

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served a prison sentence for perjury but

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it's his novels that have allowed him to

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pursue his passion for collecting art

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not Old Masters but 19 Century

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Impressionists now here you will see one

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of my philosophies on

play16:04

collecting because I can't afford the

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major Impressionists I buy uh the next

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rank down and they're often just as good

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but not as well known this is a a camir

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well now this looks like matis well or

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Goa if that was a Goa and this was a

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vanol you're talking not 10 times the

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price you're talking a 100 times the

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price price I suppose uh let's get rid

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of your coat oh thanks um I suppose the

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big thing about the main room is the

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view exactly which do you prefer your

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paintings or the view it's amazing

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because when people come here they

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immediately say the view it is hard not

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just to stand here like this um which is

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a shame for the collection frankly what

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most people do they walk in they see the

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view they forget the pictures completely

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I can't help noticing you you talked

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about having second rank artists in the

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corridor in terms of the impressionist

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but here is Andy Warhol well is he First

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Rate I don't think so I think he's very

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expensive now but I don't think he's a

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great artist no I don't I do like this

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it's not dissimilar the hairstyle

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between Marilyn and Margaret ater Bene

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yes they were both powerful women so how

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much do you think this would be worth

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now I have no idea it be so

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vulgar you call me the vulgarian vulgar

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question does the money for buying art

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come from this is a golden book this is

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the equivalent of going Platinum Kan and

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Abel yes that's the Breakthrough if

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that's what you're getting at in your

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continued vulgar way yes it was Kan and

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abble that made it possible for me to

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have the collection I have my favorite

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picture in a way is this one the Albert

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Goodwin often compared as an artist to

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Turner and what you see there of course

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is he must have painted it from just

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over there and it's the amazing Golds

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and the amazing colors at night when the

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sun is coming over it it looks

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magnificent when did you buy it oh 30

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years ago so you've been collecting for

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several decades I've been collecting for

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for 50 years let's face it if you get

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into this mad world it's like drugs you

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don't you have to have another one you

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have to have another fix I mean it's

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just awful and you wherever you see

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something you can just about afford you

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just about afford it your comra

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collectors are all stupid and

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mad and collectors really go mad for the

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artist at number seven in our top 10 and

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I'll explain why we jumped 7 in a

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moment no one quite captures the

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imagination like Claude Monee the prince

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of the Impressionists he spent the

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second half of his life depicting his

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Gardens at jiven especially the water

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lies which he painted

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obsessively most of them are in museums

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so when a good one comes on the market

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it creates a frenzy in the 28 million

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nowe of you 28 million 2,500,000 sir

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3,500,000

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[Music]

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at number seven in my top 10 it's

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Monet's Waterlily Pond going for

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8,379

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591 and I'm with Tanya POS who bid for

play19:12

the painting and

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won well Tanya tell me about the night

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that you bid $80 million for this

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painting well where to start I knew that

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this painting was going to outshine it

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its estimate and there was a lot of

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competition in the room I knew that it

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was a very important piece for Monae

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because uh of his water lily series that

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he painted consecutively for 26 years

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although that that's the question I

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wanted to ask because there are so many

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of these paintings what's special about

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this one that means it's worth so much

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first of all of his late water lies few

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are signed and this is a completed late

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version signed by the artist we should

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make clear that you weren't buying this

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for yourself you were buying this for

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somebody else yes who are you buying it

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for I will never

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say go tantalizing stuff confidentiality

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is part of my job what is it that

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motivates some of these collectors to

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spend this amount on works of art well I

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think um the people I work with are

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surrounded by quality in their lives so

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why would it stop in their art

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collecting they they wish to have the

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very best and they want to be surrounded

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by the very best whether it's their home

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their car their planes I mean it's it's

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just the way they live their

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lives take a good look at the painting

play20:35

it appeared only once in public in the

play20:37

last 80 years and since the auction

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hasn't been seen

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again and this brings me to the story of

play20:48

the shocking disappearance of the next

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two paintings in our top

play20:53

10 the most popular postcard sold by the

play20:56

National Gallery is this one it's a

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reproduction of a still life of a vase

play21:01

of sunflowers painted by Vincent vanoff

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in 1888 you can see that in reality is

play21:07

much more luminous and radiant this is

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one of the most famous paintings in the

play21:11

world and if it ever came onto the

play21:13

market it would sell for an insane

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amount of money but it

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won't but when the highest achievements

play21:21

by some of our greatest artists do

play21:23

appear at auction then the Art Market

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can be influenced by much more than simp

play21:28

love of the

play21:31

painting that's exactly what happened in

play21:34

the days just before the stock market

play21:36

crash of 1990 when two paintings sold

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within days of each other Vincent Van's

play21:42

portrait of Dr gash at Christies and

play21:45

uland de gallet by Pierre August Renoir

play21:49

at

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SBE number eight and number six in my

play21:53

top 10 purchased in a mad 2-day spending

play21:56

spree by the same

play22:00

collector in the late ' 80s buying art

play22:03

had become a muscular masculine Pursuit

play22:06

buying the best was like big game

play22:09

hunting only to be attempted by the

play22:11

bravest with the deepest Pockets it was

play22:14

a rampaging bull market and prices were

play22:16

being forced up by the New Kids on the

play22:19

art

play22:20

block the

play22:23

Japanese hold on everyone

play22:26

else 71 ion

play22:30

congratulations the man with the biggest

play22:32

wallet in the room was a paper Tycoon

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rioa Sao intensely eccentric and

