Split Testing: How The Top Organic Dropshippers Are Going Viral Consistently

Summary

This video teaches how to consistently go viral with organic drop shipping using split testing. The speaker explains the importance of split testing various variables in a video, such as visual hooks, audio, hand movements, and background, to understand what makes a video successful. By analyzing outlier videos (those that perform significantly better than others), users can identify winning ad concepts. The video provides a step-by-step guide on how to perform split testing and shares real-life examples of successful ad formats. The speaker emphasizes that split testing is the key to consistently going viral and achieving long-term success.

Takeaways

• 😀 Split testing is a crucial technique for consistently going viral with organic dropshipping videos.
• 😀 Identifying an 'outlier' video (a video that performs significantly better than others) is key to understanding what made it successful.
• 😀 An organic dropshipping video consists of multiple variables, including the visual hook, text hook, hand movements, background, and audio.
• 😀 The goal of split testing is to isolate and identify which specific variables contribute to the video’s success and replicate them.
• 😀 In round one of split testing, you test individual variables by altering only one element (visual hook, text hook, etc.) at a time.
• 😀 Once you identify a successful variable, combine it with others in round two of split testing to further refine your formula.
• 😀 Continue testing combinations of variables in subsequent rounds until you find a winning ad format that you can replicate consistently.
• 😀 Mastering the viral process through split testing can give you a 99% certainty that your videos will go viral every time.
• 😀 The process involves continuously testing, iterating, and adjusting elements like background, audio, and hand movements to create a winning ad format.
• 😀 Successful viral marketers often recreate their winning ads by keeping most elements the same (visual hook, text hook, audio) while only changing the background to keep things fresh.
• 😀 The speaker demonstrates the power of split testing through real-life examples, showing how small changes to elements like audio and background can drastically impact video performance.

Q & A

What is split testing in organic dropshipping?

Split testing in organic dropshipping involves testing different variables in videos (like visual hooks, text hooks, hand movements, audio, etc.) to determine which combinations result in the highest performance and virality. It helps identify the most effective elements to consistently create successful videos.

Why is split testing crucial for going viral consistently?

Split testing is crucial because it allows you to break down the video creation process into science. By testing variables systematically, you can figure out which combinations of elements have the highest chances of going viral, allowing you to replicate success consistently.

What variables should be split tested in organic dropshipping videos?

The key variables to split test in organic dropshipping videos include the visual hook, text hook, hand movements, background, and audio. Testing these elements allows you to identify which combinations are most effective for virality.

When should you start split testing your videos?

You should start split testing as soon as you notice an outlier video that performs significantly better than the rest of your content. This outlier could be a video that gets much more views than the others, indicating it has a higher chance of going viral.

What does an 'outlier video' mean in the context of split testing?

An outlier video refers to a video that significantly outperforms the others on your account, in terms of views or engagement. It may not be viral by traditional standards, but it shows unique success compared to other videos, making it a good candidate for split testing.

Can a video go viral without being a million-view success?

Yes, a video doesn't need to hit a million views to be considered viral. Any video that significantly outperforms the average views of your other content can be considered an outlier and a candidate for split testing.

How do you perform round one of split testing?

In round one of split testing, you create five variations of the outlier video, changing one key variable at a time while keeping the rest constant. For example, you might test the same visual hook with different audio, text hooks with different backgrounds, etc., to see which changes result in better performance.

What happens after round one of split testing?

After round one, once you identify which variable led to improved performance, you combine the winning variable from round one with other variables and continue testing. This is round two, where you mix successful elements and test further.

Why is it important to keep recreating successful videos?

Recreating successful videos with tested winning elements ensures that you can replicate the viral success consistently. By refining and repeating the process, you create a proven ad format that has a high likelihood of going viral every time.

What should you do if you find a combination of variables that works?

Once you find a combination of variables that consistently works, you should continue using that successful formula, only changing less impactful elements, like the background, to keep the content fresh while maintaining the proven formula.