Another Bad Apology to Finish 2023

Summary

In 2023, YouTuber James Summerton faced accusations of plagiarism and other content-related misconduct. After going silent, he resurfaced with an apology video, which he later deleted due to negative feedback. The video was criticized for its emotional manipulation, with Summerton sharing personal struggles to garner sympathy rather than addressing the accusations directly. Despite promising a more detailed apology in the future, his online career seems irreparably damaged, with many questioning the sincerity of his remorse and the potential for a genuine comeback.

Takeaways

• 📺 The script discusses the trend of YouTubers issuing apology videos, particularly highlighting the case of James Sutton in 2023.
• 🎥 James Sutton was accused of plagiarism and other content-related issues, which were brought to light by hbomberguy's video on the subject.
• 🏠 In response to the accusations, James Sutton went offline, bought a log cabin, and grew a beard, seemingly to distance himself from the controversy.
• 🤔 After going dark, James posted a surprise apology video, which he later deleted due to the negative reception it received.
• 😢 The apology video was criticized for using emotional manipulation, with James discussing personal struggles and hospitalization to garner sympathy.
• 🚫 The video was seen as deflecting from the main issue, which was the plagiarism accusations, rather than addressing them directly.
• 🔄 James Sutton's apology was viewed as insincere, as he did not take full responsibility for his actions and instead tried to shift blame elsewhere.
• 🗑️ After realizing the video was not well-received, James acknowledged his mistake in posting it and promised to issue a proper apology when he was mentally stable.
• 🤷‍♂️ The script questions the wisdom of James attempting another apology, given the severity of the plagiarism accusations and the damage to his reputation.
• 🔄 The community post by James shows an understanding that his initial apology was not well-executed and that he needs to address the issue more appropriately.
• 💡 The overall message is that apology videos should be genuine and focused on the issue at hand, rather than using personal struggles to deflect from accountability.

Q & A

What type of video did Krampus deliver at the end of 2023?

Krampus delivered a YouTuber apology video, which was expected to be the last of its kind for 2023.

Who was the YouTuber featured in hbomberguy's video on plagiarism?

James Summerton was the YouTuber featured in hbomberguy's video, where he was accused of plagiarizing his entire online content.

What was James Summerton's initial response to the accusations of plagiarism?

James Summerton initially went dark, disappeared from the online space, and bought a log cabin in the woods.

What did James Summerton do after going offline?

After going offline, James Summerton posted a surprise apology video addressing the accusations, which he later deleted due to the negative response.

Why did James Summerton delete his initial apology video?

James Summerton deleted his initial apology video because it did not receive the response he expected and was criticized for emotional manipulation.

What technique did James Summerton use in his apology video, according to the script?

James Summerton used emotional manipulation in his apology video, sharing personal struggles and hospitalization to garner sympathy.

How did the audience react to James Summerton's apology video?

The audience felt that the apology was insincere and disingenuous, as it focused more on his personal struggles rather than addressing the accusations of plagiarism.

What was the main criticism of James Summerton's apology approach in the script?

The main criticism was that James Summerton did not take responsibility for his actions and instead tried to make the audience feel guilty and sympathetic towards him.

What did James Summerton say in his community post about the apology video?

In his community post, James Summerton acknowledged that he was not in a healthy frame of mind to post the apology video and promised to apologize properly when he is more mentally stable.

What is the general opinion on whether James Summerton should make another apology video?

The script suggests that making another apology video might not be a good idea, as it is unlikely to improve his online career or regain the trust of his audience.

What advice does the script give to James Summerton regarding his future?

The script advises James Summerton to move on from being a YouTuber and find a completely different niche or career path, as it seems unlikely he can recover from the plagiarism scandal.

Outlines

00:00

📺 The Rise and Fall of a YouTuber: Plagiarism and Apology

The first paragraph discusses the prevalence of apology videos by YouTubers in 2023, particularly focusing on James Summerton's recent video. Summerton was accused of plagiarism and other content-related issues, which were highlighted in hbomberguy's video on the subject. After going offline and attempting to live off-grid, Summerton returned with an apology video that he later deleted due to negative reception. The paragraph criticizes the use of personal struggles as a deflection from the main issue of plagiarism and questions the sincerity of his apology.

