operations manajemen 1

Summary

This video provides a comprehensive introduction to operations management, emphasizing its role in transforming inputs into valuable outputs to maximize company profits. It explores key functions such as product design, quality control, process and location strategies, supply chain, inventory, and maintenance, while highlighting the importance of efficiency and strategic planning. Through practical examples like Starbucks coffee and rubber tires, it demonstrates value addition and the evolution of operations from simple production to modern distribution and pre-order models. The video also covers planning levels, SOPs, and project management, illustrating how operations management drives profitability, efficiency, and competitive advantage in any business.

Takeaways

• 😀 Operational Management (OM) involves transforming inputs into outputs to create added value and maximize profits.
• 😀 The purpose of OM is to increase the value of raw materials by converting them into finished goods or services, as seen in examples like Starbucks coffee and car tires.
• 😀 Studying OM helps understand product creation, the role of operations managers, and strategies to reduce operational costs.
• 😀 OM covers the largest scope in a company, more extensive than finance or marketing functions.
• 😀 There are 10 key functions in OM: product design, quality control, process strategy, location strategy, layout/spatial strategy, human resources, supply chain, inventory management, scheduling, and maintenance.
• 😀 OM has evolved from simple input-to-output processes to include efficiency, distribution, and modern methods like pre-order production.
• 😀 Standard Operating Procedures (SOPs) are essential in OM and vary across industries, such as air cargo, sea cargo, and online services.
• 😀 OM planning follows the POAC framework: Planning, Organizing, Actuating, and Controlling, applied across long-term, medium-term, and short-term horizons.
• 😀 Project management within OM includes planning production, cost optimization, quality assurance, and delivering projects for clients or partners.
• 😀 Effective OM ensures that products are efficiently produced, properly distributed, and delivered to end consumers while maintaining quality and profitability.

Q & A

What is the main purpose of operational management?

The main purpose of operational management is to efficiently transform inputs into outputs, creating added value for products, which can ultimately generate profits for a company.

How does Starbucks demonstrate the concept of operational management?

Starbucks transforms basic coffee beans into a high-value product, a ready-to-serve coffee. The brand’s transformation of low-cost raw materials into a premium product illustrates how operational management maximizes profit by adding value to products.

Why is operational management considered the largest part of a company?

Operational management encompasses the core activities in a company, including production, distribution, and product development. It is integral to creating and delivering products efficiently, which is why it involves the largest scope of operations in a company.

What are the ten main functions of operational management?

The ten main functions of operational management include: product design, quality control, process strategy, location strategy, human resources, layout, supply chain, inventory, scheduling, and maintenance.

How does product design impact operational management?

Product design directly influences the success of a company by ensuring the product meets consumer desires and trends. A strong product design, like Apple's, is crucial for operational success, as it ties in with consumer preferences, exclusivity, and brand identity.

What is the significance of quality control in operational management?

Quality control ensures that products meet the required standards and are free from defects. It’s a critical part of operational management as it maintains product reliability, builds consumer trust, and reduces waste from faulty products.

What role does location strategy play in operational management?

Location strategy helps determine the ideal geographical setting for a company. This decision impacts production costs, transportation efficiency, and market access, all of which are critical for optimizing operations and reducing expenses.

How does operational management affect a company’s profits?

Operational management affects profits by improving efficiency, reducing costs, and optimizing the production process. By turning low-cost raw materials into high-value products and distributing them effectively, a company can increase its profit margins.

What is the difference between long-term, medium-term, and short-term planning in operational management?

Long-term planning focuses on goals over two years, such as sales targets and production decisions. Medium-term planning covers six months to two years, dealing with product production schedules and raw material sourcing. Short-term planning addresses immediate production goals, such as managing daily output and addressing operational issues.

How does operational management evolve over time?

Operational management has evolved from merely transforming inputs into outputs to focusing on efficiency, distribution, and direct consumer consumption. Modern operational management also involves pre-order models and supply chain management to meet consumer demand more effectively.