The Right Way to Upload Shorts on YouTube in 2025 (Best Settings)

Summary

This video delves into YouTube content strategy, offering insights on optimizing video performance, increasing engagement, and monetizing effectively. Key topics include using total session watch time to boost views, handling subtitles and captions, avoiding copyright issues, leveraging YouTube's product tagging for commission, and choosing the best posting times to reach your audience. The video also warns against using third-party automation tools for uploads and stresses that engaging, high-quality content is essential for viral success. Overall, it emphasizes the importance of creating captivating content while optimizing for platform algorithms.

Takeaways

• 😀 Prioritize session-based watch time over individual video stats to boost overall channel performance, even if some retention metrics dip.
• 😀 Binge-worthy content can increase total watch time, making it more beneficial for YouTube's algorithm than focusing solely on individual video performance.
• 😀 Avoid copyright issues by using royalty-free music unless you're participating in a trend where the specific sound is associated with it.
• 😀 Using YouTube's shopping feature to tag products in your videos can generate commissions while boosting content performance, though it's underused.
• 😀 When posting content, focus on when your target audience is active online rather than relying on recommended posting times from YouTube.
• 😀 Use a VPN if you're targeting audiences in a specific region to ensure YouTube's algorithm picks up on the location.
• 😀 Manual posting is preferred over using third-party tools for uploading, as platforms like YouTube may deprioritize automated content.
• 😀 Subtitles and captions are optional but adding them can improve accessibility; however, they aren't a game-changer for video performance.
• 😀 Consistency is key—posting regularly at the same time will help build an audience that anticipates your content.
• 😀 Avoid using trending sounds from platforms like TikTok unless you're directly participating in a trend to ensure your content aligns with audience expectations.
• 😀 Double-check your time zone settings before scheduling posts to avoid misposting at the wrong time, which can affect visibility.

Q & A

How can short-form videos impact long-form content performance on YouTube?

Short-form videos can serve as a gateway to longer videos. Even if individual AVD (Average View Duration) drops, total watch time across your content will increase. YouTube seems to prioritize session watch time over individual video metrics, meaning that driving viewers to binge-watch your content can significantly boost overall performance.

Is adding captions to YouTube videos important for video performance?

While adding captions won't dramatically affect your video's performance, it's a good practice for accessibility. YouTube’s automatic captions are fine for most creators, but adding captions directly within the video can make your content more inclusive and accessible to a broader audience.

What should creators avoid when it comes to music in YouTube videos?

Creators should avoid using copyrighted music unless they have the proper permissions, as this can result in demonetization. If you're participating in a trending audio challenge, using the specific audio associated with the trend is fine, but for general content, stick with royalty-free music to avoid copyright issues.

How can YouTube Shopping be leveraged for monetization?

YouTube Shopping allows creators to tag products in their videos. Viewers can click on these tags to purchase items, and the creator earns a commission. Videos with product tags generally perform better, so using this feature can increase both engagement and revenue.

What is the importance of posting videos at the right time on YouTube?

Posting when your target audience is most active is crucial. By scheduling posts and posting consistently at the same time, you build anticipation among your audience. This helps with retention, especially if your audience knows exactly when to expect new content.

How can using a VPN benefit YouTube content creators?

A VPN can be used to target specific regions by simulating a location where your target demographic is active. This helps optimize posting times based on where your audience is most likely to be online, improving your content's visibility and engagement.

Why should creators avoid using third-party tools for video uploads on YouTube?

Although third-party tools may seem convenient for automating uploads, YouTube tends to deprioritize content that isn't manually uploaded by the creator. Taking the time to post videos yourself ensures they are treated as authentic, which can improve your content's reach and engagement.

What role does content quality play in YouTube video success?

No matter how optimized your posting strategy is, content quality is the most critical factor in determining success. If your content isn't engaging or interesting, it will be hard for it to go viral, regardless of other strategies or technical optimizations.

How does YouTube measure performance beyond individual video metrics?

YouTube seems to be focusing more on total watch time across a user's session rather than just individual video metrics like AVD or percentage viewed. This shift in focus encourages creators to think about long-term engagement and viewer retention across multiple videos.

What is the potential impact of scheduling videos on YouTube?

Scheduling videos allows for consistency in your posting strategy. It ensures that videos are posted at the right time, even if you're not available to do so manually. It also helps with keeping your audience engaged, as they will know when to expect new content from you.