9 Ways to Build FREE Backlinks (That Actually get Results!)

Summary

本视频介绍了九种免费构建反向链接以提升谷歌排名的方法。Matt Diggity分享了他用于从纽约时报、HubSpot等知名网站获取链接的技巧，并提供了外联脚本。这些技巧包括修复竞争对手的链接、利用HARO获取引用、参与文章汇总、修复断链、链接交换、创建吸引链接的内容、客座博客、提供帮助以及数字公关等。视频强调，最好的链接是那些无法用金钱购买的高质量链接。

Takeaways

• 🆓 免费构建反向链接的技巧：视频中介绍了9种不同的免费构建反向链接的方法，这些方法不需要花费任何金钱。
• 🔗 反向链接的重要性：反向链接是Google算法中最重要的排名因素之一，高排名的网站拥有更多的反向链接。
• 👷 修复陈旧内容：通过寻找竞争对手的陈旧内容并说服链接到这些内容的网站链接到自己的更新内容。
• 📢 使用HARO获取链接：HARO（Help A Reporter Out）是一个平台，允许记者请求专家引用，通过快速响应可以获得高质量的反向链接。
• 📝 文章汇总：主动向文章汇总的作者推荐自己的高质量内容，以期被包含在内并获得链接。
• 🔄 修复断链：识别并修复网站上的断链，通过提供更新的相关内容来获得链接。
• 🔁 链接交换：通过与相关网站进行链接交换来获得反向链接，但要注意不要过度使用以免违反Google指南。
• 🧲 制作链接诱饵：创建吸引链接的内容，如研究报告、免费工具或权威指南，这些内容因为其价值而自然吸引链接。
• 👩‍💻 客座博客：通过为其他网站提供免费的高质量内容来获得反向链接，关键在于提供能够排名的内容。
• 🤝 互惠互利：通过为其他网站提供有价值的服务，如未链接的品牌提及列表，来获得反向链接。
• 📰 数字公关：通过创造有新闻价值的故事并将其呈现给记者，可以获得大量高质量的反向链接。

Q & A

什么是backlink，为什么它对Google排名很重要？

Backlink，也称为反向链接，是指一个网站在其内容中放置指向另一个网站的可点击链接。当有人点击这个链接时，他们会跳转到新的目的地。Backlinks是Google算法中最重要的排名因素之一，因为它们可以增加网站的权威性和可信度。

Matt Diggity是谁，他在视频中提到了哪些他参与的项目？

Matt Diggity是Diggity Marketing、LeadSpring、Search Initiative和清迈SEO会议的创始人。他在视频中提到了这些项目，展示了他在链接建设领域的专业背景。

什么是'fixer upper'技术，它如何帮助获取高质量的反向链接？

'Fixer upper'技术是指查看竞争对手获得链接的地方，并说服这些网站链接到我们。通过寻找同一领域内有大量反向链接的旧文章，并提供更新的信息，可以有效地获取高质量的反向链接。

HARO是什么，它如何帮助获取反向链接？

HARO代表'Help A Reporter Out'，是一个平台，允许记者请求专家在他们的文章中引用。通过及时响应HARO上的请求并提供有价值的引述，可以获得高质量的反向链接。

如何通过文章汇总帖子获取反向链接？

通过主动向那些制作文章汇总的作者发送你的内容，并强调你的文章能为他们的读者群提供独特的价值，可以增加你的内容被包含在他们的文章汇总中的机会，从而获得反向链接。

什么是断链建设，它为什么有效？

断链建设是指识别并修复网站上指向已不存在页面的链接。这种方法有效，因为它帮助网站维护SEO健康，同时提供了一个自然的链接建设机会。

链接交换是否安全，Google对它有何看法？

链接交换本身是安全的，但Google警告不要过度进行链接交换，因为这可能被视为链接方案的一部分。只要不过度依赖这种方法，并且交换的链接是相关的，就不会有问题。

什么是可链接资产，它们为什么能吸引链接？

可链接资产是指那些能够自然吸引链接的内容类型，如研究报告、统计数据、免费工具和权威指南。它们之所以能吸引链接，是因为它们提供了独特的价值和信息，其他作者在撰写内容时会引用并链接这些资源。

