The 1 Service EVERY Business Needs (SMMA)

Jayden Greener
25 Jun 202419:18

Summary

TLDRCe script de vidéo présente une stratégie simple et efficace pour augmenter les revenus de votre agence marketing sans pour autant signer de nouveaux clients chaque mois. Jaden, fondateur d'une agence australienne, vous guide à travers la mise en place d'une campagne de critiques Google automatisée. Il détaille comment charger jusqu'à 500 dollars par client pour un service essentiel pour tous les commerces, quel que soit le secteur. La vidéo couvre la configuration de l'automatisation, l'utilisation de GoHighLevel, et la façon de sélectionner et de cibler les clients existants pour encourager les critiques, tout en expliquant comment suivre et gérer les interactions pour maximiser les résultats.

Takeaways

  • 💰 La génération de revenus supplémentaires dans une agence ne nécessite pas toujours l'acquisition de nouveaux clients chaque mois.
  • 🛠️ Un service simple à mettre en place est l'automatisation des campagnes de critiques Google pour les clients, avec des frais pouvant atteindre 500 dollars par client.
  • 🏢 Ce service s'applique à tous les types d'entreprises, qu'il s'agisse d'un toiture, d'un restaurant, d'une clinique esthétique, etc.
  • 🔄 Les entreprises ont besoin de ce service continuellement et il peut être mis en place automatiquement pour chaque client mensuellement.
  • 📹 Jaden, fondateur d'une agence de marketing à six chiffres en Australie, partage cette méthode pour les entreprises d'amélioration de la maison.
  • 🔗 L'utilisation de GoHighLevel est recommandée pour la mise en place de cette campagne de critiques automatisée.
  • 📈 Les entreprises bénéficient de critiques supplémentaires, essentielles pour la décision d'achat des clients potentiels.
  • 📝 La mise en place inclut la configuration de valeurs personnalisées, des automations et des liens de demande de critique qui sont adaptés aux besoins de chaque client.
  • 🎁 Les offres incitatives sont créées pour encourager les clients à laisser une critique, comme un service gratuit ou une offre spéciale.
  • 📱 Les clients potentiels reçoivent des messages texte et des courriels personnalisés pour solliciter leurs critiques sur Google.
  • 📊 Les liens de demande de critique sont utilisés pour suivre les actions des clients, comme les clics sur les liens, afin de déterminer si des suivis supplémentaires sont nécessaires.

Q & A

  • Quel est le service le plus simple proposé par Jaden pour augmenter les revenus de son agence ?

    -Le service le plus simple proposé par Jaden est la mise en place d'une campagne automatisée de critiques Google pour les clients.

  • Pourquoi les critiques sont-elles importantes pour toutes les entreprises mentionnées dans le script ?

    -Les critiques sont importantes car elles jouent un rôle clé dans la décision d'achat des consommateurs, peu importe le type d'entreprise.

  • Quel est le nom de l'outil utilisé par Jaden pour la mise en place de la campagne de critiques Google ?

    -L'outil utilisé par Jaden pour la mise en place de la campagne est appelé GoHighLevel.

  • Quel est le prix que Jaden peut facturer pour ce service de campagne de critiques automatisée ?

    -Jaden peut facturer jusqu'à 500 dollars pour chaque client pour ce service de campagne de critiques automatisée.

  • Comment Jaden s'assure que les clients potentiels comprennent l'importance des critiques pour leur entreprise ?

    -Jaden utilise des exemples concrets de situations où les critiques ont été un facteur décisif, comme lorsqu'il a visité un restaurant ou a acheté en ligne.

  • Quel type d'entreprises travaille Jaden dans son agence de marketing ?

    -Jaden travaille avec des entreprises d'amélioration domestique à travers le pays et gère une agence de marketing à chiffre d'affaires de six chiffres en Australie.

  • Quelle est la première étape pour mettre en place la campagne de critiques automatisée pour les clients existants ?

    -La première étape consiste à définir des valeurs personnalisées dans GoHighLevel, y compris le nom de l'entreprise, le nom complet du client, l'offre, l'URL de critique Google et le lien du formulaire de demande de critique.

  • Quel est le but des campagnes distinctes pour les clients anciens et nouveaux dans la mise en place de la campagne de critiques ?