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secretive no one knew whether he' bought

play22:40

both paintings for love or solely as an

play22:43

investment because he spirited them away

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out of sight even from his own

play22:51

family The Man Who Sold portrait of Dr

play22:54

gash is legendary Auctioneer Christopher

play22:56

Burge

play22:58

17 million he sold more of the paintings

play23:01

in this film than anyone else,

play23:05

500,000 I want to discover more about

play23:07

the role and power of auctioneers and

play23:09

how they steer prices skywards in all

play23:12

the excitement of the auction telephone

play23:14

fair warning and selling this is the

play23:18

woods room which is the second of our um

play23:20

cell rooms here the smaller of the two

play23:22

where we conduct most of our auctions I

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would say 90% of all our auctions take

play23:26

place in here and this of course is the

play23:28

room in which we are about to give you

play23:31

an auction lesson this is where I'm

play23:32

going to learn the the trade this is

play23:33

where you're going to learn the trade my

play23:35

a large staff will be assembling fairly

play23:37

soon to act as biders telephone biders

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sales clerks and the rest of it just as

play23:42

if it were an auction I thought it was

play23:43

just going to be you me no no no no

play23:50

[Music]

play23:52

no let's begin with lot

play23:54

327 a sculpture by Rodan do I have any

play23:58

bids at 24,000 in the room do I have 28

play24:01

thank you madam

play24:03

$28,000 $30,000 thank you even more I

play24:06

tend for months before these big sales

play24:08

to to have anxiety dreams about the

play24:10

auctions do you still get nervous oh God

play24:13

terrified um more so actually the more I

play24:15

do it the more nervous I get do I have

play24:18

$150,000 in the room someone anyone in

play24:23

the room anyone at

play24:25

all I'm not getting much love from the

play24:27

room

play24:28

art dealers collectors hangers on most

play24:31

of them frankly would love to see

play24:32

something go wrong it's quite

play24:34

gladiatorial the whole thing you get the

play24:35

feeling that the thumbs are sort of like

play24:37

this and will very quickly go like that

play24:39

if the auctioner makes a hideous mistake

play24:41

would you like to pay $55,000 it's

play24:44

against you sir

play24:46

$55,000 I know your habits I can

play24:49

sometimes get the extra beard

play24:51

$55,000 once you get into the swing of

play24:54

the auction it's easy to lose sight of

play24:56

the numbers and the reality of the sums

play24:58

at stake sold to this Madam uh this lady

play25:01

over here

play25:03

$58,000 but as Burge conceived

play25:06

occasionally prices in the auction room

play25:08

are not just about the paintings doesn't

play25:11

it happen in auctions that sometimes

play25:12

prices go so high that people afterwards

play25:15

applaud only once was the ever sustained

play25:18

appra for a lot that I sold and that was

play25:20

for the vanok portrait of Dr gashi when

play25:23

it was sold uh and and I hammered it

play25:26

down at 82 and half million which was

play25:28

then the world record price for for any

play25:31

work of art there was sustained Applause

play25:33

people leap to their feet they cheered

play25:34

and

play25:35

[Music]

play25:40

yelled this Applause went on for several

play25:42

minutes which is completely unheard in

play25:44

an auction the reason everybody

play25:46

applauded I I believe is because we had

play25:49

a very serious financial situation

play25:51

developing in 1990 all sorts of things

play25:54

were collapsing and the Japanese buyers

play25:56

who' been the main stay of the market

play25:59

were beginning to get nervous and were

play26:00

pulling out and everybody was convinced

play26:02

that the market was going to

play26:04

Tumble and that lot for a moment stayed

play26:09

the collapse as it were and I think what

play26:12

everybody was reporing they were

play26:14

applauding out of relief that they had

play26:16

saved their money and you know my

play26:18

feeling was one of I have to admit it

play26:19

really great distaste it was extremely

play26:21

uncomfortable I almost felt like just

play26:23

walking off while this applause was

play26:24

going on and just going off stage and

play26:26

not returning they weren't applauding

play26:28

for vanok they weren't applauding for

play26:29

the work of art they were applauding for

play26:33

[Music]

play26:34

money whatever saito's motives were for

play26:37

buying the vanov and the Renoir he faced

play26:40

Financial ruin soon afterwards

play26:42

extraordinarily he threatened to burn

play26:44

the paintings rather than sell them in

play26:47

1996 he died and the paintings haven't

play26:50

been seen since some genuinely believe

play26:53

he carried out his threat to reduce them

play26:55

to ashes others think think they were

play26:58

secretly sold to pay his debts either

play27:01

way they've passed into artor mythology

play27:04

just imagine the prices they'd achieve

play27:06

if they ever appeared

play27:08

[Music]

