How Korea is Taking Over Hollywood

Summary

The video script explores the meteoric rise of Korean dramas (K-dramas) and their impact on global pop culture, rivaling Hollywood's dominance. It delves into the history of the 'Korean Wave', from the aftermath of the Korean War to the present, highlighting key moments like 'Squid Game's' success and the influence of streaming platforms. The script discusses the cultural significance of K-dramas, their storytelling depth, and the challenges faced by the industry, including fair compensation and labor practices.

Takeaways

• 🌐 The rise of Korean dramas (K-dramas) has rivaled Hollywood's dominance in pop culture, with Netflix investing heavily in Korean content following hits like 'Squid Game'.
• 🎬 'Parasite' made history as the first foreign language film to win the Oscar for Best Picture, highlighting the global impact of Korean media.
• 🎶 K-pop bands like BTS and Blackpink are part of the 'Korean Wave', influencing culture and behavior worldwide, similar to Hollywood's past influence.
• 📺 The growth of K-dramas has been decades in the making, with roots in South Korea's post-Korean War industrialization and media censorship.
• 🏆 The 1990s saw the 'Golden Era' of Korean broadcasting, with color TV and reduced censorship, leading to the rise of popular dramas that resonated with everyday life.
• 📈 The success of Hollywood blockbusters like 'Jurassic Park' inspired South Korea to invest in its entertainment industry as a significant economic driver.
• 💸 The Asian financial crisis in 1997 prompted South Korea to rebrand and globalize its culture, leading to the modern era of K-dramas.
• 🌍 Streaming platforms have been instrumental in the global spread of K-dramas, making them accessible to international audiences and fostering a binge-watching culture.
• 📊 The global lockdown during the pandemic acted as a catalyst for K-dramas' popularity, with increased viewership across Asia, the US, Canada, Portugal, and Spain.
• 🏆 The success of K-dramas has led to recognition in Hollywood and competition for content between streaming platforms like Netflix, Apple TV, HBO Max, and Disney Plus.
• 🔄 Despite the challenges of fair compensation and labor practices in the industry, K-dramas have proven their endurance and potential to offer a significant alternative to Western-dominated global pop culture.

Q & A

What is the significance of the influx of Korean TV shows on Netflix?

The influx of Korean TV shows on Netflix signifies the growing global popularity and influence of Korean media, which has started to rival Hollywood's dominance in shaping culture and providing a common ground for people worldwide to connect.

How much did Netflix invest in Korean content after the success of 'Squid Game'?

Netflix invested an additional $2.5 billion in Korean content after the success of 'Squid Game'.

What event marked the beginning of the 'Korean Wave' or 'Hallyu'?

The term 'Hallyu' or Korean Wave refers to the global popularity of South Korean culture and entertainment, which began to take shape in the late 20th century, but gained significant momentum with the success of shows like 'Winter Sonata' in the early 2000s.

What historical event impacted the development of Korean media and its censorship?

The Korean War had a significant impact on the development of Korean media and its censorship, as it left the country economically devastated and under strict government control, which included heavy censorship of media.

How did the South Korean government's policies in the 1960s influence the growth of the entertainment industry?

In the 1960s, the South Korean government, under General Park Chang-hee, focused on industrialization and promoting entrepreneurship, which paved the way for major brands. The government also established KBS TV station, initially as a propaganda tool, but later allowed private broadcast stations, leading to competition and investment in entertainment production.

What role did the Asian financial crisis of 1997 play in the South Korean government's approach to the entertainment industry?

The Asian financial crisis of 1997 severely impacted South Korea's economy, leading the government to seek an emergency loan from the IMF. This crisis prompted the government to view the entertainment industry as a means of nation rebranding and a potential driver for economic growth, leading to globalization efforts.

How did the success of 'Winter Sonata' contribute to the Korean Wave?

'Winter Sonata' was a massive hit in 2002 that launched Korean dramas to international fame, especially in Japan, and sparked the Korean Wave, drawing a cult following and significant revenue from merchandise.