什么是客座博客，它如何帮助获取反向链接？

客座博客是指为其他网站免费撰写内容，并在内容中包含指向自己网站的链接的做法。通过提供高质量的、与对方网站主题相关的内容，可以建立合作关系并获得反向链接。

什么是'favor'技术，它如何帮助获取反向链接？

'Favor'技术是指为他人提供帮助，如提供未链接的品牌提及列表，然后请求对方在他们的网站上为你的文章添加反向链接作为回报。这是一种基于互惠互利的链接建设方法。

什么是数字公关，它如何帮助获取高质量的反向链接？

数字公关是指创建有新闻价值的故事，并通过记者将其展示给大型在线出版物的读者。通过确保内容具有高度的链接价值，并将其呈现给对相关主题感兴趣的记者，可以获取高质量的反向链接。

Outlines

00:00

🔗 免费构建反向链接的九种方法

Matt Diggity介绍了九种免费提升Google排名的反向链接建设技巧。这些技巧不仅免费，而且效果显著，已被用于从包括纽约时报、HubSpot、Inc.com和搜索引擎杂志等网站获得链接。反向链接，也称为回链，是网站内容中指向另一网站的可点击链接。反向链接是Google算法中最重要的排名因素之一。Matt强调，尽管这些技巧免费，但需要时间和学习新技能。他还批评了一些过时的技巧，比如博客评论，并提供了一些有效的外联脚本，以便观众可以立即实践这些技巧。

05:01

🛠️ 修复陈旧内容以获取反向链接

Matt分享了一种称为“修复者”的技巧，即查找竞争对手获取链接的地方，并说服这些网站链接到我们。他介绍了如何找到同一领域的老文章，这些文章可能包含过时的信息，然后使用Ahrefs或Ubersuggest的免费试用版找出谁在链接这些文章。之后，通过电子邮件向他们提出更新链接到我们更现代的文章的请求。Matt提供了一个电子邮件模板，展示了如何向链接到过时文章的网站发送更新请求。

10:02

📰 利用HARO获取媒体引用和链接

HARO（Help A Reporter Out）是一个平台，允许记者请求专家引用他们的文章。Matt解释了如何利用HARO每天发送的机会列表来提供专家引用，关键是速度，因为记者有紧迫的截止日期。他还建议不要对问题给出马虎的答案，要尽可能多地回答问题，以增加获得链接的机会。此外，他还提供了一个链接到另一个视频，其中包含更高级的HARO技巧。

📈 通过内容汇总获取链接

Matt讨论了如何通过内容汇总获得链接，内容汇总是那些总结特定行业最佳内容的帖子。他解释了内容创作者寻找最佳文章的辛苦，并建议通过主动发送自己的文章来简化这个过程。他提供了一些搜索术语来找到汇总帖子，并建议使用Hunter.io或联系表单来获取这些出版物的电子邮件地址。之后，一旦你的内容发布，就立即发送电子邮件，请求将其包含在汇总中。

🔄 修复断链以获取链接

Matt介绍了断链建设的概念，即当一个网站链接到另一个URL，但该URL已死。他建议通过电子邮件通知网站所有者断链的问题，并提供自己的更新文章作为替代链接。然而，他也提到了这种方法的局限性，并建议只针对新近发布且人们正在阅读的内容进行断链建设。他还介绍了如何使用Ahrefs的站点浏览器来找到具有大量链接但现已不存在的文章，并针对这些文章的引用域发送更新请求。

🔄 链接交换和创建链接资产

Matt讨论了链接交换的安全性，并指出只要不过度依赖这种方法，就不会违反Google的指南。他建议不要简单地请求链接交换，而是应该回应那些向你的网站请求链接的网站，并提出链接交换。此外，他介绍了创建链接资产的概念，即制作能够吸引链接的内容，如研究研究、统计数据、免费工具和权威指南。他还提供了创建这些资产的框架，包括了解受众、反向工程竞争对手、收集数据、美化外观、分享内容以及定期更新和推广。

