Hï Ibiza DJ Cristina Lazic got Demos SIGNED to Labels from Instagram

Summary

In this engaging conversation, a DJ shares her journey from a hobbyist to a professional, inspired by electronic music and a supportive community. She discusses her experience with the Artist Blueprint course, highlighting its impact on her technical skills, community building, and confidence. The course not only provided practical knowledge but also fostered a sense of belonging among peers. Her story illustrates the power of content creation, networking, and persistence in the music industry.

Takeaways

• 😀 The speaker found a hobby in DJing during maternity leave as a way to take 'me time' and escape from daily routine.
• 🎧 A friend introduced the speaker to a DJ course, sparking the beginning of their DJ career.
• 💡 The speaker continued DJing even after returning to full-time work, highlighting the importance of not giving up on passions.
• 🌐 The speaker joined the Artist Blueprint course to overcome a sense of being stuck and to seek growth in their career.
• 🤝 The course provided a supportive community, showing that the speaker was not alone in their struggles and aspirations.
• 📈 Learning practical skills such as social media content creation and demo submission was a key benefit of the course.
• 🔊 Overcoming fear of judgment was a psychological takeaway, encouraging the speaker to post more freely and authentically.
• 🎶 The importance of showing oneself as a DJ through videos to boost visibility and bookings was emphasized.
• 📹 The creation of the Vinyl Select series on social media helped the speaker to build a network and even secure a record release.
• 📈 TikTok engagement and the importance of focusing on one social media platform for better results were discussed.
• 🔄 The speaker learned to alternate between video and static content for better engagement on social media.
• 🎉 The course helped the speaker to build confidence, technical skills, and a sense of community, all crucial for career growth.

Q & A

What was the initial motivation for the interviewee to start DJing?

The interviewee started DJing as a hobby during her maternity leave, looking for personal time and a way to take her mind off the routine of motherhood.

How did the interviewee get introduced to the DJ course?

A friend of her husband named Mina Lazich, who was not a relative, reached out to her and invited her to join a DJ course because she knew the interviewee loved electronic music.

What was the turning point for the interviewee to continue DJing even after returning to full-time work?

The interviewee loved music and electronic music so much that she decided not to give up on it and to push as much as she could even after going back to her full-time job.

Why did the interviewee join the Artist Blueprint course?

The interviewee joined the course because she felt stuck in her career, wasn't seeing proper growth, and needed motivation and understanding of how things work in the industry.

What was the main benefit of joining the Artist Blueprint course according to the interviewee?

The main benefits were learning technical skills, gaining support from a community of people in similar situations, and boosting her confidence and motivation.

How did the Artist Blueprint course help the interviewee with social media?

The course taught her how to post content on social media effectively, build a matrix of different types of content based on themes, and alternate between video and static content to increase engagement.

What specific advice did the interviewee receive from the course that helped with her social media presence?

She was advised to focus mainly on one social media platform, not be afraid of judgment when posting, and to show herself playing to remind people that she is a DJ, which could lead to more bookings.

What is the 'Vinyl Select Series' that the interviewee started?

The 'Vinyl Select Series' is a content format where the interviewee explores and showcases music from vinyl-only labels or specific artists she likes, playing their records and sharing them with her followers.

How did the 'Vinyl Select Series' contribute to the interviewee's career?

The series helped her build a network, get noticed by label owners, and eventually led to her releasing music on one of the labels she featured, Bondage Music.

What was the impact of focusing on TikTok as suggested by the course?

Focusing on TikTok helped the interviewee grow her follower base organically and maintain high engagement, which is crucial in the current social media landscape.

What advice did the interviewee receive from the course regarding posting older content?

She was advised to not be afraid of posting older content in a new format, which can help maintain her online presence and engage her audience.

Outlines

00:00

🎧 DJ's Journey and Artist Blueprint Experience

The speaker, a DJ and electronic music enthusiast, shares her journey into the music industry which began during her maternity leave as a hobby. She was introduced to DJing by a friend of her husband and has since released music, performed internationally, and balanced two careers. The speaker discusses joining the Artist Blueprint course to overcome a creative plateau, gain new insights, and connect with a supportive community. She highlights the course's practical lessons on social media strategy, content creation, and demo submissions, and expresses gratitude for the motivational and psychological support it provided.