What technological advancements and platforms have contributed to the global reach of Korean dramas?

Technological advancements such as the introduction of color TV in 1980, the rise of digital video, and improved CGI in the '90s, along with the launch of platforms like YouTube, Netflix, and Hulu, have made Korean dramas more accessible to an international audience and contributed to their global reach.

How has the length of Korean dramas influenced viewer engagement and emotional connection?

The length of Korean dramas, with episodes often being 90 minutes long, allows for more time for character development and storytelling, enabling viewers to emotionally connect with the characters and become more engaged in the narrative.

What challenges does the Korean entertainment industry face as it continues to grow and compete with Hollywood?

The Korean entertainment industry faces challenges such as fair compensation for creators, avoiding exploitative labor practices, and maintaining innovation to continue attracting domestic and international audiences as it grows and competes with Hollywood.

How has the global lockdown during the pandemic affected the viewership of Korean dramas?

The global lockdown during the pandemic acted as a catalyst for the growth in the popularity of Korean dramas, as more people turned to streaming platforms for entertainment, resulting in a significant increase in viewership across various regions.

Outlines

00:00

🌐 The Global Rise of Korean Dramas

This paragraph introduces the surge in popularity of Korean TV shows on platforms like Netflix, following the massive success of 'Squid Game' and the cultural impact of Korean media, often referred to as the Korean Wave or 'Hallyu'. It discusses the investment in Korean content and the historical context of South Korea's recovery post-Korean War, leading to the rise of its entertainment industry. The narrator's personal mission to understand the genre's global appeal by watching 10 Korean dramas over 10 weeks is also outlined.

05:00

📺 The Evolution of Korean Broadcasting

The second paragraph delves into the history of Korean broadcasting, starting from the establishment of government-owned KBS TV station to the introduction of private broadcasters in the late '60s. It highlights the shift from political to everyday life content, the impact of color TV in the '80s, and the end of authoritarian rule leading to reduced media censorship. The paragraph also touches on the influence of Hollywood's success on South Korea's entertainment industry and the Asian financial crisis's role in prompting a cultural rebranding.

10:02

🌟 The Golden Era and International Impact

This section discusses the '90s as the Golden Era of Korean broadcasting, with the introduction of color TV and the expansion of genres to attract younger audiences. It details the export of Korean dramas to neighboring countries and the government's recognition of the entertainment industry's potential following the success of 'Jurassic Park'. The paragraph also covers the impact of the 1997 Asian financial crisis and the subsequent efforts to globalize Korean culture, leading to the modern era of Korean dramas.

15:06

🚀 Streaming Services and the Explosion of K-Dramas

The fourth paragraph examines the role of streaming services in popularizing Korean dramas worldwide. It mentions the launch of platforms like YouTube, Netflix, and Hulu, which increased the accessibility of foreign content. The paragraph highlights the success of specific dramas like 'Winter Sonata' and 'Jewel in the Palace', and how the global lockdown during the pandemic further boosted the popularity of K-dramas. It also discusses the social media impact and the record-breaking success of 'Squid Game'.

20:07

🌍 The Future of K-Dramas and Challenges Ahead

The final paragraph reflects on the journey of Korean dramas and their current status as a significant player in the global entertainment industry. It acknowledges the challenges faced, such as the exploitation of labor and unfair distribution of revenue, and compares the current situation to Hollywood's early days. The narrator expresses excitement for the potential of diverse filmmakers and the enduring impact of K-dramas, emphasizing their place in the global pop culture landscape.

Keywords

💡Korean TV shows

Korean TV shows refer to television programs produced in South Korea, encompassing a variety of genres such as romance and critically acclaimed dramas. The script discusses the surge in popularity of these shows on platforms like Netflix, indicating a cultural shift where Korean media is now a significant part of global pop culture.

💡Squid Game

Squid Game is a South Korean survival drama that became a global phenomenon on Netflix. It represents the breakthrough success of Korean dramas on an international scale, with its critical acclaim and viewership numbers challenging traditional Hollywood dominance in the entertainment industry.

