Como usar uma lista de contatos (e-mails) no Facebook Ads

Summary

This video tutorial provides a step-by-step guide on how to upload your email list to Facebook Ads for targeted advertising. The process involves exporting your contact list, uploading it to Facebook’s Business Manager, mapping columns like emails and names, and creating custom or similar audiences. The video also highlights the importance of using an email list to segment and reach a more precise audience, bypassing traditional interest-based targeting. The method is shown in a clear, easy-to-follow format for better audience segmentation and improved ad performance.

Takeaways

• 😀 To upload your email list, export the list as a CSV or TXT file from your platform (e.g., Mailchimp) and save it on your desktop or another location.
• 😀 The email list should contain columns like email, name, creation date, IP address, and tags, but the most important column for uploading is the email column.
• 😀 To upload the customer list to Facebook, go to the 'Publics' option in Facebook's business settings and click on 'Create Public'.
• 😀 New Facebook accounts may not be immediately eligible to upload customer lists. You must run ads for a few weeks to unlock this feature.
• 😀 If your account is eligible, click on 'Customer List' and choose whether your list includes a customer value column (for buyers) or just leads (without value).
• 😀 Upload the email list by selecting the 'Upload file' option and choose your file. Ensure the file is in CSV or TXT format.
• 😀 When uploading, you can name your list for internal purposes (e.g., 'Email List February 2023').
• 😀 After uploading, Facebook will map the email column and optionally other columns like name, phone number, or tags for segmentation purposes.
• 😀 Once the list is uploaded, you can create a 'Similar Audience' from it, which allows you to target people who share characteristics with your list.
• 😀 After the list is uploaded and a similar audience is created, you can use this audience for future campaigns by selecting it in the 'Custom Audience' section of Facebook Ads Manager.
• 😀 Using an email list for segmentation is a powerful tool that allows you to bypass traditional interest-based targeting and focus on converting leads into sales.

Q & A

How do I upload my email list to Facebook Ads?

To upload your email list to Facebook Ads, go to the 'Publics' section in the Facebook Business Manager, click on 'Create Public', then select 'Customer List'. After uploading your CSV or TXT file containing your email list, map the necessary columns, and import the list.

What file format should my email list be in for uploading to Facebook?

Your email list should be in CSV or TXT file format for uploading to Facebook Ads.

What if my Facebook account is not yet enabled to upload customer lists?

If your account is not enabled to upload customer lists, you need to run ads for a few weeks. Facebook will release the option to upload customer lists once your account meets its requirements. You won't receive a notification, so you have to check manually in the 'Publics' section.

Can I upload both emails and other customer data to Facebook Ads?

Yes, you can upload additional columns such as name, phone number, creation date, IP address, and tags along with the email column, though you can choose which columns are relevant for your campaign.

How do I map the columns from my email list in Facebook Ads?

After uploading your email list, you will be prompted to map the columns to the correct fields in Facebook Ads, such as mapping the email column to the email field and the name column to the name field. You can also map other data like phone number, tags, or IP address if needed.

What does 'Advanced' mean when uploading a customer list to Facebook?

'Advanced' refers to the option where you can customize how your customer list is handled, including whether or not you have a customer value column (e.g., how much a person spent). If you don’t have such a column, you can skip this step.

What is the purpose of creating a 'Similar Audience' in Facebook Ads?

A 'Similar Audience' helps you reach new users who share similar characteristics with your current customer list. This helps you expand your reach and target potential customers more effectively.

What happens after I create a similar audience on Facebook?

Once you create a similar audience, you can use it in your Facebook Ads campaigns. It will be available in your 'Audience' settings where you can select it for targeting specific users.

Can I use my email list for more than one campaign?

Yes, you can use your email list for multiple campaigns. Once the list is uploaded and a similar audience is created, it can be used in any future campaigns for segmentation and targeting.

What is the advantage of using an email list in Facebook Ads?

Using an email list allows you to target a specific, pre-existing group of people who have already interacted with your brand, making your campaigns more effective by avoiding generic targeting based on interests. It is a powerful way to convert leads into sales.