05:01

📈 Boosting Social Media Presence and Bookings

The speaker elaborates on how she applied lessons from the Artist Blueprint course to enhance her social media presence, particularly focusing on Instagram. She experimented with content types, such as videos showing her music's chart progress and static images, to increase engagement. Overcoming her fear of judgment, she began posting more frequently, including videos of herself DJing to remind followers of her skills and boost bookings. The introduction of her 'Vinyl Select Series' on TikTok, showcasing her love for Eastern European music, led to networking opportunities and a record release with a respected label, illustrating the power of content in building a career.

10:02

🚀 Key Takeaways and Personal Growth from the Course

Reflecting on her experience with the Artist Blueprint course, the speaker identifies three main takeaways: acquiring technical skills in music production and promotion, gaining a supportive community that provides psychological strength, and building self-confidence through consistent content creation and peer encouragement. She emphasizes the importance of not giving up, learning from the community, and the personal growth she experienced as a result of the course's holistic approach to artist development.

Keywords

💡DJ course

A DJ course is a training program designed to teach individuals the skills and techniques required to become a disc jockey. In the video's context, it represents the beginning of the speaker's journey into the music industry. The speaker mentions starting a DJ course during her maternity leave as a hobby, which eventually led to her current career as a DJ.

💡Electronic music

Electronic music is a genre that emphasizes the use of electronic musical instruments and electronic music technology in its production. It is central to the video's theme as the speaker expresses her love for electronic music and how it became a significant part of her life and career, starting with her DJ course.

💡Maternity leave

Maternity leave is a period of time taken by a mother after childbirth to recover and bond with her newborn. In the script, the speaker uses this term to describe the period when she started exploring a new hobby, which was a DJ course, as a way to have some personal time and mental break from the demands of new motherhood.

💡Artist Blueprint

The Artist Blueprint appears to be a course or program designed to help artists grow and develop their careers. The speaker joined this course to gain a better understanding of the industry, improve her skills, and connect with a community of like-minded individuals. It played a significant role in her professional development.

💡Social media

Social media refers to websites and applications that enable users to create and share content or participate in social networking. In the video, the speaker discusses how she learned to effectively use social media platforms, particularly Instagram, to grow her audience and promote her music, which is a key strategy in today's digital age.

💡Content creation

Content creation involves the process of generating original content, such as videos, images, or text, for distribution on various platforms. The speaker mentions applying the strategies she learned from the course to create engaging content on social media, which helped her increase her online presence and fan engagement.

💡Vinyl select series

A vinyl select series refers to a curated collection or showcase of vinyl records, often highlighting specific labels or artists. The speaker started such a series to share her passion for vinyl music and specific labels, which not only showcased her taste but also led to networking opportunities within the industry.

💡Engagement

Engagement, in the context of social media, refers to the interactions between content and its audience, such as likes, comments, and shares. The speaker talks about creating content that generates engagement, which is crucial for increasing visibility and building a fanbase.

💡Booking

Booking in the music industry refers to securing performance gigs or appearances for artists. The speaker mentions using social media to increase her visibility, which in turn helped her get more bookings, illustrating the importance of online presence for professional opportunities.

💡TikTok

TikTok is a social media platform known for its short-form videos. The speaker discusses the importance of being active on TikTok and participating in challenges to grow her audience, reflecting the platform's influence in modern content marketing and artist promotion.

💡Confidence

Confidence in this context refers to the self-assurance and belief in one's abilities, which is essential for artists to effectively promote themselves and their work. The speaker highlights how the course helped boost her confidence in posting content and engaging with her audience.

Highlights

Introduction to the interviewee as a DJ who found her passion during maternity leave.

Mina Lazich's influence in starting the interviewee's DJ journey.

The interviewee's transition from maternity to full-time work while pursuing a DJ career.

Joining the Artist Blueprint for career growth and support.

The importance of community and support from the Artist Blueprint course.

Learning practical skills like social media content creation and demo submission.

Overcoming fear of judgment by posting content and gaining confidence.

The impact of focusing on one social media platform for better engagement.

Creating engaging content by alternating video and static content on Instagram.

The strategy of showing DJ performances to boost bookings.

Initiating the Vinyl Select series to explore and promote niche music.

Networking success story with Bondage Music leading to a record release.

The significance of content creation in building a follower base and network.

The role of TikTok in the interviewee's content strategy and growth.

Participation in the 10-day TikTok challenge to boost content visibility.

Reposting older content in new formats to maintain engagement.

The three main takeaways from the course: technical skills, community support, and confidence building.

