BRIAN WALLACE: MLM EXPLAINED

Summary

In this video, Brian Wallace introduces the network marketing industry as a powerful and misunderstood business model, offering an alternative to traditional employment and self-employment. He explains how it operates by cutting out middlemen, allowing direct product distribution from manufacturer to consumer through distributors, resulting in cost-effectiveness and potential high income. Emphasizing its fairness and leveraging potential, Wallace shares his personal success story and invites viewers to explore this industry for financial autonomy and success.

Takeaways

• 🙌 Brian Wallace introduces an income model that empowers individuals to take control of their finances and time.
• 🌐 The model is international, with the potential to generate income from multiple countries, as evidenced by Brian's own success.
• 🚚 Brian comes from a non-traditional background in haulage, emphasizing that anyone can succeed in this industry with the right mindset and willingness to learn.
• 📈 The script outlines various traditional ways of earning a living, including employment, self-employment, owning a business, and investing, highlighting the limitations and risks of each.
• 🏢 The concept of network marketing is introduced as a modern, efficient alternative to traditional business models, cutting out middlemen and reducing costs.
• 📊 Network marketing has been growing for over 60 years and is recognized globally, with endorsements from successful entrepreneurs and billionaires.
• 💰 The industry is described as 'fair' and 'unparalleled', offering opportunities to people from all walks of life, regardless of their background or education.
• 🔄 The power of network marketing lies in its ability to leverage time and effort, similar to how an employer leverages employees' work.
• 🛠️ Success in network marketing requires hard work, learning, and patience, just like any other business venture.
• 🤝 Network marketing companies should provide full training, support, and a fair compensation structure to help individuals build their business.
• ❓ Brian encourages viewers to reflect on their current career satisfaction and consider network marketing as a potential path to financial and time freedom.

Q & A

What is the main topic of the video presentation by Brian Wallace?

The main topic of the video is an introduction to the concept of network marketing as a business opportunity and how it can provide financial independence and success for ordinary people.

What does Brian Wallace claim about the network marketing industry?

Brian Wallace claims that the network marketing industry is powerful, misunderstood, and growing rapidly. It is recognized by many successful business figures and has the potential to generate significant income for those involved.

What are the different ways people can earn a living according to the script?

The script mentions several ways to earn a living: being employed, self-employment, owning a business, buying a franchise, and earning interest on investments.

What is the traditional distribution method of products as described in the script?

The traditional distribution method involves a product moving from the manufacturer to a national distributor, then to wholesalers, a sales force, and finally to retail outlets where consumers purchase the product.

How does network marketing differ from the traditional distribution method?

Network marketing differs by cutting out the middlemen and allowing the product to move directly from the manufacturer to the consumer through a distributor, which is more efficient and cost-effective.

What misconception does Brian Wallace address about network marketing?

Brian Wallace addresses the misconception that network marketing is a pyramid scheme, explaining that the structure is similar to many other organizations but offers equal opportunities for everyone to succeed.

What is the power of leverage in the context of network marketing?

The power of leverage in network marketing refers to the ability of an individual to earn from the efforts of others in their network, similar to how an employer leverages the work of their employees to generate income.

What are the key features of a good network marketing company according to Brian Wallace?

A good network marketing company should have a consumable, repeatable, and affordable product, a comprehensive training and support program, an exceptional pay structure, and a corporate benefits package.

How does Brian Wallace describe the potential of network marketing for personal success?

Brian Wallace describes network marketing as offering an unparalleled opportunity for personal success, regardless of age, wealth, education, or background, provided one is willing to work hard and dedicate time to learn and grow within the industry.

What is the final call to action from Brian Wallace in the script?

The final call to action is for viewers to get in touch with the person who sent them the presentation and ask about their particular network marketing company if they are interested in learning more about the opportunity.

Outlines

00:00

🌏 Introduction to a Global Income Opportunity

Brian Wallace introduces himself and expresses gratitude for the viewer's time. He presents an income concept that is gaining global popularity, emphasizing its potential to empower individuals to take control of their financial future. The speaker shares his personal journey, having built an international business from 13 countries without prior experience in the industry. He invites the viewer to watch the video with an open mind and to reach out to the sender for more information if interested. The video promises to explore a business model that is being hailed as the business of the 21st century, highlighting various traditional ways of earning a living and setting the stage for a discussion on network marketing.