👩‍💻 客座博客和数字公关

Matt解释了客座博客的概念，即免费为他人撰写内容，并期望在内容中包含指向自己网站的链接。他反驳了客座博客不再免费的观点，并分享了如何通过提供可排名的内容来获得高权威网站的客座博客机会。他还介绍了数字公关，即创建新闻价值的故事，并将其呈现给大型在线出版物的记者。Matt提供了一个关于21世纪最具影响力的技术公司的案例研究，并解释了如何通过包含硬数据和确保内容对记者有吸引力来执行数字公关。

Keywords

💡背链

背链，也称为反向链接，是指一个网站在其内容中放置指向另一个网站的可点击链接。在视频中，背链被视为提高谷歌排名的重要因素之一。例如，如果有人在zapier.com的一篇文章中点击了指向视频制作者网站的链接，那么这个链接就是一个背链。

💡谷歌算法

谷歌算法是谷歌用来对搜索结果进行排名的一系列规则和信号。视频中提到，背链是谷歌算法中最重要的排名因素之一。例如，Backlinko的研究显示，谷歌搜索结果顶部的网站拥有比排名较低的网站更多的背链。

💡链接建设

链接建设是指获取其他网站指向自己网站的背链的过程。视频中，链接建设被描述为一种需要时间和学习新技能的复杂任务，但视频作者Matt Diggity提供了多种免费建立背链的技术。

💡HARO

HARO代表'Help A Reporter Out'，是一个平台，允许记者请求专家在他们的文章中提供引用。视频中提到，HARO是获取背链的有效方式之一，通过提供有价值的信息或数据，可以在记者的文章中获得引用和链接。

💡文章汇总

文章汇总是指在特定行业内总结最佳内容的帖子。视频中，作者提到通过主动向汇总文章的作者发送自己的文章，可以提高自己的内容被包含在内的机会，从而获得背链。

💡死链建设

死链建设是一种链接建设技术，通过识别网站上链接到已经不存在的URL的链接，并建议网站所有者更新这些链接到自己的相关内容。视频中提到，这种方法需要一些变化，比如专注于较新的、人们仍在阅读的文章。

💡链接交换

链接交换是一种链接建设策略，其中两个网站互相提供指向对方网站的链接。视频中提到，尽管链接交换在谷歌的指南中被视为一种链接方案，但适度进行并且不是主要的链接建设手段，是安全的。

💡可链接资产

可链接资产是指那些像磁铁一样吸引链接的内容。视频中提到，研究研究和统计数据、免费工具、权威指南等都是优秀的可链接资产类型，因为它们提供了其他作者在创作内容时可能需要引用的数据或资源。

💡客座博客

客座博客是指为其他网站撰写免费内容，并在其中包含指向自己网站的链接的做法。视频中，作者提供了一种称为'可排名内容客座博客推销'的技术，通过提供能够为网站带来流量的主题内容，来获得高质量的背链。

💡数字公关

数字公关是指通过创建有新闻价值的故事，并将其呈现给大型在线出版物的记者，以获得高质量链接的策略。视频中，作者提到通过数据和调查来支持结论的内容，可以吸引记者的注意并获取背链。

💡品牌提及

品牌提及是指在没有提供指向品牌网站的链接的情况下，人们在内容中提到品牌的情况。视频中，作者建议通过提供一份包含未链接品牌提及的网站列表，作为对他人的一种帮助，以期望获得回报链接。

