Config 2024: The heirloom tomato org chart (Nan Yu, Head of Product, Linear)

Figma
27 Jun 202421:05

Summary

TLDRThe speaker shares insights on startup org chart structures, critiquing the uniformity inspired by the 2012 Spotify model. They discuss the importance of aligning team structure with product goals, emphasizing the pitfalls of symmetrical team setups and advocating for a more purposeful, asymmetrical approach that reflects the unique needs of each product. The talk highlights the impact of Conway's Law, the challenges of scaling, and the necessity of making informed, context-aware decisions when structuring teams for optimal productivity.

Takeaways

  • πŸ“ˆ The importance of org charts in startups is often underestimated, but they play a crucial role in shaping the product and the company's direction.
  • 🌐 The speaker observed a lack of variance in team structures across early and mid-stage startups, often defaulting to a model inspired by Spotify's 2012 paper without fully understanding its context or applicability.
  • πŸ” The speaker's experience with startups revealed that team structures often led to a loss of focus and increased technical and product debt, contrary to the intended efficiency.
  • πŸ€” The key question posed is whether the current team structure truly supports the company's goals and whether team members understand how their work aligns with the company's broader objectives.
  • πŸ’‘ Conway's Law is highlighted as a significant principle, suggesting that the structure of a company's team will reflect in the product it develops, emphasizing the need for a well-thought-out team organization.
  • πŸ“‰ The danger of symmetrical team structures is pointed out, as they can dilute focus and lead to a product that lacks a clear main feature or direction.
  • πŸ›  The speaker advocates for org charts that reflect the actual shape and needs of the product, rather than following a one-size-fits-all approach.
  • πŸš€ Resisting the urge to create symmetrical org charts is crucial for startups aiming to focus on their main product offering and avoid spreading resources too thin.
  • πŸ“š Historical references, such as the 'two-pizza rule' and 'high output management', are not absolute and should be critically evaluated in the context of modern communication and work practices.
  • πŸ’¬ The speaker emphasizes the need for clear communication and understanding within teams, ensuring that everyone is aligned with the company's goals and their role in achieving them.
  • 🌟 The conclusion encourages founders and companies to trust their intuition, start with a clear understanding of their product, and shape their org chart around that vision.

Q & A

  • What is the main topic of the talk in the transcript?

    -The main topic of the talk is the structure of organizational charts (org charts) in startups and how they can impact product development.

  • Why is the speaker passionate about org charts?

    -The speaker is passionate about org charts because they are one of their pet interests and they have spent a lot of time thinking about them and observing their impact on various startups.

  • What was the speaker's observation about team structures in early and mid-stage startups?

    -The speaker observed very little variance in team structures across early and mid-stage startups, with most teams being small, cross-functional, and covering a narrow scope of their product.

  • What common structure did the speaker find in many startups?

    -The speaker found that many startups followed a structure similar to what was described in a paper by Spotify in 2012, which included terms like squads, tribes, and chapters.

  • What problem did the speaker identify with the widespread adoption of the Spotify model?

    -The problem identified was that many startups adopted the Spotify model without considering whether it was suitable for their specific circumstances, leading to issues such as slower progress, lack of focus, and accumulation of technical and product debt.

  • What is Conway's Law and how does it relate to team structure?

    -Conway's Law states that the structure of a company's product will reflect the structure of its team. If teams are set up in a certain way, the product will likely mirror that structure.

  • Why did the speaker suggest that startups should resist the urge to make everything symmetrical in their team structure?

    -The speaker suggested that startups should resist making everything symmetrical because it can lead to the dilution of focus and resources, which is counterproductive to the main goal of the product.

  • What is the significance of the 'two-pizza rule' mentioned in the transcript?

    -The 'two-pizza rule' is a principle from Amazon that suggests a team should be small enough to be fed with two pizzas, implying that a team should not exceed a certain size to maintain efficiency and communication.

  • What is the speaker's view on the number of direct reports a manager should have?

    -The speaker believes that the number of direct reports a manager should have is not a fixed number like the commonly cited 5 to 8, but should be determined based on the context and needs of the startup.

  • Why did the speaker suggest that startups should start with a clear understanding of their product shape and then structure their teams accordingly?

    -The speaker suggested this approach because it allows startups to make purposeful decisions about team structure that align with their product goals, rather than following generic advice that may not suit their specific situation.