05:02

📈 The Power and Growth of Network Marketing

This paragraph delves into the concept of network marketing, explaining it as a modern and efficient method of product distribution that eliminates middlemen. The speaker provides industry facts, noting its growth over 60 years and its current global turnover exceeding 100 billion dollars. He mentions the endorsement of network marketing by well-known billionaires and business figures, such as Richard Branson, Warren Buffet, and Donald Trump, indicating their belief in the industry's potential. The paragraph also clarifies the traditional product distribution process and contrasts it with the streamlined approach of network marketing, which allows distributors to earn significant incomes by directly connecting products with consumers.

10:03

🔄 Leveraging Network Marketing for Personal Success

The speaker discusses the power of leverage in network marketing, drawing a parallel between the way employers leverage employees' work and how individuals can leverage their network in network marketing. He emphasizes that network marketing offers the opportunity to create a substantial income without the traditional burdens of running a business. The paragraph outlines the process of building a network marketing business, starting with personal involvement and expanding through the recruitment of others who share the same vision. The speaker shares his personal transformation from skepticism to success in network marketing, highlighting the importance of hard work, learning, and time investment in achieving success in this industry.

15:03

🛍️ Choosing the Right Network Marketing Company

In the final paragraph, Brian Wallace provides guidance on what to look for in a professional network marketing company. He suggests that the company should offer consumable, repeatable, and affordable products that are accessible to everyone. Additionally, the company should provide comprehensive training and support to ensure success regardless of personal background. The paragraph also mentions the importance of an attractive pay structure and corporate benefits package. The speaker concludes by encouraging the viewer to reflect on their current career satisfaction and to consider network marketing as a potential path to financial freedom, time flexibility, and a fulfilling career.

Keywords

💡Network Marketing

Network marketing, also known as multi-level marketing (MLM), is a business model where individuals earn income not only from their own sales but also from the sales made by the people they recruit into the business. In the video, Brian Wallace explains that network marketing is a powerful industry that has been growing for over 60 years and is recognized by many successful entrepreneurs and billionaires as the business model of the 21st century.

💡Income Opportunity

The term 'income opportunity' refers to a chance for individuals to earn money, often through a business venture or investment. In the script, Brian emphasizes that network marketing offers an income opportunity without borders, allowing anyone willing to learn new skills to create success for themselves and their families.

💡Leverage

Leverage in the context of the video refers to the ability to earn more by utilizing the efforts of others. Brian Wallace illustrates this by comparing it to an employer leveraging the work of their employees to earn more than the cost of employing them. In network marketing, leverage is achieved by building a team whose sales contribute to the income of the person who recruited them.

💡Distributor

A distributor in network marketing is an individual who purchases products directly from a manufacturer or company and then sells them to consumers. The script explains that in traditional business models, products pass through multiple intermediaries before reaching the consumer, but in network marketing, the product moves directly from the manufacturer to the consumer through the distributor.

💡Pyramid Scheme

A pyramid scheme is a fraudulent business model where returns are derived primarily from recruiting new members rather than from sales of goods or services. Brian addresses this term in the script to clarify that network marketing is not a pyramid scheme because it is based on actual product sales, and everyone has the same opportunity to reach the top of the organization.

💡Self-Employed

Being self-employed means working for oneself rather than for an employer. In the video, Brian discusses the pros and cons of self-employment, including the freedom to work independently but the risk of not earning money if one cannot work due to illness or other reasons.

💡Franchise

A franchise is a business arrangement where the franchisee pays to use the business model and brand of the franchisor. The script mentions franchises as a safer but still costly route into business, where one buys a proven business model but is restricted to a specific territory and must pay a percentage of turnover to the franchisor.

💡Investments

Investments in the video refer to the act of putting money into financial assets with the expectation of generating income or profit. Brian points out that earning interest on investments is limited by the amount of money one has available to invest, which can be a barrier for those with limited funds.

💡Corporate Structure

Corporate structure refers to the way a company is organized, including its hierarchy and division of responsibilities. In the script, Brian uses the corporate structure as an example of a traditional pyramid model, where those at the top earn more than those at the bottom, and few workers have the opportunity to rise to the top.

💡Personal Coach and Mentor

In the context of network marketing, a personal coach and mentor are individuals who provide guidance, training, and support to help new members build their business. The script emphasizes the importance of having a coach and mentor in network marketing to ensure success and to help overcome the challenges of starting a new business venture.

💡Time Freedom

Time freedom refers to having control over one's schedule and not being bound by traditional working hours. Brian Wallace mentions time freedom as one of the benefits of network marketing, allowing individuals to potentially retire early and have more flexibility in their lives.

Highlights

Brian Wallace introduces an income model that is empowering people globally to regain control over their finances.

He shares his personal journey from a haulage background to developing an international business in 13 countries.

The income opportunity presented is borderless, offering anyone the chance to succeed with a willingness to learn new skills.

