Most creatives are wasting their time on social media (do this instead)

Summary

This video exposes three costly mistakes creatives make on social media and shows how to turn content into consistent sales. The creator explains how shifting from self-focused posts to customer-centered content, improving professional presentation, and targeting the right viewers transformed their business—boosting income to $10K/month. Through real examples (Alex, a nature-journaling creator, and Raven, a handmade-soap seller), the narrator demonstrates small, strategic changes—script tweaks, clearer thumbnails, and intentional product photography—that attract buyers, build trust, and validate pricing. The core message: obsess over your ideal audience, prioritize presentation, and measure meaningful results like sales and email signups, not raw views.

Takeaways

• 😀 Focus on creating content for your customer, not just yourself. Your audience wants to know how your work can solve their problems, not just about your personal journey.
• 😀 Social media success isn’t about chasing views; it's about attracting the *right* audience. Even a smaller, more engaged audience can be more profitable than millions of uninterested viewers.
• 😀 Professionalism in your content and product photos builds trust. Poor presentation can undermine the perceived value of your work, making it harder to sell at a high price.
• 😀 Shift your mindset from hobbyist content to business-focused content when you want to scale. You need to start thinking about how your products serve your audience, not just about your own artistic expression.
• 😀 It’s not about viral content. You don’t need millions of views to make sales, just the *right* views from people who are genuinely interested in supporting your work.
• 😀 Your social media presence should align with your brand and the value of your work. A disjointed or unprofessional presence can harm your business’s credibility.
• 😀 Start thinking like a customer. Meet them where they are and speak to their pain points, desires, and needs. This creates content that resonates and builds a stronger connection.
• 😀 Creating content that directly addresses your customer’s needs can lead to massive business growth. Make them feel seen and understood by tailoring your message to them.
• 😀 Content strategy should be customer-centric, not just about gaining followers. Focus on nurturing relationships that lead to sales, not vanity metrics.
• 😀 Small adjustments to your content can make a big difference. Even a slight shift in your message or presentation can improve how your audience connects with your business.
• 😀 Business growth requires balance. While you should create content that resonates with your audience, also ensure your branding and marketing are coherent and professional to support your business’s image.

Q & A

What are the common mistakes that creatives make when trying to grow their business on social media?

The three main mistakes are: not creating content for the customer, not having a well-thought-out social media presence, and focusing on views rather than attracting the right audience.

Why is it crucial for creatives to stop focusing only on their personal journey when creating content?

Focusing solely on your own journey works up to a point, but to scale a business and sell products, you need to shift the focus to your customer, their needs, and their desires.

How can content creators better meet the needs of their customers in their content?

Creatives should focus on the problems, desires, and interests of their audience rather than just sharing their own experiences. This helps attract people who are likely to benefit from their products or services.

What is the impact of poor product photography on a creative's business?

Low-quality or unprofessional product photos can negatively impact the perception of a product's value. It can make customers doubt the legitimacy and worth of the work, even if the product itself is high quality.

How does the professionalism of a creative's content affect their business?

Professionalism in content, such as well-thought-out product photography and brand presentation, builds trust with customers and validates the price of the products, which is crucial for making sales.

What is the importance of having a consistent brand presence on social media?

A consistent brand presence ensures that the creative's content aligns with their brand's identity, making it more appealing and trustworthy to their target audience. This includes everything from tone to visual style.

How can creatives make small changes to their content for better results?

Creatives can make small adjustments, like altering the focus of their content to speak directly to their customer’s needs or changing the titles and thumbnails of their videos to better attract the right audience.

What does it mean to focus on the 'right views' on social media?

Focusing on the right views means attracting an audience that is genuinely interested in your products or services, not just a large number of views from people who are not likely to purchase or engage with your work.

Why does the number of views not always equate to sales for creatives?

Views can be misleading. A video may receive a lot of views but if those views come from people who aren't interested in the creator's products or services, it won't translate into sales. The quality of the audience is more important than the quantity.

How does getting the right audience impact a creative's bottom line?

Having the right audience watching your content, those who are genuinely interested in what you offer, leads to higher conversion rates, more sales, and greater business success, even if the number of views is lower.