  • What is the speaker's advice on how to handle teams that are focused on less important or 'table stakes' aspects of the product?

    -The speaker advises that the default number of people working on less important aspects should be zero, and only assign team members to these tasks when absolutely necessary, to avoid overbuilding and maintain focus on differentiating features.

Outlines

00:00

πŸ“ˆ The Impact of Org Charts on Startups

The speaker begins by expressing surprise at the audience's interest in org charts, a topic they're passionate about. They recount their experience working with startups across various industries and stages, noting a lack of diversity in team structures. Early and mid-stage startups often default to small, cross-functional teams, a trend they attribute to the influence of a 2012 Spotify paper widely cited in management literature. The speaker criticizes this uniformity, suggesting it leads to slower progress and technical/product debt, and proposes that companies should critically evaluate and tailor their team structures to better align with their unique needs and goals.

05:00

πŸ” The Dilemma of Team Structure and Focus

This paragraph delves into the disconnect between company leadership's clear objectives and the teams' ability to align with these goals. The speaker discusses how the narrow focus of small teams can lead to confusion and a lack of contribution to broader company goals, referencing Conway's Law to illustrate how team structure influences product development. They argue against the addition of complex systems like OKRs to address this issue, advocating instead for a reevaluation of team structure to ensure it reflects the desired product outcome, and caution against the instinct to create symmetrical, balanced teams that may not serve the product's needs.

10:03

πŸ›  The Challenge of Team Size and Provisioning

The speaker addresses the common misconception about team size, particularly the adherence to the '5 to 8' team member rule, which they trace back to outdated management wisdom and the constraints of the 1980s. They contrast this with modern examples, such as Nvidia's management style, to highlight the need for context-appropriate team structuring. The speaker suggests that startups should consider over-provisioning their main teams to handle user feedback, maintenance, and to manage technical debt, while being cautious about pre-committing to narrow scopes that may not be necessary.

15:04

🎯 The Importance of Team Scoping and Product Focus

The speaker emphasizes the importance of team scoping, suggesting that teams should be given the largest possible scope to make reasonable trade-offs. They warn against the tendency to create narrow scopes that can lead to 'kingdom building' and over-optimization of minor features. The speaker advises startups to start with a broad team scope and only introduce narrow scopes when there's a clear need, avoiding the pre-commitment to structures that may not be beneficial. They also touch on the challenges of morale and development when teams are assigned to less desirable tasks, advocating for a dynamic approach to team composition.

20:04

πŸš€ Conclusion: The Origin and Evolution of Team Structures

In the concluding paragraph, the speaker reflects on the initial stages of startups, where the focus is on shipping the main product aggressively due to limited resources. As companies grow and resources increase, they often seek external advice, which can lead to the adoption of standardized team structures that may not be optimal. The speaker encourages startups to trust their initial intuition, understand what makes their product unique, and let that guide their org chart and team structure decisions, rather than relying solely on conventional wisdom or widely circulated management theories.

Mindmap

Keywords

πŸ’‘Org charts

Org charts, short for organizational charts, are visual representations of the hierarchy and structure within an organization. In the video, the speaker discusses the importance of org charts in startups and how they can influence the development and direction of a product. The speaker's career has been deeply rooted in building startups, and org charts are a central theme of the talk.

πŸ’‘Conway's Law

Conway's Law is a principle that states that the structure of a system reflects the structure of the organization that built it. The speaker uses this law to explain how team structures can inadvertently shape the final product, emphasizing the importance of aligning team organization with product goals.

πŸ’‘Cross-functional teams

Cross-functional teams are groups composed of individuals from different areas of expertise, working together to achieve a common goal. The speaker mentions these teams in the context of startups, where they often cover a narrow scope of the product, which can lead to inefficiencies or misalignment with overall company objectives.

πŸ’‘Spotify model

The Spotify model refers to a particular approach to organizing teams within a company, which was popularized by the music streaming service Spotify. The speaker discusses how many startups adopt this model without considering its fit with their own unique circumstances, leading to potential issues.

πŸ’‘Squads, Tribes, and Chapters

These terms are part of the Spotify model for organizing teams. 'Squads' are small, cross-functional teams; 'Tribes' are groups of squads; and 'Chapters' are communities of professionals with similar skills. The speaker notes that these terms are often adopted without a clear understanding of their purpose or effectiveness.