    -Les campagnes distinctes sont utilisées pour adapter l'offre et la correspondance en fonction de la récency des services rendus, avec des offres spécifiques pour inciter les clients à laisser une critique.

  • Comment Jaden gère-t-il les demandes de critiques pour éviter de nuisancer les clients ?

    -Jaden utilise un système d'automatisation avec des rappels limités pour ne pas inquiéter les clients, en s'assurant de ne pas envoyer de messages excessifs.

  • Quelle est la stratégie de Jaden pour encourager les clients à laisser une critique après avoir utilisé un service ?

    -Jaden propose une offre spéciale ou un incitatif, comme un service gratuit ou une offre spécifique, pour encourager les clients à laisser une critique.

  • Comment les clients sont-ils incités à revenir en tant que clients répétés après avoir laissé une critique ?

    -Les clients sont incités à revenir en offrant des avantages tels qu'un dessert gratuit dans un restaurant ou une offre spéciale pour une prochaine consultation dans un espace de médecine esthétique.

  • Quel est le processus de suivi après que les clients ont cliqué sur le lien de critique dans la campagne automatisée ?

    -Après avoir cliqué sur le lien, les clients sont ajoutés à un nouveau workflow et retirés des autres automations, tandis qu'une notification interne est envoyée au client pour les commentaires négatifs.

  • Quelle est la méthode recommandée par Jaden pour obtenir la liste des clients précédents pour la campagne de critiques ?

    -Jaden recommande d'obtenir une liste complète des clients précédents sous forme de fichier CSV avec leurs noms, numéros de téléphone et adresses e-mail, pour un maximum de six mois.

  • Comment les nouveaux clients sont-ils ajoutés à la campagne de critiques après avoir reçu les services de l'entreprise ?

    -Les nouveaux clients peuvent être ajoutés à la campagne en envoyant une liste régulière des clients nouvellement satisfaits, ou en utilisant un pipeline d'acquisition de leads existant si Jaden gère également les services d'acquisition de clients.

Outlines

00:00

📈 Augmenter les revenus sans nouveaux clients

Jaden explique que pour augmenter les revenus de votre agence, il n'est pas nécessaire de signer de nouveaux clients chaque mois. Il propose un service simple et rentable : une campagne automatisée de collecte d'avis Google, applicable à tous les types de business. Cette campagne peut être mise en place avec GoHighLevel et générer des revenus constants avec peu d'efforts mensuels.

05:05

🔄 Valeurs personnalisées et configurations

Jaden décrit les valeurs personnalisées à configurer dans GoHighLevel pour automatiser les campagnes d'avis Google. Il détaille les champs à remplir, comme le nom de l'entreprise du client, le nom complet du client, l'offre, l'URL de l'avis Google et le lien du formulaire de demande d'avis. Ces valeurs sont essentielles pour personnaliser les communications automatisées.

10:06

📧 Automatisations pour les clients

Jaden présente les automatisations pour les clients précédents et nouveaux. Pour les clients précédents, des offres incitatives sont envoyées pour recueillir des avis. Pour les nouveaux clients, des demandes d'avis sont envoyées sans offre incitative. Il souligne l'importance de ne pas harceler les clients avec trop de rappels et de suivre les actions des clients via des liens de déclenchement.

15:09

📊 Processus de gestion des contacts

Jaden explique comment importer et gérer les contacts dans GoHighLevel. Il détaille le processus de mappage des valeurs à partir d'un fichier CSV et la sélection des contacts pour les campagnes. Il décrit également les différentes méthodes pour envoyer des demandes d'avis aux nouveaux clients, soit par l'importation régulière de fichiers CSV, soit via l'intégration des services de génération de leads.

🤖 Automatisations et déclencheurs

Jaden conclut en détaillant les automatisations et les déclencheurs pour suivre les interactions des clients avec les demandes d'avis. Il explique comment configurer les liens de déclenchement pour suivre les clics et comment ajuster les communications en conséquence. Il encourage les agences à proposer ce service comme une introduction pour gagner la confiance des clients et éventuellement leur vendre des services plus complexes comme la publicité ou le SEO.

Mindmap

Keywords

💡Agence marketing

Une agence marketing est une entreprise qui fournit des services de marketing à d'autres entreprises. Dans le script, Jaden mentionne qu'il dirige une agence marketing qui gère des publicités payantes pour diverses entreprises, ce qui est au cœur du service proposé dans la vidéo.

