FIKSI 2024 - PENART - KRIYA - VIDEO PITCHING

Summary

The script discusses the challenges students in Indonesia face with creativity and critical thinking, highlighting the need for creative stimuli. It introduces Pan Art, an innovative colored pencil product that blends ancient history with modern design to inspire creativity. The product's market strategy includes segmentation, targeting, and positioning, with a focus on a differentiated targeting strategy. The unique selling points of Pan Art include cultural relevance, natural materials, and environmental friendliness. The financial and business development plans are also outlined, aiming for long-term success in the market.

Takeaways

• 😀 Indonesia faces a challenge where only 5% of students can think creatively, potentially impacting their critical thinking and problem-solving skills as adults.
• 😀 A proposed solution is to provide creative stimuli for children to foster creativity and critical thinking.
• 😀 Pan Art is an innovative colored pencil product designed to reintroduce ancient history with modern products, encouraging creativity.
• 😀 The total available market (TAM) for Pan Art is estimated at 32,000 people, with a serviceable available market (SAM) of about 16,000.
• 😀 Market segmentation was discussed, which involves dividing the market into different groups to target with specific products.
• 😀 Pan Art uses a differentiated targeting strategy to reach various market segments and positions itself with the tagline 'relas and Fantasy' to inspire imagination.
• 😀 The marketing strategy for Pan Art includes B2B, B2C, B2G, and loyalty programs to enhance sales and brand engagement.
• 😀 Pan Art differentiates itself from other colored pencils through unique features like cultural integration, aromatherapy, thick pencil contents, and environmentally friendly packaging.
• 😀 The production process of Pan Art is broken down into four key stages: making the colored pencil fillings, crafting the colored pencils, shaping the pencil, and adding aromatherapy.
• 😀 A financial analysis for Pan Art covers both structure and revenue streams to support the business's growth and sustainability.
• 😀 The business development plan for Pan Art is structured into three phases: short-term, medium-term, and long-term plans to ensure steady progress and expansion.

Q & A

What is the main issue discussed in the script regarding students in Indonesia?

The script highlights that only 5% of students in Indonesia are able to think creatively, which is seen as a serious concern for the country's education system and future innovation.

How does the lack of creativity in students affect their future potential?

The lack of creativity in students is feared to limit their ability to think critically and solve problems as they grow into adults, hampering their potential for innovation and success in the future.

What solution does the speaker propose to address the creativity gap in students?

The speaker suggests providing creative stimuli to children, which could help enhance their creativity and critical thinking skills.

What is Pan Art, and how does it aim to foster creativity?

Pan Art is an innovative colored pencil product that incorporates the concept of reintroducing ancient history through modern products. It aims to stimulate creativity by offering a product that combines art and culture, encouraging imaginative thinking.

What is the Total Available Market (TAM) for Pan Art?

The Total Available Market (TAM) for Pan Art is around 32,000 people, indicating the potential customer base for the product.

What is the Serviceable Available Market (SAM) for Pan Art?

The Serviceable Available Market (SAM) for Pan Art is approximately 16,000 people, representing a segment of the TAM that can be directly targeted by the product.

What targeting strategy is used for Pan Art?

Pan Art employs a differentiated targeting strategy, which aims to reach various market segments with tailored approaches, effectively addressing the needs of different groups.

What is the positioning of Pan Art in the market?

Pan Art is positioned with the tagline 'Relas and Fantasy,' which invites people to realize their imagination, emphasizing the product's focus on creativity and cultural expression.

How does Pan Art differ from other colored pencils on the market?

Pan Art differentiates itself from other colored pencils through its unique features, including the introduction of culture in Indonesia, traditional wood carvings, aromatherapy, easy-to-hold design, thick pencil contents, decorative elements, and environmentally friendly packaging.

What are the stages involved in the production process of Pan Art?

The production process of Pan Art consists of four stages: making colored pencil fillings, creating the colored pencils, shaping the pencils, and adding aromatherapy.

What business development plan has been set for Pan Art?

Pan Art has a business development plan divided into short-term, medium-term, and long-term goals, aimed at ensuring sustainable growth and market presence.