KWUDU "Menumbuhkan Jiwa Kewirausahaan di Kalangan Mahasiswa"

Summary

In this event, the speakers discuss their entrepreneurial journeys as students in the animation field. They share insights into starting small businesses, balancing entrepreneurship with studies, and building relationships with consumers. The conversation touches on various strategies for attracting customers, pricing products, and providing good customer service. The speakers emphasize the importance of starting with courage, learning from failure, and building trust with clients, especially through word-of-mouth and effective social media use. They highlight that success in entrepreneurship is a process, requiring both patience and strategic planning.

Takeaways

• 😀 Entrepreneurship requires courage to start, even when faced with doubts about how others might perceive your actions.
• 😀 Networking and building relationships, especially in the early stages of a business, are crucial for growth and success.
• 😀 In entrepreneurship, it's important to know when to stop or pivot if things aren't working out, as failure is often part of the learning process.
• 😀 Pricing strategies should align with your target audience, and offering competitive prices can help attract more customers, especially in the early stages.
• 😀 Consistent quality control is essential in maintaining trust with customers and generating positive word-of-mouth referrals.
• 😀 Digital tools, especially social media, are key in promoting products and services, especially for younger audiences or student entrepreneurs.
• 😀 Entrepreneurs need to think strategically about timing and location when selling, especially on a campus where break times are crucial for success.
• 😀 Providing great customer service, including responding politely and promptly, helps build trust and loyalty among customers.
• 😀 When starting out, entrepreneurs should focus on building relationships first, even if it means taking a smaller profit to get their name out there.
• 😀 Entrepreneurship involves balancing between making a profit and building long-term relationships with customers, which can sometimes require flexibility in pricing.

Q & A

What inspired the speaker to pursue animation and entrepreneurship?

The speaker's journey in animation started during their studies, and they transitioned into entrepreneurship by selling animated services. The motivation stemmed from both their passion for animation and the opportunities to generate income while studying.

How did the speaker balance their studies and entrepreneurship during college?

The speaker was actively involved in the student organization (Hima), particularly in the entrepreneurship division. They balanced studies with small businesses, like selling food and phone credits, to support themselves financially while gaining practical experience in entrepreneurship.

How did the speaker's first entrepreneurship experience shape their approach to business?

The speaker's initial business ventures, such as selling fried food and phone credits, taught them the importance of pricing, strategy, and relationships with customers. They learned to focus on offering value and maintaining a strong service ethic, even with small profits.

What challenges did the speaker face when starting their business ventures?

One key challenge was overcoming the fear of being judged by others. The speaker struggled with the notion of being perceived as 'acting cool' or not being taken seriously. They had to shift their mindset to prioritize the potential profits and needs rather than the opinions of others.

What strategy did the speaker suggest for attracting customers?

The speaker emphasized the importance of pricing strategy and promoting products on social media. They also stressed the need to offer quality and maintain good customer service to build trust and loyalty, which would lead to word-of-mouth recommendations.

What did the speaker say about the importance of relationships in entrepreneurship?

Building relationships is critical in entrepreneurship, according to the speaker. They believe that starting with small profits but fostering good relationships with customers can lead to long-term success and help establish a positive reputation, even in a competitive environment.

How should entrepreneurs deal with customer inquiries and feedback?

Entrepreneurs should respond to customer inquiries with patience and professionalism. Providing clear information, like a price list, can help manage customer expectations and avoid repetitive questions. A good service attitude enhances trust and loyalty.

What advice did the speaker offer on pricing strategy for students selling products?

The speaker advised students to consider both relationships and profit margins when setting prices. For new entrepreneurs, they suggested starting with lower prices to build trust and recognition. Over time, prices could be adjusted as the business grows and customer base expands.

What is the importance of choosing the right product to sell, according to the speaker?

Choosing the right product is essential. The speaker highlighted that students should sell products that cater to the needs of their community, such as phone credits or food, and be mindful of the timing to ensure that they meet demand during peak hours like break times.

How did the speaker suggest handling business failures or setbacks?

The speaker suggested that failure is a natural part of entrepreneurship. They encouraged entrepreneurs to learn from failures, reevaluate their approach, and continue trying. If a venture doesn't work out, it's better to stop early and avoid further losses.