💡Parasite

Parasite is a South Korean film that made history by winning the Oscar for Best Picture in 2019. It was the first foreign-language film to achieve this accolade, highlighting a milestone in the recognition of non-Hollywood cinema and contributing to the Korean Wave's impact on global culture.

💡BTS

BTS is a globally renowned South Korean boy band that represents the K-pop genre within the Korean Wave. Their meeting with Joe Biden, as mentioned in the script, signifies the cultural and political influence of K-pop and Korean media on a global scale.

💡Hallyu

Hallyu, also known as the Korean Wave, is a term used to describe the global spread of South Korean culture and entertainment. It includes K-pop, Korean dramas, and other cultural exports that have gained international popularity, as discussed in the script in relation to the rise of Korean media.

💡Streaming services

Streaming services like Netflix, Hulu, and Apple TV+ have played a pivotal role in the global dissemination of Korean dramas. The script highlights how these platforms have made Korean content more accessible to international audiences, contributing to the growth and sustainability of the Korean entertainment industry.

💡Korean War

The Korean War is a historical event that had profound effects on South Korea's economy and society. The script uses it as a starting point to explain the origins of the country's cultural and entertainment industry, which has since evolved to become a global phenomenon.

💡Censorship

Censorship in South Korea is mentioned in the script as a historical challenge faced by the entertainment industry. It refers to the government's control and suppression of media content, which has since been relaxed, allowing for the creative freedom that has contributed to the success of Korean dramas.

💡Jurassic Park

Jurassic Park is used in the script as an example of Hollywood's success and its influence on South Korea's perception of the entertainment industry. The film's global impact prompted South Korea to recognize the potential of entertainment as a significant economic and cultural force.

💡Asian financial crisis

The Asian financial crisis of 1997 is mentioned in the script as a turning point for South Korea's economy and its approach to cultural exports. The crisis led to a reevaluation of the country's economic strategy, with a focus on globalizing Korean culture as a means of recovery and growth.

💡Intellectual property rights

Intellectual property rights are discussed in the context of the Netflix model in South Korea and its impact on creators. The script points out the challenges faced by content creators, such as the director of Squid Game, who may not benefit equitably from the revenue generated by their work due to contractual obligations.

Highlights

The recent surge in Korean TV shows on Netflix, with over 300 shows available, reflects the growing global popularity of Korean dramas.

Netflix's investment of an additional $2.5 billion in Korean dramas follows the success of 'Squid Game', indicating a strategic commitment to Korean content.

The historical success of 'Parasite' at the Oscars and the global fame of BTS exemplify the cultural impact of Korean media.

The 'Hallyu' or Korean Wave describes the global spread of South Korean culture, including K-pop, skincare, and food.

South Korea's post-Korean War economic recovery and media censorship shaped the early development of Korean dramas.

The introduction of color TV and the end of authoritarian rule in the 1980s marked the Golden Era of Korean broadcasting.

The export of Korean dramas to China in the 1990s represented the first unofficial case of the Korean Wave.

The Asian financial crisis in 1997 prompted South Korea to rebrand the nation through globalization of its culture.

The success of 'Winter Sonata' in 2002 significantly boosted the Korean Wave, especially in Japan.

The advent of streaming platforms like YouTube, Netflix, and Hulu made Korean dramas more accessible to international audiences.

The binge-watching culture facilitated by streaming services has contributed to the addictive nature of Korean dramas.

The global export value of K-content has surpassed that of major industries like home appliances and electric cars in South Korea.

The COVID-19 pandemic acted as a catalyst for the growth in popularity of Korean dramas, with increased viewership across various regions.

Streaming platforms are investing heavily in Korean content, with Netflix pledging $2.5 billion, and other platforms following suit.

The global success of 'Squid Game' highlights the potential for Korean dramas to compete with Hollywood on a global scale.

Korean dramas offer a significant alternative to Western-dominated global pop culture, with a unique storytelling approach.