Transcripts

hello Hi how are you I'm great happy to

be here in this shed this very like a

virtual shed with you so for those who

don't know who you are can you I thought

i' just give you kind of get them you to

give us a little rundown of you and kind

of how we got together how how we kind

of got to where you are now and just

kind of a little brief overview of

yourself yes okay so I am a d that has

been around for like five years I

actually started playing during my

maternity I was looking for a hobby to

to get some me time and to just you know

take away my mind from you know nap peas

milk and all of that and uh actually

when I was looking for a hobby this

friend of my husband whose name is Mina

lazich and they're not relatives she

reached out to me and she told me hey

Christina I know you love electronic

music I'm starting a DJ course why don't

you come with me to do it I think you

would love it and uh I finally found

another DJ course because I was

breastfeeding and that course was not

close enough to my house but yeah but

then that's how it started I basically

started this DJ course and long story

short I I've always loved music and I've

always loved electronic music and I saw

that that's something that I really

really liked so when I had to go back to

full-time work after the maternity I

decided to not give up on music and

actually you know to push as much as I

could on that and uh five years after

I'm here with some music that has

released some International gigs and me

doing two parallel careers and trying to

survive survive among it all so

obviously the beginning of 2021 we

started working together you join the

artist blueprint on my first ever

version of the ice blueprint and thank

you very much for joining us and I just

going to kind of ask you remember what

your motivation was for joining it and

let's talk about that just quickly yeah

of course I mean I joined the course I

remember we had you know a call before

me joining officially the course because

I was in that moment where I was like

you know I am a bit stuck I think I'm

doing things properly but I don't see a

proper growth bookings are not there I

don't know exactly what is my path how

to communicate what I do well I do

marketing so I think that I have some

basics of communication and marketing so

that clearly helps but I still needed

some uh motivation some uh understanding

of how some things work and that's why I

reached out to you and I think it was

super super useful to do the course

first of all because I met a lot of uh

interesting people and I saw that I was

not alone like I mean the feelings that

I have are the feelings that many people

have so many people need a boost could

be just you know from a technical

perspective from a process perspective

or just a psychological perspective and

so I found that kind of save space in

the in the course like people in my same

condition that needed to like you know

support each other uh so that's

something that I really enjoyed H but

then of course I learned a lot of things

like uh you showed us for example how to

post content on socials and how to build

a kind of a matrix of different type of

content based on themes which I applied

and it worked very well you showed us

how to submit demos to to labels and of

course I I

followed so yeah very useful course from

a you know practical perspective but

also psychological perspective and I

like how we all keep in touch and we all

support each other and I like to see

sometimes I post and I see some people

from the group commenting and they do

the same I mean it's nice it's a nice

little Community isn't it it's really

growing it's a lovely little Community

that's got going now and there loads of

them in the chat coming to see come to

speak watch you today as well which is

lovely thank you co MERS so that track

came out and then can we just sort of

talk about kind of what you took what

kind of you pushed on from maybe took

from the course you kind of pushed on

from the course that you used to push

that and kind of then took on how you

then took a bit further on from that yes

well for example I remember you told us

clearly reals were not so much of a

thing at the time as they are now yeah

but I kind of focusing a lot on on

Instagram and I applied that rule that I

learned from the course that you should

focus mainly on one social and do it

well so I thought Instagram should be

the one but because I have a a good

follower base and I can you know I know

this social quite well uh so I focused

on that for this release and I remember

that I I made a video of me like showing

how the track was at you know number X

in the chart and how to help me to bring

it up and I made it kind of fun and then

got of Engagement and then I posted a

picture because at the time it was also

useful to alternate video content and

static content so a picture of me just

holding a kind of piece of paper with

number four or number five because I was

remember yeah

yeah they a lot of Engagement so all

these ideas they came thanks to to the

court because you were telling us in

what way you could make it more engaging

and uh you were also telling us don't be

afraid of the judgment of others I'm

always scared of posting things and

people will think why is she doing that

but actually people like it so now I'm

less scared of posting one other thing

you told us was you know show yourself

in playing and this way people will

remember promoters will remember you're

actually a DJ and they will book you

more so I started showing videos on

myself playing and that you know helped

boosting my social and also boosting the

kind of you know booking part and all of

that that's Lu Wicked then didn't you

start as well your vinyl select series

which you

don't that came also thanks to the

course so if you see behind me there is

this kind of light yeah yeah because I'm

remaking this table I'm actually getting

