Apple WWDC: The Biggest Announcements in 3 Minutes

Bloomberg Originals

8 Jun 201503:15

Summary

TLDRAt WWDC 2015, Apple introduced iOS 9 with Split View multitasking, Proactive features, and Transit in Maps. A new News app offers personalized content. Apple Pay expands with store cards and partnerships like Dunkin Donuts. Swift, the programming language, goes open source, and Apple Music debuts as a comprehensive music service including live radio, artist connections, and access to iTunes' vast library, priced at $9.99 per month.

Takeaways

🌞 Good Morning Greeting: The presentation at WWDC 2015 starts with a friendly morning greeting.
🖥️ OS X El Capitan: The operating system is renamed to OS X El Capitan, with a new feature for side-by-side window management.
🔄 Split View: Users can easily work with two windows side by side by clicking the green button and choosing a side for the new window.
🎶 Proactivity: iOS 9 introduces a proactive system that learns user habits, like suggesting music when headphones are plugged in.
🚌 Transit App: A new Transit app is introduced, providing detailed maps of public transportation with station information.
📰 News App: A new News app is announced, offering personalized content from various sources.
📝 Notes App: Multitasking on iPad is enhanced with the new Notes app, allowing split-view usage with other apps like Safari.
💳 Apple Pay Expansion: Apple Pay will support store credit and debit cards, with Dunkin Donuts adding support in the fall.
🔍 Swift Open Source: The Swift programming language will be open-sourced, making it accessible for broader development.
🎵 Apple Music: A new music service called Apple Music is announced, combining recommendations, live radio, and artist connections with the iTunes store.
💰 Apple Music Pricing: The subscription for Apple Music is set at $9.99 per month, equating to the cost of an album.

Q & A

What significant change was introduced in iOS 9 regarding multitasking on iPads?
-iOS 9 introduced a new multitasking feature for iPads that allows users to work easily with two windows side by side. This is achieved by clicking and folding on the green button, which prompts the user to choose a side for the new window.
What is the new feature in iOS 9 that enhances the user experience based on their habits?
-iOS 9 brings proactivity throughout the system, which means the phone can learn about the user's habits, such as running in the morning and listening to music, and then automatically offer to play music on the lock screen when headphones are plugged in.
What new application was introduced during the WWDC 2015 for managing news content?
-A new application called 'News' was introduced, which provides beautiful content from the world's greatest sources personalized for the user.
How does the Transit feature in iOS 9 enhance the user's navigation experience?
-The Transit feature in iOS 9 provides a map that emphasizes different transit lines, buses, trains, subway stations, etc. Tapping on a station shows all the lines that run through it, making navigation easier.
What does the new Notes app in iOS 9 allow users to do that was not possible before?
-The new Notes app in iOS 9 allows users to work in split view, enabling them to stay working in Notes and Safari at the same time by tapping on the divider.
What updates were announced for Apple Pay during WWDC 2015?
-During WWDC 2015, it was announced that users would be able to add their store credit and debit cards to Apple Pay. Additionally, Dunkin Donuts would bring Apple Pay to their stores as part of the DD Perks program starting in the fall.
Why is Swift considered the next big programming language according to the WWDC 2015 presentation?
-Swift is considered the next big programming language because it is seen as the language that developers will be using for application and systems programming for the next 20 years, and it was announced to be open source during the event.
What is Apple Music and how does it integrate with other Apple services?
-Apple Music is described as the next chapter in music, integrating recommendations, a worldwide live radio station with top DJs, a way for fans to connect with artists, and the iTunes music store, all in one app.
How does Apple Music differ from traditional music streaming services?
-Apple Music offers a unique combination of personalized recommendations, a live radio station, artist-fan connections, and the iTunes music store, all accessible through a single app on the user's iPhone.
What is the cost of Apple Music and how does it compare to the price of a physical album?
-Apple Music is priced at $9.99 a month, which is equivalent to the cost of an album, making it an affordable option for music lovers.
How does the introduction of Apple Music impact the existing iTunes music store?
-The introduction of Apple Music enhances the iTunes music store by adding a streaming service that allows users to search and stream millions of songs, in addition to the existing option to buy music.

