Glorifikasi kegiatan KKN: Mempublikasikan konten ke social media

Summary

This video discusses the National Library's guidelines for implementing the 2025 thematic literacy KKN program, focusing on the promotion of literacy through structured and positive publicity. The guide emphasizes ethical communication, clear rules for visual and verbal identity, and strict content control. It outlines the importance of professionalism, brand consistency, and digital visibility. Detailed specifications for media platforms, logos, design, and hashtags are included. The video highlights the strategic approach to managing the program’s image and poses a thought-provoking question about how the focus on appearance might influence the substance of KKN activities.

Takeaways

• 😀 The KKN program aims to improve literacy culture in rural areas through student involvement, aligning with the goals of higher education and libraries.
• 😀 Glorification activities are designed to promote positive aspects of the program, highlighting achievements, testimonials, and success stories from participants.
• 😀 The guidelines emphasize ethical communication by prohibiting the spread of personal information, provocative content, and unclear or copyrighted material.
• 😀 A detailed set of visual and verbal rules ensures consistency across all media, including mandatory use of logos, fonts, and specific colors like cobalt blue and bright cyan.
• 😀 The verbal tone of communication must align with formal, inspiring, or friendly styles, adhering to standardized language and avoiding jargon.
• 😀 Students are provided with templates and guidelines for digital posts, including recommended schedules and mandatory hashtags to ensure consistency in online presence.
• 😀 The program’s digital visibility is key, with social media engagement and reach used to evaluate its success and impact on the audience.
• 😀 The National Library has set strict standards for image resolution, photography style, and even the specific fonts used in posts for different platforms (e.g., Instagram, TikTok, YouTube).
• 😀 The primary goal of these guidelines is to ensure a professional, consistent image that reflects the program’s value and enhances public perception.
• 😀 The guidelines suggest that perfect presentation could indirectly influence the way KKN activities are carried out by students, raising questions about its impact on the substance of the program.

Q & A

What is the primary objective of the 2025 Thematic Literacy KKN program?

The primary objective of the 2025 Thematic Literacy KKN program is to improve literacy culture in villages by involving students in community-based activities, aligning with the Tridharma of higher education and the function of libraries.

How does the National Library's glorification guide aim to promote the KKN program?

The glorification guide aims to promote the KKN program by ensuring that positive impacts are communicated effectively. It encourages showcasing student achievements, sharing testimonials, documenting success stories, and emphasizing the importance of literacy, while maintaining ethical standards in public communication.

What types of content are prioritized for publication according to the glorification guidelines?

Content that showcases real positive impacts is prioritized. This includes documentation of activities, testimonials from participants or villagers, achievement data presented in infographics, and educational content related to literacy.

What types of content are prohibited from being published under the guidelines?

Prohibited content includes personal information without consent, provocative or sensitive material, unclear information, and any content that violates copyright laws.

What is the significance of the strict technical rules for presentation outlined in the glorification guide?

The strict technical rules ensure consistency in visual and verbal communication, aligning with the National Library's brand and image. This includes specific rules for logos, typography, color palette, image resolution, and platform-specific content, ensuring high-quality, professional presentation across all media.

What are the visual presentation requirements for the KKN program content?

The visual presentation requires the use of the National Library and university logos in specific positions, adherence to a strict color palette of cobalt blue and bright cyan, and the use of predetermined fonts like Poppins, Brick, and Arial for different text elements.

How does the National Library's glorification guide affect students' social media content creation?

The glorification guide influences students' social media content by providing mandatory templates, predefined hashtags, and specific posting schedules. It also dictates the visual and verbal identity, ensuring uniformity across all digital platforms like Instagram, TikTok, and YouTube.

Why are hashtags like #nationallibraryoftheRI and #thematicliteracyKKN important in the glorification guide?

These hashtags are important because they help categorize and standardize posts related to the KKN program, making it easier to track and evaluate social media engagement and visibility. They also enhance the program's digital presence and consistency in messaging.

How does the glorification guide impact the evaluation of the KKN program?

The evaluation of the KKN program is based on the reach and engagement of the content posted on social media. The glorification guide's emphasis on digital visibility and consistent branding allows for measurable assessment of the program's success in reaching the public.

What potential impact could the glorification guidelines have on the implementation of the KKN program by students?

The glorification guidelines may indirectly influence how students approach the program by encouraging them to focus on presenting the program in a polished, professional manner. This could potentially shift the focus from the substance of the activities to the way they are perceived and communicated externally.