Inovasi Matching Fund Kedaireka Tahun 2023 Oleh Tim Inovator Universitas Katolik Widya Karya Malang

Summary

This video presents the 2023 innovation project led by Jovita Fika Bayuwardardani, focused on revitalizing Malangan dance artists through Pentahelix synergy. The initiative addresses the lack of a studio for artists, inconsistent income, and a need for better branding and management. Through discussions, training, and establishing the Banjar Arum Runci Melati art studio, the project supports the local community, creates digital platforms, and facilitates dance performances. Achievements include a functioning studio, an online presence, and multiple MOUs with event organizers, driving income and sustainability for local artists.

Takeaways

• 😀 The project aims to revitalize Malangan dance artists in Banjar Arum Village through Pentahelix Synergy.
• 😀 The main issues faced by local artists include the lack of a dedicated studio space and tentative income reliant on wedding events.
• 😀 The project supports the creation of a productive space for artists and a sustainable income model for Malangan dancers.
• 😀 Focus group discussions (FGDs) were conducted with community partners, Dudi, and the dance community to develop a business model, technical aspects of the studio, and digital media strategy.
• 😀 The Banjar Arum Runci Melati Art Studio was established as a result of the collaboration between innovators and community partners.
• 😀 A website and social media presence (IG, TikTok, Shopee) were created to help promote the art studio and its services.
• 😀 Innovators provided training on studio management, website management, video editing, and digital marketing for local partners.
• 😀 A Malangan dance video was produced in collaboration with the dance community to showcase the art form.
• 😀 The project successfully established partnerships through the signing of MOUs for dance performances with restaurants, event organizers, and a hotel.
• 😀 The Pentahelix Synergy approach (academics, government, community, Dudi, and digital media) played a crucial role in empowering Malangan artists and advancing the project's goals.

Q & A

What is the main focus of the 2023 innovation project?

The main focus of the 2023 innovation project is the revitalization of Malangan dance artists through the establishment of the Banjar Arum Runci Melati (BRM) art studio, the development of digital platforms, and collaborations within the community.

What are the primary challenges faced by Malangan dance artists that this project addresses?

The primary challenges include the lack of a dedicated studio for the artists, unstable income mainly dependent on wedding events, and the village's inability to manage and brand its efforts to support local dance artists.

What steps were taken to implement the project?

The project implementation involved discussions with community partners, setting up the BRM art studio, creating digital media platforms, providing training on studio management, and collaborating with the dance community to produce dance videos and social media content.

How did the project team collaborate with the dance community and Dudi?

The team held FGDs (Focus Group Discussions) with both the dance community and Dudi. These discussions focused on business models, technical aspects of managing the studio, video production, dance performance logistics, and creating an MOU for dance performances.

What was the role of digital platforms in the project?

Digital platforms played a key role in promoting the BRM art studio. A website, social media accounts (Instagram, TikTok), and a Shopee marketplace account were created to support online presence, social media engagement, and e-commerce transactions.

What are the key benefits of this innovation for the involved parties?

The benefits include supporting BRM Village's vision to improve the welfare of the community, helping the dance community secure more consistent income, and providing Dudi with more customers and business opportunities through dance performances.

What tangible outcomes have resulted from this project?

The tangible outcomes include the establishment of the BRM art studio with 24 students, a website hosting dance performance videos and tutorials, 17 successful e-commerce transactions through Shopee, and 8 signed MOUs for dance performances with local businesses.

How does the Pentahelix Synergy model contribute to this project?

The Pentahelix Synergy model, which includes collaboration between academics, government, community, Dudi, and digital media, contributes by leveraging expertise, resources, and networks from multiple sectors to support the revitalization of the Malangan dance community.

How has the project helped to increase the visibility of Malangan dance?

The project has increased visibility by producing and sharing dance performance videos, creating a strong digital presence through social media, and promoting the BRM art studio to schools and local communities.

What are the future goals for the BRM art studio and the Malangan dance community?

The future goals include expanding the number of students in the art studio, increasing the number of dance performances, developing more online content, and ensuring sustainable income for the Malangan dance community through continuous collaboration and digital engagement.