Accelerator Strategy

Summary

This video outlines a strategic approach to harness Facebook's potential for driving targeted traffic and sales for affiliate products. It emphasizes the importance of building valuable assets through meaningful engagement rather than resorting to spam. The presenter details a seven-step process, starting from creating a professional profile to leveraging AI for crafting responses in Facebook groups. The strategy culminates in generating traffic through 'power posts' that invite user interaction and subsequent direct messaging, potentially automating the process with bots for scalability. The key takeaway is consistent, value-driven engagement to build a sustainable online presence and asset.

Takeaways

• 🚀 The strategy discussed is for action takers who are willing to build assets and provide real value to get significant rewards over time.
• 🔄 Facebook's algorithm has changed, making it more challenging to get organic reach without boosting posts, which has turned it into a 'pay to play' platform for many businesses.
• 🤔 The speaker emphasizes the importance of not spamming and providing genuine value within Facebook groups to build trust and engagement.
• 📈 The old method of buying Facebook pages for reach is no longer effective due to changes in Facebook's algorithm and user behavior.
• 👥 Engaging with Facebook groups by responding to comments and questions can help build a community and establish oneself as a valuable member, leading to increased visibility.
• 📝 Utilizing AI tools to generate responses and content can assist in providing valuable and specific answers within Facebook groups.
• 👤 Creating a professional Facebook profile with a pen name and AI-generated image can help maintain anonymity while still appearing credible.
• 🔍 Finding and joining the right Facebook groups that align with one's target audience is crucial for effective engagement and eventual conversion.
• 📊 The seven-step process involves creating a professional profile, joining groups, daily interaction, providing valuable content, and leveraging engagement to drive traffic to products.
• 🔗 Building a Facebook profile that offers value through expert positioning, debate sparking, and traffic-generating posts can lead to higher engagement and visibility.
• 📲 As the strategy gains momentum, automation through bots can help manage the increasing engagement and traffic, making the process more efficient.

Q & A

What is the main focus of the video strategy discussed in the transcript?

The main focus is on building multiple assets to attract targeted customers for affiliate products, emphasizing a strategy that requires effort and provides real value, rather than using outdated or low-value methods.

Why is the strategy not considered to provide instant results?

The strategy is designed to yield realistic results that build over time, rather than offering quick fixes. It requires consistent effort and engagement to build trust and value with the audience.

How has Facebook's algorithm change affected the way businesses use the platform?

The algorithm change has made Facebook a 'pay to play' platform, where businesses often need to boost posts to gain reach. Organic reach has decreased, and the platform now prioritizes content that keeps users engaged on Facebook.

What is the significance of building assets in the context of this strategy?

Building assets, such as a strong social media presence or a community of engaged followers, is crucial for long-term success. Assets can provide a platform for delivering value and building a reputation, leading to greater rewards over time.

Why did Steven from Diary of a CEO buy Facebook pages from students?

Steven acquired Facebook pages with large followings at a low cost because these pages had high organic reach. This allowed him to monetize the pages by leveraging the existing audience.

What is the recommended approach for engaging with Facebook groups according to the transcript?

The recommended approach is to join groups that target customers are likely to be part of, follow group rules, and provide valuable contributions without spamming. Engaging daily by replying to comments and questions can help establish credibility and trust.

How can AI tools be utilized in the Facebook engagement strategy?

AI tools can be used to generate responses to questions within groups, create mini articles to post on one's profile, and come up with suitable images for posts. This helps in providing value and maintaining an active presence without overwhelming effort.

What is the importance of creating a valuable profile on Facebook?

A valuable profile positions the user as an expert, attracts followers, and encourages engagement. It serves as a platform to share valuable content, spark debates, and ultimately drive traffic to affiliate products.

How can the engagement on a Facebook profile lead to increased reach?

Facebook's algorithm rewards profiles with high engagement by pushing their content to more people. This means that posts with more likes and comments are more likely to appear in the feeds of a wider audience.

What is the purpose of creating 'power posts' on a Facebook profile?

Power posts are designed to generate traffic and identify potential customers. By asking questions that resonate with the target audience and prompting them to respond, these posts can funnel interested users to a squeeze page or other lead capture methods.

How can the Facebook engagement strategy be automated to scale?