05:01

😔 Emotional Manipulation in Apology Videos: A Critique

The second paragraph delves deeper into the tactics used by Summerton in his apology video, accusing him of emotional manipulation. It points out that he starts the video by discussing personal hardships, which is seen as an attempt to garner sympathy rather than addressing the accusations directly. The paragraph also notes that despite his apologies, Summerton does not take full responsibility for his actions, instead deflecting blame and simplifying the issue. The critique ends with the observation that Summerton's audience is unlikely to forgive him for the plagiarism, and that he should consider a different career path.

10:01

🚫 The Futility of a Second Apology: A Damaged Brand

The final paragraph reflects on the likelihood of a successful comeback for Summerton, given the extent of the plagiarism and other accusations against him. It suggests that a second apology video would be futile, as his audience has lost trust in his content due to the plagiarism. The paragraph concludes by questioning the wisdom of attempting another apology and implies that Summerton should move on to a different endeavor, as his YouTube career under the current brand is irreparably damaged.

Keywords

💡YouTuber apology video

A 'YouTuber apology video' refers to a video posted by a content creator on YouTube to express regret or remorse for some wrongdoing or controversy related to their online activities. In the context of the video, it is a recurring theme where multiple YouTubers have issued apologies, particularly in 2023, and the video discusses one such instance by James Summerton.

💡Plagiarism

Plagiarism is the act of using another person's work or ideas without proper attribution and presenting them as one's own, which is considered unethical and illegal in many contexts. In the video, James Summerton is accused of plagiarizing his entire online content, which is a central issue addressed in the apology video.

💡Emotional manipulation

Emotional manipulation is a tactic where individuals use emotional triggers to influence others' feelings or actions, often to gain sympathy or avoid responsibility. The video script describes how James Summerton's apology video is criticized for using emotional manipulation by sharing personal struggles to deflect from the accusations of plagiarism.

💡Deflection

Deflection in this context refers to the act of redirecting attention away from the main issue at hand. The script mentions that instead of addressing the plagiarism accusations directly, James Summerton's video focuses on personal matters, which is seen as a form of deflection.

💡Insincerity

Insincerity implies a lack of genuineness or authenticity in one's actions or statements. The video's narrative suggests that James Summerton's apology comes across as insincere due to the use of personal struggles as a means to gain sympathy rather than genuinely addressing the accusations.

💡Private matter

A 'private matter' is a personal issue or situation that is not meant to be shared publicly. The script criticizes James for sharing extremely personal and sensitive information in a public forum as part of his apology, which is seen as inappropriate and manipulative.

💡Garnering sympathy

Garnering sympathy means to evoke feelings of pity or compassion from others. The video discusses how James Summerton's apology video attempts to garner sympathy by discussing his personal struggles, which is viewed as a tactic to avoid taking responsibility for his actions.

💡Taking responsibility

Taking responsibility refers to acknowledging one's role in a situation and accepting the consequences of one's actions. The script indicates that James Summerton does not adequately take responsibility for his plagiarism in his apology video, instead focusing on personal issues.

💡Belittling

Belittling is the act of minimizing or dismissing the importance or seriousness of something. In the context of the video, James Summerton is said to belittle the accusations against him by simplifying the situation and not addressing the severity of his plagiarism.

💡Mentally stable

Being 'mentally stable' refers to having a sound and healthy state of mind. The script mentions that James Summerton acknowledges he is not in a healthy frame of mind to post anything online, indicating his emotional state influenced the creation and reception of his apology video.

💡Community post

A 'community post' on platforms like YouTube refers to a public message or update shared with the community or followers. In the script, James Summerton's community post is mentioned as a follow-up to his apology video, where he admits the video was not well-received and promises a more appropriate apology when he is mentally stable.

Highlights

2023 concluded with a controversial YouTuber apology video from Krampus.

The year was marked by numerous bad YouTuber apology videos.

James Summerton was accused of plagiarism and other content-related issues.

hbomberguy's video on plagiarism featured James Summerton prominently.

James went offline and reappeared with an apology video that was later deleted.