The Korean entertainment industry's growth and global audience demonstrate its potential to challenge Hollywood, despite the challenges ahead.

Issues of fair compensation and labor practices within the Korean entertainment industry need to be addressed for sustainable growth.

Transcripts

you may have recently opened Netflix and

noticed an influx of Korean TV shows on

your home

screen like romantic Korean TV programs

critically acclaimed Korean TV programs

in kramas for beginners Netflix has over

300 of these shows and after the success

of squid game it invested another $2.5

billion in kramas and it's not just

Netflix this is the moment that parasite

made history as the first foreign

language film to win the Oscar of the

best picture in 2019 leaving behind some

of the biggest names in

Hollywood and then this is the moment

that BTS the biggest K-pop band in the

world met Joe Biden look at they make

you feel at

home you guys are good at this H the

popularity of Korean media has grown to

a point where it has started to shape

culture influence behavior and give

people a common ground to connect over

all across the world something that

until recently only Hollywood had the

power to do but now the pop culture

dominance of Hollywood is open for

competition and how do I know all this

because I'm just a person on the

internet and it's impossible to miss

despite not seeing any of these shows

but what I don't quite understand is how

the rise of Korean dramas has managed to

rival Hollywood in such a short space of

time and with more and more people

binging these shows and my Tik Tok feed

just being full of memes that I don't

quite understand I kind of feel left

out so the plan is to watch 10K dramas

over the next 10 weeks I've got some

options Andy yes not more K dramas but

you have a video to be do yeah but I'm

just I'm just finishing this episode and

then I'll get back to it I promise 10

shows to keep me going over the next 10

weeks to understand how this genre

traveled from South Korea to all across

the world and to see if this success is

just a phase or can kramas really

compete with Hollywood in the long

run

well it may seem like oh not good hit

the microphone sorry well it may seem

like kramas were an overnight success

they' have been in the making for

decades in fact there's a word for it h

h h h Halu or Korean wave is the name

given to Global popularity of South

Korean culture and entertainment

everything from K-pop bands like BTS and

black pink to Korean Skin Care in food

is part of this weight and to fun

understand the story behind howu and how

kramas came to be we have to go all the

way back to the Korean

War communist troops have invaded

Southern Korea and Swift from 1950 to

1953 crushing the economy killing more

than 2 million people and leaving the

country completely destroyed while North

Korea was able to recover within the

first few years after the war things

improved for South Korea only in 1961

when the Army led by General Park Chang

he seized power and like the previous

leader of the country Jang HEI put all

his forces into industrialization and

promoting entrepreneurship Paving the

way for some of the biggest brands today

like Hyundai LG and Samson but his

regime was also Infamous for heavy

censorship of all forms of media

targeting artists and banning American

Music calling it decadent fore an

influence on December 31st 1961

government-owned KBS TV station was

established and was mainly used as a

propaganda tool to gain support for

Parks dictatorship and consolidate

national identity but the things started

to change when private broadcast

stations were finally allowed to operate

by the government by the late' 60s two

of these stations TBC TV and NBC TV were

established and the government had began

opening up advertising Revenue

opportunities for these networks the

following years were marked by Fierce

competition amongst these free networks

which meant that more effort and money

was being put into producing and

promoting entertainment the subject of

the broadcast also started to shift from

political agendas to about everyday

lives of people by this point more shows

were being released with better quality

and these dramas became a popular form

of entertainment in South Korean

households shows like aie and Euro

explored people's lives during Japanese

colonial rule and the Korean War Susa

ban Jang which ran for almost two

decades talked about the different

social problems that people were facing

at the time people started getting used

to the idea of watching television to

find stories and characters that

reflected their lives and those that

they could connect with okay slight

issue not a great start uh those shows