play27:11

again number five in our top 10 is by a

play27:13

painter known for his brutal difficult

play27:16

work and it brings me to London's

play27:18

Chelsea where millionaires live behind

play27:20

metal gates and brick walls so many

play27:23

millionaires in fact that it's easy to

play27:25

get the wrong house bacon yeah there

play27:29

they are Francis Bacon that's right

play27:31

these are not genuine

play27:34

sadly Mr Jagger are they um Mr

play27:37

Abramovich owns them well would you

play27:39

believe it we've got the wrong house I'm

play27:41

going to have to take can you show me

play27:43

yeah well that's where the garden is

play27:45

there this one so I should be putting

play27:47

these copies along here

play27:56

yeah

play27:58

a trip dick is a

play28:00

series of three paintings that's two I

play28:03

have a

play28:05

third and this one is by a famous

play28:08

British Artist called Francis Bacon that

play28:10

sold at auction in 2008 for 86 mil

play28:15

$281,000 which puts it at number five in

play28:17

our list of the most expensive paintings

play28:18

in the world and there's a reason why

play28:20

I'm propping them up against a wall in

play28:22

Chelsea in the middle of London behind

play28:24

me is a house that belongs to the

play28:26

Russian billionaire and owner of CH FC

play28:28

Roman Abramovic and the rumors are he

play28:31

bought the real triptic back in 2008 I

play28:34

have a very strong hunch that the real

play28:36

triptic is actually hanging in that

play28:38

house behind

play28:41

me at number five Francis Bacon's trip

play28:45

tick which sold at soube in New York in

play28:48

2008 Bacon's paintings are rising fast

play28:52

another work went for three times its

play28:53

estimate earlier this year but they're

play28:56

not easy to look at bacon was a hard

play28:58

Drinker and heavy Gambler who painted a

play29:01

series of grizzly trip ticks and this is

play29:03

one of the goriest and best just look at

play29:06

those horrific winged creatures pecking

play29:09

at a mangled carcass you'd have to be

play29:12

made of stern stuff to enjoy staring at

play29:14

this above your mantle

play29:16

piece maybe Raman Abramovich bought the

play29:19

triptic to impress his girlfriend Dash

play29:21

zukova who recently opened an art

play29:23

gallery in Moscow his purchases have not

play29:26

gone unnoticed he also paid a

play29:28

record-breaking price for another artist

play29:30

Lucien Freud who's now officially

play29:32

Britain's most expensive living artist

play29:35

thanks to

play29:36

Abramovich Roman Abramovich is

play29:38

notoriously shy and declined my request

play29:41

to have a look at his mantlepiece and

play29:44

stare at his bacon I have Tracked Down

play29:47

the daughter of another oligarch though

play29:49

Maria Bova herself a collector to find

play29:52

out why Abramovich and the oligarchs are

play29:54

descending on the art market during

play29:56

communist we actually couldn't go out

play29:59

and buy a painting we couldn't aggregate

play30:02

funds we didn't have bank accounts so

play30:04

all of a sudden in the 9s we have

play30:06

capitalism coming in we are able to own

play30:08

private property and after the the

play30:11

affluent Russians you know buy their

play30:13

first homes let's say in their first

play30:15

cars then they move on to let's say the

play30:18

luxury sector and art collecting

play30:20

obviously the most famous olart within

play30:22

Britain is Roman Abramovic is he

play30:25

exceptional in terms of what he buys we

play30:27

are only aware publicly of two works of

play30:29

art that Roman AB bramich has purchased

play30:32

which are uh which are the Lucian Freud

play30:35

and Francis Bacon tryptic uh and I but

play30:39

at the same time he's a very substantial

play30:41

collector and it's not necessarily true

play30:43

that everything that he buying is at

play30:45

that price tag those were exceptional

play30:47

prices weren't they those were

play30:49

exceptional prices I guess the big

play30:51

question is um you know did he overpay

play30:53

because it's such a large

play30:55

sum I think uh

play30:58

the question is why does it matter I'd

play31:00

love to get a sense from you of why uh

play31:03

some of this new breed if you like a

play31:05

very wealthy Russians are buying art is

play31:08

it because they love it is it because

play31:11

they like to show off is it because art

play31:13

is a stateus symbol if you really think

play31:15

about it most Russian art collectors are

play31:17

actually very private you actually don't

play31:19

really know who they are you don't

play31:20

really know what they own so do you know

play31:23

who they are and what they own well a

play31:25

lot of them are my friends so

play31:27

yes but uh they are extremely private so

play31:30

therefore the whole idea of buying art

play31:32

as a status symbol falls apart right

play31:34

there because if presumably if you're

play31:36

buying art for status you would want

play31:38

people to know that you bought this or

play31:39

that okay oligarchs may not do it for

play31:42

Global recognition but it could be for

play31:45

approval among their peers and Maria

play31:47

Bova would seem to be proof of

play31:50

that so far the collectors of my top 10

play31:53

paintings have bought art for love for

play31:55

Prestige for investment and as the

play31:58

ultimate luxury item but the painting at

play32:01

number four has meaning for its buyer

