How AI Has Changed Marketing Forever

Summary

In this video, Michelle Valley discusses how AI is transforming marketing, highlighting four key trends. She predicts marketing will be both similar and different, with AI enabling both efficiency and innovation. Hyper-personalization will tailor content specifically to individuals. AI's integration will reshape marketing jobs, requiring new skills. AI will boost productivity, freeing marketers for strategic tasks. Lastly, AI will empower small businesses, leveling the playing field against larger corporations. Michelle also emphasizes the importance of staying updated with AI tools to stay ahead in business.

Takeaways

• 🤖 AI is revolutionizing marketing by creating two groups: those who use it to save time and those who use it for innovation.
• 📈 Hyper-personalization will target content specifically to individual users based on their actions, habits, and preferences.
• 🧠 Over-reliance on generative AI can reduce the diversity of ideas by 40%, making much of the marketing content look similar.
• 🔄 Marketers need to adapt and become shapeshifters, learning new skills to stay competitive as AI changes their roles.
• ⏱️ AI will boost productivity, allowing marketers to focus on more strategic tasks and creative campaigns.
• 🚀 Small businesses will benefit from AI, making it easier to compete with large corporations and innovate.
• 📊 New marketing roles will emerge, focusing on managing AI workflows and integrating AI into marketing strategies.
• 🎯 Hyper-targeted marketing can create a bubble effect, limiting exposure to new ideas and content.
• 🔍 Keeping up with AI tools and trends is essential for marketers and business owners to stay ahead of the curve.
• 💼 Entrepreneurship is being propelled by AI, making it easier and more cost-effective to start and run a business.

Q & A

What is the main topic of the video?

The main topic of the video is the future of AI in marketing and how it will change the field based on the presenter's research and predictions.

What are the two groups of AI marketers mentioned in the video?

The two groups of AI marketers are: 1) those who use AI to save time with tools and templates, and 2) those who use AI to generate and create new ideas in conjunction with their own, focusing on innovation.

Why might marketing outputs start to look similar due to AI use?

Marketing outputs may start to look similar because some AI users will rely on standard templates and prompts, leading to a predictable and repetitive output, as illustrated by the 'same same' concept.

What is the potential downside of over-relying on generative AI according to the video?

Over-relying on generative AI could lead to a decrease in the divergence of ideas by 40%, as found by a Harvard study, affecting the diversity of thought and innovation.

What does the video predict about the future of hyper-personalization in marketing?

The video predicts that AI will enable hyper-personalization, where content will be tailored not just to groups but to individual consumers based on their patterns, habits, and predicted actions.

How might living in a hyper-targeted world affect consumers?

Living in a hyper-targeted world can make consumers enjoy content that they actually care about, but it may also confine them to bubbles, limiting exposure to new ideas and experiences.

What is the 'Marketer Shape Shifter' trend mentioned in the video?

The 'Marketer Shape Shifter' trend refers to the idea that AI will change and possibly create new marketing jobs, with marketers needing to adapt and acquire new skills to stay competitive.

How will AI impact the productivity of marketers according to the video?

AI is expected to automate certain tasks, freeing up marketers' time to focus on more strategic work, leading to a boost in productivity and the ability to handle more complex tasks.

What is the potential impact of AI on entrepreneurship and small businesses?

AI has the potential to level the playing field for small businesses, making it easier and less expensive to start and run a business, compete with larger corporations, and make smarter business decisions.

What does the video suggest about the future recognition of businesses in relation to AI?

The video suggests that in the future, AI companies will become household names, and big businesses that weren't previously seen as AI companies may start to be recognized as technology companies.

What advice does the video give for marketers and business owners to stay ahead in the industry?

The video advises marketers and business owners to level up their knowledge by subscribing to relevant channels, keeping up with rising tools, and understanding how to integrate AI into their workflows.

Outlines

00:00

🔮 The Future of AI in Marketing

This video aims to predict how AI will revolutionize marketing based on extensive research. The target audience includes business owners, tech enthusiasts, employees, students, and anyone curious about future trends. The video will explore four significant ways AI is set to transform marketing, making it more efficient and innovative.