Highlights

介绍了九种不同的免费构建反向链接的方法，以提高Google排名。

这些免费技术同样有效，作者使用它们从纽约时报、HubSpot、Inc.com和Search Engine Journal等网站获得链接。

反向链接，也称为回链，是网站内容中的可点击链接，指向另一个网站。

链接是Google算法中最重要的排名因素之一。

研究显示，Google排名靠前的网站比排名靠后的网站有更多的反向链接。

构建反向链接需要时间和学习新技能，但不必为此付费。

避免使用过时的构建反向链接技术，如博客评论。

介绍“修复者”技术，通过查看竞争对手的链接并说服网站链接到我们。

如何使用Ahrefs或Ubersuggest的免费试用来找出链接到特定文章的所有网站。

HARO（Help A Reporter Out）平台允许记者请求专家引用，用于他们的文章中。

为了从HARO获得最佳结果，需要快速响应请求，提供深思熟虑的答案，并尽可能多地回答问题。

通过主动提交内容到文章汇总帖子中，可以免费获得链接。

使用特定搜索词来找到汇总帖子，并主动提交你的内容。

介绍破碎链接建设技术，识别并利用网站上的死链接。

通过Ahrefs的站点浏览器找出最近的文章，这些文章可能包含需要修复的破碎链接。

链接交换可以是安全的，只要不是过度或作为主要的链接建设技术。

利用收到的链接请求，与发送者进行链接交换，而不是忽略它们。

创建吸引链接的内容，如研究、统计数据、免费工具和权威指南。

构建链接资产的框架，包括了解受众、收集数据、制作美观的内容和分享。

介绍客座博客文章，即免费为他人撰写内容，并期望在其中包含指向自己网站的链接。

使用排名内容客座博客文章推销技术，提供SEO服务以换取链接。

介绍“帮助”技术，通过为他人提供未链接的品牌提及列表来获得帮助。

介绍数字公关，通过创建新闻价值的故事并将其呈现给记者来获得链接。

创建与当前重要主题相关的、包含硬数据的、易于链接的内容，并将其呈现给感兴趣的记者。

Transcripts

- In this video, I'm gonna show you nine different ways

that you can build backlinks

to increase your Google rankings for free.

I mean, well obviously this video's free.

But what I really mean is that the techniques

I'm gonna show you cost exactly $0 to put into practice.

However, just because these tactics are free

doesn't mean that they're not effective.

These are the same techniques I use to build links

from sites like the New York Times, HubSpot, Inc.com

and Search Engine Journal.

In case we haven't met before,

My name is Matt Diggity

and I'm the founder of Diggity Marketing, LeadSpring,

the Search Initiative, and the Chiang Mai SEO Conference.

This video is all about link building.

A link, also known as a backlink,

is when one website places a clickable link

to another website in its content.

When someone clicks that link,

they jump to that new destination.

For example, someone clicks this link in this article

on zapier.com, they get taken to my website.

Why do we care about backlinks?

Links are one of the most important ranking factors

in Google's algorithm.

- I'm kind of a big deal.

- [Matt] In this study by Backlinko,

they found that websites in the top positions on Google

have more backlinks than websites in lower positions.

That said, link building is easier said than done.

It takes time and requires you to learn a new skillset,

Which is why many people just end up paying for backlinks.

But you really don't need to pay.

There's always ways to build backlinks for free

or should I say there's correct ways to build backlinks

for free and there's incorrect ways.

As I was researching for this video,

I found tons of videos recommending outdated techniques,

like blog comments, as a way to build free links.

Bro, blog comments haven't worked

since Pokemon Go was a thing.

So in this video,

I set up to spill the beans on free backlink techniques

that'll actually give you massive results.

and I'll even give you outreach scripts

so you can start putting these techniques

into practice today.

And here's the kicker.

The best links on the planet are the ones you can't pay for.

So whether you pay for links or not,

pay attention to this video

if you want the best links possible.

And make sure to stick around to the end

because the last technique gets the best of the best.

Now before we get started, here's where I ask

for a hand on smashing that like button.

Smashing the like button lets the YouTube gods know

that this video deserves an algorithmic high five

while at the same time encourages me

to make more videos just like this one.

The first technique is what I like to call the fixer upper.

We're gonna look at where our competitors got links

and persuade those websites to link to us instead.

This one works like crazy.

It's the exact techniques I used to get a link

from Typeform, a DR 93 website.

Here's how to do it.

You're gonna look for articles in your same niche

that have a lot of backlinks.

Preferably ones that are older

and might reference outdated facts

such as cows milk being a miracle food

or blog commenting being actually useful.

Sorry, I'm really just picking on blog commenting today.