πŸ’‘Technical and product debt

Technical and product debt refer to the accumulation of work that needs to be revisited or redone, often due to shortcuts taken during development. The speaker mentions that startups following certain team structures can find themselves overwhelmed by this debt, which can slow progress and focus.

πŸ’‘OKRs (Objectives and Key Results)

OKRs are a goal-setting framework used by organizations to align and track progress towards objectives. The speaker discusses how some companies attempt to layer OKRs onto their existing team structures to improve focus and alignment, but this can add complexity without addressing underlying structural issues.

πŸ’‘Over-provisioning

Over-provisioning, in the context of team organization, means allocating more resources (e.g., team members) to a task or area than might be considered 'necessary'. The speaker argues that over-provisioning can be beneficial for startups to ensure they can effectively develop and iterate on their main product, paying down technical debt and maintaining momentum.

πŸ’‘Two-pizza rule

The two-pizza rule is a principle that suggests a team should be small enough that two pizzas could feed the entire group, implying a limit on team size for optimal communication and efficiency. The speaker critiques the adherence to this rule, suggesting that it may not always be the best fit for a startup's needs.

πŸ’‘High Output Management

High Output Management is a book by Andrew S. Grove that offers management strategies, including the recommendation for managers to have no more than 5 to 8 direct reports. The speaker reflects on the relevance of this advice in the modern context of startups, where communication tools and work styles have evolved.

πŸ’‘Nvidia

Nvidia is a technology company known for its graphics processing units (GPUs) and artificial intelligence technologies. The speaker mentions Nvidia as an example of a company that may have a different approach to team organization and management, with the CEO reportedly having a large number of direct reports, challenging traditional management advice.

Highlights

Speaker's passion for org charts and their impact on startups.

Observation of little variance in team structures across early and mid-stage startups.

Common team structure influenced by a 2012 paper from Spotify.

Startups implementing team structures without fully understanding their context or suitability.

Problems arising from the adoption of the 'squads and tribes' model, leading to slower progress and technical/product debt.

Importance of aligning team structure with company goals and the product's main focus.

Conway's Law and its implications for product development based on team structure.

Critique of the tendency to create symmetrical org charts without considering the product's needs.

The fallacy of the 'two-pizza rule' and the need to critically assess the context of management advice.

Over-provisioning teams to handle user feedback, maintenance, and iterative development.

The risk of 'kingdom building' when teams are given too narrow a scope.

Strategic team scoping to allow for better trade-offs and less overbuilding.

The challenge of disbanding teams that have fulfilled their purpose.

The benefits of starting with a clear understanding of the product's main differentiator before structuring teams.

The example of Linear's org chart, organized by region with a core product function.

Encouragement for founders to trust their intuition and product understanding when structuring teams.

Final thoughts on the importance of shaping the org chart around the product, not the other way around.

Transcripts

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I'm very impressed that everyone showed

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up to hear a talk about org charts of

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all things so uh you know it's one of

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the um it's one of my pet uh it's one of

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my pet things that I really think about

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a lot and hopefully uh you know this is

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a subject that you might have uh a more

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you know well-developed or stronger

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opinion on uh after this talk so I want

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to start with a story that's really

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rooted my career uh I've spent most of

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it building startups at different stages

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uh across different Industries I worked

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on everything from uh direct consumer

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Brands to uh design tools and business

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intelligence and now uh developer

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productivity and in between my last two

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roles

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I took some extended time off to uh you

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know work with some Founders and and

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startups um you know across the bay and

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also around the world uh to uh help them

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you know solve their problems and for me

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this was an opportunity to apply my

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experience a little more widely but also

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to learn from people um I wanted to see

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how uh you know how different people

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solved different kinds of problems and

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uh came to different solutions and and

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really what they took for granted

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and when uh when I did this I saw a lot

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of variance in things like uh their Tex

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Stacks um like you would expect uh in

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things like go to market and even in

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fundraising strategy uh but something uh

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kind of surprised me which was uh there

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was very little variance in team

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structure uh this is mostly early and

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mid-stage startups and when I asked why

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uh they chose this um particular uh this

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particular structure this is the same

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basic setup that I I saw

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you know everywhere right you would have

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these uh these very small teams that

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they would be cross functional and you

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know maybe you have a PM on each team um

