VIDEO AJAR PROSES KOMUNIKASI RACHMAT

Summary

In this engaging lecture on communication, the speaker discusses the core components of the communication process, emphasizing the continuous nature of communication, and the importance of credibility, message construction, and the use of symbols. The lecturer explores key elements such as the communicator’s expertise and trustworthiness, the structure of messages, and how symbols, icons, and indices shape meaning. Additionally, the lecture delves into information theory, explaining how information reduces uncertainty and can be measured by entropy. The session provides a comprehensive introduction to understanding how communication works effectively in different contexts.

Takeaways

• 😀 Communication is a continuous process that happens even before an interaction, based on previous experiences and thoughts.
• 😀 The communication process has specific components: the source (who communicates), the message (what is communicated), the channel (how it's communicated), the receiver (who gets the message), and the effect (how the message impacts the receiver).
• 😀 The effectiveness of communication depends on the credibility of the communicator, which can be influenced by expertise, trustworthiness, and moral alignment.
• 😀 Expertise of the communicator increases the likelihood of a successful message, e.g., a doctor advertising medicine can enhance trust in the message.
• 😀 Trustworthiness is a key aspect of credibility. A communicator must align their words with their actions for effective communication.
• 😀 Etiquette and status also impact a communicator’s credibility. A nurse or Ustaz, for example, can communicate with greater authority on health or religious matters.
• 😀 Safety credibility refers to the trust people have in a communicator based on their demonstrated knowledge, even if the communicator is not an expert in the field.
• 😀 Charisma and authority further strengthen the communicator's effectiveness by establishing their ability to influence and meet the expectations of the audience.
• 😀 The message in communication is composed of three aspects: the code (how symbols are arranged), the material (verbal and nonverbal elements), and the treatment (the tone, style, and context of delivery).
• 😀 Symbols in communication are used to represent concepts outside themselves. The meaning of symbols is created through social agreement (e.g., red and white as a symbol for a flag).
• 😀 Information theory suggests that information reduces uncertainty (entropy) and doesn't need to be complete or fully accurate to be effective.

Q & A

What is the main topic discussed in this lecture?

The main topic discussed in the lecture is the components of the communication process. The lecture covers the characteristics of communication, including the source, message, symbol, and information, and explores how they influence the effectiveness of communication.

What are the key characteristics of communication as a process?

The key characteristics of communication as a process include continuity, purpose, and components. Communication is continuous, has a purpose (such as to inform, persuade, or entertain), and consists of various components that work together to ensure effective communication.

Why is communication considered a continuous process?

Communication is considered a continuous process because it is not confined to one isolated event. Every communication act is influenced by previous interactions, and each encounter adds to the ongoing flow of communication, making it a never-ending process.

What does the term 'paradigmatic' refer to in communication?

The term 'paradigmatic' refers to the characteristic of communication processes involving components, elements, or parts. It suggests that communication consists of distinct parts that contribute to the overall process.

What is the importance of credibility in communication?

Credibility is crucial in communication because it determines whether the audience will trust and believe the communicator. Credibility is built on expertise, trustworthiness, and the consistency between what the communicator says and does.

How does physical attractiveness impact communication?

Physical attractiveness can influence how others perceive a communicator. The 'halo effect' suggests that people tend to view others more positively based on their physical appearance, which can enhance the effectiveness of communication.

What are the different types of credibility mentioned in the script?

The different types of credibility discussed are: expertise (ability in a specific field), trustworthiness (moral integrity and consistency between words and actions), safety credibility (credibility earned through demonstrating knowledge outside of one's primary field), and initial, derived, and terminal credibility (credibility gained before, during, and after communication activities).

What is the role of a symbol in communication?

A symbol in communication represents something beyond itself and its meaning is created through social agreement. For example, the combination of 'red and white' may symbolize a national flag, and 'explode' can evoke the image of an explosion or intense energy.

Can you explain the concept of 'index' in communication?

An index in communication is a physical or observable sign that indicates something else. For example, dark clouds are an index for rain because they often precede rainfall. The presence of one element leads to the expectation of another.

How does information theory define information?

Information theory defines information as the amount of uncertainty that can be reduced through communication. It focuses on how reducing alternative choices or uncertainties can provide clarity and meaning, even if the information is not necessarily complete or entirely correct.