Once the strategy has gained momentum, bots can be employed to automatically send messages to users who comment on specific words or phrases in power posts. This automation helps manage the growing engagement and maintains consistency in outreach.

Outlines

00:00

🚀 Building Assets for Targeted Marketing

This paragraph introduces a strategy aimed at building multiple assets to attract targeted customers for affiliate marketing. It emphasizes that the strategy requires effort and avoids outdated methods, focusing on providing real value to achieve long-term rewards. The paragraph also discusses the evolution of Facebook as a marketing platform, noting the shift from organic reach to a pay-to-play model, and mentions the story of Steven from Diary of a CEO, who capitalized on the earlier, more accessible Facebook algorithm to build a social media empire by purchasing pages with high follower counts.

05:02

🔍 Leveraging Facebook Groups for Engagement

The second paragraph outlines a seven-step process to utilize Facebook for customer engagement and sales. It starts with creating a professional personal profile, then moves on to joining relevant Facebook groups where the target audience is active. The strategy involves becoming an active, non-spammy member of these groups, providing valuable responses to questions and comments, and using AI tools to assist in crafting engaging content. The aim is to build a reputation within the community, which can lead to organic growth and engagement on one's own profile.

10:05

📈 Crafting a Value-Driven Facebook Profile

This paragraph delves into the specifics of creating a Facebook profile that adds value for the target audience. It suggests posting a mix of content, including expert-positioning long-form articles, debate-sparking posts, and meme-like content to encourage engagement. The goal is to increase the visibility of the profile through engagement, which Facebook's algorithm may then promote to a wider audience. Additionally, the paragraph introduces the concept of 'power posts' designed to identify potential customers and direct them to a squeeze page via direct messages, which can later be automated using bots.

15:08

🌟 Automating Engagement for Scalable Growth

The final paragraph emphasizes the importance of consistency and community involvement in growing one's Facebook presence. It suggests that by actively participating in groups and providing value, the algorithm will reward the profile with increased reach. The strategy culminates in the use of 'power posts' to attract highly targeted individuals, which can then be automated for scalability. The paragraph concludes by highlighting the long-term benefits of building such an asset, akin to an email list, that can be leveraged for driving traffic and sales as needed.

Keywords

💡Strategy

A strategy in this video refers to a plan or method designed to achieve a specific goal, in this case, building assets to attract customers for affiliate marketing. It is central to the video's theme as it outlines a systematic approach to leverage Facebook for targeted customer acquisition. The script mentions that the strategy requires effort and does not rely on outdated methods, emphasizing the importance of providing real value to achieve long-term rewards.

💡Assets

Assets in the context of the video are resources or properties that can generate value over time. The speaker discusses building assets as a means to achieve great results in marketing. For instance, the video talks about how Steven from Diary of a CEO built his social media empire by purchasing Facebook pages with large followings, which became valuable assets for reaching a wide audience.

💡Facebook Algorithm

The Facebook Algorithm is the set of rules that Facebook uses to determine what content users see in their news feeds. In the video, it is mentioned that the algorithm has changed, making organic reach more difficult and favoring content that keeps users on the platform. Understanding the algorithm is crucial for the strategy discussed, as it influences how content is distributed and engaged with on the platform.

💡Engagement

Engagement, within the video, refers to the interactions between users and content, such as likes, comments, and shares. The speaker emphasizes the importance of creating engaging content to become a valuable member of the community and to attract the algorithm's favor. For example, the script suggests using AI to generate responses to questions in Facebook groups to foster engagement.

💡Personal Profile

A personal profile on Facebook, as discussed in the video, is an individual's public-facing page that can be used for personal branding or business purposes. The video suggests creating a professional-looking profile with a pen name and AI-generated image to maintain anonymity while building a credible presence on the platform.

💡Facebook Groups

Facebook Groups are communities within the platform centered around specific interests or topics. The video script highlights the importance of joining and actively participating in groups that target customers are likely to be part of. It is part of the strategy to build relationships and provide value to potential customers within these groups.

💡AI Tools

AI Tools, as mentioned in the video, are artificial intelligence technologies that can assist in content creation, such as generating responses to questions or creating mini articles. The script suggests using AI to help craft engaging posts and responses within Facebook groups, demonstrating how technology can aid in building an online presence and providing value.