play32:04

that goes beyond its monetary or even

play32:06

artistic

play32:08

value Adele block Bower 2 painted by the

play32:11

vienes artist Gustav climp in 1912 came

play32:15

onto the market in spectacular fashion

play32:17

in

play32:19

2006 the block Bowers were wealthy

play32:21

Austrian Jews who along with so many

play32:24

others had their possessions stolen by

play32:26

the Nazis

play32:28

portrait of Adel block power 2 $25

play32:30

million start at $25 million $28 million

play32:33

after years of legal wrangling the

play32:35

painting was restored to its rightful

play32:37

owner a descendant of the family living

play32:39

in California who then decided to sell

play32:42

it this is known as restitution

play32:46

art guy you're better at $78 million

play32:49

with the buyer's premium this made Adele

play32:51

blower 2 the fourth most expensive

play32:54

painting in the world Ronald s lorder

play32:58

who's himself Jewish and inherited the

play33:00

Estee laer Cosmetics Empire is rumored

play33:03

to have bought the painting but he's

play33:05

being koi about its

play33:07

whereabouts however he has allowed me

play33:10

into his gallery on New York's exclusive

play33:12

Fifth Avenue to see another of his

play33:14

paintings which is on public View and

play33:16

I've heard that this one cost him even

play33:19

more

play33:20

money here the noi Gallery in New York

play33:23

there's another similar work it's by the

play33:25

same artist Clint he painted it 5 years

play33:28

earlier and it's a portrait of the same

play33:30

model a woman called Adele block Bower

play33:32

who was the wife of a very wealthy sugar

play33:34

Merchant in Vienna the painting today is

play33:37

one of the most famous pictures in the

play33:38

world and it's somewhere up

play33:47

[Music]

play33:49

[Applause]

play33:51

here I've seen this a lot in

play33:53

reproduction I've never seen it for real

play33:55

until today

play33:57

and you can't help but be amazed by this

play34:01

gilded Beed

play34:04

surface this is a very Lush sensuous

play34:07

work it's so

play34:09

civilized and of course it isn't just

play34:12

Lush and

play34:13

refined it is partly made of precious

play34:16

metals it's got silver and gold there

play34:18

going on in the canvas as well as paint

play34:20

so that the whole image screams

play34:23

money I think that's the thing that I

play34:25

find quite

play34:27

Difficult about this painting in

play34:29

particular I just can't get past this

play34:32

idea that ultimately it's a portrait

play34:36

about infatuation not just infatuation

play34:38

with a beautiful woman infatuation with

play34:41

high

play34:43

society the owner of this painting the

play34:47

heir to a Cosmetics Fortune paid the

play34:50

notorious price reportedly of

play34:53

$135 million for this painting alone in

play34:57

a private transaction which however you

play34:59

spin it is a staggering sum he calls it

play35:02

Armona Lisa I think referring to the

play35:05

gallery he could be referring more

play35:07

widely to the fact that here it is

play35:09

presented as a Triumph of sorts over the

play35:12

atrocities that were perpetrated by the

play35:14

Nazis as beautiful as it is I think part

play35:18

of the reason he paid so much is because

play35:20

the history of this painting is bound up

play35:23

with a much bigger Story the history of

play35:25

the Jewish people during the 20th

play35:29

century it's not in the top 10 only

play35:32

because the amounts lorder paid cannot

play35:34

be verified much of the art sold never

play35:37

makes it to public auction the money

play35:39

Changing Hands remains secret but if

play35:42

$135 million is correct does this make

play35:45

Clint one of the greatest artists in the

play35:48

world on a par with Ruben's Monet and

play35:51

Van go well I don't think so but perhaps

play35:54

for Ronald lorder his purchases

play35:56

represent a form of cultural Justice and

play35:59

for him Justice comes at any

play36:04

[Music]

play36:11

price I've come to Venice because I've

play36:13

managed to secure an interview with our

play36:15

next billionaire who just happens to be

play36:17

one of the most important men in the

play36:18

world of Contemporary Art right now and

play36:21

unlike many collectors he's more than

play36:23

happy to put his collection on public

play36:25

display

play36:27

frano Pino is one of France's richest

play36:30

businessmen his luxury Brands include

play36:32

chatow lur one of the world's finest

play36:35

wines the veil ski resort in America and

play36:38

Christy's the auctioneer so if you've

play36:41

been wondering where all those buyers

play36:42

premiums went perhaps here is the

play36:45

answer I'm heading towards the padela

play36:48

Deana which is one of two museums that

play36:51

Pino has here in Venice and I really

play36:53

want to find out what motivates Pino to

play36:55

collect art at all Does He Do it For

play36:57

Love or is it just another business

play37:05

opportunity Pino is amassing a blue chip

play37:07

collection of Contemporary Art this is

play37:10

Jeff Coon's hanging heart I don't know

play37:13

what Pino paid for it but another almost

play37:16

identical work sold for $23 million in

play37:21

2007 what is the secret of building a

play37:25

great collection passionate and to try

play37:28

to discover to be very curious to be

play37:30

passionate it's a art and passion I

play37:35

[Music]

