Low Ticket: Aplique essa diagramação no seu entregável e faça seus produtos venderem o dobro

Summary

This video teaches the 'Executor Layout' methodology, a strategic design approach aimed at increasing the perceived value of digital low-ticket products. By focusing on four essential elements—highlighted titles, well-organized text, attention-grabbing blocks, and contextual images or icons—the creator shows how to make digital products more attractive and marketable. The layout isn’t just about aesthetics; it’s designed to engage the audience, enhance clarity, and boost sales by tangibilizing the product. This process, which combines design and marketing strategies, ensures products stand out in the competitive low-ticket market.

Takeaways

• 😀 A well-designed layout can significantly boost sales for digital products, especially in the low-ticket category.
• 😀 The 'Executor Layout' methodology is a unique approach to creating visually appealing and strategically designed product materials.
• 😀 The focus of the layout is not just on aesthetics, but on capturing attention, tangibilizing the product, and creating a desire to buy.
• 😀 There are four main elements to mastering layout creation: title highlight, smaller text with spacing, attention-grabbing blocks, and the use of images, icons, and illustrations.
• 😀 The layout is a marketing advantage; it differentiates your product from others in the market, especially in the low-ticket space.
• 😀 High-quality, strategic layout design can sometimes be the key factor in why a product sells, even if the internal content is not directly showcased.
• 😀 Layouts should include clear titles, brief and separated text, visual blocks for emphasis, and relevant images or icons that connect with the product theme.
• 😀 Use tools like Canva to create professional designs, working with a standard A4 page size for both digital and printed material.
• 😀 Formatting guidelines include using large, clear fonts for titles (above 24) and smaller fonts (10-12) for the body text, ensuring readability and clarity.
• 😀 Examples of product layouts, such as the '150 Psalms' and recipe books, show how titles, text, blocks, and images should be organized for visual appeal and coherence.
• 😀 The mentor program offers a step-by-step framework and templates for creating and selling low-ticket products, with live weekly support and a dedicated community for advice and troubleshooting.

Q & A

Why is the layout of your digital product important?

The layout plays a crucial role in differentiating your product from others in the market. It helps in attracting attention, tangibilizing the product, and creating desire. A well-designed layout is strategic, not just aesthetically pleasing, and significantly impacts your sales.

What are the four key elements of a 'Layout Executor'?

The four key elements are: 1) **Title in Highlight** – clear and contrasting. 2) **Smaller Text** – short phrases with breaks for easier reading. 3) **Highlight Blocks** – using soft colors to emphasize key messages. 4) **Images and Icons** – creating visual connection and reinforcing the product theme.

How does a good layout impact sales?

A good layout enhances the visual appeal of the product, making it more attractive and easier to understand. It can help create a memorable first impression, differentiate your product from competitors, and ultimately increase sales by capturing attention and building desire.

What mistake do most infoproducers make with their product designs?

Many infoproducers create products with simplistic and overly common layouts. This can make their products blend in with others in the market, diminishing their appeal. A unique and strategically designed layout can set your product apart.

How does the layout help in 'tangibilizing' the product?

The layout tangibilizes the product by providing visual structure, making the product feel more real and valuable. This is achieved through well-placed images, clear titles, and organized text that help customers visualize the product's features and benefits.

What role does the 'highlight block' play in the layout?

Highlight blocks use contrasting colors and backgrounds to draw attention to key points or sections. They help reinforce the main message of the product, making it more visible and memorable for the viewer.

What is the importance of using 'breaks' and 'spacing' in the text?

Spacing and breaks make the text easier to read and digest. Large blocks of text can overwhelm the reader, so breaking it up into shorter paragraphs with ample white space ensures the content is more accessible and engaging.

How does the layout contribute to building customer desire?

The layout’s strategic design, with clear titles, engaging visuals, and well-structured information, creates a sense of value. This appeals to the customer's emotions and desire for the product, making them more likely to purchase.

What tools do you recommend for creating product layouts?

The main tool I recommend is **Canva**, where I use the standard A4 size. This format works well for both digital products and printed materials, making it easy to create both online and offline marketing assets.

What makes the 'executor layout' different from other layouts?

The executor layout is not just a visually attractive design; it’s a strategic approach that emphasizes attention-grabbing elements, clear information hierarchy, and visual cues that prompt customers to take action. It's a more targeted and purposeful layout.