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and they would they would cover a very

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narrow scope of their product and when I

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asked folks why they chose this setup

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the answers were not entirely satisfying

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um either this was just the way they

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like did it before or they did some

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Googling and they or they read some

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management books even um and often the

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response that I heard was hey we we saw

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this paper uh that was written by some

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Spotify guys in 2012 and I'm you are

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laughing because you've seen this paper

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right this paper is everywhere um it's

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constantly getting referenced in blog

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posts and like content marketing pieces

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and those pieces themselves are getting

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re-referenced by other things uh so it

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just becomes like self-perpetuating in

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fact if you ask chat jpt how should I

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structure my startups epd team the

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answer it will come back with like 50%

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of the time it's going to have you know

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somewhat unique sounding terms like

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squads and tribes and chapters and

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guilds these are terminology that is

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directly from this paper and the

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companies I would work with they would

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you know this is what they get back and

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they would implement the stuff that

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sounded reasonable you know the the more

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exotic stuff they would just kind of

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ignore and then what they would end up

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with right was this uh the structure

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that we kept seeing and part of the

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reason I'm here with you today is almost

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like an SEO thing because I want

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companies and and Founders in this

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position to have maybe something else

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for the for them to reference right not

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the same thing over and over again um

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hopefully something that's like a little

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more applicable to their

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circumstance because these companies

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they don't look anything like Spotify

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right they're not even close in terms of

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even Spotify 2012 they're not even close

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in terms of scale or trajectory or

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culture but especially product but the

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information that they found is so widely

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available and it's just everywhere so

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they found it they followed it and it

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kind of got them into a little bit of

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trouble and that's where they ended up

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calling me um and you don't go out of

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your way to do this unless you're having

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a lot of difficulty and that's really

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hard for you to crack and the difficulty

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I kept hearing from these companies was

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hey we added a bunch of people then

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somehow we got slower right we're moving

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more slowly than before um or I can't

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get the team to focus on anything we're

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just going in so many different

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directions at once and on top of this

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we're kind of drowning in Technical and

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product debt

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and uh you know when when people told me

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this it was almost with like this sense

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of nostalgia or like lost because there

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was still institutional memory at these

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places of what it felt like to be very

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fast and focused and not be drowning in

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debt uh but they changed the way they

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operated and this is where they ended up

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so to help diagnose the the problem you

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know we just start by asking simple

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questions like well what do you think

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right as a leader of the company what do

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you think the team ought to focus on and

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conversely

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if you ask the same question what do

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they think they ought to focus on and to

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leadership of these companies the answer

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in their heads at least was very clear

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they gave you know very tight all hands

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presentations on like what the next goal

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was um and what the next major objective

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was and here's the metrics you want to

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look at but then as as people would get

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back to their desks or off of Zoom you

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know depending on your culture um you

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know this setup would kind of take what

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they just heard and and confuse it or

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muddle it or or weaken it

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uh because it was often hard to answer

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the question how does my little narrow

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part of the product surface actually

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contribute to the thing we just we just

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heard at the All Hands meeting um and

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what often would happen is they would

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say like well you know I'm going to try

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to find some backwards way to contort my

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logic to get it to make sense and they

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would just end up doing what they were

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doing in the first

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place what these Founders really

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discovered was that if you break up your

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team into little bits right and ask them

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each to just cover a very narrow scope

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uh that's you know pretty much mutually

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exclusive from the other teams and then

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you you want to like tell them the focus

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it's probably it's probably not going to

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work because they ran head first into

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this thing uh that I'm sure you've heard

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of called Conway's

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law which you know there's a lot of

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words to describe it right but at its

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very core what it really says is if you

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uh if you have a structure for your team

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that's set up in a certain way that the

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your product is going to look very

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similar to it right this is so

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referenced in Silicon Valley that it's

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almost like a meme but I still don't I

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still don't think we take it seriously

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enough because at its core it's really a

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Saye you will ship your or chart right

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however your team is structured will be

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reflected directly into your product so

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if you have like five to eight squads

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each pursuing a different mandate you're

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going to you're not going to ship one

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product you're going to ship five to

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eight vaguely related products

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and this uh you know this is something

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that some Founders actually really

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recognize they're like oh I see what's

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going on thanks for helping me diagnose

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um so we're going to we're going to do

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this thing we're going to layer on like