play37:36

think to be a great collector do you

play37:39

need to take risks absolutely yes I

play37:42

don't know if in 50 years the artist

play37:44

will be it's not the it's not the issue

play37:48

it's not the issue you buy you take your

play37:50

own risk after that it's for history to

play37:54

tell yeah absolutely

play37:59

uh the piece in here the marito Catalan

play38:01

horse do this it's a good piece like a

play38:04

joke but it's not on a joke it's a

play38:06

message it's a he goes in the wall

play38:10

the there's a risk to go to for you and

play38:13

for me to go in the wall no to go

play38:15

through a brick wall yeah absolutely

play38:17

sure very

play38:19

different what do you think about I mean

play38:22

the the bad side of the market is that

play38:24

prices are so expensive now you know you

play38:27

spend I don't know $70 million can we do

play38:30

very sad yes very sad why do you think

play38:33

it's

play38:34

sad because very often so it's it's

play38:37

about by about people who don't like art

play38:41

they buy that sometimes to like a

play38:44

statute like a social appearance and to

play38:48

show off you mean probably sometimes

play38:50

it's a Pity but what can we

play38:52

do the risk of franu Pino frittering

play38:55

away his million on art that might

play38:57

simply be forgotten is great but the

play39:00

potential reward of being remembered as

play39:02

an eagle-eyed patron of the mon and

play39:04

rothos of Tomorrow is even greater of

play39:08

course Pino can afford to take such a

play39:13

risk well 32 is next women of alers Le

play39:18

but if you want a shire armor plated

play39:20

investment that will impress the hell

play39:22

out of your friends hang splendidly on

play39:24

your wall either in your luxury

play39:26

penthouse or on your private yacht then

play39:28

you need to get yourself or your advisor

play39:31

down to an auction and buy a Picasso

play39:37

700,000 18 milon 7 still better this one

play39:40

went for a poultry $19 million plus the

play39:43

buyer's premium but the third most

play39:45

expensive painting in the world sold for

play39:48

nearly five times

play39:50

that at number three doramar

play39:54

Osa 55 with

play39:57

56 with Charlie 56 sold at SBE in 2006

play40:02

to a mystery man in the audience who no

play40:04

one had ever seen before and who

play40:06

apparently spoke with a Russian accent I

play40:08

wondered whether he was a friend of

play40:10

Maria Bova as well I was in the room

play40:13

when the the painting was sold right

play40:15

after the auction ended there was a lot

play40:18

of speculation about who is the buyer

play40:20

behind the scenes and I think it took

play40:22

the art World maybe about a year to

play40:25

really figure that out so who is the B

play40:27

behind the scenes so it's a Georgian

play40:29

collector who prefers to remain discreet

play40:32

but everyone in the art world knows who

play40:34

he

play40:35

is uh I don't know about everyone but

play40:38

some people in the art world knows who

play40:39

know who he is so why don't you just

play40:41

tell

play40:42

us if everyone knows I I I'm not at

play40:45

Liberty to why what will happen he'll

play40:47

kill you no of course not I just uh

play40:51

honor and respect uh people's desire for

play40:54

privacy and discretion

play40:57

the only Georgian oligarch who seems to

play40:59

fit the bill is this man Boris Ian named

play41:03

in the Russian edition of forbs magazine

play41:05

as the likely owner of the painting he

play41:07

made his money from oil and Mining and

play41:09

lives in Moscow presumably with doramar

play41:12

and her

play41:13

[Music]

play41:16

cat but this is more than I know about

play41:18

the owner of the next painting on my

play41:20

list it's another Picasso and it was

play41:22

sold in 2004 but no one can tell me

play41:25

where it is or who the buyer might even

play41:28

be once again when art becomes a luxury

play41:31

commodity in the hands of the rich

play41:33

sometimes it disappears from sight now

play41:37

this is a reproduction of the real thing

play41:40

and Picasso painted boy with a pipe when

play41:42

he was 24 and he' recently moved to

play41:44

Paris and had next to nothing when

play41:47

Picasso put the finishing touches to boy

play41:49

with a

play41:50

pipe he could never in a million years

play41:54

have conceived that one day his painting

play41:55

would be worth so much in 2004 boy with

play41:59

a pipe was offered at auction and sold

play42:01

for $14 million placing this at number

play42:06

two in our

play42:08

list so Picasso's at number three and

play42:11

number two in my top 10 in fact he

play42:14

occupies all three top slots and that's

play42:17

because Picasso is much more than a

play42:19

painter he's the ultimate luxury

play42:25

brand

play42:32

and nowhere is this more evident than in

play42:34

Las

play42:36

Vegas Sin City is the last place you'd

play42:39

come looking for Fine Art you might

play42:41

think but actually a lot of the people

play42:44

who built Vegas cover works of art by

play42:47

Pablo Picasso and if you think about it

play42:49

it's a match made in heaven because

play42:51

Vegas is the most extravagant Monument

play42:54

to money imaginable Picasso well he's

play42:57

famous for being the most expensive

play43:00

artist in the

play43:02

[Music]