05:01

💡 Trend 1: Same Same but Different

AI will create two groups of marketers: one that uses AI for efficiency and another that leverages AI for innovation. The first group will produce similar content using templates and tools, while the second group will create unique, tailored campaigns. This dichotomy will lead to a uniformity in marketing outputs but also pave the way for highly customized and innovative strategies. An example is given comparing generic AI prompts with more detailed, strategic ones.

10:01

🎯 Trend 2: Hyper-Personalization

AI will enable extreme personalization in marketing, targeting content not just to demographic groups but to individuals based on their behavior, preferences, and habits. This could result in highly relevant ads and content, but may also confine users to a 'bubble' of familiar experiences, limiting exposure to new ideas and products. The narrative is illustrated with an anecdote about music recommendation algorithms.

🔄 Trend 3: The Marketer Shape-Shifter

AI will reshape marketing jobs, automating routine tasks while creating new roles that require strategic thinking, creativity, and emotional intelligence. Marketers will need to adapt by learning new skills, such as prompt engineering and AI integration, to stay competitive. This shift will ultimately enhance productivity and open up new career opportunities within the industry.

🚀 Trend 4: Productivity Boost

AI tools will significantly enhance marketers' productivity, enabling them to focus on more strategic tasks. With AI handling routine operations, marketers can delve into deeper data insights and develop creative campaigns. The collaboration between humans and AI will maximize efficiency and effectiveness, leading to superior marketing outcomes.

💼 Trend 5: Entrepreneurship Propelled

AI is leveling the playing field for small businesses by reducing the cost of marketing and enabling in-house operations. AI tools can replace freelancers and agencies, making entrepreneurship more accessible. The video cites an example of a company using AI to enhance customer service, highlighting the potential for both large and small businesses to benefit from AI advancements.

📈 Conclusion: Embrace the Change

The video concludes with a call to action, encouraging viewers to subscribe for more insights and updates on AI in marketing. The speaker, Michelle Valley, expresses excitement about the future and invites feedback and discussion on the predictions made. She also promotes tools like Shopify for aspiring entrepreneurs, emphasizing the importance of staying informed and adaptable in a rapidly changing landscape.

Keywords

💡AI

AI, or Artificial Intelligence, refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the context of the video, AI is revolutionizing marketing by automating tasks, generating ideas, and personalizing content. The script discusses how AI is being used to create marketing plans and how it impacts the divergence of ideas, suggesting a reliance on AI could lead to less diverse thought.

💡Marketing

Marketing is the process of promoting and selling products or services, including market research and advertising. The video's theme centers on how AI will change marketing, suggesting a future where marketing strategies are either automated and time-efficient or innovative and AI-assisted. The script mentions the impact of AI on marketing jobs and the creation of new marketing roles.

💡Personalization

Personalization in marketing refers to tailoring content, offers, and experiences to individual consumers based on their preferences and behaviors. The video predicts a future of 'hyper-personalization' where AI will enable marketers to target individuals with incredible precision, using data about their habits, actions, and personality traits to create highly relevant marketing messages.

💡Innovation

Innovation is the process of translating an idea or invention into a good or service that creates value or for which customers will pay. The script discusses how the second group of AI marketers will use AI to generate new ideas and create innovative marketing campaigns, leveraging AI's generative capabilities to produce unique outcomes.

💡Marketer Shape Shifter

The term 'Marketer Shape Shifter' is used in the video to describe marketers who adapt to the changes brought by AI, transforming their roles and skills to stay relevant. The script suggests that while some marketing jobs may change or become obsolete due to AI, others will evolve, requiring marketers to learn new skills like prompt engineering and AI integration.

💡Productivity Boost

A productivity boost refers to an increase in efficiency and output. The video draws a parallel to the Industrial Revolution, suggesting that as AI tools become more prevalent in marketing, they will free up marketers' time to focus on more complex tasks and strategic work, thereby increasing overall productivity in the field.