💡Value

Providing value is a recurring theme in the video, referring to offering useful, relevant, and engaging content to attract and retain an audience. The speaker argues that by providing real value, there is a greater chance of receiving significant rewards. For example, the video mentions creating expert posts and sparking debates as ways to provide value to the target audience.

💡Traffic Generation

Traffic generation in the video refers to the process of attracting visitors or potential customers to a website or profile. The script describes using specific types of posts on Facebook to identify potential customers and direct them off of Facebook to a squeeze page or other marketing materials. This is a key step in the strategy for converting engaged users into leads or customers.

💡Squeeze Page

A squeeze page, as mentioned in the video, is a landing page designed to collect email addresses or other contact information from visitors in exchange for a valuable offer, such as a case study or a guide. The video script uses the squeeze page as an example of how to capture the interest generated by traffic posts and transition it into a lead generation opportunity.

💡Automation

Automation in the context of the video refers to the use of technology to perform repetitive tasks without manual intervention. The script suggests that as the strategy begins to generate significant traffic, the process of responding to comments and engaging with potential customers can be automated using bots, streamlining the workflow and allowing for scalability.

Highlights

The strategy discussed is for action takers who want to build assets and provide real value for long-term rewards.

The strategy does not promise instant results but requires consistent effort and does not rely on outdated methods.

Facebook used to be a gold mine for organic reach, but the modern algorithm prioritizes engagement and time spent on the platform.

Steven from Diary of a CEO built his social media empire by purchasing Facebook pages with high reach from students.

Many Facebook groups have become ineffective due to spam, requiring careful selection for quality engagement.

The modern Facebook algorithm favors content that keeps users on the platform rather than directing them to external sites.

A seven-step process is introduced to leverage Facebook for driving traffic to affiliate products.

Creating a professional personal profile on Facebook is the first step, with the option to use a pen name and AI-generated image.

Joining and actively participating in relevant Facebook groups is essential for building a community and providing value.

Utilizing AI tools to generate responses in Facebook groups can help in providing valuable and engaging content.

Building a valuable Facebook profile involves creating expert posts, sparking debates, and using clickbait techniques.

Engagement on a profile increases the likelihood of posts being shared, further expanding reach.

Traffic-generating posts on Facebook involve posing questions to the audience that identify potential customers.

Direct messaging users who engage with traffic-generating posts is a method to provide them with more information.

As the strategy gains momentum, automation through bots can help manage direct messaging to scale the process.

Consistency in engagement and community participation is key to growing reach and building a valuable asset on Facebook.

The long-term asset built through this strategy can be used for targeted marketing similar to an email list.