Outlines

00:00

📱 iOS 9 Multitasking and Proactivity Features

The introduction of iOS 9 at WWDC 2015 highlighted new multitasking capabilities, including the ability to work with two windows side by side. Users can simply click the green button to select a side for a new window, as demonstrated with the News app. The system's proactivity learns user habits, such as offering music on the lock screen when headphones are plugged in. Transit improvements provide a comprehensive map of public transportation options, and a new News app offers personalized content from top sources. iPad users will also benefit from enhanced multitasking features, including a split view for apps like Notes and Safari.

🎵 Apple Music and Swift Open Source Announcement

Apple unveiled Apple Music, a comprehensive music service that integrates recommendations, a live radio station, artist connections, and the iTunes music store. The service is accessible through a single app on the iPhone and offers a vast library of songs for streaming. The cost is set at $9.99 per month, equivalent to the price of an album. Additionally, Swift, Apple's programming language, was announced to be open-sourced, marking a significant step for developers and the tech community.

Mindmap

Keywords

💡WWDC

WWDC stands for Worldwide Developers Conference, an annual event hosted by Apple where they announce new software and technologies. It is a central theme for the video as it sets the context for the announcements made, including new features for iOS 9 and other Apple services.

💡iOS 9

iOS 9 is the ninth major release of Apple's mobile operating system. It is a key concept in the video as it introduces new features such as multitasking on iPad and Proactive Assistance, which enhances user experience by learning from their habits.

💡Multitasking

Multitasking in the context of iOS 9 refers to the ability to use multiple apps simultaneously, especially on iPads. The script mentions a new Notes app and the introduction of 'split view', allowing users to work in two apps at the same time, which is a significant enhancement to the iOS user interface.

💡Proactivity

Proactivity in the video refers to the system's ability to anticipate user needs and actions. For example, the phone can learn a user's habit of listening to music while running and automatically offer to play music when headphones are plugged in, making the interaction with the device more intuitive.

💡Transit

Transit in the script is associated with a feature that provides a map emphasizing different transit lines, buses, trains, and subway stations. When a user taps on a station, they can see all the lines that run through it, which is part of the iOS 9 update aimed at improving navigation for commuters.

💡News App

The News app is a new application introduced in the video, designed to provide beautiful content from the world's greatest sources personalized for the user. It represents Apple's expansion into content curation and delivery, aiming to offer a more personalized news reading experience.

💡Apple Pay

Apple Pay is Apple's mobile payment and digital wallet service, which allows users to make payments using their iPhone, iPad, or Apple Watch. The script mentions the expansion of Apple Pay to include store credit and debit cards, and the introduction of Dunkin Donuts as a new partner, indicating the service's growing adoption and utility.

💡Swift

Swift is a powerful and intuitive programming language developed by Apple for iOS, macOS, watchOS, and tvOS app development. The video announces that Swift will become open source, which means its source code will be available to the public, allowing for wider community involvement and innovation.

💡Apple Music

Apple Music is a music and video streaming service introduced in the video that combines a revolutionary music service with personalized recommendations, a worldwide live radio station, and a platform for fans to connect with artists. It also includes the iTunes Music Store, offering a comprehensive music experience.

💡Search and Stream

Search and stream refers to the ability to search through and play music directly from a vast library, as mentioned in the context of Apple Music. This feature allows users to discover and listen to millions of songs available on iTunes, enhancing the music listening experience.

💡Subscription Model

The subscription model mentioned in the video is the pricing strategy for Apple Music, where users pay a monthly fee for access to the service. The script specifies a cost of $9.99 per month, positioning it as an affordable option for users to enjoy a wide range of music.

Highlights

Introduction of iOS 9 with a new feature called 'Slide Over' for multitasking on iPad.

Ability to work on two windows side by side in iOS 9.

Proactivity feature in iOS 9 learns user habits and offers personalized suggestions.

Transit feature in Maps with detailed information on public transportation.

Introduction of the News app with personalized content from various sources.

Enhanced multitasking on iPad with the new Notes app and Split View feature.

Apple Pay expansion with the addition of store credit and debit cards.

Dunkin Donuts to implement Apple Pay in their stores starting in the fall.

Swift programming language announced to become open source.

Launch of Apple Music, a new music service integrating various music experiences.

Apple Music features personalized recommendations, live radio, and artist connections.

Integration of the iTunes Music Store with Apple Music for music purchases.

Apple Music subscription cost announced as $9.99 per month.

Apple Music's extensive library of songs available for search and streaming.

Apple Music's reach to nearly a billion devices worldwide.

Applause from the audience indicating a positive reception of the announcements.