J'ai déjà raté mon année 2024

Summary

The speaker reflects on their 2024, feeling stagnant despite pursuing common entrepreneurial prescriptions for success. They delve into their business's three main components: YouTube, training programs, and coaching/speaking engagements. Initially, they attempted to scale their YouTube presence and sales, facing challenges and misalignment with their values. After realizing these efforts weren't fulfilling, they underwent a period of introspection, leading to newfound energy and clarity in defining their unique path to success, emphasizing alignment with personal values and creativity over conventional business metrics.

Takeaways

• 😀 The speaker feels they have been treading water in 2024, not making progress on their goals or trajectory.
• 🔄 The speaker wants to share the 'other side' of their story, revealing aspects they haven't discussed in podcasts or public forums before.
• 📈 There's a perceived pressure online to follow certain prescriptions for business success, which the speaker has tried to follow, leading to mixed results.
• 🤔 The speaker's business has three main components: YouTube, product formation, and coaching/conferences, each with its own challenges and successes.
• 📺 YouTube is the most visible part of the business, but the speaker struggled to maintain the quality and quantity of video production.
• 📚 Product formation is the most lucrative and time-consuming part of the business, with over 1300 people having gone through the programs.
• 🗣️ Coaching and conferences involve working closely with businesses or entrepreneurs to improve automation and organization.
• 🔧 The speaker felt they had reached a plateau in all three areas of their business and needed to move to the next level, which led to various attempts at improvement.
• 💡 The hiring process for an assistant to help with YouTube content was extensive, resulting in a significant investment of time and effort.
• 🚫 The assistant ended up leaving due to the high workload, which was a setback and led to a period of reflection for the speaker.
• 🔄 The speaker realized that they were trying to fit too many roles into one person, which was not aligned with their values or the reality of their business needs.
• 💡 The speaker's values include teaching, learning, and experimentation, which were not being met by their current approach to business growth and management.

Q & A

What is the main issue the speaker feels they are facing in their business journey?

The speaker feels they have been treading water and not making progress towards their goals or their desired trajectory in 2024, despite following various online prescriptions for business success.

What are the three main parts of the speaker's business?

The three main parts of the speaker's business are YouTube content creation, product formation which includes two major training programs, and coaching and conferences where they help businesses automate and organize better.

Why did the speaker feel the need to recruit an assistant for their YouTube channel?

The speaker wanted to transition from an artisanal mode to a more entrepreneurial one, aiming to produce higher quality videos more frequently and needed help with ideation, structuring, and managing the video production process.

What was the outcome of the speaker's attempt to hire an assistant for YouTube content creation?

The speaker successfully hired an assistant who was highly competent and helped increase the frequency and quality of video production. However, the assistant decided not to continue due to the high workload, leading to a halt in the speaker's YouTube activities.

What is the speaker's perspective on the infopreneur community and its practices?

The speaker has a negative view of the infopreneur community, associating it with aggressive marketing, fear-based selling, and a focus on revenue over value delivery, which does not align with their values.

What values are central to the speaker's approach to their business and life?

The speaker values teaching and sharing knowledge, learning and personal growth, and maintaining independence and freedom in their work and life.

How did the speaker's involvement in a Mastermind group influence their business approach?

The Mastermind group helped the speaker to deconstruct their preconceived notions about business success and infopreneurship, leading to a realization about what truly aligns with their values and strengths.

What was the turning point for the speaker in terms of understanding their business stagnation?

The turning point was a conversation with a coach in the Mastermind group who asked about the speaker's core values, leading to the realization that their recent business activities were not aligned with these values.

What changes did the speaker decide to make in their business approach after this realization?

The speaker decided to abandon practices that were not aligned with their values, such as repetitive webinars and aggressive selling, and to focus on creating content and sharing knowledge in a way that feels authentic and fulfilling.

How does the speaker plan to move forward with their business?

The speaker plans to create their own path, focusing on activities that are aligned with their values, such as teaching and sharing knowledge, and exploring new ideas without being driven by external pressures or comparisons.

What advice does the speaker offer to others based on their experience?

The speaker advises others not to blindly follow the success paths shared by others but to create their own path that aligns with their values and strengths, even if it takes time to figure out.