Transcripts

in this video we're going to be going

over a working strategy that is going to

allow us to build multiple assets so we

can get targeted customers to buy the

affiliate

product now very quickly what this

strategy isn't is something that gets

instant results it gets realistic

results it is not low effort is

definitely effort that is required it

doesn't use outdated methods and it is

not about providing low value okay

whereas what it is it's for people that

are action takers people that want to

build assets and we've spoken about this

a number of times building assets is

definitely how you get great results and

it's for people who want to provide real

value you provide real value you have a

much greater greater chance of getting

big rewards down the line so let's just

quickly talk about Facebook right so in

the old days Facebook was an absolute

gold mine because the reach was so easy

okay people were displayed everything

that they followed every page that they

followed they got all of the content it

just came through their feed in

chronologic iCal order okay and getting

people off of Facebook was super easy

too okay because there wasn't really the

advanced algorithm which was filtering

out you know things that had links

because obviously you know the modern

Facebook wants people to be on their

profile no be on the platform for as

long as possible they don't want it to

go onto other YouTube or websites they

want everyone to stay on Facebook and be

addicted to it as much as possible so

they reward people that kind of uh do

things to do that okay as I say back in

the day it was an absolute gold mine and

you got people like um Steven from Diary

of a CEO and if you know his story the

way that he built his whole social media

Empire was by buying up Facebook pages

from students giving them a tiny amount

of money for these profiles that they

had built you know hundreds of thousands

of likes and they were so happy to get

like a small amount of money that they

sold them and then he monetized them

because the reach was so insane anything

they posted onto these profiles was

literally going out to hundreds of

thousands of people

okay part of the problem with Facebook

is that people just don't use it

correctly to get this traffic they spend

groups they provide no value they

provide no engagement and this sort of

advice has been provided by so many

people as if to tell you that it's so

easy Facebook's so easy you know just

Spam this and you've only got to go

through loads of groups to find that

they are just filled with Spam and we

have created this kind of spam filter in

our brains now that if we see it you

know we're not going to come back or

we're going to scam flick through like

we know what is spamming and what isn't

and we know what is something that

provides value here's the truth now okay

so in this day and age um for the

average business the customers are still

on Facebook right they are still on

Facebook but as I said the algorithm has

changed and for a lot of these average

businesses you know Facebook has become

pay to play okay you got to boost your

posts to get any type of reach

particularly if you're trying to get

people off like I just mentioned a

second ago right um and this is how

Facebook has become basically the

biggest ad network uh behind Google

right so is there any way around this

problem okay because as I said we know

that the people are on Facebook because

it has such a

gigantic uh database of people it has so

much um data and people are kind of

still addicted to it even though kind

for some people this is somewhat changed

and some of the kids are they've become

obsessed with Tik Tok Facebook is still

massive for a large uh percentage of the

people that are spending money on the

internet right so we need to build a

machine that takes

advantage of Engagement and we can

siphon these people to the products that

we want to sell okay and this machine is

a seven step process where we utilize

Facebook to get these people from not

knowing us to wanting information from

us to buying these products okay so this

is how it goes step one is to create a

new personal profile you want to make

sure that it looks professional has a

nice profile photo now you can use a pen

name and an AI profile image for it um

because I know a lot of people they

don't want to show their own face their

own name they want to be anonymous is

perfectly fine on this sort of

system so the second step is to search

and join Facebook groups that your

Target customers would and should join

okay now on Facebook Facebook there are

millions of groups now as I kind of

alluded to before a lot of groups have

been semi destroyed from spam so you

need to go through and search spend some

time finding these idle groups because

there are still loads of brilliant

groups there are loads of groups that

are run by really successful marketers

they might be the sort of groups that

you want to join don't worry about who's

running them or what product they may be

trying to promote or sell or whatever

it's all about finding the ideal

audience for you to take advantage of

and for them to become a customer okay

so in all of these uh groups you should

be following any rules that are there

you should not spam at all okay

so so just be a respectable member of

the community it's pretty simple right

so step three step three this is where

the action starts to happen right you

are once you've gone through and you've

you've joined lots of groups and you've

started to do your research and you

found which ones have good

engagement the fewest amount of uh spam

posts you're going to choose four to

five of these groups and you're going to

interact with these groups every single

day so you're going to reply to comments

and questions that people of put you may

even think of posting your own comments

and information Within These groups

because you want to become a valuable

member of the community that gets

engagement back okay this is the

engagement machine okay now here's

something you don't know what to post in

these groups you don't know what to post

in response because you don't quite know

the answer yourself you got the ability

to use AI chat gbt Gemini whatever it

might be you're going to be able to go

onto these uh AI tools and put the

questions into there and you're going to

get a really great response now it

doesn't need to be massively wordy but

you a nice succinct paragraph that

specifically answers a question boom

copy and paste that okay but it has to

be specific to the question that's being

asked so make sure that the answer is

suitable and then post it and then

people are going to get those responses

and think wow thanks so much for that

really handy

response now as you continue to do this

you're going to end up interacting with

a lot of people over time okay these are

people that are asking questions that

have problems and issues and you know

that because they're posting questions

okay and they're not quite sure what

