UTS_Digitalisasi Bisnis_Pengantar Bisnis Digital_UNISNU Jepara

Summary

This video introduces Nurul Ilmistari, a student at UNIS Jepara, who discusses the digitalization of MSMEs using Maeh Indonesia, a growing tea beverage business, as a case study. The business has over 200 partners across Indonesia and uses both online (Instagram, WhatsApp) and offline (banners) promotions. Despite using some digital tools, challenges include time constraints and limited digital knowledge among owners. Suggestions for further digitalization include using digital catalogs, e-commerce platforms like Shopee Food or TikTok Shop, and Google My Business for better visibility, which could help the business grow and reach more customers.

Takeaways

• 😀 Maeh Indonesia is a contemporary tea beverage business with over 200 partners across Indonesia.
• 😀 The business primarily promotes its products online via Instagram, WhatsApp stories, and offline through banners.
• 😀 Sales are done both directly at the location and through WhatsApp orders, with cash payment as the main method.
• 😀 Customer relationships are maintained through regular interactions, promotions like 'Blessed Friday,' and offers like 'buy 10 get 1 free.'
• 😀 While the business uses digital tools like Instagram and WhatsApp, manual processes like sales recording are still in place.
• 😀 A significant challenge for Maeh Indonesia's digitalization is time constraints and a lack of digital knowledge among the owners.
• 😀 To enhance digitalization, the business can use Kanva to create a digital product catalog and expand through platforms like Shopee Food or TikTok Shop.
• 😀 Google My Business can be utilized for easy discovery on Google Maps, while the Kasih Digital app can improve operational efficiency.
• 😀 Digitalization can help Maeh Indonesia grow by using cashier applications, online catalogs, and e-commerce platforms.
• 😀 The MSME has the potential to increase efficiency and reach a wider customer base by adopting more digital tools and strategies.

Q & A

What is the main focus of the video?

The video focuses on the digitalization of MSMEs, with a case study on Maeh Indonesia, a contemporary tea beverage business.

How does Maeh Indonesia currently promote its business?

Maeh Indonesia promotes its business through online platforms like Instagram and WhatsApp stories, as well as offline promotions such as banners.

What is the main sales method used by Maeh Indonesia?

Sales are made directly at the business location, and orders can also be placed through WhatsApp chat.

How does Maeh Indonesia maintain relationships with customers?

Customer relationships are maintained through regular interactions and promotional activities like Blessed Friday and buy 10 get one free offers.

What are the main digital tools currently used by Maeh Indonesia?

Maeh Indonesia is active on Instagram and uses WhatsApp for communication and order processing.

What challenges does Maeh Indonesia face in its digitalization process?

The main challenges include time constraints and a lack of digital knowledge among the business owners.

What digital tools and platforms are suggested for Maeh Indonesia to improve its business?

The video suggests using Kanva for a digital product catalog, opening a store on platforms like Shopee Food or TikTok Shop, utilizing Google My Business for better visibility, and using the Kasih Digital app for operational efficiency.

What is the potential impact of digitalization on Maeh Indonesia?

Digitalization can help Maeh Indonesia grow more rapidly by improving operational efficiency, expanding its customer reach, and enhancing sales management.

What is the suggested approach for expanding Maeh Indonesia's customer reach?

The suggestion is to open a store on digital platforms such as Shopee Food or TikTok Shop to expand the customer base.

How can Maeh Indonesia improve its operational efficiency?

Operational efficiency can be improved by using digital tools like the Kasih Digital app and adopting cashier applications to streamline processes.