7 June 2025

Summary

In this interview with the founders of Hers Official, Fizin and Immal, they share their background, education, and the story behind the company. Hers Official, founded in 2021 and based in Putrajaya, began by selling women's clothing and is now expanding into men's and children's apparel. Fizin outlines their approach to operational management, which focuses on a clear system from design to delivery, and highlights key performance indicators like on-time delivery and profit margins. The founders emphasize the importance of margin and fast delivery in ensuring business success.

Takeaways

• 😀 The founders of 'Hers Official' are Fizin and Immal.
• 😀 Both founders have diplomas in business studies and engineering from institutions like KPM and Mara Japan Institute.
• 😀 'Hers Official' was founded in 2021 and is based in Putrajaya.
• 😀 The company initially focused on women's clothing but has expanded to men's and kids' apparel.
• 😀 Fizin manages daily operations using a clear system from design to delivery.
• 😀 Team members are assigned roles with clear priorities to ensure smooth operations.
• 😀 Key performance indicators (KPIs) for operational success include on-time rate, set-through rate, customer feedback, and profit margins per collection.
• 😀 A strong focus is placed on maintaining healthy profit margins in the business.
• 😀 Delivery speed is a critical aspect of the business operations.
• 😀 The company emphasizes the importance of maintaining both fast delivery and high margins for overall success.

Q & A

Can you introduce yourself and share your background?

Sure! I'm Fizin, and this is Immal. We are the founders of Hers Official. I have a diploma in business studies from KPM, and Immal has a diploma in engineering electronics from Mara Japan Institute. Both of us are from Marala.

Can you tell us about your company's background?

Hers Official was founded in 2021 and is based in Putrajaya. We started by selling women's clothes, and now we are expanding into men's and kids' clothing.

What is your approach to operation management?

We manage daily operations with a clear system, covering design, production, and delivery. I structure workflows based on priorities and ensure that everyone on the team understands their roles.

What key performance indicators (KPIs) do you use to measure operational success?

We track several KPIs, including on-time delivery rate, set-through rate, customer feedback, profit margins per collection, and overall margin.

Why do you focus on margin in your business?

Margin is critical because it directly impacts profitability. In our business, ensuring a strong margin helps to maintain financial stability and growth.

How do you ensure timely delivery in your operations?

We prioritize efficient workflows and make sure that our team stays on top of deadlines. Timely delivery is a key factor in ensuring customer satisfaction.

How does your team structure help in operational success?

Having a well-structured team allows everyone to understand their roles and responsibilities, leading to smoother operations and better overall performance.

What challenges did you face when expanding into men's and kids' clothing?

Expanding into new categories requires careful planning and adjustment to meet customer demands. It involves expanding our designs, sourcing new materials, and ensuring our team is equipped to handle the new product lines.

What factors do you consider when designing new collections?

We focus on customer needs and market trends when designing new collections. Additionally, ensuring quality and maintaining a strong brand identity is crucial.

How important is customer feedback to your business?

Customer feedback is very important as it helps us refine our products and services. It allows us to address any concerns and improve our offerings to meet customer expectations.