If I were to Google "blog commenting guide,"

I'd find this guide here

with 188 referring domain backlinks,

according to my toolbar.

And if I open it up? Sure enough, it's old as dirt.

2013, which might as well be the Middle Ages

when it comes to SEO.

Next, you're gonna figure out

who all is linking to this article

using a tool like Ahrefs or the free trial of Ubersuggest.

Here's what a backlink report looks like

for that blog comment article in Ahrefs.

I wanted to highlight this article from Bluehost.

Bluehost is a major internet brand.

I'm sure they want their article on what to do

after you start a blog to be relevant today, not for 2013.

So that brings us to the last step.

Send them an email pitch asking them to link

to our up-to-date article instead.

Here's how that'll look.

First, you go over to their contact page

and snag the press email.

This one typically works best.

Then you send them an email like this,

"Hey Bluehost Team,

This article you wrote, insert URL,

is referencing some outdated advice.

You recommend blog commenting as a viable way

to promote your blog.

But this article from Search Engine Journal

quotes a Google employee saying

that it 'doesn't work anymore and hasn't for a long time.'

I notice you don't have HARO as a promotion strategy

in your article

I wrote a comprehensive guide on HARO here.

Would you mind linking to it in your article?

I'll write you the paragraph if it would save time."

It's as easy as that.

And then you repeat it again and again for all the sites

that are linking to that outdated article

Since we just mentioned HARO, let's jump on over to that.

What is HARO? HARO stands for Help A Reporter Out.

It's a platform that allows journalists to request quotes

from experts to use in their articles.

It's gotten me tons of links like this one here from Forbes.

For example, let's say that a journalist

is writing an article in the New York Post

about people that work online

and they wanna quote from someone who works online.

So they might propose a question like,

"What's the best thing about working online

that most people don't realize?"

Well, that's convenient because you work online.

So you hit them up and drop some knowledge bombs

about being a digital badass.

When they use your quote,

they'll give you a link back to your website.

Easy breezy.

- Let's go! Too easy, dude. Give me that crown. Boom.

- Here's the tactics that you need to use

to get the best results from HARO.

Each day, HARO will send out a list of opportunities

for expert quotes.

You need to jump on this right away

and give your quotes before anyone else does.

Speed is the key.

These journalists have deadlines

so they're trying to wrap up their articles ASAP.

Next, don't get lazy.

After you do a few of these,

you might start giving half-assed answers

to their questions.

You want to answer each question

as if you know you're gonna get that backlink.

Visualize, focus, see the end goal, whatever you gotta do.

Just try to hit a home run every time.

Lastly, answer as many questions as you can.

If your website is about knitting,

if you sit around waiting

for only knitting quotes to come up,

you're gonna die before you get five links.

Remember, you work from home.

You might manage people and you've had other jobs.

You could essentially write content on anything related

to business like hiring, self-motivation, or whatever.

I left a link in the description to another video I made

with some advanced HARO tactics

so make sure to check it out after you finish this one.

Next step on the list is to get your content placed

in article roundup posts.

You know those posts where people recap the best content

in a particular industry, like my monthly SEO news roundup

where I highlight the most interesting news in SEO

or this expert roundup that I participated in

for Rank Ranger.

Let me give you the perspective of someone

who actually puts content like this together.

Scouring the internet for the month's best articles

in the SEO space is a bit of a time sync.

It takes time to sort through basically the entire web

for qualified content.

It's a huge pain in the ass to be honest,

and it's much easier when people

send me their articles proactively.

But the thing is, after I've put up a post,

I can't be (beep) to go edit the article

and add your article to the list.

It's written. It's done. The goose is cooked.

So to get your content placed in these articles,

you need to get ahead of them.

Here's how you do that.

Here's a bunch of search terms you should use

to make a huge list of the roundups in your niche.

Keyword, like SEO, plus link roundup,

keyword plus roundup, keyword plus best of,

this week plus keyword, and this month plus keyword.

Next, you wanna get the email addresses

for these publications using a tool like Hunter.io

or just using their contact form.