they're doing in certain things right so

we've got the ability to engage and semi

take advantage of the fact that they are

the target audience okay now what I

would say is anyone that interacts with

you click on their profile and add them

as a friend they will probably remember

that they Prov that you provided a lot

of value to them and they might go hey

yeah okay I might at the very least I'm

going to check out that person's profile

and see what is going on on that profile

and this is when we move into the next

step number five you need to manufacture

a profile that has value and as I said

it's all about creating and providing

value for your

ideal customer okay so you want to be

creating posts on your profile on a

regular basis okay you need to do one of

two things you need to be uh creating a

posts that position you as an expert

we're talking about kind of long form

mini articles so you know post that

might be a few hundred words again we

can use AI you know we can do research

we can we can look at what other people

in our space are doing and that's what

it's all about research when we go into

these groups we can take a look at what

other well-respected and you know big

contributors to the groups are doing

what are they doing on their page and we

can see what post they're doing on a

regular basis and kind of not copy them

but replicate them okay we can replicate

them we can also think of questions and

things that our target audience may have

problems with and then use AI to

generate a nice little mini article that

we can put on to our post we can also

use AI to come up with you know suitable

images as well to make it even more

eye-catching right you also want to be

uh putting other posts between these

ones that are going to that could uh

spark debate so people that do follow

you like your profile you know post that

are going to get responses okay because

the truth of the matter is a lot of lot

of articles that are long form articles

they're the ones that people are going

to read they might like but they might

not they might not be a reason to

comment apart from saying oh thanks for

this information you know so to speak

right so you want to have posts that are

going to get people to say type

something you know because it's

controversial or whatever okay so these

are things that are spot debate so it's

going to be

questions uh you know you're asking the

audience questions you you providing an

interesting take which is different from

the norm or whatever I'm saying memes

everyone loves a meme and anything

that's kind of click bity okay and the

beauty is this is the beauty of this the

second stage of the engagement machine

is that post on your profile when people

engage with them comments and likes on

your profile there's a higher percentage

chance that that post will then get

shared in other people's feed that are

friends or like a similar people to the

person that provided you with the

engagement okay so Facebook will reward

you by pushing it out to more people the

more engagement you get the more people

it will push it out to so that is

incredibly powerful okay and then what

you want to do is you want to do a third

type of posts you do this a little bit

more infrequent but these are the

traffic generating posts these are the

fire posts these are the power posts

okay this is how you get the traffic

away from Facebook okay and this will

filter out the ideal people okay because

what you're going to do is you're going

to pose questions uh to the audience

that identifies them as potential

customers you're going to ask them

something and ask them to respond with a

comment with an emoji with a specific

word whatever you're going to ask them

you know you do you want to learn x y

and Zed I have done x y and Zed do you

want to know how I did it I've got this

case study I've got whatever do you want

it okay so it's almost like your

headline on a squeeze page you're posing

that question do you want it you're

going to provide your email address in

this case they're going to comment and

reply to that post okay and that follows

on to the next step is that once you get

these people that comment that's almost

like an invitation to jump on them and

basically give them that information and

that information you provide to them in

the form of a link to your squeeze page

or whatever you're going to send them a

nice polite friendly helpful direct

message um with that link right and the

beauty is that once this starts to

snowball and you get more and more

traffic you're going to be able to

automate this with some Bots that will

uh automatically send automated messages

to people that um post specific words on

your profile okay so it can be really

really simple to do okay and just to

summarize this Facebook is still an

incredible uh gold mine it really is if

you do it right if you spam you annoy

people you provide no value then it is

absolutely pointless there isn't even

worth having an account but if you do it

correctly you do a strategy that is all

about engagement and growth you're

definitely going to receive results and

what we would say is you want to be

consistent okay you want to show up okay

and you show up by spending 30 minutes a

day um checking out all the grp groups

that you know have the engagement that

have the people that you want to move

over to yourself and respond to all of

the posts really be part of that

Community make those groups Thrive make

those groups absolutely Thrive by

posting comments and replies okay and

over time this will snable because your

reach will grow okay your page will grow

the algorithm will reward you for being

such a great Community member someone

who's providing value who's getting

engagement okay and in turn when you do

those power posts you are going to get

the most targeted people CU you you the

people that will like you or the people

that you know are very specific people

that possibly have problems and

questions and then the people that type

those words in for your power post are

going to be people that are specifically

interested in what you've got to offer

okay and then you can you once you've

once this is has genuinely snowballed

and you're getting loads and loads of

traffic every day instead of responding

to every comment and whatever you can

you can sign up for a bot that does this

and automates that part of the process

so I hope that that has gone over this

really you know quite straightforward

strategy but real real power play of a

strategy to get massive engagement

massive type of traffic and one of the

big things is that you you are building

a massive asset that you're going to be

able to continue to use so just like

when you build an email list and you can

send out emails as and when you want

you're going to be able to send out

those power posts to a very uh targeted

audience as in when you feel it's

appropriate as in when you want to drive

people so that's huge and that's

powerful and we'll see you in the next

video