I've been able to find Clips online that

I've watched but I can't find the full

show I've looked everywhere even illegal

places but they're so old that I just

can't find them

online so I'm going to go Rogue and just

add in some shows as we go but let's

move on to the 80s because this is

considered the Golden Era of Korean

broadcasting on December 1st 1980 color

TV was introduced in South Korea and the

next government elected in 1987 ended

the authoritarian rule of the previous

leaders and it immediately shifted its

focus to modernizing the society and

reducing media censorship within 5 years

National TV networks were reaching

99.3% of South Korean homes which was

more than the reach of any other form of

media at the time in addition to the

usual history imperior dramas newer

genres like romance were added into the

mix to attract a younger generation with

improved technology of the '90s these

dramas were becoming well produced were

getting increasingly popular in the

country and were able to scale up even

faster which helped them to get more

popular and start traveling to

neighboring countries in Asia this show

what is love told the story of a

authoritarian patriarchy was the first

Korean drama to ever be exported to

China in 1997 and that's kind of

considered the first unofficial case of

H I just spent most of the night

watching a show called jealousy from

1992 on some like really dodgy website

not like that like streaming online

video websites the place can find it

it's

totally this was a show along with the

last match where people were so obsessed

with these characters that when these

shows were on the amount of cars on the

road would dramatically decrease and it

was a night well spent I got like 90

sitcom Vibes and the government was

taking note of the rising popularity of

these homegrown Productions when

something overseas caught their

attention

welcome to Jurassic Park Jurassic Park

was released in '93 and became the

biggest movie in the world at the time

the South Korean government was so

impressed by its success that it

released a report in 1994 comparing how

the revenue generated by the movie was

as much as the foreign sales of 1.5

million Hyandai cars which was one of

the biggest exports of the country back

then and remember this was the time when

Hollywood was entering a new era of

innovation with digital video improved

CGI and huge marketing campaigns that

turn these movies into the Blockbusters

we know today the industry was taking

big leaps which were getting rewarded

and South Korea were like we need that

we need to be doing what they're doing

up until Jurassic Park both the

government and the people in the country

believed that only big Industries like

automobiles chemicals and Technology

could drive South Korea forth forward

but the success of Jurassic Park changed

that perception immediately and proved

that entertainment was an industry worth

investing but then the Asian financial

crash hit South Korea in

1997 the economy took such a severe hit

that the Korean government was forced to

ask the IMF for an emergency loan of $57

billion this crisis also put a dent in

South Korea's credibility as a place to

do business and his leaders understood

that the country needed a nation

rebranding exercise the president at his

inaugural address in 98 spoke about the

government's plan to overcome the

situation by globalizing the Korean

culture and hence began the 2000s which

marked the start of Korean dramas as we

know them today so the first massive hit

came in 2002 in a show called winter

Sonata but this was a show that really

launched kdramas and like spurred on the

whole hu movement the Korean wave

especially in Japan where it drew 20% of

prime time viewers but the show earned

such a cult following that it had made

$3.5 million in merchandise alone that

much money on merchandise was unheard of

at the time and in the following year

jewel in the palace truly globalized

kramas expanding its reach from Asia to

the West as well as the Middle East in

Africa and just to zoom out for a bit

this is the time when YouTube was

launched in 2005 Netflix started it

streaming in 2007 and Hulu was launched

in the US in 2008 both the industry and

the viewers were getting used to the

idea of consuming entertainment online

and foreign entertainment like that

coming out of Korea became more

accessible to an international audience

on June 21st 2011 one of South Korea's

biggest networks NBC released a special

YouTube only edition of a popular romcom

naughty kiss this episode along with the

cast interviews and a behind the- scenes

documentary Drew more than 20 million

viewers with fans posting subtitles in

English Chinese Japanese and

[Music]