💡Publicités payantes

Les publicités payantes se réfèrent à des campagnes de marketing financées où les entreprises paient pour que leur contenu soit affiché à un public cible spécifique. Jaden indique que le service principal de son agence est la gestion de ces publicités, ce qui est complémentaire au service des critiques Google qu'il décrit.

💡Critiques Google

Les critiques Google sont des évaluations laissées par les clients sur la page Google de l'entreprise. Elles sont cruciales pour la réputation et la visibilité en ligne d'une entreprise. Le script met en évidence l'importance de ces critiques pour augmenter les ventes et le confiance des clients potentiels.

💡Automatisation

L'automatisation fait référence au processus de mise en place de systèmes pour que des tâches soient effectuées sans intervention humaine. Dans la vidéo, Jaden explique comment mettre en place une campagne de critiques Google automatisée pour les clients de son agence, permettant ainsi une gestion plus efficace et moins chronophage.

💡GoHighLevel

GoHighLevel est un outil de marketing mentionné dans le script, utilisé pour créer et gérer des campagnes de critiques Google. Jaden recommande cet outil pour automatiser le processus de demande de critiques et de suivi des actions des clients.

💡Offres incitatives

Les offres incitatives sont des avantages ou des récompenses proposés pour encourager une action spécifique, comme la rédaction d'une critique. Dans le script, Jaden suggère de créer une offre pour inciter les clients à laisser une critique, comme un service gratuit ou une réduction.

💡Campagnes de critiques

Les campagnes de critiques sont des stratégies mises en place pour demander et obtenir des critiques de clients satisfaits. Le script décrit deux types de campagnes : l'une pour les clients récents et l'autre pour les clients précédents, avec des offres adaptées à chaque groupe.

💡Formulaires de demande de critique

Les formulaires de demande de critique sont des outils utilisés pour recueillir des commentaires des clients. Dans le script, Jaden explique comment créer et utiliser un formulaire sur GoHighLevel pour faciliter la collecte de critiques et filtrer les commentaires selon leur satisfaction.

💡Liens déclencheurs

Les liens déclencheurs sont des liens spécifiques qui, lorsqu'ils sont cliqués, permettent de suivre l'action du client et de déclencher des réponses automatisées. Le script détaille comment utiliser ces liens pour suivre les clients qui ont cliqué sur le lien de critique Google ou le formulaire de demande de critique.

💡Tagging

Le tagging fait référence à l'étiquetage des contacts dans un système de gestion de relations clients (CRM) pour les organiser et les cibler efficacement. Dans la vidéo, Jaden montre comment utiliser le tagging pour différencier les clients précédents des nouveaux clients et déclencher les campagnes de critiques appropriées.

💡Services complémentaires

Les services complémentaires sont des offres supplémentaires qui peuvent être vendues aux clients en plus du service principal. Jaden considère la campagne de critiques Google comme un service complémentaire à la gestion des publicités payantes, offrant une opportunité de vente supplémentaire.

Highlights

Making more money in an agency can be achieved without constantly signing new clients.

An easy service to provide for clients is an automated Google review campaign.

This service is applicable to all businesses, regardless of the industry.

The automated review campaign can be set up to run on autopilot for clients monthly.

Speaker Jaden runs a six-figure marketing agency in Australia, specializing in home improvement companies.

The importance of reviews for businesses is highlighted, as they influence consumer decisions.

The setup for the review campaign will be demonstrated using GoHighLevel software.

GoHighLevel training will be made available for free to help users set up the service.

Custom values and settings are crucial for personalizing the review request for each client.

An offer can incentivize past clients to leave a review, such as a free service or discount.

The Google review URL and review request form link are essential components of the campaign.

Automations are set up for both new and previous clients, tailored to their service timeline.

Contacts are tagged to trigger specific automation workflows for review requests.

The process includes sending text messages and emails with personalized offers and review links.

A follow-up is implemented to increase the chances of receiving a review without being intrusive.

Internal reviews on GoHighLevel help filter and direct clients to leave Google reviews based on their satisfaction.

Negative feedback is collected and communicated to clients for service improvement.

Trigger links are used to track whether a client has clicked on the review link or not.

