TERBARU!!, Seting Meta 2026

Summary

In this video, the presenter demonstrates how to set up a Meta Ads campaign from start to finish. The process includes testing content with a structured campaign approach, setting a budget, and configuring ad set targeting for specific locations and demographics. The presenter provides a step-by-step guide on selecting the right creative content, adjusting video ads, and duplicating variations for optimization. By sharing personal examples and tips, the video aims to help users effectively manage their campaigns and achieve better ad performance through testing and iteration.

Takeaways

• 😀 Start by creating a campaign with the **Sales** objective in Meta Ads.
• 😀 For content testing, set up 1 campaign, 1 ad set, and **4 ads**.
• 😀 Choose an appropriate **budget** for the campaign (e.g., IDR 1,000,000).
• 😀 Use **pixel tracking** and select a **conversion event** (e.g., 'Info').
• 😀 Target **specific cities** in Indonesia (Jakarta, Bandung, Surabaya, etc.), excluding remote areas.
• 😀 Focus on users aged **40 years and above** for the campaign targeting.
• 😀 Set **gender** targeting to default unless a specific audience is desired.
• 😀 Only target **mobile devices** in the **placement** settings to ensure the ads reach the right device users.
• 😀 Upload custom ad content from your **marketing kit** or your own assets.
• 😀 Test different **headlines** and copywriting variations for ad optimization (e.g., 'Message now before it runs out').
• 😀 **Duplicate** your ads and update content, headlines, and videos to assess performance for testing.

Q & A

What is the primary objective of the Meta Ads campaign in the script?

The primary objective of the Meta Ads campaign is sales, aiming to drive conversions from the targeted audience.

What budget is set for the campaign in the script?

The campaign budget is set at Rp. 000, though the exact figure is not provided in the script.

What is the testing structure mentioned for the campaign?

The testing structure involves using a 1-1-4 format, meaning one campaign, one ad set, and four ads within that set.

How does the speaker configure the ad set's targeting location?

The speaker targets specific cities in Indonesia such as Jakarta, Bandung, Surabaya, and others while excluding remote areas like Ambon and Papua.

What age range is targeted in the campaign?

The campaign targets individuals aged 40 years and older.

What is the significance of duplicating ads in the setup process?

Duplicating ads allows for testing different creatives and variations to see which performs best, ensuring the optimization of the campaign.

What is the role of the 'Pixel' in the ad set configuration?

The 'Pixel' is used to track conversions and gather data on the actions taken by users after interacting with the ads.

What type of ad placement is selected in the campaign?

The campaign is set to a mobile-only placement, meaning the ads will be shown exclusively on mobile devices.

How does the speaker manage the ad creatives?

The speaker uploads content from their marketing kit and adjusts the copy, testing different headlines and videos to optimize ad performance.

How does the speaker test the effectiveness of the ad creatives?

The speaker monitors the 'score' of the creatives, testing images and videos to find out which ones lead to higher engagement and conversion rates, with scores improving from 77 to 94 in the example.