play43:06

world in fact the billionaire property

play43:09

developer who built this place the

play43:11

luxury Bellagio Hotel and Casino also

play43:14

amassed an equally extraordinary

play43:16

collection of picassos and his name is

play43:18

Steve

play43:25

WI

play43:26

walk through the heart of the casino and

play43:29

in among the slot machines and gaming

play43:30

tables you'll find an art gallery and a

play43:33

Picasso fine dining

play43:37

experience most of the bagio picassos

play43:40

are here in the restaurant which Steve

play43:41

wind designed along with Picasso's own

play43:44

son Claude who did the carpet there

play43:47

genuinely are picassos everywhere

play43:48

there's a huge one over there there's

play43:50

one here from 1917 this is from 1971 and

play43:53

every detail is linked of course to

play43:55

Picasso even the plates which are

play43:57

closely modeled on his own designs for

play43:59

his

play44:02

Ceramics thank

play44:06

you it is a little bit ironic that these

play44:09

two still lives of flowers and fruit

play44:11

hanging behind me here at all because

play44:13

Picasso painted them during the war when

play44:14

he was living in Nazi occupied Paris and

play44:17

food was impossibly scarce and now

play44:19

they're backdrops for lavish Banquets

play44:22

but I don't think the bagio really cares

play44:24

whether or not you study the Picasso in

play44:27

here you're just supposed to bathe in

play44:29

the aura of exclusivity that they

play44:32

project I guess it makes a kind of sense

play44:35

for one of the smartest restaurants in a

play44:38

city obsessed with money to have

play44:40

paintings worth tens of millions of

play44:42

dollars on the walls but it's hard not

play44:44

to wonder what has become of art when

play44:46

it's nothing more than decoration for

play44:48

the fabulously wealthy like overblown

play44:51

wallpaper I'm Steve wi and this is my

play44:55

new hotel the only one I've ever signed

play44:58

my name

play44:59

[Music]

play45:02

to Steve wi paid for his new hotel by

play45:05

selling the Bellagio along with all

play45:07

those picassos but he did hold on to one

play45:11

his favorite Picasso's larev which not

play45:14

only inspired the new hotel but nearly

play45:17

became the most expensive painting in

play45:20

the

play45:21

world wi suffers from a degenerative eye

play45:24

condition and he slowly losing his sight

play45:27

in 2006 he agreed to sell the Rev which

play45:30

means the dream for 139 million but

play45:35

before the deal was done he put his

play45:37

elbow through the canvas and suddenly

play45:39

the deal was off we stood there in in

play45:41

shock I can't believe I've done it oh no

play45:44

oh no and then I said Thank God it was

play45:47

me and not someone

play45:48

[Music]