Brian emphasizes that the company he joined in 1996 taught him everything needed to achieve success in the industry.

Discusses the traditional ways people earn a living, including employment, self-employment, owning a business, and investing.

Points out the limitations and risks associated with being employed or self-employed, including lack of control over earnings and time.

Explains the high failure rate of small startups and the financial risks involved in owning a business.

Introduces the concept of buying a franchise as a safer but still costly route into business, with the benefit of a proven formula.

Brian discusses the downsides of earning interest on investments, especially for those with little money to invest.

Introduces network marketing as a misunderstood but powerful industry, growing for over 60 years.

Cites industry facts, including its global turnover exceeding 100 billion dollars in products and services.

Mentions endorsements from billionaires like Richard Branson, Warren Buffett, and Donald Trump, and their involvement in network marketing.

Describes how network marketing works by cutting out middlemen and allowing direct product distribution to consumers.

Clarifies misconceptions about network marketing being a pyramid scheme and explains its fairness and equal opportunity structure.

Brian explains the power of leverage in network marketing, allowing individuals to earn from the efforts of others without traditional employment.

Provides a step-by-step example of how leverage works in network marketing to create a significant income stream.

Advises what to look for in a professional network marketing company, including consumable products, training, and a fair pay structure.

Encourages viewers to consider network marketing if they seek fulfillment, financial freedom, early retirement, or the ability to pass on wealth.

Concludes by urging viewers to get in touch with the person who sent the presentation for more information on their specific company.