The review campaign setup is simple and can be completed in about half an hour monthly.

The service can be charged at a premium, offering high value for businesses seeking more reviews.

The review campaign is an excellent introductory service to upsell additional marketing services.

Business owners are encouraged to pitch this service to their clients to leverage the power of reviews.

Transcripts

play00:00

  Making more money in your agency doesn't always  mean signing on new clients every single month.  

play00:04

So in today's video, I wanted to go over the  single easiest service that you can provide  

play00:09

for your clients. You could charge anywhere  from 500 for every single client and this goes  

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alongside your main service, which I know for  a lot of you, like myself, is running paid ads.

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Okay, now this service applies to every  single business out there. Doesn't matter  

play00:23

whether it's a roofer, a restaurant, a med spa,  every single business needs this service and  

play00:30

will need it ongoing forever. I'm also going to  go through the exact setup from start to finish  

play00:35

so you can put this on autopilot for every  single one of your clients month on month.

play00:39

If you're new here, my name is Jaden. I run a  six figure marketing agency here in Australia  

play00:44

and we work with home improvement companies  countrywide. Now the service I'm going to go  

play00:48

through today is Is a automated Google review  campaign set up now, every single business,  

play00:53

whether it's e com, whether it's a local brick  and mortar business can do with more reviews.

play00:58

Okay. You can never have enough reviews  on your website, on your Google page,  

play01:02

whatever it may be. Cause think of it like  this. The last time you went to a restaurant,  

play01:06

the last time you bought something  online, I'm sure the first thing  

play01:08

you looked at was. Or at least one of  the deciding factors was the reviews.

play01:11

So every business can do with more reviews. That's  why this service can work across any business,  

play01:16

any niche, any country. Now for this  setup, I will be using go high level. So  

play01:20

if you aren't on go high level already,  uh, this probably won't work for you,  

play01:23

but I would recommend to keep watching the  video because all it takes is for you to sign  

play01:27

one client on this service and you've paid  for three or four months of the software.

play01:31

Okay, now I am in the process of planning  and recording a free GoHardLevel training  

play01:37

from A to Z and I'm not sure when this  will come out, um, or how I'll release it,  

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but it will be free. No one has to pay for it.  So, I mean, if you aren't subscribed already,  

play01:47

please subscribe and I will send out  an update as soon as I know more.

play01:52

Anyway, let's get straight into it. All right.  So I'm in my example sub account now. Look,  

play01:55

I will be going through everything here today,  but you won't have to remember everything  

play02:00

because I will have this in a snapshot. So you  will be able to upload this straight to your  

play02:04

GoHighLevel account. Or if you haven't  downloaded GoHighLevel yet, or sorry,  

play02:08

paid for GoHighLevel yet, then you'll just be  able to click on the link and sign up via that.

play02:13

I will go through everything here  today, just so like, If you wanted  

play02:16

to make any changes to the automations  or the forms or anything like that,  

play02:20

you know exactly how to do it. And I also  try and do this in order the best I can to  

play02:24

make it make sense to someone who may not  be too familiar with go high level yet.

play02:28

But the first thing we'll go into is custom  values and settings, custom values. So basically  

play02:32

the custom values are the values that will be  in our automations when we're sending out the,  

play02:38

the Google review form or, or, or any  correspondence the client. Okay. In terms of,  

play02:44

you know, your client's client. Okay. So  basically when you download the spreadsheet,  

play02:47

you will see everything here in  terms of the client company name,  

play02:51

um, the client's full name, the offer, uh, the  review, Google URL, and the request form link.

play02:57

Okay. So this is where you'll want to come  in and Click on here, edit custom value. And  

play03:02

this is where you want to put in your client's  business name. So change it to whatever your  

play03:07

client's business name is, and then your client's  full name next is the offer. Okay. So when we're  

play03:14

sending out, so, so we'll go through it here soon  with the automations, but we'll be sending out a  

play03:19

form to our clients, past clients, as well as, uh,  the clients, present clients, if that makes sense.

play03:25

Okay. So there's two different campaigns that  we'll be sending out for the past clients.  

play03:30

Your client may not have spoken  to them in the past one month,  

play03:35

two months, three months, four months. So  we want to present them with an offer that  

play03:39

will entice them enough to leave a review. Um,  because usually if you're asking for a review,  

play03:46

then it's a generally on a service  that you've just done for them.