play45:50

else it's easy to find his hotel

play45:53

obviously but the man and the painting

play45:56

far harder to track

play45:59

down now I was hoping that Mr whim would

play46:02

invite us into his house and I could see

play46:05

the dream hanging on his wall but his

play46:06

people refused the interview so instead

play46:09

I've come here just outside Vegas and I

play46:12

brought along this color reproduction of

play46:13

the dream and you can see that it's an

play46:16

erotic fantasy really it's a picture of

play46:19

Picasso's mistress Marie terz Walter and

play46:22

her head is nodding off to one side as

play46:24

she's dropping into the unconscious and

play46:26

starting to dream you can see her full

play46:29

face and also a profile and if you see

play46:31

just the profile of her face there

play46:33

you're left with this other quite

play46:34

suggestive shape which I think is

play46:36

Picasso's way of saying that she has sex

play46:39

on the

play46:40

brain the dream is one of Picasso's

play46:43

finest paintings but Steve win may have

play46:46

bought it in part because of its

play46:47

previous owner we're back to

play46:50

provenance except this time it's not a

play46:53

billionaire collector but a middle class

play46:55

new New York family who amassed an

play46:57

extraordinary collection of

play47:00

picassos what is considered the most

play47:02

important 20th century art collection

play47:04

ever offered at auction shattered a

play47:07

record at Christy's in New York City

play47:09

last night the collection of Victor and

play47:11

Sally Gans raked in more than $26

play47:14

million and that sets a record for a

play47:16

single owner auction 57 items sold the

play47:20

collector's children put the

play47:21

masterpieces up for sale after Sally

play47:23

gance died earlier this year

play47:29

this is a book that Christie's produced

play47:31

just before the sale and what they were

play47:34

trying to convey was something about my

play47:37

parents and the way they collected art

play47:39

so the way this book works is it goes

play47:41

through all the artists they collected

play47:43

one by one and so if you look at Picasso

play47:46

you'll just see you know well there's

play47:49

the dream there's the dream but but all

play47:52

of these pictures were own yes uh here's

play47:55

this is this one yes this one is this

play47:57

one this is one of the this is winter

play47:59

landscape 1950

play48:01

1950 there they are my parents when they

play48:03

were getting

play48:04

married they were married in

play48:09

1941 and in

play48:11

1942 which was 2 years before I was born

play48:14

they bought the dream that was a very

play48:16

very very bold Brave and big purchase

play48:18

for them do you know how much it cost

play48:20

them it cost

play48:22

$7,000 and to put that in context was

play48:24

that to put it in context the rent on

play48:26

the apartment that they had was $300 a

play48:28

month so it cost more than 2 years rent

play48:33

right that's an investment it sounds

play48:36

like the way you're talking that the

play48:37

dream was one of the early purchases

play48:39

then is that it was the first thing they

play48:40

bought that was the first work of art

play48:42

they bought was the dream by Picasso he

play48:44

saw the painting he fell in love he fell

play48:46

totally in love with it the way you fall

play48:48

in love with a person couldn't get it

play48:50

out of his mind and figured they had to

play48:52

scrape together the money and give up

play48:54

other things in order to buy it

play48:56

what did your mom and dad do how did

play48:58

they afford to be able to buy the art

play49:01

that they bought my father was in the

play49:03

costume jewelry business which he had

play49:05

inherited and my mother didn't work as

play49:08

as women didn't work in in those days

play49:10

and they didn't have very much money

play49:12

they didn't really have savings they had

play49:13

a rent control department and my father

play49:17

fell in love with Picasso it sounds like

play49:19

they weren't buying for investment at

play49:21

all your no not at all how would you

play49:23

describe the the motivations of your

play49:25

life that drove them to buy these

play49:28

Works

play49:29

[Music]