Spanish after discovering that Netflix

has like 300K dramas that's where I've

been watching a lot of shows I just

finished the glory okay this was

potentially the best show but it just

made me feel sick the entire time and

crash landing on you but they're long

these shows are so long me the amount of

hours that I spent watching these shows

is kind of ridiculous each episode it's

not like 40 to 60 Minutes no that's not

right they're 90 minutes each episode is

90 minutes long it's kind of wild where

is my phone I kept track of one of these

shows okay yeah so crash Ling on new 16

episodes which is also kind of long for

like a streaming Series this day but

it's not outrageous each episode is 90

minutes long that's a total of 23.1

hours of content and did I like it it

was

fine and that's the great thing about

kramas is that they tend to be one

season long so if you didn't enjoy

something you can just move on to

something else because that story is

complete you don't need to suffer

through another 10

seasons what is my job I just spent 24

hours watching a show called

Goblin okay so it's now Autumn in London

so I've changed my attire a bit but on

the on the way in I realized that I feel

like I'm dressed like gong Yu's

character from

Goblin is my brain subliminally being

like that guy looks cool I like what

he's wearing let's do that so that's

where I am in my life right now and

something else that I want to say about

kramas is um I was talking about the

length sometimes complaining about them

being long but it actually allows the

audience way more time to emotionally

connect with these characters there was

way more time for character development

cuz you have 90 minutes per episode but

the thing I keep thinking about is what

would this success of KD ders have

looked like if we didn't have streaming

services or maybe the problem is that us

networks would never have green liid a

Korean drama because they would just be

like well it's in Korean like our

audience isn't going to watch that

whereas platforms like Netflix just want

as much content as possible so I want to

find out what streaming services were

able to do differently that the

Hollywood Studios in TV networks could

never have done so I need to speak to a

uh a K drama expert there's this

addiction and an obsession and because

it's bingeable because it was on Netflix

the binge factor I think is so key to

what becomes an obsession you're

essentially watching 16 movies because

they're so long but because you can roll

right into the next episode and because

they're structured so that there's a

cliffhanger at the end you just keep

rolling you can't stop it's just this

Obsession that just can't be denied

president de jong's 1998 mission of

globalizing the Korean culture has

successfully been achieved today with

the total export value of K content in

2021 coming to almost 122.5 billion

which exceeded the value of big

Industries in Korea Like Home Appliances

electric cars and display pack the

minister of culture Sports and tourism

parkboy June said content has emerged is

a rising St of Korean export while squid

game is the most successful Show on

Netflix the popularity of kers has only

increased since then topping the Netflix

charts for several weeks with shows like

extraordinary attorney who all of us are

dead business proposal and alchemies of

souls in fact the global lockdown during

the pandemic became a huge Catalyst in

the growth of K drama's popularity with

theaters shut down and people stuck at

home a lot of these viewers turned to

streaming platforms to watch films and

TV that were released before the

pandemic the viewership of krama has

increased by more than four times across

Asia in 2020 and by 2.5 times in the US

Canada Portugal and Spain as in June

2023 Netflix estimates that 60% of its

more than 230 million subscribers have

watched Korean titles especially for

Western Watchers descenders of the sun

seems to be the big Gateway back in the

day we get like boole vhs's to watch

that they this like Hub of people that

they would find on the internet and they

would get these videos or they would

find tour sits and those are like the

ones that are dedicated and then the

pandemic hit and crash landing on you

happened and it just

imploded like it was crazy the amount of

people that were loving crash L on you

were obsessed with it were talking about

it but then squid game happened and then

it just went Global squid game squid

game squid game squid game squid game

has taken the World by storm I recreated

every single set from squid game in real

life stars of the biggest television

show in the world squid game

welcome also the social implications of

these shows is insane I dived into

kdrama Tik Tok that was something but

there's these wild fan groups all over

social media dedicated to K-pop kdramas

and it's not just Korea people from all

over the world are partaking and sharing

their favorite shows and memes on Tik

Tok I mean the krama hashtag on Tik Tok

has over 280 billion views it's wild so

I wasn't surprised Rising when in early

2023 Netflix announced that it would put

in $2.5 billion in Korean content which

would include TV series films as well as

non-fiction shows Apple TV HBO Max and

Disney Plus have followed suit by

producing and acquiring new content to