Transcripts

hello my name is brian wallace and i'd

like to thank you for taking the time to

view this short video during the next 15

minutes you'll be shown an income

concept that is sweeping the world an

income model that is allowing ordinary

people with work the opportunity to take

back control of their finances time and

lives from employers banking

institutions mortgage companies and the

like an industry that has allowed me and

a partner to develop an international

business generating an income from 13

countries now this is not unique however

i've achieved this as an ordinary person

coming from a haulage background with no

prior experience in this industry what

you'll be shown is an income opportunity

without borders

a model that allows anyone from any walk

of life the opportunity to create

success for them and their families

providing their willing to learn new

skills

i came into my particular company back

in 1996 with no previous experience and

yet my company has taught me everything

i needed to know to create success and

it offers you exactly the same

opportunity

please view the following 15 minute

video with an open mind and once viewed

if you like what you see and hear simply

contact the person who sent it and asked

how you can find out more about their

particular company whatever your

decision i thank you for your time and i

hope you find the video educational

hello and thank you for taking the time

to view this short presentation over the

next 15 minutes or so i'm going to talk

to you about a business concept that

works a business concept regarded by

business owners entrepreneurs and

billionaires worldwide as being the

business of the 21st century however

before i go into it i'd like to first

talk about the various ways in which

people earn a living today

now obviously the first way would be to

be employed or have a job by being

employed you would work for someone else

trade your time for money and basically

you're in what your employer is willing

to pay you if you're lucky you'll enjoy

around four weeks holiday a year and as

and when your employer dictates you

could get a pay rise but in essence your

employer controls your earnings and time

when somebody has a job it does tend to

give them a feeling of security however

i'm sure you'll agree that the secure

job for life is most definitely a thing

of the past

the next way one could earn a living is

to be self-employed people who decide to

go self-employed are usually fed up with

the ties of being employed and generally

want to do something for themselves so

they start up a sole trader business

typically this could be a builder

plumber i t consultant an accountant or

even a doctor or a lawyer the downside

of course of being self-employed is that

you work for yourself and if you don't

go to work for any reason you don't earn

any money and this can be very costly if

it happens especially as everyone has

commitments and bills to pay but at

least these people feel they're more in

control of their own futures

let's look at owning a business where

you would need to employ others in the

majority of cases you'd probably have to

raise some capital so invariably you'd

need to put a business plan in front of

your bank this can be very costly to get

off the ground and would in most cases

entail using your home as collateral

now statistically we're told that over

60 percent of all small startup

businesses will fail within the first 12

months

now if that were you and you did have to

use your home as collateral and your

business failed you'd have far more to

lose than just your business i'm sure

you'd agree

so a safer but still costly route into

business would be to buy a franchise but

again in most cases you would still need

to raise capital now on average

investing around ten thousand pounds

would typically buy you a man and van

franchise 50 000 is a typical average

franchise cost in the uk and if you had

a quarter of a million lying around you

could buy something like mcdonald's now

the powerful thing about buying a

franchise is that you buy a proven

formula that is tried tested and works

however the downside of a franchise is

that one you're territorially restricted

i.e you can only trade in the town that

you bought the franchise for and two

even if you're not yet making a profit

you'd still be expected to give a

percentage of your turnover annually

back to the person you bought the

franchise from but the good news for the

franchise owner is that if you can

afford to purchase a decent one you have

a very high chance of success

the last thing i'd like to touch on is

earning interest on investments now the

downside here of course is that if you

have little or no money to invest in the

first place you've no chance of earning

any interest so again i suppose that's

the downside of maybe having a job where

you work for somebody else and you've

never got any spare money to put into

investments

so is there an alternative well the

answer is yes the industry i'm going to

talk about is an industry that's so

powerful and yet so misunderstood by so

many people so allow me to take you

through what it is and how and why it

works

the industry i'm referring to is called

network marketing so just what is

network marketing well it's simply the

modern way of taking a product or

service from a company or manufacturer

to the end user cutting out the

middlemen and even though most people

have either never heard of it or don't

understand it it is exploding all around

the world

so let me give you some industry facts

firstly network marketing has been

quietly growing for over 60 years

we now have tens of thousands of

companies involved and those companies

collectively are now responsible for a

global industry turning over well in

excess of 100 billion dollars in

products and services

the industry is also now recognized and

respected across the world by

governments business owners

entrepreneurs and even well-known and

respected billionaires are calling it

the industry of the 21st century

so who's involved well firstly richard

branson warren buffett the richest man

in the world in 2008 and donald trump

so what do these guys all have in common

well firstly they're all billionaires so

they know exactly what it takes to be

successful in business and how to

evaluate a business

and secondly they all either own or have

a stake in a network marketing company

so clearly they see something worth

investing in

even body shops founder anita roddick

decided eventually to move away from

franchising and into network marketing

once she understood its remarkable power

and even the uk tv chef jamie oliver is

now promoting and endorsing network

marketing

so how does network marketing work well

firstly let's look at how traditionally

since the industrial revolution a

product has moved from a manufacturer to

a consumer

firstly a product would be produced and

once produced the manufacturer's job is

complete if it's an international

company the product then moves out to a

national distributor who would be

responsible for getting that product

into a specific country there would be

wholesalers involved trucking companies

a sales force large advertising budget

and finally the product would reach the

shelf in the retail outlet and you and i

the consumer would go in and buy it now

this distribution method has been around

for a few hundred years now since the

dawn of the industrial revolution but

today because of network marketing it is

now shown as being very labor intensive

and also very costly because of all the

companies and corporations involved

whereas in network marketing the product

moves from the manufacturer directly to

a consumer through only one pair of

hands a distributor

so the reason network marketing is so

powerful is that it cuts out all the

companies and corporations on the right

enabling the distributors who work with

the company to earn either a good

additional income or even a significant

primary income

a good networking company would be cash

rich and debt free enabling it to pour

millions into research and development

thus bringing a top quality product to

the market this means the consumer is

happy because they enjoy excellent

customer service from the distributor

and they also get a top quality product

at a middle ticket price

so in network marketing it's a win-win

situation for everyone involved and that

can't be said generally for business

now i've had people say to me but isn't

that one of those pyramid schemes