play49:38

love how did you feel when it came to

play49:41

the

play49:42

sales very sad first of all right after

play49:45

my mother died she died second we were

play49:48

inundated with people you can imagine I

play49:51

mean teams of people from soube and

play49:53

Christies and literally people from Eng

play49:55

land and from Japan and people from all

play49:57

over sort of descending on the house and

play49:59

that was a fairly uncomfortable um

play50:02

situation A Shameless though well that's

play50:04

what they do that's their job does this

play50:06

happen all the time is this work course

play50:08

of course believe me they have now it's

play50:11

all computerized but they have on their

play50:13

computer you know the 50 most important

play50:15

collectors in the world and where their

play50:16

works of art are and where they live and

play50:18

how old they are and when they're about

play50:19

to die and who's going to inherit what

play50:21

they they know all those things it's a

play50:23

death wch they um as my mother used to

play50:25

to say the vultures are circling oh the

play50:27

sail room is such a morbid place it's

play50:30

about death and divorce I mean was it a

play50:33

necessity in the sense that there are a

play50:34

number of kind of things like presumably

play50:36

taxes death duties and so on there was a

play50:38

number of one big fat thing called tax

play50:41

in America at that time the taxes were

play50:43

about 55% so so that means if you'd

play50:46

retained a painting like the dream you

play50:48

would have had to pay 55 or 60% to the

play50:51

tax man of its value as perceived by the

play50:54

auction house at the time is that right

play50:55

right how did you feel when you

play50:57

subsequently learned that the dream

play50:59

ended up in the possession of Steve wi

play51:02

who by all accounts is a very different

play51:04

man to the man that your father was

play51:07

Steve wi I've met him he's a very nice

play51:08

man I'm sorry that he put his elbow

play51:11

through the painting that was

play51:13

unfortunate but I do remember they it

play51:15

was um in an exhibition in New York a

play51:17

couple of years ago and the director of

play51:19

the gallery said the repair is so

play51:22

skillful that no one has been able to

play51:25

see where it is and I went into the

play51:26

gallery and I went into the room and it

play51:28

was way down at the other end and as I

play51:31

started to walk down the room I was

play51:32

alone nobody else was in there I could

play51:35

see immediately where it was where was

play51:37

it out of interest cuz I've heard

play51:38

various things it's um well you can't

play51:42

see it here's a picture of my son

play51:43

standing in front of it but it's down

play51:46

sort of behind right around there the

play51:48

left forearm her left for yeah it's

play51:50

right about there actually I don't know

play51:52

how big the hole is but the scar that

play51:54

you can see is about that big I mean in

play51:57

a sense here's a painting that had

play51:59

survived intact and been looked after

play52:01

and loved in your family for many

play52:03

decades and it's in someone else's

play52:05

possession and it's suddenly damaged

play52:11

well you know it really it fundamentally

play52:14

doesn't change the picture change the

play52:16

value of the picture I mean I think the

play52:19

picture is more important than the money

play52:20

so when you hear sums like that attached

play52:23

to works of Arts can you justify that I

play52:25

mean how do you feel when you hear I

play52:27

think it's very sad I mean when you

play52:29

think what else you could do with that

play52:31

money in this world now I think it's

play52:34

ridiculous when you say well how much

play52:36

money is it worth then it's not about

play52:38

the art

play52:39

anymore certainly the prices paid for

play52:42

our top 10 paintings are not just about

play52:44

the art they reflect provenance and

play52:47

attribution buying for investment and

play52:49

buying to make a grand statement only

play52:52

very occasionally are they all about

play52:54

love

play52:56

so 58 million 59 million at 5960 million

play53:00

61 million 67 in May

play53:02

2010 another Picasso came onto the

play53:05

market 69 million 72 million 73 million

play53:10

and this painting became the most

play53:12

expensive work of art ever sold at

play53:15

auction million new at 88 million now I

play53:19

was thrilled to be involved with it it

play53:21

hadn't been seen um for 50 years so most

play53:25

um Picasso Scholars today had not seen

play53:27

the picture didn't know what it looked

play53:28

like so it was it was in that respect

play53:29

thrilling $95 million it's an incredibly

play53:33

complex and beautiful work of art and

play53:35

selling at

play53:37

$95

play53:39

million at number one in our top 10 its

play53:43

nude green leaves and bust with the

play53:45

buyer premium taking it way past the

play53:47

$100 million Mark to

play53:50

[Music]

play53:54

$6,495 so who can afford to pay such a

play53:57

colossal amount of money for a

play54:01

painting I have heard a rumor that uh

play54:04

the most expensive painting ever sold at

play54:06

auction nude green leaves and bus by

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Picasso was bought by a Russian is that

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something that you know

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about as far as I understand it was

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bought by a

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Georgian but I can't say anything

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[Laughter]

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[Music]

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else Whoever has bought bought it has

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also done something rather rare they've

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agreed to lend it to tapate Modern in

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London for 2

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years the price it achieved gives it an

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aura maybe when people look at it now

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all they see are pound signs but

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actually it really is quite a phenomenal

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work it might not be the best painting

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in the world but it's strong

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self-confident and

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sophisticated it belongs to the same

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sequence of paintings as the dream the

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one that Steve wi poked his elbow

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through and like that canvas its subject

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is the artist's blonde voluptuous

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mistress Picasso was 50 when he painted

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this and Marie terz was only 22 and

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they'd met 5 years earlier when Picasso

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stopped Mar terz who was 17 at the time

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in the street outside a department store

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in Paris and said I am Picasso I'd like

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to do a portrait of you and I feel we're

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going to do great things together and by

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Mar tz's own admission they were

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sleeping together within a week

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and looking at this picture you can tell

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that Picasso fell head over heels

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because if anything nude green leaves

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and bust is the most lavish picture

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about the rapturous dividends of a

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midlife

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crisis this is about sexual fulfillment

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it's about ilicit sensual Bliss Marie

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tz's flesh here which is this radiant

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lilac such a contrast to the

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predominantly dark blue background is so

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cant and soft and spher IAL just like

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the fiery orange red fruit in the bottom

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left hand corner as though she's

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something to be consumed like a big

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puffy pink Marsh

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mow but there is one detail about this

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painting that I find ever so slightly

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Sinister if you look very carefully in

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between the plaster bust and the plant

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you can just make out a very dark

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shadowy profile that's a self-portrait

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as though the artist himself is part of

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that blue curtain watching over his

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lover guarding her enveloping her and

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Picasso supposedly said for me there

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were only two types of women goddesses

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and doormats but I think that here

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Marita resz is both she's a resplendant

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fertility goddess if you like but at the

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same time she's positioned quite

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submissively beneath both the artist and

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the viewer and she's restrained by these

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two dark straps of shadow that have this

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slight hint of bondage if you follow

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their line lines form two enormous P's

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one there and one inverted here as

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though the artist is branding both the

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image and her body with his own initials

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PP for Pablo

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Picasso when the owner looks at this

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painting what do you think he sees a

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love letter to a woman perhaps or a

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reflection of his own sexual press and

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extraordinary wealth what you can say

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for certain is that thankful here in a

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museum a Picasso can be a work of art

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first and a luxury object second and

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that can only be a good thing but if I

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were you I'd take a good long look at

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this painting while you can because

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there's no guarantee that its Anonymous

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owner will keep it on public view

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indefinitely it seems so unfair that our

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access to some of the world's greatest

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works of art depends upon the whims of

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the super

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rich

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sadly we can't enjoy some of the most

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precious paintings in the world because

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so many of them are hidden away in

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private vaults by the Millionaires and

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billionaires that own them but there are

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still thousands of paintings owned by us

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all of us the nation and to find out

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more about paintings that you can see

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for free near you visit

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bbc.co.uk slou

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[Music]

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paintings and art historian James Fox is

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looking to rewrite the history of 20th

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century British painting in the start of

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a new series British Masters which

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starts tomorrow night at 9: on

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[Music]

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bbc4

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