The apology video was criticized for its emotional manipulation tactics.

James used his hospitalization to garner sympathy in the video.

Audience felt the apology was insincere and disingenuous.

The video was seen as deflecting from the main issue of plagiarism.

James did not take responsibility for the accusations against him.

The apology video was re-uploaded after being deleted due to negative response.

James acknowledged the video was not well-received and promised a better apology later.

The community post revealed James's awareness of his video's failure.

The transcript questions the wisdom of James making another apology video.

It's suggested that James should move on from being a YouTuber due to the damage to his brand.

The transcript concludes that a successful comeback for James seems unlikely.

Transcripts

it just wouldn't feel right if 2023

didn't conclude with at least one more

horrible YouTuber apology video and

luckily Krampus did not let us down

delivering a nice lump of coal under the

tree this had been a year filled to the

brim the cup runneth over on bad

YouTuber apology videos I was a naive

fool to think that we had seen the last

of apology videos for

2023 and how wrong was I in the fourth

quarter here the last week or so of 2023

we were blessed with one more from James

Summerton he was featured prominently in

hbomber guys newest video on plagiarism

I'm sure all of you have seen this video

by now if you haven't that is shocking

to hear and should probably go check it

out and I'm not going to recap the whole

video but I will give you a brief

synopsis of James Sutton's role in it

but basically James Summerton was pretty

much caught with his hand in the cookie

jar plagiarizing his entire online

content fundamentally it also goes even

deeper than the plagiarism he was

accused of multiple other bad things in

regards to his content and claims he was

making and a bunch of other variety of

things and in response to that James

went dark he he went off the grid bought

a log cabin in the middle of the woods

grew out a Lumberjack's beard he bought

a Hoover from you know Breaking Bad and

he disappeared so he went offline and

then a couple days ago posted a surprise

apology video going over all of it which

she deleted a couple hours later when it

didn't get the response he was expecting

it to but it's been re-uploaded I kind

of wanted to cover it a little bit just

because it feels right 2023 had so many

of these we we've got to usher in 2024

the right way with an apology video to

kick us off getting into the new year so

let's take a peek hi

everyone I'm sorry for uh taking so

long to make this video or to say

anything

um I'm in the hospital I've been in the

hospital um for a little over a week

um call me John Madden cuz I'm going

walk you through the play in this

Playbook here it's called emotional

manipulation it's a Timeless classic

there is no reason he should be starting

this video with this story here he uses

this technique multiple times throughout

the video and doesn't really even

address the accusations headon it's

mainly a lot of deflection but what I

want to focus on is just how hard he

leans on trying to Garner sympathy

through this now it's always sad to see

someone struggling and going through a

hard time and contemplating extremely

terrible things with their life but it's

not something that you need to be

sharing online in this capacity and it's

also not something most people would be

comfortable sharing online especially in

response to things like this because it

comes across as very insincere and

disingenuous and kind of like using it

as though it makes you immune to

criticism because now you've gone

through this if that makes sense and

that's pretty much what his whole

audience said too even the ones that

were trying to Rally behind him hoping

for a real explanation this left a very

bad taste in their mouth because it's

completely unrelated to what should be

being talked about which is his

plagiarism as well as the other things

he's been accused of he doesn't need to

be sharing this information with us this

is a very private matter that he should

have kept

private I tried

[ __ ] I tried to do something really

stupid

um I'm really only here now

because before I I did it I I called my

dad to talk to him one more time

and

he figured out something was wrong and

called paramedics or 911 or once again

there is no reason to be telling this

extremely personal story to your

audience when this is supposed to be a

video addressing all the accusations

against your content it's just the only

reason this is here is so that way

people can sympathize with him and feel

sorry for what he's been going through

and make no mistake from what he

described here it's an extremely

horrible experience that I wouldn't wish

upon my worst enemy but it has no place

in this video it just comes across as

super [ __ ] toned deaf here just talk

about if you want to make an apology

video or explain your side of things

then do that and don't go into the

private side of what's been happening

behind the scenes since the accusations

came out they got here and

uh I woke up in the hospital and

yeah

um anyway I'm not trying to make this a

sob story I'm just I'm just trying to

explain um why I've been so quiet you

spent the entire first minute and a half