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okrs or something right we're going to

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we're going to add some goal setting uh

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layer on top of uh on top of the teams

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and hopefully we'll patch things

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together that way but the problem now is

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that if you're going to add okrs to the

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situation now you have to learn how to

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calibrate them right then well you got

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to have metrics so let's start you know

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instrumenting all the things and we got

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to hire data analyst to like analyze

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what we just collected and what did we

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what were we even what were we even

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doing in the first place and the the

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problem here is that they were trying to

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solve a situation that was already too

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complex by layering on even more

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complexity and uh that was never going

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to work so what we ended up doing

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instead was kind of taking it back right

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where look let's start with Conway's law

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and let's really take it seriously and

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if you believe like if you truly believe

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that you're going to ship your or chart

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then make an or chart that you actually

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want to ship you can make very very

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purposeful decisions not mindless ones

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not ones you read on the Internet or you

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know you just accept because that's just

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what you've seen before you can make

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very purposeful decisions on uh how you

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want to address the the shape the size

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and the scope of all of your development

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teams so that you actually do end up

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reflecting what you want to

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build and uh this is what we're going to

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talk about today so we're going to start

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with shape and uh if there's one

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takeaway of from this that I want you to

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have uh it's going to sound a little

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stupid is that you have to really resist

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this very human urge to like make

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everything symmetrical right you know

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there's a lot of designers in the room

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if you see something that's a little bit

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out of place it's not really balanced

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I'm just going to fiddle with it until

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it is like that is not that is not how

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you want to like design your teams and

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uh the problem is when you read

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management books or papers or block

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posts or whatever uh they always show

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you charts that look like this right

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they're perfectly balanced they're like

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binary trees or little pyramids or like

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perfect grids or whatever um but this is

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not the goal right having pretty looking

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charts is not your kpi if the the Ora

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chart is a tool that's designed for a

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purpose if you take these two tomatoes

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one of them is designed to taste good

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and the other one is designed to be a

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sphere and depending on which one you

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choose right you're going to have a

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different outcome if you're a startup

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and you're trying to hit escape velocity

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your product probably has one main thing

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and that main thing it better taste good

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you might have a couple of supporting

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things or some other stuff you really

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wish you didn't have to do but if your

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or chart looks perfectly symmetrical

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like this then that should really make

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you suspicious because where's the main

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thing right this this is going to spread

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your attention everywhere and it's what

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happens when we fall in love with

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symmetry you start with a shape that

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looks really nice and even and then you

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force fit your product into that shape

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right like if you if you have an even

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shape you're saying like look I'm going

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to divide my product into even parts

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does your product want to be divided

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into even parts or does it have one main

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thing if you do this Conway's lot takes

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over and now the team gets some focus in

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they paying equal attention in like five

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directions now if you take something

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ugly and sort of lopsided looking like

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this then hey at least it has a point of

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view you can read out what is the main

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thing what is the supporting thing and

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what do you wish you didn't have to do

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and when when you have this situation it

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ends up being shaped like ideally like

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how your product is actually shaped the

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biggest thing to notice here is there's

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just a ton of variation in size of these

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teams and some teams are going to be

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over provisioned right to provide you a

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lot of bandwidth and some teams are

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under-provisioned you can't have the

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teams all be 5 to8 people and in

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practice this was quite a sticking point

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with uh with teams I worked with because

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um they got really stuck on this number

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58 they kept hearing it everywhere and

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then you know it was just something that

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uh they they thought was like a default

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and uh again when you ask when you just

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ask the follow-up question like well why

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like where did you hear this number from

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the answers are going to be like either

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our favorite Spotify paper or uh there's

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some there's a there's a little bit of

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wisdom right that we've all heard before

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about two pizza box teams right from

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from like Amazon and uh and then some

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some you know sources had a little bit

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more gravitas uh there's this book

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called high output management which is

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very widely recommended uh in our

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industry um I've read that book I'm sure

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a lot of you have as well it has a lot

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of great insights um and it's considered

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a classic for a reason but it was also

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written in 1983 when intel was really

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ascending and it was like the hottest

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chip company in the world um and as a

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result it will also assume the

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constraints of 1983 Andy Andy Grove the

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author he uh advocated for you know uh

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very strongly for managers to manage

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primarily through one-on-one meetings uh

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and if you're going to do that you can't