Now, as soon as you write a piece of content

and it goes live,

you want to email these guys

with an email template like this.

"Hey Diggity,

I just finished up a piece of content on SEO optimization

that would be a great fit for your SEO news roundup.

It highlights five tested ways that AI can be used

to build rankable content."

This is where you highlight the unique benefits

that your article would add to the readership.

"If you could include it in your roundup,

I'd be more than happy to show that roundup with my audience

and encourage my readers to subscribe."

This is where you highlight what's in it for them.

Put this process into a repeatable system

and you'll have free links on autopilot.

The next free link building technique

is broken link building.

Broken link building is when you identify

when a site links out to another URL,

but the URL they're linking to is dead.

Maybe the other website deleted that post

or the website is completely shut down itself.

Either way, the link is broken and that's bad for SEO.

So what people usually do is email a website

with a broken link and say,

"Hey there, in your article ,you're linking out to,

insert broken URL, which no longer exists.

I recently wrote an updated, current year version

of that article here, insert your URL.

If you'd like to update your broken link,

we'd really appreciate it

if you considered our article instead."

But before we start saying "Broken link building is so 2018,

it doesn't work anymore," you're right.

It doesn't work anymore unless you add a little twist to it.

I got this tip from my man, Brian Dean.

The reason it doesn't work is

because just like I don't wanna update old roundup posts,

people don't care about fixing their old content

even if it had broken links.

But if I posted something fairly new

that I know people are reading, then hell nah.

I want it fixed.

Find a big site in your niche

that has a lot of links going to it.

So for me, let's use Backlinko.

Plop them into Ahrefs' site explorer

and search best by links.

Then set the http filter to 404 not found.

This will bring up a list of articles

that don't exist anymore

ordered by how many domains link to them.

This "Prevent Google Penalties" article at the top

has 32 domains linking to it.

Clicking on that number,

you get a list of all those referring domains.

But if you order by first seen,

you'll get the most recent articles first.

These are your target sites.

Now go back and send that same template

and watch your conversion rate double.

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Now, back to the video.

The next free link building technique

is link exchanges where you trade someone for a backlink.

You link to them and they link to you.

Are link exchanges Google safe?

Here are the Google guidelines on link exchanges.

They say "Excessive link exchanges,

'Link to me and I'll link to you,'"

are listed under what they call link schemes.

The keyword here is excessive.

As long as you don't do this too much

and make it your primary link building technique

for crying out loud,

you'll be fine.

Now, the problem with link exchanges

is it's not the most efficient way to outreach

and build links.

This is what I mean.

If you're gonna take the time to find websites

you want links from and send them emails

offering them more value like through a guest post,

which we'll get to later, is much more effective.

Simply asking for a link swap wastes the attention

that this person graciously gave to you.

So here's what you do instead.

As you very well know already,

your email inbox gets spammed a billion times a day

from people trying to get a link on your website.

But if you actually take the time to see who is asking,

you'll see that many of these websites

are actually quite good.

And since they reach out to your site asking for a link,

they're gonna be super relevant to you.

Instead of just ignoring these outreach requests,

respond to the people with the websites

that you'd wanna link from and ask for a link exchange.

Just look at all these amazing links.

I'll let you guess how many of them were landed

simply because I decided to take a look at

who wanted a backlink.

Next up, we have linkable assets.

This is the art of making content

that attracts links like a magnet.

There's various types of content pieces

that work best as linkable assets.

Research studies and statistic pieces do really well.

Ahrefs ran a case study

where they built an SEO statistics page.

It's still pulling links like crazy.

Why does this work?

Because writers need to reference statistics

when they're creating content.

And typically when they reference data, they link.

Another linkable asset type is a free tool.

HubSpot made an online calculator

for advertising ROI based on some super simple math

and it's pulled a butt load of referring domains.

Then we have definitive guides.

There's hardly any search volume

for anchor text optimization,

but I made a definitive guide anyways

and it's pulled massive links.

Now that you understand what types of linkable assets

can be made, here's a framework on how to create them.

Step one, know your audience.

What are their likes and dislikes?

SEOs like data and guides so that's what I create.