a custom DJ table once it's ready I'm

going to start it again so I have my

turntables and the mixer and I have

created this kind of vinyl peek of the

week format where basically I explore

labels that I like mainly vinyl only

labels or producers that I like so so I

would show videos of course now reals

are very short so I would show parts of

videos on me uh performing and playing

on vinyl music from these specific

labels or specific artists one thing

that I want to say is when it comes to

vinyls I like a lot the vibe from

Eastern Europe like ROM minimal Romanian

minimal that style so it's mainly that

kind of vibe in my V pick of the week

series but I have to say that also

helped a lot just as an example I

actually uh started posting about this

label called bondage music they are

label from Germany very respected they

released a lot of uh you know artists I

love like ntfo Michu like you know just

to name a couple the owners are porn

bags two guys from Germany and uh I had

actually built this format of the vinyl

pick of the week tag them in there and

they follow me so I was like oh they

follow me because I I made the V pick of

the week on bondage music and then I I

remember I went to Love Fest last year

this Festival in Serbia because I played

there and I saw that Apollonia added all

the vinyl you know bags and in one of

them there was a vinyl from bondage so I

took a m picture and they sent it to

bondage and then this you know created a

good relationship among as and then they

told me why don't you send us your demos

and then in few months later I released

my AP with them also so now I have

releas an A on bondage music thanks to

the vinyl peck of the week if you think

that's so sick that's so sick yeah oh my

days I love that so literally because

you started that content series then you

then it started the networking and then

it started the kind of connection then

it started the the rec the record signed

yes I flipping love that I flipping love

that yes amazing content content wins

again amazing yeah it's very important

to you know to communicate things and to

you know make actually people like that

I'm putting out my recommendations there

going back to what we were saying about

Spotify with the VY piek of the week I'm

making people get to know labels that

they would not know otherwise or

producers that maybe are a bit more

Niche and uh I think that you know in

that respect I was able to build my

little very little follower base and the

people that you know Associated me with

finding new music so I would get a lot

of you know direct messages of people

asking me do you recommend these label

do you know them post about them and

that's how you know I created some sort

of network after building content after

also release the music that's epic and

it's only what you're doing on the D

it's like for me it's always only what

you're doing on the dance FL when you're

playing those records to a whole dance

floor it's only what the same like

you're going this is the record I like

and it's and without sort of saying it's

on the list label and it's this artist

but it's the same thing it's like this

is the record I like and this one and

this one and you should listen to more

of these it's the same as social media

for me I remember before you played get

lost um you jump back into the weekly

group calls from the course and we ched

about your content and how you going to

kind of what how you could basically

maximize that exposure did that actually

help you and kind of did those kind of

calls help you yeah I mean for example I

remember that you gave us this 10 days

real challenge yeah but I mean you were

right because Tik Tok is a thing now and

you told us you need to build more reals

like you do the 10 res Challenge and I

don't know if I did 10 but I definitely

invested on reals and it helped a lot

because I saw that I continued growing

or organically well a lot of people that

have not done real even if they have

like 50,000 followers engagement has

gone down massively so you know these

kind of tips are super useful and then

some of the tips that you post on your

on your social are very useful for me my

selfconfidence like don't give up you

know just uh you know post thing you

know videos of you playing even you know

why not posting even older content and

in a different format so that's

something that I've also done so yeah

definitely useful to that support

obviously we' kind of covered your music

now covered you obviously

that you're part of my course I just

going to ask you if you could kind of

sum up how the coures course was for you

and kind of like the main takeaways you

got from it and kind of How It's helped

you along the way yeah so the takeaways

are three one is about the technical

stuff like I've learned a lot about

things that I didn't know for example

how to uh you know how to build the real

or how to use Hep edit or how to submit

demos these are technical skills that I

didn't have because I was not in this

industry before okay I worked in music

publishing but not as an artist so the

technical part is very important uh then

is the part of the community that you

get the support from other people and

that's very you know important the

psychological aspect and then it's the

that comes also with the psychological

aspect the confidence that you gain

maybe the first time you post the video

or the picture you don't get much

traction but then you talk with the rest

of the group and you see that you are

all on the same boat but then you do the

second post and the third post and

eventually you get the traction so yeah

that's another thing of believing in

yourself and not giving up so these are

the three things the technical part the

community aspect and then the kind of U

you know motivation and the boosting of

confidence these are the three things

got from the course love it love it

thank you so much love that