Welcome To Max Business School

Summary

Scott Max introduces the free Master in Digital Marketing and Business course at Max Business School, emphasizing its practical approach to empower students globally. The course covers website creation, SEO, analytics, email marketing, social media, and Google Ads, culminating in a personal website project. Students gain hands-on skills without prior technical knowledge, and upon completion, receive certification and access to an alumni network for further opportunities.

Takeaways

• 📚 The course is a free Master's in Digital Marketing and Business offered by Max Business School with Scott Max as the head tutor.
• 🌟 The mission of the course is to educate and empower people globally by providing access to high-quality digital marketing education at no cost.
• 💡 The course aims to fill the market need for digital skills, as businesses increasingly require digital transformation and online presence.
• 🌐 The course is designed to be practical, with students building and managing their own website as part of the learning process.
• 🚀 The course covers a range of digital marketing topics including SEO, Google Analytics, email marketing, social media marketing, and Google Ads.
• 🎓 There are no traditional tests or exams; instead, students complete practical assignments to demonstrate their understanding and application of the material.
• 🏆 Students who complete all modules and assignments receive a certification and are invited to join the alumni community for further opportunities.
• 💼 The course is intended for anyone with an interest in learning digital marketing, with no prior technical knowledge required.
• 🔑 A computer, internet access, a hosting account, and a domain name are prerequisites for the course, as hands-on experience is essential.
• 🤝 The course provides a unique discount for students to get started with a hosting account and domain name, which are crucial for practical learning.
• 🌍 The course content is continually updated, and students have access to chat support and a community for assistance throughout the learning journey.

Q & A

Who is the head tutor for the Master in Digital Marketing and Business course?

Scott Max is the head tutor for the Master in Digital Marketing and Business course.

What is the primary mission of the course as stated by Scott Max?

The primary mission of the course is to educate and empower as many people as possible by providing education for free and making digital marketing skills accessible globally.

Why is the digital marketing course offered for free?

The course is offered for free to empower people globally without the barrier of cost, ensuring that education is accessible to all and aligning with the mission of providing education without a price tag.

What is the relevance of digital marketing skills in today's economy?

Digital marketing skills are relevant in today's economy because of the massive market need for professionals who can set up and market websites, as well as adapt to the digital transformation required by businesses worldwide.

How does Scott Max describe the difference between learning digital marketing in a university setting versus practical online courses?

Scott Max describes university learning as more theoretical and less practical, often taught by professors who may not have real-world experience. In contrast, practical online courses are designed to be hands-on, allowing learners to apply what they learn immediately through practice.

What is the main advantage of the practical approach to learning digital marketing as per the course?

The main advantage of the practical approach is that students learn by doing, which is more effective than theoretical learning. This approach helps students to quickly understand and apply digital marketing concepts through building and managing their own websites.

What is the requirement for students to start learning in this course?

The requirements for students to start learning in this course include understanding English, having access to the internet, a computer, and a hosting account with a domain name for practical assignments.

What does the course include in terms of practical assignments?

The course includes practical assignments where students build their own website, apply digital marketing techniques, and learn to monetize their website, making the learning experience hands-on and directly applicable.

How does the course handle certification for students?

The course certifies students who complete and submit all practical assignments. There are no tests or exams; certification is based on the completion of assignments that demonstrate the application of learned skills.

What kind of support does the course offer to students?

The course offers chat support for students who need help or are confused, as well as a community for further engagement. It also provides instructional videos and step-by-step guides for setting up hosting accounts and domain names.

Why is having a hosting account and domain name necessary for the course?

Having a hosting account and domain name is necessary because they are fundamental to learning digital marketing. Students need their own website to apply SEO, web design, and other digital marketing strategies taught in the course.