play03:49

Okay. You don't, you don't catch an Uber  and then ask for a review. Okay. you know,  

play03:54

four months down the line, unless you  have a good enough offer. Okay. If, if,  

play03:59

if Uber comes to you and says, we'll give you  a free ride, if you do request us, I'm sorry,  

play04:03

review us, then you're more inclined to. So you  have to come up with an offer with your client.

play04:08

That is a free ride. not as intensive  as doing like the full job for someone,  

play04:13

but it's an incentive to leave  a review. Okay. For example,  

play04:17

I'm in the roofing industry or I have clients  in the roofing industry and a roof respray is  

play04:22

something that my client can do in half  a day or pay someone to do in half a day.

play04:26

So to leave a quick review, they can,  

play04:30

you know, offer a respray. Okay. And that  could be, you know, in the next three months,  

play04:35

three months, six months, 12 months, whatever it  may be. So work out with your client, what a good  

play04:39

offer would be. If it was a med spy, it could  be a free consultation for another service or,  

play04:45

or a free upgrade for a service that  they've got ongoing, whatever it may be.

play04:49

If it's a restaurant, it could be a free dessert  or anything like that for the next time that they  

play04:53

do come back. This also encourages them to also  come back as well, as a repeat customer. Alright,  

play04:58

now the Google review URL is basically the URL  where they will review your clients via Google.  

play05:04

And the review request form link is the link to  the form which we'll be going through shortly.

play05:10

Okay, so that's basically the link where  they will submit the review to. Okay,  

play05:15

this will all make sense shortly. But the  only things that you need to change here  

play05:19

is the values. All right, actually,  you probably won't need to change the  

play05:23

form link, but you'll need to change  everything else to suit your clients.

play05:26

If that makes sense. Now  we'll go into the automations.  

play05:29

Awesome. So you can see here that We have  the Google review for new clients. So these,  

play05:35

these are clients that your client have serviced  within the last week, two weeks possibly. And  

play05:40

then there's previous clients. So anything  further than possibly two weeks, three weeks,  

play05:44

four weeks, uh, we're sending out a different  offer or correspondence too, because generally if  

play05:49

you have a new client or you've just, client, they  generally don't need an offer to leave a review.

play05:56

It just seems natural that they leave a  review after the service, if it was good, bad,  

play06:00

whatever it may be. So we'll go into, uh, we'll go  into the previous clients first. Now I have offer  

play06:05

here. This is where you can, you know, change the  subjects. So I changed the title to whatever the  

play06:11

offer is. So I've got a very, Like you'll come  to realize that this is a very simple setup.

play06:16

It's nothing extraordinary, but it can be  fully automated and has huge impacts to the  

play06:21

business, a good impacts hopefully. Okay. So  if your, your client provides a great service,  

play06:26

then the best thing that they can do even before  running ads, even before anything is have that.  

play06:31

Have that proof on Google because especially for  the high ticket services, such as, uh, you know,  

play06:36

home improvement, which I know a lot of you are  in because you watch my videos and you message me.

play06:41

First thing people look at is reviews, especially  on Google, especially if they're ranking high on  

play06:45

Google and they're within the first three  to five business businesses on Google,  

play06:48

you'll tend to find it that they have  the most reviews. Okay. And that's the  

play06:51

position that you want to put your clients  in and convey the value for that as well.

play06:56

Okay. So the trigger, so the trigger is that that  contact has being added with a certain tag. Okay.  

play07:04

So when they're in the contacts section,  which I'll show shortly, you'll upload a  

play07:08

list of your clients, clients, if that makes  sense. And you'll add a tag to them, that tag,  

play07:14

you can name it, whatever you want. We have it  named previous client review just to make it.

play07:18

obvious what, what the tag is. Okay.  So once we've added a tag to that,  

play07:24

either one person or a bunch of a  thousand people, whatever it may be,  

play07:28

then this whole workflow is triggered. Now this  is where the custom values come in. Now you can  

play07:32

change the text on these, uh, sorry, you can  change the, the, the writing on these texts,  

play07:37

on these emails to whatever you like, but this  is, this is similar to what we do in our agency.