💡Entrepreneurship

Entrepreneurship is the process of designing, launching, and running a new business, which is typically a small business. The video posits that marketing automation and AI are leveling the playing field for entrepreneurs, making it easier and less expensive to start and run businesses, and allowing small businesses to compete with larger corporations.

💡Automation

Automation refers to the use of technology to perform tasks without human intervention. In the video, automation is discussed in the context of AI performing certain cognitive tasks in marketing, such as posting on social media and conducting A/B tests, which were previously only done by humans.

💡Prompt Engineering

Prompt engineering is the art of crafting input prompts for AI systems to elicit the desired response or output. The video suggests that marketers will need to learn how to effectively prompt AI systems to integrate AI into their departments and create tailored marketing strategies.

💡Hyper-Targeting

Hyper-targeting is a marketing strategy that focuses on individual consumers rather than broad demographic groups. The video predicts that AI will enable a new level of hyper-targeting, where content is personalized to the specific patterns, habits, and actions of individual consumers, making marketing messages extremely relevant.

💡Strategic

Strategic in the context of the video refers to the ability to plan and execute actions that will achieve long-term goals and objectives. It is mentioned that marketers in highly strategic roles will benefit from AI, as it allows them to focus on higher-stakes tasks that require emotional intelligence, intuition, and creativity.

Highlights

AI is changing marketing forever, impacting business owners, tech professionals, employees, students, and curious individuals.

Two groups of AI marketers: those who use AI to save time with tools and templates, and those who use AI to generate and create new ideas.

Over-reliance on generative AI reduces the collective divergence of ideas by 40%, making marketing content look similar.

Hyper-personalization will target individual consumers based on their habits, personality, and actions, leading to highly tailored marketing.

Potential drawbacks of hyper-personalization include limiting exposure to new ideas and content, creating confined bubbles for consumers.

Marketing jobs will evolve, with some roles becoming obsolete while new roles emerge that focus on integrating AI into strategic tasks.

Marketers will need to learn new skills, such as prompt engineering and AI integration, to stay competitive and productive.

Productivity in marketing will increase as AI automates routine tasks, allowing marketers to focus on complex, strategic work.

Entrepreneurship will be propelled by AI, leveling the playing field for small businesses to compete with larger corporations.

AI-powered tools, like those used by 1-800-Flowers, can replace multiple customer service representatives, making in-house work more efficient.

Big businesses are increasingly investing in AI, and future AI companies will become as recognizable as brands like McDonald's and Netflix.

Keeping up with AI tools and trends is crucial for marketers and business owners to stay ahead of the curve.

Colleges are starting to offer courses in AI and prompt engineering, but online resources often provide more up-to-date information.

Shopify offers tools for building and managing online stores, helping entrepreneurs sell products globally with ease.

The video encourages viewers to engage with the content by liking and subscribing to the channel for more insights on marketing and business.

Transcripts

welcome to this prediction video where

I'm going to share my thoughts on where

I think AI is going to take marketing

into the future AI is changing marketing

forever and based on my research having

read business Tech articles reading

studies and watching industry talks I'm

about to share the four ways in which

marketing will never be the same

bum this video is for business owners

tech people employees of businesses

students and anyone who is just a

curious cat and wants to be better

informed

[Music]