making it a Saab story though that's not

an accident and you could have edited

that out it's here because you wanted it

to be here to start with immediately

trying to get the water Works going with

people crying over how awful this

experience is before you get into what's

supposed to be your side and your

apology over everything it it's just

textbook emotional manipulation trying

to make everyone feel bad for you even

though you were the guilty party who got

caught and this is you trying to talk

about that and you still haven't yet

even though we're already kind of deep

into the video now it is a 34-minute

video so a minute and a half isn't like

the bulk of it but he sprinkles this

throughout the entire thing so you can't

really make a good argument that it's

only here to try and explain why he took

so long to make this video a you don't

need to explain why you took so long you

really don't if you really wanted to

give an explanation you could just make

it super concise like hey had stuff

going on or this has been an extremely

stressful period of time in my life from

all of this so I've taken some time to

process everything and now I feel

comfortable going forward like you

didn't need to dive into it like this

and you didn't even need to explain why

it took you that long in the first place

and on top of that he does also still go

over these really sad things in his life

throughout the whole thing that aren't

just there to explain why it took him so

long to talk about all of this so it

really does feel like he's trying to

emotionally manipulate people with his

apology video but even when he is done

going through this story and actually

trying to talk about what's been going

on he takes really no responsibility he

does say I'm sorry a lot but it feels

kind of hollow when he starts throwing

somebody else under the bus for things

and then kind of belittling the whole

situation itself boiling it down to

something far simpler than it is like

there were a lot of accusations against

him none of which he really defends

himself on in any meaningful way

whatsoever it really feels like the main

purpose of the video is to make the

audience feel bad like make them like

blame them basically for what he's going

through as opposed to taking that

responsibility for [ __ ] up with

plagiarizing his whole career really

really sorry really really

sorry um for the stuff in the videos not

crediting people

and I asked my best friend because of

this Nick and I had been best friends

since I don't think I really need to

show you more of the video itself you

get the idea of exactly how this goes

for the rest of the 30 minutes of it

it's just a really baffling decision to

post this in the first place and it's

something he recognized pretty quickly

when he saw the the responses coming in

the the Yelp reviews so here's his

community post addressing it earlier

tonight I uploaded a video apologizing

for what I've done but it's become clear

after hearing from several people that

I'm not in a healthy frame of mind to be

posting anything online I only returned

home from the hospital yesterday so I

Should Have Never filmed it I've deleted

the video but I'm sure it has been

downloaded and will be shared by others

online I promise to apologize properly

and in detail when I'm more mentally

stable until then please know that I am

sorry he understands that this wasn't a

good idea but insists that he is sorry

and will return at a later date to make

a better apology video and I have to say

that doesn't seem like a good idea like

I I don't understand why he's even going

to bother trying there is really nothing

that's going to improve for his Online

Career through an apology his audience

isn't going to stick around through it

they were there for his content and his

content was stolen it was all

plagiarized like there's no reason for

them to stay and it's not something he

can just move on for and keep pumping

out bangers because no one's going to

believe that it's original work or

anything that he himself created so I

just there's nothing he can possibly

gain from even making an apology he

should just do something else that's not

being a YouTuber or find a completely

different Niche on YouTube to try and

make it begin like there's there's just

nothing he can really do for the James

Summerton brand here so I don't know why

he's going to try and make another

apology video later it just seems kind

of silly to even bother he doesn't have

anything that proves him innocent from

the claims he really was kind of you

know caught pants around the ankle here

it's it's kind of kaput like it is clear

he plagiarized a lot of things and

there's a lot of other accusations on

top of that as well from the way he

conducted himself and some of the

content like and some of the things he

said and there's really not a whole lot

he can do to come back from that and

make this big triumphant comeback with a

like an absolute [ __ ] Banger apology

that's just not going to happen so why

even do it just just go do something

else man just move on from it so yeah I

just wanted to cover this a little bit

just because it's one more bad apology

in 2023 I figured might as well complete

the year the only way we know how with

bad YouTuber apologies Yeehaw that's

about it see y