play07:41

We've actually changed it up quite recently,  which we'll go through shortly, but look,  

play07:46

basically a contact is tagged with. previous  client review, Google review, and they're sent  

play07:52

out straight away a text message and an email.  So this is where the custom fields come in. So,  

play07:57

Hey, contact first name. This is, so this  is when, when you would have filled out the  

play08:01

first name or the owner's name of the company  and, and the company of your client as well.

play08:06

Okay. So their first name and company. So in our  example, it would be, Hey, Bill, this is. John  

play08:12

from John's roofing. Okay. It'll automatically  update. Now we're currently running an offer.  

play08:17

This is the offer custom value. So now you see  that you've got to fill out these custom values,  

play08:22

you know, according to, you know, your, your  client, their offer, that kind of stuff.

play08:26

And this is, this is where it comes in. Okay.  We're currently running a roof respray offer  

play08:31

for our previous customers. We'd love your honest  feedback via trigger link to be entered into the  

play08:36

draw. It only takes one minute. So the trigger  link here, Okay. I'll, I'll show you what this  

play08:40

means in a second, but basically we can track  if someone has clicked on that link or not.

play08:45

Okay. If they've taken the action to click on the  link, then we have further, further automations,  

play08:50

which we'll go through in a minute. Okay. So  basically the email is a very similar thing,  

play08:55

very similar body of text. Um, yeah,  you can go have a look at that. Then  

play08:59

we'll wait 24 hours and we'll  send a, uh, another reminder.

play09:03

We've tested doing reminders, not reminders.  The last thing that we want to do is put our,  

play09:08

put our client in a position where  they're pestering or annoying their  

play09:11

previous clients. That's the last  thing that we want to do as the  

play09:14

marketing agency. So it's completely up  to you, but you can put a reminder in.

play09:19

message and email, whatever it may be. Okay.  We currently aren't doing that at the moment,  

play09:23

but you can. All right. So we'll  go on to the new clients now,  

play09:27

and this is going to be very  similar to the last one. And again,  

play09:30

you can see it's a very simple automation.  There's nothing complex about it. Basically.

play09:36

Exact same process. A contact is tagged,  but now with the new client review tag.  

play09:41

Okay. So it sets off this automation  and not the other one. All right. First  

play09:44

thing they're going to receive is a text  message. Now, because like I said earlier,  

play09:49

we've just, your client has just  fulfilled the services with them.

play09:52

We don't require an offer. You can put an offer  in there. It's completely fine, but we tend to  

play09:57

not do that. Okay, because they've just had their  service done or they've just received the product,  

play10:01

whatever it may be. So, hey Bill, uh, John here  would love to hear about your experience with us.  

play10:05

If you could take a quick moment, uh, to give  us a review, that would mean the world to us.

play10:09

Okay, and then you've got a link, um, to  the, to the review, which is a trigger link,  

play10:13

which I'll show you shortly. Okay, email, same  thing. This one we do, uh, do a follow up, um,  

play10:20

because, you know, they're fresh. They're, they're  probably expecting a text from the business anyway  

play10:24

to review them. Now the second text message  is, Just a reminder, just a quick follow up.

play10:28

Uh, we, we don't do any more than just one follow  up. We don't want to be pestering them at all,  

play10:32

or, you know, pissing off our clients clients.  Uh, so we'll send up a quick follow up and if  

play10:37

they don't take the action, then that's  completely fine. At least we've done,  

play10:40

we've, we've set up these automations  to, you know, possibly get a review back.

play10:43

Okay. And most of the time people will leave a  review. Okay. If they haven't taken the action  

play10:48

yet, then we'll remove them from the workflow.  So they're not contacted again. So I should  

play10:52

have probably explained in the beginning  what the process is, is. We will send them  

play10:57

out a form that we've created on GoHighLevel,  and they will leave an internal review first.

play11:03

Okay, so it'll give them the option. I'll  be showing it shortly, but it will be,  

play11:07

will be giving them the option to either  rate us one star through to five stars,  

play11:11

and based on their response, if they  give anything above a four star,  

play11:14

then we'll direct them to the Google review page,  which they can Leave a Google review if they want,  

play11:19

they don't have to, uh, but if they write us  or the client anywhere from three to one stars,  

play11:24

then we'll get some feedback from them  and shoot that through to our clients.