add to their libraries of Korean dramas

thanks to the success of streaming

platforms kdramas have become a

household name across the globe and that

also paved the way for its recognition

amongst some of the biggest honors in

Hollywood while the success has been

great for the South Korean entertainment

industry in its Global audience I think

the journey has just begun for kras to

truly compete with Hollywood in its

scale in Revenue kramas will need to

continue innovating themselves and reach

more domestic and international

audiences the box office revenue in the

US stood at 7.5 billion in 2022 while

the South Korean box office generated

close to 500 million I know that this

isn't a fair comparison since Hollywood

is a much older industry it does give us

an idea of what hey dramas up against I

thinked they come back to the couch

because um I've spent most of the past

10 weeks sat on couches watching kramas

but what I wanted to say was I like a

lot of the western world have been very

influenced and inspired by Hollywood so

I'm sure I'm not the only one who saw

Star Wars and was totally Blown Away by

it as a kid and the effects of those

films have had a profound effect on me

and maybe I can't trace that like

directly to what I do today but without

getting into like why Star Wars was such

a masterpiece or like why I think it's

so great blah blah blah it was

objectively an innovation of the time it

was a huge leap forward in technology

and film making George Lucas did so much

with ilm all that stuff has influenced

my job and what I do so much what I'm

trying to say is that I'm really excited

for the Next Generation the next Quenton

Tarantino he or she may not come from

Hollywood they maybe a Korean filmmaker

or a Nigerian filmmaker an Indian

filmmaker whatever because that is what

streaming services in the internet has

opened up and I think that's really

exciting so if the question is whether

kramas are the biggest competition of

Hollywood today I'd say the answer is

yes but they're still a long way away

from winning and from the hours that

I've spent consuming and watching K

dramas it's not a fad it's definitely

not a fad it's not just a thing that's

going to be G on in a year it's it's

here to stay they are one of the very

few TV and film industries that have

fought their way out of domestic

troubles like censorship and recession

proving their endurance to last through

tough times on top of it they've managed

to find a truly Global audience with

their viewership panning across

continent and their biggest Mark of

influence is how they've offered a

significant alternative to Global pop

culture that was earlier dominated by

the West this trajectory is actually

quite similar to Hollywood's in the

early days when it made a mark with with

original hard-hitting Productions and

found an audience even in countries

where the culture and Society was very

different from the West this is the

reason why these stories are finding

their place right next to Hollywood

titles at International Film festivals

and leading us production houses are

partnering with Korean Studios to

co-produce kramas together and reach an

even bigger audience but as the industry

continues to grow it also runs the risk

of falling into the same traps that

Hollywood is currently struggling with

and the biggest of them is fair

composition

and IP ranks squid game gained the

number one ranking on Netflix in 94

countries and generated over $891

million which is around 42 times its

budget of 21.4 million but writer and

director hangdong yog didn't get any

shares of this Revenue simply because he

was made to give up all intellectual

property rights to the show in his

contract in addition to this the Netflix

model in South Korea has also been

Infamous for exploitive labor practices

with crew members having to work

overtime with barely any breaks in

between and they're not even compensated

adequately according to this report the

situation turns so grave that in 2016 a

27-year-old drama producer committed and

leaving behind a no protesting these

working

[Music]

conditions we're

done okay after hours and hours and

hours and hours I I'm actually not sick

of them it was very refreshing watching

stories that were new and from a

different cultural perspective crash

landing on you was maybe not my favorite

show but I was really wrapped up in the

fact that it was about this dude from

North Korea and this lady from South

career and like the journey they go on

and the how they fall in love but being

depicted about that divide from a South

career point of view as opposed to

through the lenss of the West and with

Hollywood I feel like there's no movies

that I really want to go see in the

cinema they're all sequels or prequels

but there's nothing new and exciting so

watching all these shows in following K

drama's Journey so far has made one

thing clear like I've definitely got

more bags under my eyes these days but

also the Korean entertainment industry

has evolved its craft over the years and

has today found this Global audience but

even though Netflix and the other

streaming platforms were critical in

putting Korean dramas out there and I

actually think that the tables have

turned and it seems like right now that

the streaming services need kdramas way

more than the dramas need the streaming

services