But people into fitness like hot bodies

so I'd make something that helps them achieve that

like a fitness calculator,

or helps them look at more of them

like a roundup of the fitness people on the planet today.

Step two, figure out what's already working

by reverse engineering your competition.

If videos are working, make a video.

If free tools are working, make one.

Step three, start to collect data.

Make sure you're getting data

from multiple sources of information.

It helps with credibility and, of course, linkability.

Step four, make it look beautiful.

Trust me on this one.

Looks matter when it comes to linkable assets.

Step five, share it. Post it on your blog.

Then share it on social media, your email list,

and outreach about it.

Step six, rinse and repeat.

Every year or so, update your asset and begin promo again.

Next up, we have an oldie but goodie,

and that's guest posting.

What is a guest post?

It's when you offer to write free content for someone.

And in that content, there's an expectation

that you'll have a link to your website.

Many people say that guest posting can't be done

for free these days

because all online publishers are expecting money

for a guest post.

But that's because these people are going

about guest posting the wrong way.

You see this article I wrote for Inc.com, a DR 92 website.

Inc doesn't accept money for backlinks.

You have to think outside the box to get on sites like this.

One of my favorite techniques for getting free guest posts

is the rankable content guest post pitch.

What you're doing here is offering the right content

that a website should be able to rank for you.

Offer to do free SEO for someone.

If you wanna get a link from HubSpot, DR 93 website,

the first thing you need to do is figure out

who are their weaker competitors.

Next, you're gonna use Ahrefs' content gap tool

to figure out what are the keywords

that these other weaker sites rank for

but HubSpot doesn't.

Right away, you can see this DR 76 website, WiseStamp,

ranks for a term "email signature examples"

and HubSpot doesn't.

And considering that HubSpot has 138,000 articles on email,

you'd think that they want to.

Now, you just send them an email pitch like this.

"Hey John, I was doing some research

and found some topic pieces that you could easily produce

and pull traffic for.

In fact, WiseStamp ranks for this

and they have a fraction of your authority,

DR 76 versus DR 93.

Title: 43. Next-Level Email Signature Examples.

I'd like to write this for you, free of cost,

in the form of a guest post.

I've actually done this before on, insert example website,

who is now ranked number three for their topic.

If this sounds good, let me know,

and I'll start this evening."

This script converts crazy as hell.

I left a link to a video called "Guest Posting on Steroids"

which has even more powerful guest posting techniques.

Check it out after you finish here.

The next technique is called the favor.

It's when you do someone solid

and they feel obligated to help you out in return.

- You serious?

- What are some nice things you could do

for someone else's website,

but also don't take a huge amount of work to do?

How about a list of unlinked brand mentions?

Where people mention a website, but they don't link to them.

You're giving someone a list of opportunities

for themselves to get links.

The way you do that is go to Ahrefs' content explorer

and type in someone's brand name at the top,

then minus their domain name.

This will give you a list of all the content

on the internet

except that person's site that mentions their brand.

Now you select highlight unlinked

and type their domain name to pull up

who doesn't link to them.

Now export and you have something to send out

in your pitch email.

"Hey there, I created a list of 94 different websites

that are mentioning you and your research,

but not correctly citing you for it with a backlink.

Please find it attached.

If you find this useful,

would you mind if I get a link myself from this article

to my article?"

It's as easy as that.

Next, we have digital PR.

Which is not only the way

to get the best links on the planet,

but the most in a single effort.

What you're doing here is creating newsworthy stories

and getting them in front of the eyes of journalists

in the biggest online publications.

I wrote this article on which tech companies

have had the biggest impact in the 21st century.

It leverages data and polls to achieve its conclusions.

And it's picked up 65 backlinks

including the New York Times.

To do good at digital PR,

you need to start with a relevant story.

What subject is particularly important today?

Then you wanna make your content as linkable as possible.

This almost always means

that you wanna include a lot of hard data.

And lastly, you wanna be able to get this

in front of journalists that are interested in that subject.

I'll create a full video explainer on digital PR

so make sure to subscribe so you don't miss it.