play11:27

So they're aware. All right. So if they  have submitted the go high level form,  

play11:31

which we've sent out via the text with the trigger  links, three, two, one, they'll be removed from  

play11:36

the other automations that they might've been  set up in, which is, you know, we've sent out the  

play11:40

previous client's automation or the new client  automation, and we'll add them with a new tag.

play11:45

Which is negative feedback. Okay, so we  know. Now we'll be sending out an internal  

play11:48

notification to our client. And this is  based on the feedback that was given on  

play11:52

the form. In terms of the negative feedback.  Okay? And then we'll send out a quick email,  

play11:56

uh, to the client saying, We'll be back,  uh, sorry, we'll respond to you shortly.

play12:01

And sorry about your experience.  Thank you for the feedback, blah,  

play12:04

blah, blah. And that's when we removed them  from the workflow. Now the last automation is  

play12:08

review link clicked. Okay. So you can see here,  the trigger link is the review link is clicked,  

play12:13

which I will go through trigger links shortly. Now  the added, the contact is added with a new tag,  

play12:17

which is now review link clicked just to keep  you updated on where that person is up In  

play12:22

terms of the workflows and they're removed  from the other, uh, the other automations,  

play12:27

which is the text messages and the  initial emails that we sent out.

play12:30

Okay. So that's pretty much it for  automations. It's very simple. It's  

play12:34

very basic, but it goes a long way. All  right. So we'll go into trigger links now  

play12:38

and I'll show you how they work. All right. So  we're in trigger links. Now you can see here,  

play12:42

there's the Google review link, and  then the, the review, the review Now,  

play12:46

like I said earlier, the Google review link is  the Google link to leave a review via Google.

play12:51

And the review request link is the request  link to the form via GoHighLevel. You can  

play12:55

see here if we look at the Google review  link and we edit it, it's the custom value  

play13:00

of the Google URL. Okay. So earlier, like  I said, when you wanted, when you want to  

play13:04

change the Google URL to your client's review  page on Google, that will be the trigger link.

play13:10

All we're doing here is putting that custom  value under a trigger link. So we know when  

play13:15

the client clicks on it. Okay. If we left  it just as a custom value that still works  

play13:19

a hundred percent, but you just don't know  that they've clicked on that link or not.  

play13:22

Same goes with the review request link. Okay.  If they've, if they've clicked on the link,  

play13:27

there's an argument to say that if they  haven't filled it out, maybe they got.

play13:30

They got distracted or something came  up, but there's also an argument that  

play13:34

says that they didn't want to fill it out.  So you don't want to keep messaging them  

play13:37

and annoying them. So it's best just  to leave it at that. Okay. They have  

play13:40

the link there to click whenever they want  via their email and their text messages.

play13:44

Now that's pretty much it in terms of the setup.  As you can see, nothing complex at all. It's not  

play13:48

a hard service to fulfill on and probably  takes you. Maximum half an hour every month,  

play13:53

especially when you can charge 500 to 1,  000 for this service. And that's a great  

play13:57

introductory service to get them in the  door and then possibly upsell them later.

play14:01

Now we'll go through how to actually get this  workflow or automations going. All right. What we  

play14:08

want to do for previous clients, you want to get  your client to have a full list of their previous  

play14:14

clients. You probably won't want to go past any  anything more than six months worth of contact  

play14:19

because past six months, it is a bit weird asking  for a review, a review, six months down the line.

play14:26

Um, so I'd probably go to six months maximum.  If, if you've got a customer with a very large  

play14:31

customer base or, or a lot of clients,  you know, at least a thousand or 1500  

play14:36

clients within the last three months,  depending on how big the company is,  

play14:40

then three months is plenty. Okay. Now, what we  want to do is we want to get your client to send  

play14:46

you a list of all of those clients in a CSV file  with their name, their number, and their email.

play14:53

Okay. That's all we need for this tutorial.  For this service to work, okay. Or for the  

play14:57

automations to, to trigger and the workflows  to start running. Now, once we've done that,  

play15:03

um, might have to blur all this out, but all we  have to do is once we've received that CSV file  

play15:09

with all the previous clients, we go import  contacts here and then you drag and drop it.