okay this first Trend prediction I'm

calling it same same and different

different I believe marketing will start

to look the same same but also different

different so what this is is I believe

there will be two groups of AI marketers

the first type will use AI to save time

this group of people will use tools and

templates to be more time efficient and

generating ideas copy and visuals now

the second group of people will use AI

to generate and create these are the

types of marketers that use their own

ideas in conjunction with AI to create

something new they're also Savvy when it

comes to how to use AI as a means to

birth Innovation so if we picture what

these two groups of people might type

into chat GPT group one might say make

me a marketing plan group two would say

here are the details of my business

these are the problems I'm trying to

solve ask me questions until you have

the information that you need in order

to write write me a marketing plan so

you can see how prompt one make me a

marketing plan would likely generate the

same response for everyone if they were

to type it into chat GPT so that's where

like the same same comes into play we're

going to start to see a lot of marketing

look very similar because of this and

we're honestly we're already starting to

see it like so for example like many

Facebook ads they're going to use like

that that predictable template and

content creators are making YouTube

videos that simply use stock footage and

AI voices not only are we seeing that

the output will start to all look the

same but a Harvard study found that when

people over rely on generative AI the

collective Divergence of ideas drops by

40% so the ways of thinking will also be

affected too creating somewhat of a

catch22 now for the different different

part of this trend this is the type of

marketer that would use the second more

strategic prompt they're going to be

really leveraging the generative aspect

of AI to generate newness and I predict

unexpected marketing campaigns that are

highly tailored which also leads us to

the next prediction hyper

personalization magazines targeted a

general demographic Facebook ads

targeted even more specific groups of

people and now with ai's progression I

predict that the content you consume

will be targeted towards you not just

groups of people like you but literally

you based on the patterns and the habits

that you have based on the actions you

take your personality the probability

that you will do something in the future

your psychographics the time you spent

looking looking at something and the

list goes on so what does this look like

what does living in a hyper targeted

world look like it looks like email

marketing with products you absolutely

cannot resist it looks like digital ads

with models that are exactly your age

doing the things that you love to do it

looks like social media content that

oddly seems to know the exact stage of

life you're in sometimes even before you

know what stage of life you're in so

that sounds like a pretty good thing no

well yes and no it means businesses can

get more pinpointed with their marketing

and consumer can enjoy that content that

you know they actually care about but

living in this sort of bubble does also

have its drawbacks too so let me give

you a for instance I was a longtime

Apple music user until I made the switch

over to Spotify the reason that I

switched over to Spotify was because I

just found the algorithm better in terms

of opportunity to discover new music

over time I realized that I wasn't

really discovering new music and new

artists anymore the way that I once was

but like I didn't think anything much of

it until one day this is crazy I

accidentally signed out of my account

account and then I couldn't log back in

so I used a free account under a

different email and I was flored at how

much new music I was discovering all of

a sudden it was at that point that I

realized in my old account I was stuck

in a loop it felt like Spotify was

serving me up the same music that it

knew I was going to like rather than

serving me new music and risk me not

liking it and leaving the platform

taking that to a marketing lens doesn't

that make sense as a business or

marketer wouldn't you rather serve a

potential customer a campaign with

imagery that statistically has a higher

probability that it will resonate with

them rather than taking a risk on

something new the drawback is that this

comes at the expense of wedging people

into confined corners of not only the

economy but potentially Society speaking

of society what will happen to our jobs

is marketing going to become an obsolete

profession that's taken over by Bots

well this next Trend I'm calling the

marketer shape shifter and I'll tell you

what I personally think is going to

happen to our jobs as marketers listen I

don't have a crystal ball but based off

of the learning that I've done and my

intuition I do think some jobs will have

to change in nature it's too simplistic

to say that AI will make marketers

obsolete but yes AI will change some

marketing jobs and even create new ones

too AI is automating certain cognitive

tasks like posting social media updates

and AB testing website Pages jobs that

could previously only be done by humans

there's also an overarching Trend where

large businesses budgets are moving

towards Ai and moving away from

marketing but there's no need to panic

because this shift will unlock and

compliment the job of being a marketer

marketers in roles that are highly

strategic will find themselves more

productive as they're able to focus on

higher stake tasks that involve

emotional intelligence intuition and

creativity I believe that in the near

future marketers that thrive throughout

this change are the ones that can

shapeshift and level up their skills to

keep up like learning how to prompt

engineer and understanding how to

integrate AI into their departments for

example more and more marketers value