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really have a ton of direct reports so

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you know he really recommended 5 to n

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direct reports as the as the range and

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uh and sometimes we will read books like

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this and we're going to follow those

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those specific points you know almost

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religiously but Andy lived in a very

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different communication environment when

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he wrote this book right he didn't have

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slack or Zoom he had to go to a meeting

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it had to be in person or maybe on a

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landline or something um there certainly

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wasn't like shared documents like Google

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Docs or figma or

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linear

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and what would high output management

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look like if was written today right in

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2024 and know the hottest ship company

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was Nvidia and uh you know the Nvidia

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CEO Jensen hang has been talking a lot

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about his management style right he's

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he's said stuff like uh I have no direct

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reports sorry I have no one-on-one

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meetings I have 40 direct reports right

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different sources will say different

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things like 40 or 60 or whatever um this

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isn't to say that 40 is the right number

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or that eight is the wrong one but

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Eight's probably not the ceiling right

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all of these numbers they come from uh

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like a context and you have to think

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about what the context was when people

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you know created these ideas what was

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the reasoning behind them and then

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really try to critically apply them to

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your own right you can't just take a

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little nugget of wisdom that's a million

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miles removed from its original source

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and just assume that it's going to work

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for you if you're a startup your context

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is probably this right there's a very

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specific thing that differentiates your

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product there are only a few things that

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really need to be great and you should

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really consider over provisioning these

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things you have to have enough people

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not just to build the first version but

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to also deal with all of the inevitable

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user feedback and maintenance and Bug

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reports and polish and all this

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iterative stuff that we do we're not

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shipping CDs anymore so when you do that

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you're also going to accumulate a lot of

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Technical and product debt and that's

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how it happens so over-provisioning your

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main thing can also help you pay that

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debt back and as a side note like

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something that uh people ask us all the

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time at linear is like how do we

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maintain such a high quality bar um you

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know often we get asked by

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candidates or or users or something and

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a big part of it is this we will

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sometimes crank our main teams almost

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all the way to full debt payback mode

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and we can do this and we can be very

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comfortable in the uh in the tradeoff

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here because we have enough people where

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we can still leave uh you know a few

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folks to to carry the change lock

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forward right we don't have to like

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totally kill our momentum and being

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comfortable in this trade-off is

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probably one of the biggest uh benefits

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of over-provisioning teams is that you

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don't have to pre-commit to Really

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really narrow Scopes and uh and that's

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also one of the effects that you see

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when you have this very symmetrical

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small team kind of system is that every

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team has to really pre-commit to a bunch

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of narrow Scopes and these can be

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appropriate sometimes or very powerful

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when when used correctly but uh if

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you're do if you do it like this you're

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going to force the teams to just pick

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that without really uh knowing if it's

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needed or not and what ends up happening

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is Naros Scopes create a lot of uh a lot

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of Kingdom building right like it has

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this like potential because if you take

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ambitious people like PMs and designers

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and engineers and you put put them in a

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little box we're just going to overbuild

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it right we're going to we're going to

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figure out all the nooks and crannies

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and fill every single corner of that box

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and then like when you're not looking

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secretly make the Box bigger and that

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we've all experienced this right like

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I'm a PM like we are we are the most

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guilty of this uh we'll you know hey

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here's our product surface let's find

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some little use case that we heard from

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One customer let's over optimize the

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heck out of it and uh and we do that

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only because our scope is so constraint

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right we have no other Outlet to to sort

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of Feed the

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ambition this is a consequence of law

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because if the or chart says that hey

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your identity and your purpose at this

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company is going to be really tied into

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this one thing U and your your

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performance review is going to know

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about it you're probably going to ship

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the heck out of the

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thing and you can avoid all these

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problems in the first place by starting

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from the shape of the product that you

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want to have and then trying to scope

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your teams that way this is very hard to

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unwind after it's already happened so

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it's really best if you can try to avoid

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the problem in the first

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place and there's a few ways to do that

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the the simplest way

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uh is something I'm sure we all do which

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is hey let's find some technical or uh

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skill set boundary that makes sense and

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we can just slice off a team for that

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we're all very comfortable with like

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separate iOS or Android teams and stuff

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um another thing that you can do right

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if you have a Naros scope is to set very

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very clear limits and conditions for

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maybe even disbanding the team sometimes