okay let's discuss this pyramid issue

for a moment if you look at any family

tree it looks like a pyramid the

catholic church looks like a pyramid the

army is structured like a pyramid and

even the corporate structure is a

pyramid let me explain what i mean

in the corporate structure you've only

one chairman several management and

hundreds if not thousands of shop floor

workers

in this model how many of the workforce

generally earn lots of money the answer

is very few so in the corporate pyramid

the people at the top are making all the

money and the people at the bottom are

not

so let's pose another question in the

corporate structure how many of the

workforce at any one time could ever

take the chairman's job the answer is it

rarely happens

you see the workforce are generally the

people doing all the work on the ground

that actually keeps the company in

business and yet the chairman and

shareholders generally other people

living in large houses and enjoying the

trappings of success but the workforce

are generally the ones who always

struggle to pay their bills and never

really get ahead

what network marketing does is turn the

corporate pyramid upside down

in a network marketing company everyone

starts at the bottom and everyone has

exactly the same opportunity to reach

the top providing they're willing to

learn willing to work and willing to

give it enough time to work just like

any other business

so in summary the network marketing

industry without doubt is the fairest

income system on the planet offering an

unparalleled opportunity to anyone

regardless of age whether you're wealthy

or broke whether you're well educated or

uneducated the opportunity to achieve

tremendous success providing they're

willing to work hard and that is why

network marketing is growing so fast

so what makes network marketing so

powerful well its power comes from its

ability to utilize leverage let me

explain

imagine you work for an employer

your employer will pay your salary your

company car if you have one your desk

and possibly mobile telephone bill the

heat the light and the space you take up

they have to pay for and then they have

to earn money over and above what you

cost them otherwise they'll go out of

business

so unless your employer can earn far

more money on you than you actually cost

them there is absolutely no point in

employing you so in essence your

employer is leveraging off your efforts

this is the very reason an employer gets

ahead and earns large incomes it's the

very reason most employers always seem

to have great lifestyles but you'll

notice that in general employees rarely

achieve this

in my working life up until i discovered

network marketing my family always

struggled to pay our bills and there was

never any spare money for family

holidays and to generally have family

fun we always had too much money for the

money

you see an employer completely

understands the power of leverage and

that by employing people they get more

done

so what if you could use the same method

of time leverage on people that an

employer uses but without having to

worry about the normal issues associated

with running a conventional business

what if you have the very same

opportunity that an employer has but you

don't have to employ anyone and yet you

could still create leverage generating

an excellent part or full-time income

but also enabling you to build a wealth

vehicle too well that is exactly what

network marketing allows let me show you

how it works

let's say that like most people you have

a job that brings in the money to pay

the bills and keeps your family ticking

over and let's say that you decide after

investigation to start work with a

network marketing company and like most

people you could carve out seven to ten

hours a week to start building your

second income stream

your company will have a full training

system in place to teach you everything

you need to know to make your business

work for you

now there are people who tell you that

network marketing doesn't work let me

tell you about these people

they tend to be the people who join a

networking company

do nothing never go to trainings expect

an income leave when they don't get one

and then tell everyone that network

marketing doesn't work

my promise if you're willing to work

willing to learn and if you're willing

to give it enough time just like any

other business network marketing works

every time

when you join a network marketing

company you'll have a personal coach and

mentor who work very closely with you

now they're your support mechanism and

their job is to help you get your

business off the ground

so working an average of just 10 hours a

week doing what we teach your coach and

mentor will help you to identify just

three people who like you like what they

see and decide to get involved and let's

say that these three people also work

ten hours a week

they're part of your team and are linked

to you because you're the person who

introduced them with the help of your

coaching mentor

so you'll be paid on your 10 hours of

productivity and your three team members

are paid on their 10 hours of

productivity but you'll also earn a

small override for helping them get

started so immediately you started to

create leverage so in this example

you're working 10 hours yourself but

you'll actually be paid on the

productivity of 40 hours

now back in 1996 when i stumbled across

network marketing as an ex lorry driver

i was very skeptical

in fact i was so cynical about network

marketing i point blank refused to look

at it for months but by accident i saw

its power and once i understood it

completely i became so excited at the

possibilities for my family i got

started i worked hard i learned my

profession and now of a very successful

international business

that said

for this to be a fair system for

everyone if you have the opportunity to

leverage off the efforts of three people

those three people should also be

entitled to do the same if they so

choose and if they bring in three people

each to their team they will also be

paid on 40 hours however those nine

people are still part of your team so

you would now be paid on the

productivity of 130 hours

if those nine people want to do the same

that's another 270 hours going through

your business and at this point you're

not even working with these people

you see when you join a network

marketing company you'll be taught and

trained how to do the business and once

trained you'll then teach and train your

three people too and then those three

will teach and train their nine so by

this stage you're now earning a bonus on

400 hours of productivity and yet you

yourself are only working 10.

now this is true leverage at work

without the need to employ people and

this is what employers understand and

why they employ people but employees

simply trade their time for money and as

i said earlier never really get ahead

so if what we've discussed so far has

caught your attention what should you

look for in a professional networking

company well it should have a consumable

repeatable affordable product

that product will be an everyday

everybody product

the company will have a full training

and support program in place enabling

absolutely anyone to achieve regardless

of age race color background creed

religion education or not

it will also have in place an

exceptional pay structure including an

impressive corporate benefits package

and these are the things that the top

networking company will have in place so

do look for them

so in summary is network marketing for

you

well ask yourself am i truly fulfilled

in my current career

can i earn what i want in my current

career

will my current career allow me to

retire early if i choose

does my current career give me complete

time and money freedom does my current

career offer me an income that i can

will to my children or family and lastly

and very importantly does my current

career excite me

if the answer to one some or all of

these questions is no i urge you to

fully investigate the industry of

network marketing and if you do i know

that once you understand it you'll be so

excited and will want to come and join

us

so thank you for taking the time to view

this presentation i hope you found it

informative

what i really hope is that you get back

in touch with the person who sent it to

you and ask them how you can find out

about their particular company whatever

your decision i thank you for your time

and i wish you success my name is brian

wallace

you