will start coming from managing and

complimenting these new workflows that

do involve AI I predict that marketers

will start shape-shifting when jobs are

deeply impacted and so they will need to

find new ways to make themselves

competitive by gaining skills in AI so

while there will be some changes and

shifts in some positions I do Envision

there will be a development of brand new

positions to account for any industry

changes if you're finding this video

informative helpful or interesting

consider giving it a like it is a small

thing that you can do to help me out

personally because it does make the

algorithm understand that this is a

quality video and it will help the

performance of the video in its entirety

so if you did like this video I would

appreciate if you could like it thank

you very much now let's get back into

the trends number five and six Trend

prediction number five the productivity

boost during the Industrial Revolution

when businesses realized they could

produce 100 times more than they could

historically they didn't take 100 extra

vacation days they continue to look

forward into the future asking how can

we do even more and I believe a similar

effect will be had on marketers now that

we have tools to write copy create video

and optimize workflows setting and

measuring kpis as well just to name a

few I'll admit we do have a bit of extra

time on our hands organizations and

businesses will start looking to

marketers for more complex tasks deeper

Data Insights and smarter strategies

this will free up marketers time to

focus on more strategic work such as

developing creative campaigns and a task

that currently has no way of being

automated building relationships with

customers so with all these tools in our

back pockets according to Forbes the

best work will come from a collaboration

between humans and AI resulting in the

efficiency and effectiveness of the

marketer going all the way up prediction

number six entrepreneurship propelled so

marketing automation is leveling the

playing field now small businesses stand

a chance against more established

corporations the cost of starting and

running a business has become less of a

barrier to entry AI has replaced

Freelancers and agencies making

in-housing work less expensive and

easier for entrepreneurs I was doing a

bit of reading and I found this anecdote

which is really interesting 1 1800

flowers they launched an AI powered gift

con searage service that helps customers

shop for what they need the AI was

actually capable of understanding

customer questions and needs and

replacing potentially several customer

service Representatives 1 1800 Flowers

is you know a relatively large company

but nothing is stopping the small guys

from doing something similar as well and

with the plethora of data available

entrepreneurship as a marketer or

business owner allows us to make smarter

more informed business decisions than

ever big businesses are fighting for

that AI piece of the pie I believe that

Within in the next few years AI

companies will be household names the

same way McDonald's and Netflix are I

also think that the big businesses of

the world that weren't previously seen

as AI companies will start to be

recognized as technology companies if

you want to get ahead as a business

owner or marketer leveling up your

knowledge is invaluable subscribing to

this channel that you're watching right

now is a really good place to start uh

we have videos like 10 AI tools that

will blow your mind actually I will link

that right over here and in the

description box for you guys if you want

to watch that next but point is that

keeping up to date with what tools are

on the rise will help you stay ahead of

the curve on how you can make yourself

more efficient and more productive in

business we also have a full prompt

engineering video guide you can watch

right over here we cover everything from

text prompting to text image prompting

and even text to video some colleges are

offering it now for continuing education

which could be a nice way to you know

get out from behind the screen and meet

people in your field I personally think

that oftentimes the internet can provide

more up-to-date information since you

know like the school curriculum can't

really keep up with that pace but the

added value of being in person is

building relationships which can be

difficult to do online speaking of

online there is opportunity to be had in

the online a sphere I'm assuming since

you clicked on this video you love New

Opportunities you're an entrepreneur

you're a go-getter type and Shopify

builds the perfect tool for that type of

person you if this is the first time

you're hearing about Shopify Shopify is

a tool that helps you build and manage

an online store so whether you want to

quit your day job or you want to follow

your passion Shopify allows you to sell

anything to any one anywhere in the

world this channel that you're watching

right now is a Shopify power channel so

I have the privilege to link a free

trial to Shopify in the description box

and you'll be able to build a store for

free with no credit card required so I

will leave that link for you guys in the

description box if you want to give it a

go dang I loved making this video so

thought-provoking I'm excited to look

back on this video in 3 years and be

like those predictions were super

spot-on or like that was completely

wrong what do you guys think do you guys

think that some of my predictions were

completely completely off and if so

which ones I accepting challenges I love

a good debate and which predictions do

you think like okay maybe she's got a

point let me know in the comment section

actually don't believe I introduced

myself in the beginning of this video my

name is Michelle Valley I am here every

week so if you love hanging out then

make sure that you're hitting subscribe

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subscribe you guys are the best I will

see you guys in the next one peace

he