play15:14

Okay. Once. Once we've uploaded the file, it'll go  to map. What mapping means is you map the value of  

play15:21

first name to the first name on the CSV, and then  you map the phone to the phone number on the CSV  

play15:27

and then email to email, and then you press  next and then upload. And then you'll have a  

play15:30

list that looks like this of hopefully a lot of  businesses, hopefully, you know, 500, 600, 1000,  

play15:37

however many businesses, because the more you  have, you have more chances to get more reviews.

play15:40

Okay. Pretty simple. Now to get the workflow  up and going, what we want to do is if we want  

play15:45

to send out all of the links at once, or  sorry, all of the automations at once to,  

play15:49

let's just say the previous clients,  first of all, is we'll actually go here  

play15:53

and select all the records. Okay. Now  it'll only select the first page of 20.

play15:58

What you want to do if you're if you've only  uploaded previous clients and not new clients  

play16:03

yet Then you'll want to go select all and  that'll select all of the contacts that  

play16:06

you've just uploaded Okay If you have a mix  of there's already some contacts on the file  

play16:11

from maybe you're running ads or something  like that You want to go through and pick?

play16:15

pick out The right clients, right? You  don't want to be sending out, uh, you know,  

play16:19

Google review links to possibly people in the  pipeline. Next, once we have our people selected,  

play16:25

we go up here and press add tag and  then add tags. When you press here,  

play16:29

it'll come up with all, all of the tags  that you have under your sub account.

play16:33

And once you've downloaded this snapshot, you'll  have the tags that we've previously previously  

play16:36

seen in the automations. So if we're going  for the missed cold. So if we're going for  

play16:42

the previous client, we just click on previous  client and then we can add a description here,  

play16:49

previous client review, and you could put  one next to it just to know that like this  

play16:53

is your first time sending this out  to the people and then press add.

play16:57

Okay. I'm not going to do it obviously because  we'll send it out to all these people, uh,  

play17:00

but that's pretty much all you have to do. Okay.  Um, and then it's all automated from there. Okay,  

play17:05

of course until you add in new people,  okay, which is what what we come on to  

play17:09

next which is the new clients now There's a  few different ways You can go about sending the  

play17:13

Google review to new clients that come on board  that have just had their service done from your  

play17:17

client now the first way is to is probably the  simplest way and it's just to get your client  

play17:22

to send you a CSV or a list of the previous  clients from The previous week or two weeks.

play17:27

Okay, so every week Fortnight or every month or  every week, however frequent you want to do it.  

play17:32

It's also depending on the volume of your  clients and how many clients that they're  

play17:36

getting if they're getting one client per  week then There's an argument that they can  

play17:41

probably just send that straight through to you  As soon as that client is fulfilled if they have,  

play17:46

you know, 10 clients per day Then I would just  get a list of those 10 clients each day at the  

play17:51

end of the week So you'd have 70 clients  at the end of the week that you just send  

play17:54

out this automation to the next way is You If  you are providing lead generation services,  

play18:00

if you are doing ads or whatever it may be, then  you can set it up with your pipeline as well.

play18:05

Now, I won't go into that today,  but if you did want a video on that,  

play18:09

then I can make it. But essentially, if  you're providing the service of ads and  

play18:13

you're getting clients for your client  all the way up into the sales stage,  

play18:18

Your client's fulfilling the service, and  then you can move them to another pipeline,  

play18:23

um, or another stage in the pipeline,  which will trigger this request going out.

play18:27

Okay. But in terms of the service itself,  that's pretty much it. I think I've covered  

play18:31

everything today. Like I said in the  beginning, It's very, it's a very easy  

play18:35

sell. Every business needs it. And that's a  great introductory service to get someone in,  

play18:40

get them to know, like, and trust you  a bit, and then possibly upsell them  

play18:42

later if they were interested in ads  or SEO or, or something of more value.

play18:47

Now, for those of you who aren't  running this service currently,  

play18:50

maybe you're doing ads, maybe you're  doing SEO, whatever it may be,  

play18:53

get your clients on a meeting and pitch them this  offer. Okay. Convey the value. All right, because  

play18:59

like I said, so many times already in this  video, every single business needs reviews  

play19:03

and any smart business owner knows that reviews  are what they leverage to get more business.

play19:08

Now that's pretty much it from  me. If I did miss anything,  

play19:11

shoot me through a DM on Instagram and  I will let you know. Um, otherwise the  

play19:15

snapshot will be in the description  and I'll see you in the next video.

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