A ex-boia fria que criou a maior rede de bolos artesanais do país

Summary

The interview shares the inspiring journey of an entrepreneur who overcame numerous challenges to grow their business. From a humble beginning to meeting a brand ambassador who helped propel the business forward, the speaker highlights the importance of hard work, perseverance, and resilience, especially during times of crisis. Despite the economic difficulties in Brazil, they expanded their operations, investing in a factory and creating new products. They emphasize the value of long-term focus, personal sacrifices, and learning from both employee and entrepreneurial experiences. Ultimately, the speaker’s dream is to enjoy a peaceful life by the beach after years of hard work.

Takeaways

• 😀 The key to success in business is long-term commitment and hard work, even during economic challenges.
• 😀 Entrepreneurs should not expect immediate rewards; business success takes time and patience.
• 😀 Economic crises may slow down expansion, but they can also provide valuable lessons in managing a business effectively.
• 😀 Personal sacrifices, like spending long hours away from family, are often necessary to achieve business goals.
• 😀 Focus, determination, and love for your work are critical to overcoming challenges and achieving success in business.
• 😀 The ability to adapt and create new products, such as savory snacks, helps businesses remain competitive and grow.
• 😀 Success comes from proactively seeking opportunities, rather than waiting for things to improve on their own.
• 😀 Entrepreneurship involves constant learning and taking on new challenges to grow and expand your business.
• 😀 The importance of developing a strong work ethic and self-reliance in building a successful career cannot be overstated.
• 😀 A fulfilling life is not dependent on material wealth but on the pursuit of self-improvement and embracing opportunities for growth.

Q & A

How did the speaker's relationship with their brand ambassador begin?

The speaker's relationship with their brand ambassador started when they shared their personal story, which was well-received by the ambassador. This led to a partnership, with the ambassador becoming the brand's poster girl, even helping promote the brand in various ways.

How did the crisis in Brazil affect the speaker's business operations?

The speaker mentions that while the crisis in Brazil did impact the company's expansion, it did not severely affect the daily operations. In fact, they believe the crisis taught them how to be better managers, and it also led to growth when franchisees who had left returned, helping the business thrive.

What challenges did the speaker face during the crisis, and how did they overcome them?

The main challenge during the crisis was the lack of financial support from government institutions like the BDS. However, the speaker decided to proceed with the snack project by investing their own funds, leading to the successful creation of a snack factory that has contributed to the business's growth.

What is the speaker's perspective on entrepreneurship during difficult times?

The speaker emphasizes that entrepreneurship requires long-term commitment and hard work. They advise entrepreneurs to face reality, not expect quick profits, and remain focused, even through crises, as these times offer valuable lessons in resilience and better management.

How did the speaker manage to keep their business going during difficult times?

The speaker worked tirelessly, spending long hours at the factory and making personal sacrifices. Their strong work ethic and determination to continue expanding their business helped them navigate through tough times, including the economic crisis.

What personal sacrifices did the speaker make to grow their business?

The speaker sacrificed personal time, including going without vacations for five years and spending little time at home with their family. They also had to leave their children behind as they focused on their business, particularly the new snack project.

What lessons did the speaker learn during their time as an employee?

From their time as an employee, the speaker learned that life can be fulfilling with both little or a lot, and that success depends on overcoming personal limitations. They also believe that people should actively seek opportunities instead of waiting for them to come.

How does the speaker view the future of their business and their role in it?

The speaker is optimistic about the future of their business, particularly seeing their son become involved and take over responsibilities. They find pride in seeing their family continue their work and are motivated by the growth and success of the business.

What role does creativity play in the speaker's work now?

Despite moving into a more managerial role, the speaker still enjoys being involved in the creative process, especially in developing new cake flavors. They view creativity as a therapeutic and enjoyable part of their work, even as they manage a larger business.

What is the speaker's ultimate dream, and why do they value it?

The speaker's ultimate dream is to spend time on the beach, looking at the sea, free from worry. They value this dream as a symbol of achieving balance and peace after years of hard work and sacrifices.