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they they might just be done right it is

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perfectly fine to say like hey team

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you've fulfilled your purpose you can

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just you know you don't need to exist

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anymore that's fine um and if you're

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going to you know let a team be

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relatively unbounded and you know decide

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that hey overbuilding is okay this is

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probably most applicable in more sort of

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like creative areas uh go into it

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knowing that right just assume that it's

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going to happen and if you can leverage

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that and make that into a benefit for

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your uh for your product and for your

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business like that's fine too um but the

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question I would really start with

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before any of

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this is what is the largest scope that

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you can give to a team and have them

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make reasonable tradeoffs right it might

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start by covering all or most of the

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products Al together and uh once you

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start there you can start slicing off

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narrow Scopes as you really demonstrate

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a need for them right you don't have to

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you can do it one at a time over a long

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period of time you don't have to just

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say like hey today we're one giant team

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and tomorrow we're going to split it all

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up right because doing that will

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pre-commit you to a whole bunch of stuff

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that you don't even know if you need yet

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and causes really weird effects and one

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of the weird effects I'm sure you've all

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seen is you have like a team that's uh

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dedicated to stuff you'd rather not do

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right whatever you want to call them you

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give a euphemistic name like the the

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platform team or something like that

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like whatever it is that you call it and

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um and what ends up happening is uh one

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it's not really great for morale like

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everyone knows that this is the stuff we

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don't want to do it's like table Stakes

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it's not differentiating it's not really

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important to our product um but also

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we're just really tempted to just shove

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all the junior developers onto that team

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and just say like oh yeah go go go play

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here you're not going to do it do much

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damage and uh and that's it's not great

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for their development they don't get to

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work on anything important

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um instead right really consider that

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the default number of people that works

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on that'sit not important should be zero

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and then when other teams need to make a

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tradeoff to say like hey we absolutely

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need to do this we have to kind of put

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down our main thing and do this okay

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great like that's that's a good forcing

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function to really understand what you

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the minimum that you need to do uh this

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is an area where you definitely do not

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want to be

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overbuilding so uh the purpose

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ultimately right of scoping teams is to

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really let the let the team members make

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good tradeoffs on the ground giving them

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an adequate size lets you deliver on the

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quality promise that your customers want

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and uh the overall shape of your team

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hopefully results in something that is

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actually shaped like how you want your

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product to

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look everything else right everything

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else all these other considerations of

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making good-looking or charts or having

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equally sized teams or picking a single

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Dimension that every team has to be

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split on all of this stuff is in service

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of symmetry and it's basically a false

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constraint you don't need to do it and

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uh I'm going to show you an example

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right so for us at linear this is what

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our this is what our or chart looks like

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and the main organizing function is

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actually by region it's not even by

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product surface um but there is a core

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product function that slices across both

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regions and it accounts for over 50% of

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our staff we have narrow teams sliced

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out for uh for the mobile apps for uh

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the website and for infra um and if you

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add our managers and the reporting lines

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into here it starts to look like a

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really densely woven blob um this is

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never going to look good on the

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two-dimensional chart it's not a

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two-dimensional problem it's not a two

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dimensional solution it's not a two

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dimensional outcome uh this is just what

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our product looks like right and it's

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it's great for our customers what they

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experience is a network of very

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intricately uh related features and a

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very rapidly developing mobile app on

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the side this may or may not be the

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right configuration for your team at

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your company but almost certainly

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neither is this all of our products they

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look very different from each other

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we're going to require very different

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looking organizations to support them

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and I'll conclude with this and I want

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to bring it really back to the original

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motivation for this right because the

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companies that I met with during my time

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Consulting they started off not knowing

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what they were supposed to do or

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supposed to look like all they could do

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is decide what the main thing was focus

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on shipping it and just do it

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aggressively because that's the only

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choice they had and that got them to a

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pretty good place right they found

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traction they raised money they hired

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people and then they got really nervous

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cuz all of a sudden they have a whole

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bunch of resources they didn't have

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before so they like asked Google what

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should we

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do and what I hope that we you know the

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stuff that we talked about today I hope

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that it gives them a little point of

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light and really the the confidence to

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follow the same intuition that got them

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there in the first place which is to

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start from your product really

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understand what makes you different lean

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into that and then everything else

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including your orc chart can follow from

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there thank you very much

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[Music]

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